Hi, I'm Meerah, a marketing professional with 4 years of client and agency-side experience.
I deliver holistic marketing solutions; from strategy development and planning to tactical implementation to help businesses grow.
I invite you to browse my online portfolio showcasing my extensive marketing experience.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Pulling together what you learned in the previous three webinars, in this session we create a 90 day plan to kickstart your marketing.
What we cover:
- Why 90 days is the best timeframe to work to
- A simple yet effective way to schedule marketing
- The importance of persistence and repetition in marketing
Marketing your equity crowdfunding campaignValueSetters
Targeted marketing is the key to driving investors to your Equity Crowdfunding campaign. From social media advertising and search engine marketing to custom audiences and retargeting, we'll guide you through best practices to marketing your campaign to maximize your chances of success.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Pulling together what you learned in the previous three webinars, in this session we create a 90 day plan to kickstart your marketing.
What we cover:
- Why 90 days is the best timeframe to work to
- A simple yet effective way to schedule marketing
- The importance of persistence and repetition in marketing
Marketing your equity crowdfunding campaignValueSetters
Targeted marketing is the key to driving investors to your Equity Crowdfunding campaign. From social media advertising and search engine marketing to custom audiences and retargeting, we'll guide you through best practices to marketing your campaign to maximize your chances of success.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
Marketing Calendar Overview and Demo - Brian GloverMarketo
Brian Glover, Sr. Product Marketing Manager at Marketo, talks about how to use Marketo's Marketing Calendar to increase your team's productivity and gives an overview of the tool's features.
Inbound marketing is a technique for gaining the attention of customers through content creation, social media etc. By consistently developing and promoting content, you can appeal your ideal customer and entice them to keep coming back.
Have you added PPC to your digital marketing strategy?Ellen Jantsch
The customer journey is longer and starts earlier than it ever has before - it’s critical for brands to claim their position across the path to purchase using PPC channels in order to acquire new customers and increase revenue.
he Process of PPC[1] for Tech Support Campaign Keyword Research and selection In pay per click advertising , keyword research can take time but it is also very important for an effective PPC marketing to generate tech support traffic. The entire pay per click(PPC) marketing relies basically on keywords.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
Good Branding is like creating a stubborn picture of your restaurant in the mind of the customer. It act like bringing a taste of your good food vibes in the virtual world of the customers.
Harness the Power of Live Engagement DataDoubleDutch
You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 21-32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights.
Live Engagement Marketing is the discipline of applying digital marketing principles to the world of live events. Much like digital marketing teams orchestrate campaigns to drive leads faster down the funnel, you have the ability to gain access to a wealth of Live Engagement Data that can supercharge your demand gen engine, elevate your content programs, and enhance your account-based marketing strategy.
In this session you will learn key marketing and business trends illuminating a new path to marketing nirvana by harnessing the power of modern technology to electrify engagement and energize attendees into action to transform your marketing.
We are a creative marketing agency, designed to provide promotion, production and publicity to our clients, helping to build their brand and increase their bottom line.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
Marketing Calendar Overview and Demo - Brian GloverMarketo
Brian Glover, Sr. Product Marketing Manager at Marketo, talks about how to use Marketo's Marketing Calendar to increase your team's productivity and gives an overview of the tool's features.
Inbound marketing is a technique for gaining the attention of customers through content creation, social media etc. By consistently developing and promoting content, you can appeal your ideal customer and entice them to keep coming back.
Have you added PPC to your digital marketing strategy?Ellen Jantsch
The customer journey is longer and starts earlier than it ever has before - it’s critical for brands to claim their position across the path to purchase using PPC channels in order to acquire new customers and increase revenue.
he Process of PPC[1] for Tech Support Campaign Keyword Research and selection In pay per click advertising , keyword research can take time but it is also very important for an effective PPC marketing to generate tech support traffic. The entire pay per click(PPC) marketing relies basically on keywords.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
Good Branding is like creating a stubborn picture of your restaurant in the mind of the customer. It act like bringing a taste of your good food vibes in the virtual world of the customers.
Harness the Power of Live Engagement DataDoubleDutch
You’ve experienced it first hand. The energy of a live event. The excitement is palpable, connections are formed, and deals are made. But... the way we approach events today is still analog — leaving an average 21-32% of marketing budgets in the stone age with no ability to demonstrate success with concrete data and insights.
Live Engagement Marketing is the discipline of applying digital marketing principles to the world of live events. Much like digital marketing teams orchestrate campaigns to drive leads faster down the funnel, you have the ability to gain access to a wealth of Live Engagement Data that can supercharge your demand gen engine, elevate your content programs, and enhance your account-based marketing strategy.
In this session you will learn key marketing and business trends illuminating a new path to marketing nirvana by harnessing the power of modern technology to electrify engagement and energize attendees into action to transform your marketing.
We are a creative marketing agency, designed to provide promotion, production and publicity to our clients, helping to build their brand and increase their bottom line.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
The world of publishing has changed. We gathered some of the countries top media-minded experts to share their hard-won best practices for growing digital audiences, targeting content and advertiser offers to audience segments, acquiring advertisers, and ultimately growing revenue and margins using inbound.
The presentations from the day have been combined here for your convenience. To learn more, join the ongoing conversation at http://inbound.org/group/inbound-publishing
Reaching the digital consumer is becoming a more fractured experience. Measuring accurate return on marketing spend requires the correct attribution model. Make sure your campaigns get the credit they deserve. Another top tip that is not mentioned here... Factor in lifetime value.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
The Social Effect's B2B Lead and Demand Gen Solutions gives you unrivalled precision targeting ability, Higher ROI and keeps your sales pipe full of MQL leads.
The Social Effect's B2B lead & demand generation solutions give you unrivalled precision targeting ability, higher ROI and keep your sales pipeline full of MQL leads.
The Social Effect's B2B lead & demand generation solutions give you unrivalled precision targeting ability, higher ROI and keep your sales pipeline full of MQL leads.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
Noida is a highly developed city in India and businesses in this city are taking advantage of the digital marketing services offered by Digiworld Solution. These services help businesses to reach out to more customers and create a strong online presence. The use of digital marketing services helps businesses to build brand awareness, generate leads, and increase sales. In addition, these services help businesses to track customer behavior, understand customer preferences, and provide personalized content.
Digiworld Solution is a leading digital marketing service provider in Noida. It helps businesses to reach out to their target customers through various digital channels such as search engines, social media, and email. The company provides a variety of services such as search engine optimization, content marketing, social media marketing, display advertising, and email marketing. These services help businesses to reach out to more customers and create a strong online presence.
OFFICAL WEBSITE-https://digiworldsolution.online/
How to Budget and Plan Your 2020 Content Marketing StrategyInfluence and Co.
We know it can be hard to stick to your guns and get your content marketing planned in advance, with an allocated budget and a thought-out strategy. But you really cannot waste another second. While you're preoccupied with trying to figure out the why and how, your competitors are busy creating content, publishing it, using it to nurture leads and engage their audience, and ultimately, getting a leg up.
This deck addresses:
Why content marketing should be your No. 1 priority for 2020
How to budget for your content initiatives
Team members you'll want to consider to help you drive these efforts
How to put together a documented content strategy
A process for creating content
Tech that will aid your efforts
Welcome to our mini-site, "Unlocking Success: Content Marketing Examples Revealed." In the world of digital marketing, content is king, and successful content marketing campaigns are the industry's crown jewels. This mini-site is your key to understanding the ins and outs of content marketing through real-life examples and expert insights.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
4. Marketing Campaign:
Not-for-Profit Marketing
Objective: A lead generation
campaign to attract and convert
Marketing Entourage’s not-for-
profit (NFP) target customers by
educating them on the
importance of marketing to reach
their objectives.
21. Meerah Tauqir: Personal Brand
Darebin Tourism Industry Forum
Digital Marketing Innovation Summit
Melbourne
Launching the Canva 101 Workshop and
leading the strategic economic development
dialogue at the Darebin City Council's Tourism
Industry Forum to build collaborative and
engaged communities to shape a better future
for Melbourne.
Speaking about the importance of creating an
effective Content Marketing Strategy that helps
promote lead generation.
22.
23. Social Media and Content Marketing Boot Camp
Client: Darebin City Council
Description: Running the Social Media and Content
Marketing Boot Camp as part of the Darebin Digital
Business Festival to help small business owners with their
digital marketing to reach their business objectives.
24. How to Grow your Business with
Social Media and Content Marketing Workshop
Client: Hub Australia
Description: Running the ‘How to
grow you business with Social Media
and Content Marketing’ workshop to
help educate a group of 30 inspired
entrepreneurs and small business
owners to support Victoria’s startup
ecosystem.
25. Finding Your Digital Direction Workshop
Client: Kingston City Council
Description: Running a 3-hour intensive
workshop on how to develop an integrated digital
marketing strategy that sees small businesses
realise growth and success. This workshop was
run as part of the Victorian Government's Small
Business Festival 2018.
26. Canva 101 for Business Workshop
Client: Darebin City Council
Description: Running the 2-hour ‘Canva 101
for Business’ workshop as part of the Small
Business Festival 2018. I developed and
delivered this workshop which walked small
business owners through looking at their
brand through a strategic lens and designing
marketing collateral using Canva.
27. Content Marketing 101 Workshop
Client: Seed Training Group
Description: Running the 2-hour
‘Content Marketing 101’ workshop as
an introduction to aspiring marketers
wanting to work in the field.
28. Social Media 101 Workshop
Client: Seed Training Group
Description: Running the 2-hour
‘Social Media 101’ workshop as an
introduction to aspiring marketers
wanting to work in the field.
