Economy got your business down? The glass is half full. For every downturn, there's an upside. In an age when many brokers' businesses have been commoditized, those who seize the opportunity to use social media meaningfully will win.
The current broker sales funnel is leaking from ages of traditional advertising and marketing that left out preference and loyalty. Today, those brokers who are savvy enough to use social communications to exit the downturn stand to come out on top, sales funnel intact.
This presentation was originally delivered by Ben Grossman at the Club Liberty luncheon at R2L at Two Liberty on June 9, 2010.
CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach ThemBen Grossman
ย
The 2013 International CES was the largest CES in the showโs 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the showโs re-emergence. Who attends CES today and how can brands reach them in 2014? This isnโt your grandfatherโs CES. Thereโs much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013.
Tim McMullen, redpepper - The Ultimate Formula for Perfect Multi-Channel Camp...Marketing United
ย
Where to next? This question is probably top-of-mind for you and your brand. Keeping up with the constant flow of new technologies and trends can feel impossible, and it can be difficult to know how to leapfrog ahead. In this talk, Tim McMullen, CEO of redpepper, will introduce you to a proven formula to help your brand innovate and stay at the forefront of marketing. Heโll also walk you through campaigns from brands who are doing this incredibly well and how you can reverse engineer what works, giving you key takeaways you can apply to your own brand to better reach consumers.
Este trabalho nรฃo foi objeto de qualquer correรงรฃo!
Foi postado tal e qual como foi enviado por o(s) autor(es).
O mรฉrito (se for caso disso) รฉ exclusivo dele(s)!
(Trabalho do ano letivo de 2015/2016)
A presentation given for the Berkley Center for Entrepreneurial Studies at NYU concerning creating a reasoned approach to leveraging media for purposes of promoting products and services.
FollowFridays - The Limitations of Social MediaAdNerds
ย
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
Arts Marketing presented at Simmons College Arts Administration ClassNicholas Peterson
ย
30 minute lecture given to a Senior Level Arts Administration Seminar at Simmons College on April 2, 2012. Topics included: Danny Newman's SUBSCRIBE NOW!, The Marketing Funnel (and how has been re-envisioned) by Brian Haven at Forrester Research, and Chris Sietsma's Content Strategy Post about Bricks & Feathers at ConvinceandConvert.com.
CES 2013: Who Attends CES & How Brands, Marketers & Exhibitors Can Reach ThemBen Grossman
ย
The 2013 International CES was the largest CES in the showโs 45+ year history -- featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the showโs re-emergence. Who attends CES today and how can brands reach them in 2014? This isnโt your grandfatherโs CES. Thereโs much, much more than the show floor -- in fact many attendees are giving their feet a break and skipping it altogether. Written for brands, exhibitors, marketers and interested attendees, this overview gives Jack Morton Worldwide's point of view on CES 2013.
Tim McMullen, redpepper - The Ultimate Formula for Perfect Multi-Channel Camp...Marketing United
ย
Where to next? This question is probably top-of-mind for you and your brand. Keeping up with the constant flow of new technologies and trends can feel impossible, and it can be difficult to know how to leapfrog ahead. In this talk, Tim McMullen, CEO of redpepper, will introduce you to a proven formula to help your brand innovate and stay at the forefront of marketing. Heโll also walk you through campaigns from brands who are doing this incredibly well and how you can reverse engineer what works, giving you key takeaways you can apply to your own brand to better reach consumers.
Este trabalho nรฃo foi objeto de qualquer correรงรฃo!
Foi postado tal e qual como foi enviado por o(s) autor(es).
O mรฉrito (se for caso disso) รฉ exclusivo dele(s)!
(Trabalho do ano letivo de 2015/2016)
A presentation given for the Berkley Center for Entrepreneurial Studies at NYU concerning creating a reasoned approach to leveraging media for purposes of promoting products and services.
FollowFridays - The Limitations of Social MediaAdNerds
ย
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
Arts Marketing presented at Simmons College Arts Administration ClassNicholas Peterson
ย
30 minute lecture given to a Senior Level Arts Administration Seminar at Simmons College on April 2, 2012. Topics included: Danny Newman's SUBSCRIBE NOW!, The Marketing Funnel (and how has been re-envisioned) by Brian Haven at Forrester Research, and Chris Sietsma's Content Strategy Post about Bricks & Feathers at ConvinceandConvert.com.
Don Draper's 3 Rules of Content MarketingJohn Mancini
ย
A focus on how marketing has changed -- but also on how some elements have stayed the same -- using Don's perspectives as a frame. The presentation describes how the role of content has changed, and the increasing challenges facing organizations to deliver content that is targeted at the role, buying stage, and preferred delivery of prospects and leads.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Optimizing customer value at every interactionTim Suther
ย
Consumers are boss, supported by unlimited choice & information. This presentation describes how to optimize customer value at every interaction, in a connected world
Brands and social media. Or puppy love and unicorn punchingDena Walker
ย
Brands in social media are being disingenuous. We might have the best intentions but we're not carrying them through to execution. Instead, we're alienating our consumers and making them wish we'd go away. So, let's stop the nonsense and do social media the right way - even if the right way means not doing it at all.
The New Viral: Effective, Not Just InfectiveBen Grossman
ย
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. Theyโre the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. Itโs the dawn of The New Viral โ a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
ย
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either donโt have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). Itโs a content crisis! That was the genesis of Jack Mortonโs SXSW Interactive Workshop: โWhy Editorial Calendars Make Your Content SUCK.โ
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
ย
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, โthe center of convergence among content, services and products.โ
Progressive Profiling Strategy: The Power of Incremental DataBen Grossman
ย
Between 2010 and 2012, the world yielded more data than had been created in all of history. And the pace of data creation is only accelerating. By 2020, it is expected that organizations will require oversight of over 50 times the amount of data we have today. While big data certainly yields some big opportunity, data quality and collection methodologies remain questionable. In fact, 25% of B2B databases are inaccurate โ and itโs expected consumer databases are even worse.
Progressive profiling is an important strategy for marketers to understand and use across the board โ both in digital contexts, where it was conceptualized, but also in live event contexts, where its use is just emerging. Whatโs at stake is better data reliability, sales cycles cut in half and up to 70% more revenue that organizations that suffer from poor data integrity. This presentation explores the progressive profiling landscape, as well as helpful tips for how to use digital and live to progressively profile your brandโs consumers.
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
ย
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
ย
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In todayโs world of new realities it doesnโt pay for brands to stand by, continuing to trumpet their โcreative messaging.โ After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take actionโฆ brands that are more than nouns. Brands must see themselves as verbs.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
ย
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Women control and influence over 80% of U.S. spending (65% worldwide). 31% of moms admit lingering longer in the shower, running errands and commuting just to get some alone time. 91% of women feel that advertisers donโt understand them. Welcome to a world of new realities that flips the way we think about and market to women on its head.
This Jack Morton white paper includes research findings about the new realities of marketing to women in terms of technology, family, power, identity and brand experience. It also includes best practices, established by the agencyโs institutional knowledge and insights from panelists from P&G, Reebok, SUBWAYยฎ and Wayfair.com, for reaching women in this increasingly complex world.
Is your brand ready to go BEYOND PINK?
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
ย
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
Whatโs your timeline for making the most of the new layout? How about starting now?
Jackโs guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Social Media & Tourism: 10 Tips to Attract TravelersBen Grossman
ย
The importance of using digital, social, mobile and emerging media to attract travelers to destinations is no secret. From overarching strategy to helpful tips and tricks, this presentation covers ways to energize locals to become brand evangelists and help fuel the flow of customers from out of town.
This keynote was originally delivered Ben Grossman at Social Media Breakfast Greater Philly in partnership with Visit Bucks County in May 2011.
Oxford Communications is an agency deeply committed to understanding the way consumers live, eat, sleep, socialize, make decisions and (ultimately) buy. So, believe me, we definitely like tracking changes. This report is less about how consumers change, and more about the nitty gritty details of the recent changes to Facebook - the platform that fuels the social lives of half of the people living in the United States.
On Feb. 10, 2011, Facebook released its first major update to Facebook Pages, its product offering for businesses, in over six months. The changes, billed by Facebook as โupgradesโ, move Pages closer to the newly re-designed Facebook Profile Pages, which users have been enjoying (or complaining about) since Dec. 2010.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
5 Lessons Learned: the Best of Social Media in 2010Ben Grossman
ย
This presentation takes a look at five lessons learned in 2010 from top social media case studies, including Old Spice, Coldwell Banker, Quick Chek, American Express and Dominos. Originally presented to at a group of healthcare professionals, there are key insights to be derived from each of these social media initiatives that either launched or took off during 2010.
Be Talkworthy. Be Findable. Be In-Touch. Be Valuable. Be Evolving. And most of all, Be Brilliant. Itโs the mantra to live by in 2011. A changed economy, healthcare reform and shifting consumer behavior requires strategy that drives brand legacy, savvy execution that ignites passion, and results that are truly exceptional.
Knowing the Newsumer: Consumer Decision Making in a Digital WorldBen Grossman
ย
How can businesses and marketers reach consumers at the times that influence their decisions the most? We all know that the proliferation of digital and social media has been a game changer for the way we communicate with each other, but how can businesses leverage an understanding of the way consumers are making the decisions to bring in the bucks?
This presentation provides a fundamental understanding of how digital and social media is impacting business and marketing strategy along with some examples of brands doing it right and reaping real results.
Out-Think | Marketing Start-ups, From The Ground UpBen Grossman
ย
For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.
If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)?
A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.
How We All Became Elvis: A Note On Online Personal BrandingBen Grossman
ย
Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com
www.AggregationConversation.com -- Aggregation has been a 'make or break' factor for products, services and brands. This presentation takes stock of where social media aggregation is now, what factors are at stake, and how to propel social media aggregators' development forward. The deck is accompanied by a complimentary website that hosts the conversation about social media aggregation and lists social media aggregators that are currently available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
ย
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firmโs foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
ย
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
ย
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
21. 1LEAKY
SALES FUNNEL There are two leaks in the broker
sales funnel:
1. PREFERENCE
โข The gross majority of brokers suffer from
a commoditized image.
โข Consumers are more empowered than
ever: just providing information and
resources is no longer enough.
22. 1LEAKY
SALES FUNNEL There are two leaks in the broker
sales funnel:
1. PREFERENCE
โข The gross majority of brokers suffer from
a commoditized image.
โข Consumers are more empowered than
ever: just providing information and
resources is no longer enough.
2. LOYALTY
โข Traditional loyalty initiatives are
increasingly seen as inauthentic and
annoying.
โข Move from passive loyalty to active
loyalty (e.g. loyalty with a purpose).
24. 2INPUT
DECREASED
Advertising spends have declined
during the downturn:
2007: -00.3%
2008: -04.1%
2009: -12.3%
TNS Media Intelligence/Kantar Media
25. 2INPUT
DECREASED
Advertising spends have declined
during the downturn:
2007: -00.3%
2008: -04.1%
2009: -12.3%
As we come out of the downturn,
brokers must make the most of
what is in the funnel.
TNS Media Intelligence/Kantar Media
28. 3CHANGED
CONSUMERS HAVE
SOCIAL MEDIA AGE:
what do friends think?
MASS MEDIA AGE
PRE-MEDIA AGE
29. 3CHANGED
CONSUMERS HAVE
INDEPENDENCE:
Iโll think about it.
SOCIAL MEDIA AGE
MASS MEDIA AGE
PRE-MEDIA AGE
30. 3CHANGED
CONSUMERS HAVE
Traditional advertising can only
take brokers part way through the
sales funnel. Itโs great at
bolstering AWARENESS and
CONSIDERATION.
INDEPENDENCE
31. 3CHANGED
CONSUMERS HAVE
Traditional advertising can only
take brokers part way through the
sales funnel. Itโs great at
bolstering AWARENESS and
CONSIDERATION.
INDEPENDENCE But, it takes highly trusted forms
of advertising to create
PREFERENCE and LOYALTY.
So, what do consumers trust?
32. 3CHANGED
CONSUMERS HAVE
recommendations from people known
consumer opinions posted online
brand websites
editorial content
brand sponsorships
tv
newspaper
magazines
billboards / outdoor advertising
radio
emails signed up for
ads before movies
search engine results ads
online video ads
online banner ads
text ads on mobile phones
0% 22.5% 45% 67.5% 90%
Nielsen 2009
39. ?
r ef er m e
op le to p
easy for pe withou
t
unnaevle I made it
TheptFon: H u
rs,
stomfeor me?
Fix erce i my past fcunnel
1. P talk toey fill my
can Ithat th y!
y: Howm, so me dia bung?
Loyaolt ing the i
a big l advertis line?
o ona
ann y ! e resourcheosuttotrdaditi f influence on
Funtnhealve th nnel wit sphere o
The donโ my fu media
?
l
2. Fil Ugh. Ido I fill nd my real-life nting with new
How n I expa me
ca ut experi
How kin g abo
e thin
uld I
b
umers
Sh o g Cons
hangmnan?i end m
e?
race lCe a hu
Emb I act ik gelists
to reco
mm
re ofte
n?
3. Do for m y ev
an
en d me
mo
ei t easy or ecomm
Do I mak ang elists t
t m y ev
p r om p
Can I
40. Perception: Have I made it easy for people to prefer me?
Determine your strengths.
Create a key differentiator.
Execute on unique selling point.
Repeat.
41. Loyalty: How can I talk to my past customers, without
annoying them, so that they fill my funnel for me?
Social media is a great way to
passively stay top-of-mind with your
clients and add value to their lives.
โข Share short-form content via tumblr.com,
posterous.com, or Twitter.com
โข Start blogging with your key differentiator at the
center of the subject matter via Blogger or
Wordpress
โข Maintain active, personal presences on popular
social networks like Facebook and LinkedIn
42. ?
r ef er m e
op le to p
easy for pe withou
t
unnaevle I made it
TheptFon: H u
rs,
stomfeor me?
Fix erce i my past fcunnel
1. P talk toey fill my
can Ithat th y!
y: Howm, so me dia bung?
Loyaolt ing the i
a big l advertis line?
o ona
ann y ! e resourcheosuttotrdaditi f influence on
Funtnhealve th nnel wit sphere o
The donโ my fu media
?
l
2. Fil Ugh. Ido I fill nd my real-life nting with new
How n I expa me
ca ut experi
How kin g abo
e thin
uld I
b
umers
Sh o g Cons
hangmnan?i end m
e?
race lCe a hu
Emb I act ik gelists
to reco
mm
re ofte
n?
3. Do for m y ev
an
en d me
mo
ei t easy or ecomm
Do I mak ang elists t
t m y ev
p r om p
Can I
43. Ugh. I donโt have the resources to do a big media buy!
How do I fill my funnel without traditional advertising?
EYEBALLS
Fill your funnel in new
places by relying loyalists
and evangelists. AWARENESS
REFERRALS
CONSIDERATION
PREFERENCE
REPEAT
PURCHASE
LOYALTY
EVANGELISTS
44. How can I expand my real-life sphere of influence online?
Become a thought leader and create
social ideas that are worth passing
along and show off your expertise.
45. Should I be thinking about experimenting with new media?
De nitely! Some starting points:
โข Think about ways to enhance traditional
listings with video taken on a Flip Camera
โข Consider giving live video tours using Qik
on a smart phone
โข Check-in at your listed properties on
Foursquare and include the RSS feed on
your website
46. ?
r ef er m e
op le to p
easy for pe withou
t
unnaevle I made it
TheptFon: H u
rs,
stomfeor me?
Fix erce i my past fcunnel
1. P talk toey fill my
can Ithat th y!
y: Howm, so me dia bung?
Loyaolt ing the i
a big l advertis line?
o ona
ann y ! e resourcheosuttotrdaditi f influence on
Funtnhealve th nnel wit sphere o
The donโ my fu media
?
l
2. Fil Ugh. Ido I fill nd my real-life nting with new
How n I expa me
ca ut experi
How kin g abo
e thin
uld I
b
umers
Sh o g Cons
hangmnan?i end m
e?
race lCe a hu
Emb I act ik gelists
to reco
mm
re ofte
n?
3. Do for m y ev
an
en d me
mo
ei t easy or ecomm
Do I mak ang elists t
t m y ev
p r om p
Can I
47. Do I act like a human?
People like doing business with
people they can relate to.
โข Use social media to give yourself a
โhumanโ quality that direct mail and e-
blasts cannot.
โข Feature both your personal and
professional interests on your pro les.
48. Do I make it easy for my evangelists to recommend me?
Thereโs a difference between
passive loyalists and evangelists.
โข Passive loyalists are a dying breed, as
consumers are presented with
unprecedented access to a eld of
options that is growing exponentially.
โข Evangelists are the result of effective
development of preference and loyalty in
such a way that a client believes there is
no substitute for a broker.
โข Consider whether you have made it easy
for these evangelists to recommend you
and your services by clearly articulating
what you do and your differentiator.
49. Can I prompt my evangelists to recommend me more often?
Yes!
โข Create social events and meet-ups for your clients to bring their friends to.
โข Stay in passive contact with your clients via social media.
โข Leverage social ideas and all media your produce by making it share-able and
embed-able.
โข The most important cornerstone to any effort within online channels is a strong
website. Make sure yours represents you well and allows your clients to feel
comfortable recommending you to their friends.
50. ?
r ef er m e
op le to p
easy for pe withou
t
unnaevle I made it
TheptFon: H u
rs,
stomfeor me?
Fix erce i my past fcunnel
1. P talk toey fill my
can Ithat th y!
y: Howm, so me dia bung?
Loyaolt ing the i
a big l advertis line?
o ona
ann y ! e resourcheosuttotrdaditi f influence on
Funtnhealve th nnel wit sphere o
The donโ my fu media
?
l
2. Fil Ugh. Ido I fill nd my real-life nting with new
How n I expa me
ca ut experi
How kin g abo
e thin
uld I
b
umers
Sh o g Cons
hangmnan?i end m
e?
race lCe a hu
Emb I act ik gelists
to reco
mm
re ofte
n?
3. Do for m y ev
an
en d me
mo
ei t easy or ecomm
Do I mak ang elists t
t m y ev
p r om p
Can I