Social Toaster Pitch A U T O S X S W 1


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Social Toaster Pitch A U T O S X S W 1

  1. 1. Vision Multimedia Technologies, LLC
  2. 2. Current Social Marketing Tactics <ul><li>Pages & Groups </li></ul><ul><ul><li>CRM component </li></ul></ul><ul><ul><li>Mine existing database to recruit fans </li></ul></ul><ul><ul><li>Manually post content </li></ul></ul><ul><li>WOM Teams </li></ul><ul><ul><li>Key Influencer Programs </li></ul></ul><ul><ul><li>Blogger outreach </li></ul></ul><ul><li>Microblogs </li></ul><ul><ul><li>Follow people you know and follow you back </li></ul></ul><ul><ul><li>Follow random people </li></ul></ul><ul><ul><li>Hope they return the favor </li></ul></ul>
  3. 3. Social Marketing, Social Nightmare? <ul><li>Marketing to Existing Contacts </li></ul><ul><li>Challenging to Grow “Fan” Base </li></ul><ul><ul><li>Costly advertising & web site postings </li></ul></ul><ul><li>Content Management Headache </li></ul><ul><li>Lack of Metrics </li></ul><ul><ul><li>Effectiveness of Postings? </li></ul></ul><ul><ul><li>Effectiveness of Media? </li></ul></ul><ul><ul><li>Traffic Generated? </li></ul></ul><ul><ul><li>Link to eCommerce? </li></ul></ul><ul><ul><li>Relationship Drivers? </li></ul></ul><ul><ul><li>ROI? </li></ul></ul><ul><li>High Cost & Unknown Return </li></ul><ul><ul><li>$100,000+ per word of mouth campaign! </li></ul></ul><ul><ul><li>ROI tracking is non-existent! </li></ul></ul>
  4. 4. Introducing SocialToaster℠ <ul><li>Social Marketing Automation Made Simple! </li></ul><ul><li>Centralized Postings </li></ul><ul><ul><li>Admin creates and broadcasts content </li></ul></ul><ul><li>Brand Ambassador System </li></ul><ul><ul><li>Employees, customers, fans or any type of supporter </li></ul></ul><ul><ul><li>Drive traffic to your website via their social networks </li></ul></ul><ul><li>Automated Link Tracking & Real-time Reports </li></ul><ul><ul><li>Shows entire process from click to lead capture to sales </li></ul></ul><ul><li>Closing the Loop </li></ul><ul><ul><li>Straightforward data allows for easy evaluation of campaign </li></ul></ul>
  5. 5. Who are your Brand Ambassadors? <ul><li>Self-Selected “Super Fans” of your company or brand </li></ul><ul><li>Sign up to allow you to market to their social networks </li></ul><ul><li>Ambassadors choose the social networks & settings </li></ul>Fans Customers Employees Endorsers Affiliates Agents Friends
  6. 6. What does the process look like? Registered Ambassador approves content for broadcast Ambassador’s network sees link Link to content shared on social networks Your Web site You create the content you want to promote
  7. 7. What does the process look like? Connections click link and visit site Connections sign up for newsletter, buy products, etc. SocialToaster tracks ALL of these activities SocialToaster generates real-time marketing analytics reports for user
  8. 8. Real Time Reports <ul><li>High level statistics show traffic generated by social marketing including: </li></ul><ul><ul><li>Visits </li></ul></ul><ul><ul><li>Visitors </li></ul></ul><ul><ul><li>Leads </li></ul></ul><ul><ul><li>Conversions </li></ul></ul><ul><li>Detailed reports can be broken out by: </li></ul><ul><ul><li>Social Networking Site </li></ul></ul><ul><ul><li>Brand Ambassador </li></ul></ul><ul><ul><li>Post </li></ul></ul>
  9. 9. Why Does SocialToaster℠ Work? <ul><li>Easy to get started, simple to use </li></ul><ul><li>You control the message! </li></ul><ul><li>Utilizes referral networks from trusted sources </li></ul><ul><ul><li>Posts appear to come from the Ambassadors themselves </li></ul></ul><ul><li>Provides accountability and measurable results </li></ul><ul><ul><li>Closing the loop on social marketing </li></ul></ul><ul><li>Saves you time and effort! </li></ul><ul><ul><li>Centralized postings and easy mass distribution of message </li></ul></ul><ul><li>Higher click through rates vs. traditional advertising </li></ul><ul><ul><li>The average SocialToaster posting gets 9 CLICKS ! </li></ul></ul>
  10. 10. SocialToaster Products <ul><li>SocialToaster Lite </li></ul><ul><li>Stand alone blog with SocialToaster software </li></ul><ul><li>On-demand download and installation from web site </li></ul><ul><li>$199.00 installation fee </li></ul><ul><li>Pay per post </li></ul><ul><li>No IT involvement </li></ul><ul><li>Anyone can install and start Toasting! </li></ul><ul><li>SocialToaster Enterprise </li></ul><ul><li>Ideal for large organizations </li></ul><ul><li>Integrates wit </li></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>CMS </li></ul></ul><ul><ul><li>e-commerce </li></ul></ul><ul><li>Highly customized </li></ul><ul><li>Requires IT involvement </li></ul><ul><li>Any type of content can be promoted to Ambassador network </li></ul>
  11. 11. SocialToaster Products <ul><li>We also offer versions that plug into many popular content management systems </li></ul>
  12. 12. SocialToaster Solutions <ul><li>AcademicToaster </li></ul><ul><li>For schools & universities to promote events and communicate with alumni </li></ul><ul><li>AssociationToaster </li></ul><ul><li>Associations can take advantage of the vast networks of members to increase awareness, grow membership, promote events, and communicate with members </li></ul><ul><li>CandidateToaster </li></ul><ul><li>Political social marketing solution that includes everything a political candidate needs to successfully support their campaign initiatives online </li></ul><ul><li>CommunityToaster </li></ul><ul><li>Full-featured web site content management and social marketing solution for non-profit organizations </li></ul>
  13. 13. Case Study <ul><li>Rolled out Ambassador program to salon managers </li></ul><ul><li>SocialToaster Beta Campaign Results: </li></ul><ul><ul><li>73% Ambassador Participation Rate </li></ul></ul><ul><ul><li>3 Total Broadcasts in Campaign </li></ul></ul><ul><ul><ul><li>1 coupon </li></ul></ul></ul><ul><ul><ul><li>2 blog updates </li></ul></ul></ul><ul><ul><li>Each Ambassador drove 10+ unique visitors to site during campaign </li></ul></ul><ul><ul><li>6.5 Clicks per Link Posted on Ambassador Social Network </li></ul></ul><ul><li>Phase 2 : Now rolling out Ambassador Program to 14,500 stylists nationwide </li></ul>
  14. 14. SocialToaster Marketing Impact 800,000 Total Monthly Reach for SocialToaster 4 Weeks 2 Broadcasts per Week 100,000 Potential Reach per Broadcast 2 Sites per Ambassador 100 Ambassador Friends per Social Networking Site 500 Brand Ambassadors
  15. 15. Getting Started is Easy! <ul><li>Initial Setup & Installation Fee </li></ul><ul><li>Pricing per Post </li></ul><ul><ul><li>The more Ambassadors you recruit, the more posts, the less you pay per post! </li></ul></ul><ul><li>Ability to set monthly budgetary limits </li></ul><ul><ul><li>SocialToaster will stop broadcasting when budget is reached </li></ul></ul><ul><li>In just 4 weeks you can start toasting your competition’s social marketing! </li></ul>
  16. 16. Vision Multimedia Technologies, LLC