DigiLearn is Asia’s leading professional training company focusing on imparting new-age skills to individuals & organizations. Since 2009, over 95,000+ professionals (including CXOs) from 16,000+ brands such as Nokia, Google, eBay, Reliance, volkswagen, Cisco, MakeMyTrip, Naukri, SAP,Fila, Toyota, Intel, ITC, CNBC, Madison & CII, and 55+ countries have participated in more than 6,100+ training batches conducted by DigiLean. DigiLearn is the official training partner of Google & Microsoft India and has partnerships with Global Social Media giants such as Facebook, LinkedIn, NASSCOM and Vskills.

1. DigiLearn
Address-304v Split Buildicon Bandra west
Mumbai-2324233
Contact-90218890**
Digital Marketing Pro
Course
Be a GLOBAL LEADER in DIGITAL MARKETING

2. About Us
DigiLearn is Asia’s leading professional training company focusing
on imparting new-age skills to individuals & organizations.
Since 2009, over 95,000+ professionals (including CXOs) from
16,000+ brands such as Nokia, Google, eBay, Reliance,
volkswagen, Cisco, MakeMyTrip, Naukri, SAP,Fila, Toyota, Intel,
ITC, CNBC, Madison & CII, and 55+ countries have participated in
more than 6,100+ training batches conducted by DigiLean.
DigiLearn is the official training partner of Google & Microsoft
India and has partnerships with Global Social Media giants such
as Facebook, LinkedIn, NASSCOM and Vskills.

3. What is Digital Marketing?
Digital marketing, also called online marketing, is the
promotion of brands to connect with potential
customers using the internet and other forms of
digital communication. This includes not
only email, social media, and web-based advertising,
but also text and multimedia messages as a
marketing channel.
Essentially, if a marketing campaign involves digital
communication, it's digital marketing.

4. Why Digital Marketing?
Businesses are working around the clock to find new strategies to maximize their
interaction with their customers by taking advantage of digital technologies. To do
so, they have strengthened their digital marketing efforts to make very specific
content designed to attract their target audience and engage with them.
The digital advertising industry across India had a market size of around 47 billion
in 2015, which only went up to a market size of around 199 billion in the financial
year 2020.This figure is projected to go up to 539 billion rupees by the financial
year 2024. As the economy continues to become even more digital, it is clear that
Digital Marketing, as a career choice, is here to stay.

5. Course Content
Sr Module
1 Content Marketing
2 Search Engine Optimization
3 Search Engine Marketing
4 Social Media Marketing
5 Social Media Advertising
6 Email Marketing
7 Marketing Automation
8 Analytics

6. Content marketing is the development and distribution of
relevant, useful content—blogs, newsletters, white papers,
social media posts, emails, videos, and the like—to current
and potential customers. When it’s done right, this content
conveys expertise and makes it clear that a company
values the people to whom it sells.
Content Marketing

7. Search Engine Optimization
Search engine optimization (SEO) is the art and science of
getting pages to rank higher in search engines such as Google.
Because search is one of the main ways in which people
discover content online, ranking higher in search engines can
lead to an increase in traffic to a website.

8. Search Engine Marketing
Search engine marketing, is a highly effective way to
increase your ranking on search engines like Google, and
attract qualified traffic to your website. Investing in SEM is a
great way for you to grow brand awareness and increase
sales.

9. Social Media Marketing
Social media marketing is the use of social media
platforms to connect with your audience to build
your brand, increase sales, and drive website
traffic.
This involves publishing great content on your
social media profiles, listening to and engaging
your followers, analyzing your results, and running
social media advertisements.

10. Social Media Advertising
Social media advertising is a type of digital
marketing that utilizes social networks such as Facebook,
Twitter, and Instagram to deliver paid ads to your target
audience. Social media ads are a quick and effective way
to connect with your consumers and boost your
marketing campaigns.

11. Email Marketing
Email marketing is a powerful marketing channel, a
form of direct marketing as well as digital marketing,
that uses email to promote your business’s products or
services. It can help make your customers aware of
your latest items or offers by integrating it into your
marketing automation efforts. It can also play a pivotal
role in your marketing strategy with lead generation,
brand awareness, building relationships or keeping
customers engaged between purchases through
different types of marketing emails.

12. Marketing Automation
The logic or rules that enable marketing software to take over
customer communications or behind-the-scenes business
processes that would otherwise be handled by people.
Automation can help small business marketers bring their
strategy to life without taking up their resources and
headspace. This technology works best when you have an
established audience and a nurturing strategy you want to put
in place, but it is also an effective way to acquire new
customers and generate leads.

13. Analytics
Analytics is the scientific process of discovering and
communicating the meaningful patterns which can
be found in data.
It is concerned with turning raw data into insight for
making better decisions. Analytics relies on the
application of statistics, computer programming, and
operations research in order to quantify and gain
insight to the meanings of data. It is especially useful
in areas which record a lot of data or information

14. Ad Manager Ads
Trends
Tools

15. What Our Students Review

16. Our Mentors

17. Certificate
DigiLearn

18. Thank You
Address-304v Split Buildicon Bandra west
Mumbai-2324233
Contact-90218890**
DigiLearn