Ruth Cheesley presented on using integrated marketing strategies with Mautic, an open source marketing automation platform. She discussed using a game at an exhibition to capture leads, test their SEO knowledge, and push the data into Mautic for segmentation and targeted follow up. The goal was to efficiently generate quality leads, understand their interests and knowledge level, and gain insights to improve content and resources.
Automating your marketing workflows in Joomla with MauticRuth Cheesley
In this presentation at JoomlaDagen 2016, Ruth Cheesley explores some of the features that Mautic can bring to your Joomla website, and what this can mean for your marketing workflows.
Schwartz Communications Converts More Leads with HubSpotHubSpot
Schwartz Communications is one of the top five independent communications agencies in the U.S. delivering PR, social media, public affairs, and digital content marketing services to innovative companies. As a HubSpot customer and partner, Schwartz now converts more leads and has expanded its social media reach.
How To Spy On Your Website Visitors Using HubSpotHubSpot
Businesses often miss out on opportunities for engaging with prospects and leads that are already on their site. In this economy it makes so much sense to try to squeeze more out of your existing site visitors as new audience acquisition is the bulk of most marketing expenses. Are you aware which of your leads have come back to your site? How are you engaging repeat visitors to improve conversion and close more business?
Automating your marketing workflows in Joomla with MauticRuth Cheesley
In this presentation at JoomlaDagen 2016, Ruth Cheesley explores some of the features that Mautic can bring to your Joomla website, and what this can mean for your marketing workflows.
Schwartz Communications Converts More Leads with HubSpotHubSpot
Schwartz Communications is one of the top five independent communications agencies in the U.S. delivering PR, social media, public affairs, and digital content marketing services to innovative companies. As a HubSpot customer and partner, Schwartz now converts more leads and has expanded its social media reach.
How To Spy On Your Website Visitors Using HubSpotHubSpot
Businesses often miss out on opportunities for engaging with prospects and leads that are already on their site. In this economy it makes so much sense to try to squeeze more out of your existing site visitors as new audience acquisition is the bulk of most marketing expenses. Are you aware which of your leads have come back to your site? How are you engaging repeat visitors to improve conversion and close more business?
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
The Five Marketers Your eCommerce Business NeedsnChannel, Inc.
Presented at the South Florida eCommerce Expo, this presentation dives into the marketing skill sets that are required to be successful in today's eCommerce industry.
Our founder & CEO, Pete Reis-Campbell, was the featured keynote speaker at the University of Leicester's recent Career Sucess webinar. Pete discussed how he built Kaizen and the importance of having an entrepreneurial mindset.
Website design is not decoration. And website marketing (that actually gets you customers) isn’t about doing what everyone else is doing. We'll formulate a website visibility strategy from your timeline, budget, and goals to help YOU get more clients using the Internet.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report (http://bit.ly/deJWws), including:
* Survey results of over 230 professionals involved in their company's marketing strategy
* How inbound marketing channels deliver lower cost per lead than outbound channels
* Why social media and blogs are the most rapidly expanding category in the overall marketing budget
* How businesses are generating customers with social media and blogs
The Documents let you know how to put up the quotations for Digital Marketing Services in Pune. visit OnlineBiz Soluions by clicking the link- www.onlinebiz.co.in
Discover the must-use marketing strategies to build your book of business.
You'll walk away knowing how to:
- Focus your marketing efforts
- Win more long-term clients
- Use different strategies for each stage of the funnel
As marketers, we know inbound marketing consists of many disparate channels. But which ones will be most effective for our target audience? How do we know which ones to utilize first? What exactly is the goal we are hoping to accomplish? When it comes to campaign planning, these are all mission-critical questions we must answer if we want to successfully generate leads and nurture them into paying customers. In this presentation, Michael F. Griffin explains the best strategic approach to planning and executing an effective, cross-channel inbound marketing campaign.
This presentation was given by Michael F. Griffin, Implementation Specialist at HubSpot, at NEDMA's 2015 Annual Conference.
This presentation acts as a guide to companies and individuals who wish to stand out on LinkedIn, first, identifying the top 7 strategies before exploring the top 10 most valuable tools. From a individual perspective will learn first hand from the founder of Publish Today Media, LLC, Lew Sabbag how to use your profile to create your own personal brand. As an organization you will see the how you can showcase your company, reach new customers and attract great talent by optimizing your page and utilizing LinkedIn groups.
This presentation was developed by Lew Sabbag, Founder of Publish Today Media LLC. It was the second of three segments that comprised a panel discussion entitled "How to Use Social Media to Stand Out in a Crowd," given at NEDMA's 2014 DM Innovations Symposium.
How to Build a Sustainable WordPress Product BusinessThomas Griffin
In this talk, I detailed out how to build a sustainable WordPress product business. There are 6 product success factors and 6 business success factors mentioned as good takeaways.
We are now within the age of the robot. Marketing automation is the latest inevitable implementation of them. Mautic provides free and open source software for controlling your business in this exciting new era.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
The Five Marketers Your eCommerce Business NeedsnChannel, Inc.
Presented at the South Florida eCommerce Expo, this presentation dives into the marketing skill sets that are required to be successful in today's eCommerce industry.
Our founder & CEO, Pete Reis-Campbell, was the featured keynote speaker at the University of Leicester's recent Career Sucess webinar. Pete discussed how he built Kaizen and the importance of having an entrepreneurial mindset.
Website design is not decoration. And website marketing (that actually gets you customers) isn’t about doing what everyone else is doing. We'll formulate a website visibility strategy from your timeline, budget, and goals to help YOU get more clients using the Internet.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report (http://bit.ly/deJWws), including:
* Survey results of over 230 professionals involved in their company's marketing strategy
* How inbound marketing channels deliver lower cost per lead than outbound channels
* Why social media and blogs are the most rapidly expanding category in the overall marketing budget
* How businesses are generating customers with social media and blogs
The Documents let you know how to put up the quotations for Digital Marketing Services in Pune. visit OnlineBiz Soluions by clicking the link- www.onlinebiz.co.in
Discover the must-use marketing strategies to build your book of business.
You'll walk away knowing how to:
- Focus your marketing efforts
- Win more long-term clients
- Use different strategies for each stage of the funnel
As marketers, we know inbound marketing consists of many disparate channels. But which ones will be most effective for our target audience? How do we know which ones to utilize first? What exactly is the goal we are hoping to accomplish? When it comes to campaign planning, these are all mission-critical questions we must answer if we want to successfully generate leads and nurture them into paying customers. In this presentation, Michael F. Griffin explains the best strategic approach to planning and executing an effective, cross-channel inbound marketing campaign.
This presentation was given by Michael F. Griffin, Implementation Specialist at HubSpot, at NEDMA's 2015 Annual Conference.
This presentation acts as a guide to companies and individuals who wish to stand out on LinkedIn, first, identifying the top 7 strategies before exploring the top 10 most valuable tools. From a individual perspective will learn first hand from the founder of Publish Today Media, LLC, Lew Sabbag how to use your profile to create your own personal brand. As an organization you will see the how you can showcase your company, reach new customers and attract great talent by optimizing your page and utilizing LinkedIn groups.
This presentation was developed by Lew Sabbag, Founder of Publish Today Media LLC. It was the second of three segments that comprised a panel discussion entitled "How to Use Social Media to Stand Out in a Crowd," given at NEDMA's 2014 DM Innovations Symposium.
How to Build a Sustainable WordPress Product BusinessThomas Griffin
In this talk, I detailed out how to build a sustainable WordPress product business. There are 6 product success factors and 6 business success factors mentioned as good takeaways.
We are now within the age of the robot. Marketing automation is the latest inevitable implementation of them. Mautic provides free and open source software for controlling your business in this exciting new era.
This is the slidedeck used for a great presentation given by Michael Babker (@mbabker) related to the topic of marketing automation and marketing strategies. Use these slides to quickly summarize the talk.
When you're ready for more detail you can check out the Mautic blog where the entire transcript is available:
https://www.mautic.org/blog/marketing-automation-is-not-scary/
Main Points Include:
Understanding Marketing Automation
Examining a Typical Marketing Automation Workflow
Common Marketing Automation Fears
Creating A Basic Workflow
How do you find your target audience on social media? The Center for Rural Enterprise Engagement will take you through several easy steps to find your customers and invite them to engage with you through inbound marketing practices.
Inbound Lunch Bunch: Using Digital Advertising for Membership GrowthHighRoad Solution
You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive? Join this session to learn about digital advertising growth strategies and how associations are using it to deliver top-line growth in their readership, product categories, membership & event registrations.
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
Looking for ways to grow your small business WordPress Agency? Here are the slides from the 2017 Lehigh Valley WordCamp by Paul B. Taubman of http://DigitalMaestro.com
An introduction to multi channel content strategyReading Room
Originally presented by Simon Nash for UKTI Export Week webinars. An hour long run through of the key principles of content strategy and content marketing.
A look back at Hootsuite's Ambassador program in 2017. This yearbook highlights the great things we’ve accomplished together with our #hootamb community.
If you’d like to join or learn more about the Hootsuite Ambassador
Program, visit: https://hootsuite.com/community/ambassador-program
Similar to Integrated Marketing Strategies with Mautic (20)
Open source meets marketing - Presentation - OpenFest 2019Ruth Cheesley
A presentation at OpenFest 2019 in Sofia, Bulgaria on how the Open Source Marketing Automation platform Mautic enables you to enhance the digital experience for your customers.
Talk given by Ruth Cheesley at JoomlaDay UK 2017.
All too often websites are designed, built and deployed without any thought to how the business will track, capture and use the many sources of data. These sources of data available through many free tools can contribute vital information which allows a business to track sales from their origin and prove what parts of their online presence are delivering a return on investment.
In this talk, Ruth explores the concepts and methodology of planning and building websites with a data-first mentality.
Fight for the Pixel - Innovation Martlesham - Ruth CheesleyRuth Cheesley
How can developers and designers work together during a project? What processes can help a team work effectively, communicating harmoniously and ensure delivery of a web project on time and on schedule?
Join us on this voyage of discovery to the Pixelles Island!
Custom Fields in Joomla - JoomlaDay UK 2016 - Marco DingsRuth Cheesley
This presentation covers an upcoming feature of Joomla - Custom Fields - and how they can help you to expand the core features of Joomla. Delivered by Marco Dings at JoomlaDay UK 2016.
Time to stop breaking your promises - dealing with 404's, broken URLs and pla...Ruth Cheesley
Change happens - it's inevitable. A URL is a promise, and when you change a site structure, you are responsible for keeping your promises and making sure those URLs are either redirected or killed off.
This presentation runs through how to manage URL changes by running audits, what to do with URLs which have changed and how to properly kill off URLs using the 410 error code.
Focused on Joomla, many of the resources are hosted on the Joomla Community Magazine.
Chalk and cheese - how developers and designers can work together and not cru...Ruth Cheesley
A talk given by Ruth Cheesley of Virya Group, at the Innovation Martlesham breakfast on Tuesday, 21st April.
Teams can often be challenging places for developers and designers to work harmoniously - here are some of the tips we've learned - join us on the journey through a project to see how the roles change between the team members to ensure we arrive at the destination together, on time, and with enough fuel in the tank!
Discovering Joomla! - Find out about Joomla's featuresRuth Cheesley
Want to know more about Joomla! - one of the most popular Content Management Systems in the world? This presentation walks you through some of the key features in the latest version of Joomla, and some of the aspects of the community.
Ruth Cheesley - Joomla World Conference 2014 - How to prove you're worth a mi...Ruth Cheesley
Ruth from Virya Group [http://www.viryagroup.com] explores how you can monitor and track what happens on your websites, and assign monetary values, and use this to confidently quote expected return on investment to your clients? In this talk we will cover how to track conversions on your website using Google Analytics, Adwords and Tag Manager, and how to use this data in your sales process.
The world needs Open Source - Ruth Cheesley - NorDevCon 2014Ruth Cheesley
In this talk, Ruth Cheesley explores the concepts behind Open Source and how it continues to make a real difference in the world, from architecture to healthcare and technology in general.
A gaze into the crystal ball of Google - social, local and predictive searchRuth Cheesley
Social signals and location awareness are having an ever increasing impact on search engine optimisation and making exciting things happen with predictive search. In this presentation we explore some of the changes happening in search engines, and what this means in real terms for us as consumers and business owners.
CMS Security - Ruth Cheesley - CMS Africa 2014Ruth Cheesley
This talk was delivered at the first CMS Africa summit in Nairobi, Kenya which was held between 7-8 March 2014. The talk explores basic security precautions to take when considering using a Content Management System.
Women in Open Source - Ruth Cheesley - CMS Africa 2014Ruth Cheesley
A talk delivered at the first CMS Africa Summit held in Nairobi on 7-8 March 2014. The talk explored the opportunities for women in science, technology, engineering and mathematics and how Open Source can be a door into a career and/or hobby in these subjects.
Ruth Cheesley - Joomla! World Conference 2013 - What are you trying to say (a...Ruth Cheesley
Search is changing, focusing more on the meaning behind words and resources. Content around the web is connected to other content, people, resources and so forth - connectivity is key to understanding the world in which we live. This talk explores the developments in semantic and predictive search, and explains how this is relevant to businesses.
Ruth Cheesley - Joomla! World Conference 2013 - Is your business intelligent?Ruth Cheesley
How do you know what's really going on with your business if you don't gather and analyse data about your website? This talk covers what information can be tracked, why you might want to analyse the data to inform business decisions, and some useful tools to help you along the way.
Suffolk Internet Marketing & SEO/M Specialists - Ruth Cheesley - Don't get in...Ruth Cheesley
A presentation exploring the key concepts behind the Google Hummingbird update and the factors that SEO, SEM, Copywriting and Internet Marketing specialists need to take away from this update
Ruth Cheesley - Joomla!Day UK - Joomla in your areaRuth Cheesley
A closing keynote encouraging delegates to consider what they can contribute to Joomla! in their local area, through the establishment of Joomla! User Groups (JUGs)
Ruth Cheesley - Joomla!Day South Africa - Developments in Semantic HTML - Add...Ruth Cheesley
A presentation on how to add semantic information to your website to improve your search engine listings and potentially develop your SEO, ranking position and visibility in search engines.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
5. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
What we want to do
6. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
Why do we want the leads?
7. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
Who do we want to attract?
8. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
What do we need to know?
9. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
How can we get the information?
● Data capture - can be done
easily via a Mautic form
● How do we make it fun and
enticing to visitors?
● How do we find their
approximate SEO
knowledge level?
10. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
The SEO Game
11. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
Testing their knowledge
12. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
Points mean prizes!
13. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
Pushing data into Mautic
14. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
A basic workflow
15. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
Getting creative with the data
● Using the score in the
game to segment
● Resource and asset
interaction - identify visitors
● Targeted training
invitations for topics of
interest
● Dynamic content!
16. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
Expected outcomes?
The aim of marketing is to know and understand
the customer so well the product or service fits
him and sells itself.
- Peter F. Drucker
17. Ruth Cheesley | ruth@viryagroup.com | @RCheesley
What did we learn?
● Gathered leads from exhibition efficiently
● Learned their level of SEO knowledge
● Identified topics of interest
● Ascertain quality of our content
● Evaluate demand for resources
● Populate existing leads with more information