The Inside Track: Finding Out What Your CMO/CEO Really Cares About
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Investing in your brand will 10x your demand generation efforts The biggest mistake a CMO will ever make: being subservient to your CEO Be commercially savvy as a marketeer when speaking with your Founder or CEO Marketing is the pointy end of the Go To Market spear. So there is the longest lag between spend and cash impact A key question for your early-stage CEO: What position do we want to occupy in our customer's minds? Alignment with Sales Leadership is integral. Work backwards from the revenue goals and over-communicate.
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The Inside Track: Finding Out What Your CMO/CEO Really Cares About
- 1. & In This Together Series “The Inside Track: Figuring Out What Your CMO/CEO Really Cares About” Ed Abl - CMO Modulr Josh Morse - CMO hello@salesimpactacademy.co.uk Marketing Teams Webinar will be live at 4pm UK Time presents
- 3. Q.1 When time is a resource, and resources are short - Where do C-Suite execs spend their time?
- 4. Q.2 CEO Founders - How do get this relationship right from the start? What are the common mistakes, and how can they be avoided?
- 5. Not all data is created equal - What has been the most effective way to utilise data with your CEO? And how do you manage questions about what can’t be measured? Q.3
- 6. Q.4 As a CMO, how do you approach constructing and agreeing the marketing strategy and budget? What, if anything, are you doing differently today?
- 7. Q.5 If you are building a persona of your CMO or CEO, what are key points around communication are you including?
- 8. Q.6 When there is problem, what do CEO and CMOs care about? And what is your advice on how to approach it?
Editor's Notes
- When it comes to the C suite their most precious resource is their time. There are always more things that they could be doing than they could possibly do. Where do they spend their time?
- CEO founders rarely come from a Marketing background but play a crucial role in your success. What do you see are the common mistakes in that relationship and how should you approach getting it right from the start?
- There are more data points then ever in Marketing, this is spread across more and more tech that measures things differently. Having it is great, making the most of it when communicating outside of marketing is harder and there are some areas which are super important but measuring the direct impact is not realistic. What has been the most effective way you have found to utilize data with the CEO and manage the questions about what can’t be measured?
- Let’s talk about budgets. If you want to be successful then your targets have to be underpinned by your budget volume and timing. Marketing is the pointy end of the go to market spear so there is the longest lag between spend and cash impact. Today there has been a swing to short-termism. As a CMO how do you approach constructing and agreeing the Marketing strategy and budget and what are you doing differently today?
- We know a great customer persona enables us to communicate successfully. If you are building a persona of your CMO or CEO what are the key things around communication are you going to put on there?
- Sadly, things don’t always go to plan. When there is a live problem or something has missed the mark , what do your CMO/CEO care about and what is your advice on how to approach it?