Making Extension Content Discoverable: A 3-year evaluation

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  • Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
  • More people are online every year. We need to be there when they go looking.
  • Collaborative learning: New opportunities
  • Making Extension Content Discoverable: A 3-year evaluation

    1. 1. MAKING EXTENSION CONTENT DISCOVERABLE<br />A THREE-YEAR EVALUATION OF DIGITAL COMMUNICATION AND SOCIAL MEDIA TOOLS<br />Eli Sagor@esagor, esagor@umn.edu<br />
    2. 2. Outline<br />Intro<br />Tools: why, how, outcomes<br />Discussion<br />Multitaskers: http://z.umn.edu/UKROI<br />
    3. 3. Extension and the Land Grant System<br />Demonstrating practical applications of research, improved technology<br />
    4. 4. Workshops<br />
    5. 5. Workshops<br />John Peterson photo<br />
    6. 6. Now…<br />Flickr: Morbuto(source)<br />
    7. 7.
    8. 8. Two-step Flow Model: Limited access to information<br />Source: Watts & Dodds 2007, J. Consumer Research<br />
    9. 9. It’s a networked world<br />Source: Watts & Dodds 2007, J. Consumer Research<br />
    10. 10.
    11. 11. Objectives<br />Content discoverability<br />Awareness of Extension<br />Add value to other Extension offerings<br />Learn!<br />
    12. 12. Sandbox<br />Flickr: Jesseklein(source)<br />
    13. 13. Tools<br />Social media <br />Monthly email update<br />Discussion board<br />Oak wilt status widget<br />Google calendar<br />News headlines<br />
    14. 14. Social media objectives<br />Discoverability: Increase content visibility<br />Content automatically publishes from site to Twitter and Facebook<br />Live and scheduled tweets about core content, events, news, etc.<br />
    15. 15. Social Media<br />http://twitter.com/MyMNwoods<br />http://z.umn.edu/MMWfb<br />
    16. 16. Social Media: ROI<br />Investment: 1-5 hrs/wk (variable) spent scheduling, responding, posting <br />Return: More accessible to next generation?Handy, versatile tool.<br />Net: Slightly positive? <br />
    17. 17. Email Update objectives<br />Awareness<br />Adding value to other offerings:WebinarsWorkshops<br />
    18. 18. Monthly Email Update <br />
    19. 19. Email Update: ROI<br />Investment: $22 and 6-12 hrs/mo<br />Return: Huge increase in site traffic. Increases awareness of upcoming events, content<br />Net: Slam-dunk<br />
    20. 20.
    21. 21. Discussion Board objectives<br />Easy point of contact<br />Reply takes about as long as an email, but viewed by hundreds.<br />Anonymous, accessible.<br />
    22. 22. Everyone a teacher, <br />everyone a learner<br />
    23. 23. Discussion Board Screenshot<br />
    24. 24. Discussion Board: ROI<br />Investment: Expectation of response…?<br />Return: Variable.<br />Net: Not sure we know yet.<br />
    25. 25. Oak Wilt “Widget”<br />Embeddable anywhere<br />Automatically updates<br />Links to our oak wilt page<br />
    26. 26. When they need information, will they know we exist?<br />Creative Commons licensed Flickr photo byC.K. Hartman<br />
    27. 27. Making content discoverable<br />
    28. 28. Discoverable: Oak wilt widget on DNR<br />
    29. 29. Oak Wilt Widget: ROI<br />Investment: A bit of stress<br />Return: The widget accounts for 61% of all views of the oak wilt status page. Of these viewers,45% go on to view other content<br /> Consolidates oak wilt info, helps partners<br />Net: Slam-dunk<br />
    30. 30. Google Calendar, RSS feeds<br />Encourage other orgs to display our content<br />
    31. 31. Screenshot for Embeddables<br />
    32. 32. Embeddables: examples<br />
    33. 33. The big picture<br />Incremental changes: One step at a time<br />Focus on adding value to other offerings<br />
    34. 34. Workshops<br />Peter Smallidge, Cornell Cooperative Extension<br />
    35. 35. Websites<br />
    36. 36. Cost<br />15-30% of one Extension educator’s time<br />+ $300-500 / yr<br />Initial site development: $~10K (2007, 2009)<br />
    37. 37. http://z.umn.edu/UKROI<br />MMW poster<br />

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