This is a presentation I did recently at LinkedIn\'s HQ in Mountain View CA to their staffing industry clients. It\'s focused on how to empower the individual salespeople within the org to integrate social into their day to day activity. The goal here is to grow the salespersons business by turning social activity into measurable business outcomes. I look forward to your feedback!
The document discusses social learning and how companies can benefit from social media and networking. It advocates for a strategic and measured approach to social learning that aligns with business goals. Key points include connecting people, both formal and informal learning approaches, and using social media to encourage employee networking, identify project teams, and ensure alignment with organizational vision. Companies should start with understanding how social learning can support their business strategy.
1) The document discusses social learning in organizations and how a culture of learning can be nurtured. It emphasizes that learning now occurs through social interactions across organizations rather than just formal or individual learning.
2) Building blocks for social learning include intervention-based approaches, social platforms like blogs and portals, and peer learning through knowledge sharing. Understanding the existing learning culture, gaining leadership commitment, building consensus, and continuous measurement are important.
3) Case studies show how mentoring culture and a culture of innovation were developed through various social learning programs and platforms. A learning roadmap outlines phases and vehicles for continuous learning engagement at different job levels.
If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
Creating A Social Environment For EmployeesStephen Jio
The document discusses creating a social environment for employees at Dell. It emphasizes the importance of building an integrated social media strategy, training employees, and looking for the right infrastructure. An effective strategy includes identifying goals, budgeting, listening to customers, engaging in conversations, finding opportunities across the business, and measuring results. Training empowers employees by setting principles and processes for social media use. The right infrastructure allows for collaboration and sharing across projects and teams.
The Pitney Bowes Employee Innovation Program demonstrates how to successfully design and implement an innovation community within a large organization. Key aspects included:
1) Taking a human-centered design approach through participatory research with employees, managers, and senior leaders to understand needs and design a system that fits the organizational culture.
2) Launching an internal online platform called IdeaNet to host innovation challenges and crowdsource ideas from across the 30,000 person global workforce.
3) Achieving measurable results within two years, including nearly 3,000 ideas submitted and 874 ideas adopted, while also providing intangible benefits like increased employee engagement.
The document discusses social learning and how companies can benefit from social media and networking. It advocates for a strategic and measured approach to social learning that aligns with business goals. Key points include connecting people, both formal and informal learning approaches, and using social media to encourage employee networking, identify project teams, and ensure alignment with organizational vision. Companies should start with understanding how social learning can support their business strategy.
1) The document discusses social learning in organizations and how a culture of learning can be nurtured. It emphasizes that learning now occurs through social interactions across organizations rather than just formal or individual learning.
2) Building blocks for social learning include intervention-based approaches, social platforms like blogs and portals, and peer learning through knowledge sharing. Understanding the existing learning culture, gaining leadership commitment, building consensus, and continuous measurement are important.
3) Case studies show how mentoring culture and a culture of innovation were developed through various social learning programs and platforms. A learning roadmap outlines phases and vehicles for continuous learning engagement at different job levels.
If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.
Demonstrating value with Communities Of PracticeCollabor8now Ltd
How do you demonstrate or even measure the value of collaboration and knowledge sharing? This presentation is based on over 7 years experience gained implementing on-line communities for the UK public sector.
Creating A Social Environment For EmployeesStephen Jio
The document discusses creating a social environment for employees at Dell. It emphasizes the importance of building an integrated social media strategy, training employees, and looking for the right infrastructure. An effective strategy includes identifying goals, budgeting, listening to customers, engaging in conversations, finding opportunities across the business, and measuring results. Training empowers employees by setting principles and processes for social media use. The right infrastructure allows for collaboration and sharing across projects and teams.
The Pitney Bowes Employee Innovation Program demonstrates how to successfully design and implement an innovation community within a large organization. Key aspects included:
1) Taking a human-centered design approach through participatory research with employees, managers, and senior leaders to understand needs and design a system that fits the organizational culture.
2) Launching an internal online platform called IdeaNet to host innovation challenges and crowdsource ideas from across the 30,000 person global workforce.
3) Achieving measurable results within two years, including nearly 3,000 ideas submitted and 874 ideas adopted, while also providing intangible benefits like increased employee engagement.
Social by design: jump-start your social business strategyTimi Stoop-Alcala
This presentation was inspired greatly by the book 'Social Business By Design' by Dion Hinchcliffe and Peter Kim. It was meant to be an introduction to social business, and how to strategically approach the use of social media in your organisation for valuable business impact.
Originally presented at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy to Build Brands and Communities'.
Epilife Consulting Inc. provides educational training and program development services to help organizations achieve their community engagement objectives. Their vision is to advance the global community's purpose and their mission is to help organizations through quality services. They offer organizational development, project development, training and publicity benefits to build stakeholder relationships, brand recognition, and social impact.
Eight&four is a digital marketing agency founded in 2008 that is based in London. It provides services such as website development, SEO/PPC, social media, and email marketing. The agency has grown to 8 employees and works with clients across various sectors. Three case studies are described that showcase projects for Alzheimer's Society, WomanCare Global, and The Lord's Taverners. The projects involved developing websites and digital marketing strategies to meet specified goals, which resulted in increased engagement and sales.
Eight&four is a digital marketing agency founded in November 2008 and based in London. They specialize in web design, development, search engine marketing, email marketing, and social media strategy. The agency has grown to 8 employees and has an award-winning portfolio serving clients across various industries. Their services include website development, SEO/PPC, mobile development, email marketing, and social media.
The document discusses the concept of a "Hub" which is a social enterprise and business incubator that aims to create an innovation ecosystem. It does this by providing (1) a platform to enhance social ventures, (2) access to multidisciplinary networks and collaborations, and (3) workspaces that respond to the needs of modern workers. The Hub formula brings together hub design, hosting, tools and social innovators to facilitate collaborative innovation. It supports the full life cycle of ideas from conception to market by connecting people from different backgrounds and providing resources and expertise.
Social Communications: Delivering winning internal communications programs wi...Prescient Digital Media
n this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they\'re used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.
The New Workplace: Creating the 21st Century Businessbridgitts
The document discusses the changing nature of the modern workplace and strategies for success. It emphasizes that (1) innovation, leadership, and collaboration are key priorities, (2) old rules are no longer effective and companies must focus on the present, and (3) embedding innovation in company culture and developing strong leadership are important for staying competitive.
Companies starting out in social media and those already dipping their toes in the waters can learn what they should and shouldn't do. 10 examples of the good and the bad are shown here. This is intended to be an introduction and not a lesson. Please feel free to comment here or reach out through the channels mentioned here for more information.
The 7 whiteboard sessions every social media strategist needs to have in 2012Valentin Vesa
The document discusses the importance of operationalizing social media within companies by creating workflows and processes to coordinate activity across departments and manage growing social media presences. It recommends segmenting social media activities into specific initiatives focused on objectives to ensure the right teams are participating and success can be measured. Proper organization allows brands to be more active, coordinated, and successful at building online communities while protecting reputation and employees.
Social Communications: Delivering Winning Internal Communications Programs Wi...Prescient Digital Media
The document discusses best practices for implementing successful internal communications programs using intranet 2.0 technologies. It notes that while new technologies allow for more two-way communication, companies should have a plan and not just adopt tools for their own sake. Key recommendations include setting ground rules, listening to employees, partnering with IT, retaining some traditional methods, and getting executive support. Metrics, personas, use cases, and focusing on employee engagement, not just technology, are presented as important to planning a successful intranet 2.0 strategy.
The document is a program for the Australian Marketing Institute's Brand Finance Forum on digital media's impact on brand value. The forum will explore how digital media has changed brand communications and the implications for brand management. It will also discuss how to build and measure brand value in the new digital landscape. Speakers from companies like SEEK, Virgin, and Colmar Brunton will address topics such as tracking consumer sentiment online, designing for communities, and adapting to changes in public opinion. The goal is to help marketers leverage digital opportunities while mitigating risks to their brands.
This is the keynote presentation that was given at the danish PeopleXS user conference. Excerpts from other presentations were used. Special thanks to Matthijs Roumen from Tribewise.
This document provides information about the "Enterprise 2011" conference taking place from January 31-February 1, 2011 in Dubai. It will focus on discovering effective social media strategies and tools for businesses. Early registration discounts are available by December 31, 2010. The conference will feature distinguished speakers from companies like BBC, Samsung, and Dow Jones on topics like developing social media strategies, identifying impactful social media tools, and managing brands on social media. Post-conference workshops will also be held on February 2.
Vlerick hr seminar social media 25 nov 2011__finalJurgen Moenaert
Social Media in Recruiting - Personal perspective of a (semi-)believer
--> Presented by Jurgen Moenaert, Head of Recruiting Deloitte Belgium @ Vlerick HR Alumni Seminar, 25 Nov 2011
Collaborative Innovation: The State of EngagementDan Keldsen
The ultimate benefits of Collaborative Innovation are when Collaborative Innovation is applied at a strategic level - but are you using the tactics to make the most of Collaborative Innovation?
Last quarter the Collaborative Innovation Team surveyed over 200 thought leaders in multiple functional roles from large and small organizations distributed worldwide. The results offer some fascinating insights into the ways that collaborative innovation is and isn’t being implemented in businesses today.
With only 15% of respondents stating their organization is "very effective" at Collaborative Innovation, and a mere 35% who believe Collaborative Innovation ranks up with the core capabilities of business such as R&D, Operations, Marketing and more - we’re certainly not all masters of this space just yet.
Call it Collaborative Innovation, Enterprise 2.0, Open Innovation, Innovation Management, Hyper-Social Innovation or Social Business... are you doing it? Doing it well? Find out what we've uncovered in this sneak preview of the upcoming ebook on our research results from late 2011 to early 2012.
This document discusses how HR functions can adapt to embrace Web 2.0 technologies and practices. It notes that the new generation of internet users expect to be able to collaborate and share information easily. HR processes like recruitment, training, and communication can be improved through the use of tools like social networks, blogs, wikis and more. The HR department has an important role to play in guiding the company's adoption of Web 2.0 and helping the organization transform its culture to be more open, collaborative and transparent.
The document discusses social media in recruiting from the perspective of a semi-believer. It provides an overview of how social media is used in recruiting, including capabilities for creating brand awareness, sourcing and informing candidates, and securing candidates. Examples are given of how different Deloitte offices implement social media strategies and tools in recruiting. Tips are provided such as using QR codes, measuring influence with Klout scores, thinking about security settings, and using tools like Tweetdeck and Bitly. The document aims to provide both an overview of social media in recruiting as well as spark thoughts and discussion on effectively implementing strategies.
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Empowering Employees As Brand Ambassadors Hr.FinalWrite Speak Sell
This presentation is designed as a step-by-step process for companies to empower employees to promote the company’s products, services and brands on social media. This session is designed for any HR professional to provide a step-by-step process for companies to mobilize employees to promote the company’s products, services and brands
The document discusses the growing maturity of social media and need for businesses to implement social customer relationship management (SCRM). It notes that social has moved past experimentation to being mission critical. However, traditional social metrics like likes and followers no longer suffice and don't relate to business outcomes. Implementing successful SCRM requires a long-term strategic approach across the entire organization to provide customer intimacy at scale, not just social media communications. This involves leveraging social analytics, curating relevant communities and content, and ensuring consistent online and offline customer experiences.
Social by design: jump-start your social business strategyTimi Stoop-Alcala
This presentation was inspired greatly by the book 'Social Business By Design' by Dion Hinchcliffe and Peter Kim. It was meant to be an introduction to social business, and how to strategically approach the use of social media in your organisation for valuable business impact.
Originally presented at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy to Build Brands and Communities'.
Epilife Consulting Inc. provides educational training and program development services to help organizations achieve their community engagement objectives. Their vision is to advance the global community's purpose and their mission is to help organizations through quality services. They offer organizational development, project development, training and publicity benefits to build stakeholder relationships, brand recognition, and social impact.
Eight&four is a digital marketing agency founded in 2008 that is based in London. It provides services such as website development, SEO/PPC, social media, and email marketing. The agency has grown to 8 employees and works with clients across various sectors. Three case studies are described that showcase projects for Alzheimer's Society, WomanCare Global, and The Lord's Taverners. The projects involved developing websites and digital marketing strategies to meet specified goals, which resulted in increased engagement and sales.
Eight&four is a digital marketing agency founded in November 2008 and based in London. They specialize in web design, development, search engine marketing, email marketing, and social media strategy. The agency has grown to 8 employees and has an award-winning portfolio serving clients across various industries. Their services include website development, SEO/PPC, mobile development, email marketing, and social media.
The document discusses the concept of a "Hub" which is a social enterprise and business incubator that aims to create an innovation ecosystem. It does this by providing (1) a platform to enhance social ventures, (2) access to multidisciplinary networks and collaborations, and (3) workspaces that respond to the needs of modern workers. The Hub formula brings together hub design, hosting, tools and social innovators to facilitate collaborative innovation. It supports the full life cycle of ideas from conception to market by connecting people from different backgrounds and providing resources and expertise.
Social Communications: Delivering winning internal communications programs wi...Prescient Digital Media
n this co-presented webinar, David Duschene of Insidedge provides insight on how the right mix of social media tools can improve employee engagement when they\'re used strategically. Julian Mills of Prescient Digital Media then shares real world case studies of organizations who have delivered these strategies using Intranet 2.0 technology, and presents a methodology for planning and measuring for social communication success.
The New Workplace: Creating the 21st Century Businessbridgitts
The document discusses the changing nature of the modern workplace and strategies for success. It emphasizes that (1) innovation, leadership, and collaboration are key priorities, (2) old rules are no longer effective and companies must focus on the present, and (3) embedding innovation in company culture and developing strong leadership are important for staying competitive.
Companies starting out in social media and those already dipping their toes in the waters can learn what they should and shouldn't do. 10 examples of the good and the bad are shown here. This is intended to be an introduction and not a lesson. Please feel free to comment here or reach out through the channels mentioned here for more information.
The 7 whiteboard sessions every social media strategist needs to have in 2012Valentin Vesa
The document discusses the importance of operationalizing social media within companies by creating workflows and processes to coordinate activity across departments and manage growing social media presences. It recommends segmenting social media activities into specific initiatives focused on objectives to ensure the right teams are participating and success can be measured. Proper organization allows brands to be more active, coordinated, and successful at building online communities while protecting reputation and employees.
Social Communications: Delivering Winning Internal Communications Programs Wi...Prescient Digital Media
The document discusses best practices for implementing successful internal communications programs using intranet 2.0 technologies. It notes that while new technologies allow for more two-way communication, companies should have a plan and not just adopt tools for their own sake. Key recommendations include setting ground rules, listening to employees, partnering with IT, retaining some traditional methods, and getting executive support. Metrics, personas, use cases, and focusing on employee engagement, not just technology, are presented as important to planning a successful intranet 2.0 strategy.
The document is a program for the Australian Marketing Institute's Brand Finance Forum on digital media's impact on brand value. The forum will explore how digital media has changed brand communications and the implications for brand management. It will also discuss how to build and measure brand value in the new digital landscape. Speakers from companies like SEEK, Virgin, and Colmar Brunton will address topics such as tracking consumer sentiment online, designing for communities, and adapting to changes in public opinion. The goal is to help marketers leverage digital opportunities while mitigating risks to their brands.
This is the keynote presentation that was given at the danish PeopleXS user conference. Excerpts from other presentations were used. Special thanks to Matthijs Roumen from Tribewise.
This document provides information about the "Enterprise 2011" conference taking place from January 31-February 1, 2011 in Dubai. It will focus on discovering effective social media strategies and tools for businesses. Early registration discounts are available by December 31, 2010. The conference will feature distinguished speakers from companies like BBC, Samsung, and Dow Jones on topics like developing social media strategies, identifying impactful social media tools, and managing brands on social media. Post-conference workshops will also be held on February 2.
Vlerick hr seminar social media 25 nov 2011__finalJurgen Moenaert
Social Media in Recruiting - Personal perspective of a (semi-)believer
--> Presented by Jurgen Moenaert, Head of Recruiting Deloitte Belgium @ Vlerick HR Alumni Seminar, 25 Nov 2011
Collaborative Innovation: The State of EngagementDan Keldsen
The ultimate benefits of Collaborative Innovation are when Collaborative Innovation is applied at a strategic level - but are you using the tactics to make the most of Collaborative Innovation?
Last quarter the Collaborative Innovation Team surveyed over 200 thought leaders in multiple functional roles from large and small organizations distributed worldwide. The results offer some fascinating insights into the ways that collaborative innovation is and isn’t being implemented in businesses today.
With only 15% of respondents stating their organization is "very effective" at Collaborative Innovation, and a mere 35% who believe Collaborative Innovation ranks up with the core capabilities of business such as R&D, Operations, Marketing and more - we’re certainly not all masters of this space just yet.
Call it Collaborative Innovation, Enterprise 2.0, Open Innovation, Innovation Management, Hyper-Social Innovation or Social Business... are you doing it? Doing it well? Find out what we've uncovered in this sneak preview of the upcoming ebook on our research results from late 2011 to early 2012.
This document discusses how HR functions can adapt to embrace Web 2.0 technologies and practices. It notes that the new generation of internet users expect to be able to collaborate and share information easily. HR processes like recruitment, training, and communication can be improved through the use of tools like social networks, blogs, wikis and more. The HR department has an important role to play in guiding the company's adoption of Web 2.0 and helping the organization transform its culture to be more open, collaborative and transparent.
The document discusses social media in recruiting from the perspective of a semi-believer. It provides an overview of how social media is used in recruiting, including capabilities for creating brand awareness, sourcing and informing candidates, and securing candidates. Examples are given of how different Deloitte offices implement social media strategies and tools in recruiting. Tips are provided such as using QR codes, measuring influence with Klout scores, thinking about security settings, and using tools like Tweetdeck and Bitly. The document aims to provide both an overview of social media in recruiting as well as spark thoughts and discussion on effectively implementing strategies.
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
Empowering Employees As Brand Ambassadors Hr.FinalWrite Speak Sell
This presentation is designed as a step-by-step process for companies to empower employees to promote the company’s products, services and brands on social media. This session is designed for any HR professional to provide a step-by-step process for companies to mobilize employees to promote the company’s products, services and brands
The document discusses the growing maturity of social media and need for businesses to implement social customer relationship management (SCRM). It notes that social has moved past experimentation to being mission critical. However, traditional social metrics like likes and followers no longer suffice and don't relate to business outcomes. Implementing successful SCRM requires a long-term strategic approach across the entire organization to provide customer intimacy at scale, not just social media communications. This involves leveraging social analytics, curating relevant communities and content, and ensuring consistent online and offline customer experiences.
366pi Consulting provides entrepreneurship programs and consulting services. They work with educational institutions to close the gap between industry expectations and what schools deliver by bringing practical industry knowledge to students. Their programs include networking events, seminars, mentorship and business planning assistance to help build students' entrepreneurial skills and connect them with real-world opportunities.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses why social media marketing is important, highlights key social media platforms like Facebook, Twitter and LinkedIn, and provides guidance on developing engaging content, building connections, and having conversations on social media. The document emphasizes focusing on one's area of expertise, sharing useful content to inspire engagement, and managing social media activity and time commitments.
The document is a presentation by Ingenuity Marketing Group about online marketing strategies. Ingenuity Marketing Group focuses on marketing for professional services firms. They help clients clarify their value and drive opportunities through marketing, media positioning, training and coaching. The presentation discusses the growth of social media, how businesses are using different online tactics like content marketing, and how firms can measure the results of their online efforts.
This document discusses how Generation Y and social media are changing how people work and interact. It notes that Gen Y prefers to work in teams, have flexible work arrangements, and learn by doing things their own way rather than in traditional courses. Organizations are increasingly adopting internal social media and collaboration tools to engage younger employees and share knowledge more effectively. The future of work involves bringing social tools into companies, empowering employees with information, and optimizing interactions between people to gain competitive advantages. Transforming into a social business requires adopting new goals, understanding what is happening through social analytics, and creating a culture of trusted relationships and innovation.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing, the benefits of social media marketing, and best practices around connections, engaging content, and conversations. Specifically, it recommends businesses build connections by being present on platforms customers use, discover preferred channels, and kickstart growth using email lists. It also provides tips for creating engaging content that inspires sharing and strategies for monitoring social media and turning negative comments into positive customer experiences. The document aims to demonstrate how small businesses can successfully utilize social media marketing with limited time and resources.
This document provides an overview of social media marketing best practices for small businesses and nonprofits. It discusses defining social media marketing as building social networks through engaging content shared to reach and engage more people. It emphasizes starting with connections by building community on the social networks customers use and kickstarting growth through an organization's email list. It also stresses the importance of engaging content, focusing the social media presence, and managing activity and conversations over time.
Case Study: Social Evolution: From the Social Helpdesk to True Social Marketing
Presented by: Jeff Jordan, Senior Executive Global Alliances, Adobe Social
Social CRM was just the beginning. Social marketers must evolve beyond reduced call-center volume and engagement to generating revenue and business impact. Come learn how to evolve your company's use of social media from "the social help desk" to a measurable, revenue-generating marketing channel.
www.bdionline.com
This document provides an agenda and information for an innovation programme event at the International Institute for Product and Service Innovation. The agenda covers topics on social media platforms like LinkedIn, Facebook, Twitter, YouTube and Pinterest. It discusses how small businesses can use these platforms for purposes like marketing, customer engagement, recruitment and more. Case studies and tips are provided for each platform. The document also introduces IIPSI and its innovation programme which aims to help small businesses in the West Midlands region of the UK improve innovation and business growth.
This document provides 30 ideas for creating a social media plan in 2012. It discusses strategies for developing an integrated social media plan that engages customers and communities. Key recommendations include socializing the company culture, writing a formal social media plan, cultivating long-term customer relationships, automating routine social media operations, and calculating the value of social media customers. The document also provides ideas for creating content and engaging audiences across different social media channels.
The document discusses social media analysis of the Rugby World Cup Twitter account @RugbyWorldCup. It provides statistics on the account's followers, most influential followers, social media footprint, country distribution of followers, and analysis of its YouTube channel. The presentation also discusses iGo2 Group, a social business solutions company, and how it can help organizations leverage social media through strategies, intelligence, and community building.
This document provides a 12 step playbook from LinkedIn for top executives to become social leaders. It recommends executives create an effective LinkedIn profile, control privacy settings, efficiently connect with contacts, demonstrate leadership by engaging on social media, accelerate sales through their network, gain industry insights and stay informed on competitors. The playbook aims to help executives leverage LinkedIn to strengthen relationships and enhance their professional brand.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Strategists need to understand customer behaviors, track engagement, and identify advocates. They also must gain corporate buy-in, organize internal teams, and provide training and guidance for company-wide adoption. Finally, strategists should establish plans, policies, and integrations to operationalize social media initiatives.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content
Similar to Integrating Social into the Distributed Salesforce Staffing Enterprise (20)
La aplicación QEsocial Demo permite a los usuarios crear y compartir publicaciones breves con texto, imágenes y videos. Los usuarios pueden seguir a otros usuarios y ver las actualizaciones en su feed de noticias. La aplicación también incluye funciones de mensajería privada entre usuarios.
3D Job Descriptions: Using video to recruitQUEsocial
3D Job Descriptions: How to Recruit Effectively Using Video by Communicating with Your Candidates like Consumers. This presentation walks you through effective tactics and strategy implementation for using video effectively for your recruiting goals. Learn how to have a conversation with your consumers – your candidates. Mike will discuss ways in which you can differentiate your business through the use of video and employ effective messaging through LinkedIn and other platforms. During this session you will identify how to:
Use videos effectively using different platforms – from YouTube to LinkedIn
Develop your strategy for video job descriptions
Successfully differentiate yourself and your brand in the market
Align your personality with your corporate goals
Efficiently execute the video process (i.e. write a script and be prepared on camera!)
What if we asked employers to “rethink” the concept of employee engagement?
What if instead of asking them to think top down or bottom up, we asked them to
look left and right?
Personal Brand Executive Roundtable Updated 3-20QUEsocial
This document discusses how to build a personal brand using social media. It covers why social media is important for professional networking and job searching. Specifically, it recommends using LinkedIn to develop connections and showcase expertise. The document provides tips on completing profiles, engaging connections, and participating in answers and groups on LinkedIn. It also assigns homework to further participants' LinkedIn personal branding.
Building and Growing your personal Brand Series 1: Are you LinkedIn?QUEsocial
Social Media is creating the opportunity to amplify your personal brand in more ways than ever. The Marketplace is flooded with strong candidates all of which are applying to jobs via online.
Utilizing LinkedIn as a business development tool for your job search much like a B2B organization can separate you from the majority of job seekers. Hopefully this presentation can help you to amplify your personal brand.
My intro regarding working in Staffing, moving to chicago from Iowa to become a famous improvisor on Saturday night live. My passion or love hate relationship with the staffing industry has been a long journey working with a number of large and small staffing firms including Aquent, Randstad and Vedior to name a few. My passion moved on to social media when I joined the Omnicom’s a large media holding companies only dedicated social media agency the Zocalo Group over 5 years ago. I was at Aon Consulting in the new media and creative strategy group. We where working with fortune 500 companies HR departments helping consulting with them to use social to engage their employee populations on initiatives like health and wellness, recruitment, change management, and employee engagement. After two years I left to start my own conusultancy focused on social business or the use of social beyond the marketing department within companies. I was consulting with large to midsized companies recruitment and sales departments training them on how to use social to recruit top talent, and sell in the B2B space. 7 months ago I teamed up with my former colleague and friend Patrick Rooney who was one of the cofounders of the Zocalo Group after having countless conversations with him regarding the fact that social media had eclipsed marketing and was channel that could very effectively be used to help recruiters, sales and customer service be more successful and productive in their jobs. When we teamed up we determiend that to truly change the way recruiters and sales integrated social into their job could only truly be scalable and sustainable would be to create a technology platform to support the initiative and 4 months later we launched QUEsocial
This is a great quote from one of my favorite social media luminaries Seth Godin that really encapsulates my view of social media in todays world. Social media is public after all and that causes many people to be intimidated and afraid to communicate through it. What I’ll walk you through today is how to plan, prepare and develop a strategy to help give you the confidence you need to do your best and make that conscious decision to act that way.
This is a video that love to play for people to help articulate the massive shift in communication that has happened in 5 short years. This video really talks about consumer behavior but keep in mind your candidates and clients are all consumers as well and people buy from people they know and trust. it’s going to conintue to play a cirtical role in how you sell and recruit in this highly compeititve marketplace. http://www.youtube.com/watch?v=cPT58HeJDzY
Here is a list of just some of the social channels in exsistence today so..we are going to talk about…all..
Three of these. Focusing heavily on LinkedIn not because I am speaking at their HQ right now but because it can be the most effective free and paid tool in the recruiter and B2B salesperson arsenal. With over 175M users currently and growing rapidly there are many decision makers currently using it to recruit, network, sell and buy.
When looking at a recent Hubspot survey on B2B customer acquisition we see LinkedIn as a primary tool in the process. But lets not forget about Facebook and Twitter with over 1 Billion members Facebook is going to be an important channel to recruit and sell as well as Twitter and more transparent blogs.
I’d like to lay some FUD on you right now being a improvisor and performer I can’t help but get a little dramatic FUD or Fear, Uncertainty and Doubt is a term I learned in the PR world at Zocalo Group and is applicable to the current staffing marketplace. First we have the statisic that 95% of your clients are using LinkedIn, 58 are using Facebook and 42% are using Twitter to recruit as well and bulding relationships with hard to find passive candidates. The competition is heating up with over 200 staffing firms on the the 5K fastest growing companies in the US. Meanwhile the candidate is very active on social channels and makes for even more opportunity for them to be engaged with even when currently employed.
Now is this what your watch looks like? Time every spiraling down down down?
If your in sales is this what you are doing? Cold calling, facilitating inerview process and open job orders, traveling to client meetings and managing and trying to grow existing relationships while cold calling even more?
Do you have numerous reports and ATS and CRMS to login and enter data throughout your day? Do you have clients calling and emailing to either reschedule meetings and interviews or asking where are my candidates?
Here are some common value props I see on staffing websites: Do you have intimate knowledge of your clients culture, a proprietary database of top talent, proclaim your are different, have industry expertise? Build relationships.
How do you make this thing stop???
Because you are using social media for professional purposes, it’s important to approach it just as you would with anything else in your professional life. If you are giving a presentation, you prepare for it. If you are having a meeting, you prepare for it. If you are meeting with a candidate, you prepare for it by reviewing their resume and background, and maybe checking them out on LinkedIn. Developing a plan for how you will use social media as a tool isn’t time consuming, but it can be the difference between spinning your wheels and seeing tangible results. Really, it takes 10 to 15 minutes to think about and outline how you want to be perceived, where you will focus your efforts, the types of content you share, the conversations you start or join, and how you can most effectively use LinkedIn, Twitter or Facebook.
So like your company you as an invidual need to determine your marketing strategy. Sitting down and thinking what are your objectives is it to gain more clients this quarter or to find 10 great user experience candidates for the jobs that are always coming up? Next what do you want to be known for? Are you phenomaneal at customer service or an expert in your industry?
My brand is something that I’ve worked on over the years and is focused really on marketing, HR and recruitment and socal media. I have created profiles that also talk about my passions outside of work for instance my twitter profile says love improv comedy and all thignschicago even the winters! I also use a fun picture on my profiles that shows my love of coffee and spy novels. And I use a online tool called Klout which is connected to all of my social channels.which gives me a score of my digital influence, who I influence and what I’m known for which is recruitment and staffing, social media and job search. This tells me in some ways my digital presence aligns well with my business.
Now that we have determined our ownable position , how we align our brand with our companies brand we can start to engage and integrate our current job activity with the social channels and target audience we have determined is important to growing our talent and sales community. I’ve come up with these easy to understand analogies for day to day social engagement. Fisthing working out and partying. All of us have either partaken or seen or heard of these three things. Fishing is the day to day process of finding your target audience online to invite into your and grow your social networks on twitter facebook and linkedin. Working out is the daily curating our posting content that is of value to your target audience this isn’t company press releases and job openings this is content that is hlepful or imformative to your audience that creates the perception of you as an leader in your industry. The next and most critical stage of course is partying. So if you’ve determined what you own in the marketplace, you’ve reasearched your target auidnce be it IT, marketing, finance decision makers in an organziation and learned what they like to read and share on their social channels our going to start fishing for them online meanwhile like working out you need to consistenly post the type of content that positions you as a thought leader who is passionate and knowledgable about your business which is workng out.
Make is easier to be found and connected with while also being able to post tweets and updates at the same time on LinkedIn.
Make it a daily habit of answering one question on LInkedIn’s Q&A
Create a linkedin poll takes about an hour and immediately becomes content that you have created which could be valued data for your audience. This is a survey I did while at Aon which was a huge success and created a lot of great opportunites for me. With over 850 votes and 80 comments this survey was a very insightful data point for me and was used regularly with clients. While at paladin I created a linkedin poll asking if your company had a social media policy and a deisgn agency in Chicago responded that they had just created one and a chicago tribune reporter saw the comment and contacted the agency and put them into trib article. That agency ended up becoming a client whose senior leadership I still keep in touch with today.