The document discusses the evaluation of integrated communication technologies, including their advantages like improved mobility and coordination, benefits to real-time decision making, and downsides like security issues. It also examines the business impacts of technologies like mobile inventory management and product location. Finally, it addresses future development through integrating the right technologies, having clear user requirements, and focusing on innovation, security, and cooperation.

1. Ming Ma
Xiao Chun Zhou
Aditya Mahardhika Yustika Putra
Global Network – RMIT 2008

2. • Introduction
• Current Status of Integrated Communication
• Evaluation of integrated communication
technologies
• Future Development and Long-Term Viability
• Conclusion & Recommendation

3. Welcome to
Mobile Phone World!

8. A single communication tool
To a multifunctional mobile device

9. Implementing a holistic approach to business mobility requires six
key steps:
• Assess workforce and processes
• Evaluate business benefits
• Prioritize mobilization candidates
• Define technology requirements
• Develop a plan
• Anticipate future needs
Nokiaforbusiness.com

10. Categories of mobile enterprise solutions (Basole.,
2007)

11. • GPS : not only a ‘map‘ but ‘geo-map’
• WiFi: sharing Internet access, transmitting
Voice over WLANs and managing
manufacturing and inventory

12. • Three area:
– Mobile Local Search
– Mobile Social Networking
– Location-enhanched asset management

13. Evaluation of integrated
communication technologies
Advantages
Downsides
Business impacts

14. Advantages
Overall benefit—improvement of mobility :
Be always on the move
Awareness of location
Improved information accessibility

15. Advantages
Improvement of coordination :
There are different operating actors in an
organization. They are difficult to reach due to
location uncertainty. Integrated
communication will close the gap between
those “untouchable” actors.

16. Advantages
Benefits on real-time decision making:
the integrated communication allows decision
makers to get the access to real-time data. So
decisions can be made in time and in place, or
even on the move.

17. Downsides
Inborn limitation:
• Reduced CPU performance
• Small storage
Security problems:
Is your mobile phone a safe place ?
Vendors’ promise and the reality:
Perfect integration: a fact or fantasy?

18. Business impacts
Reshaping of business :
Applications of integrated technologies Examples
Mobile inventory management (GPS and SMS) Tracking the location of goods and services, such as boxes, packets,
troops and so on.
Product location (GPS) Locating certain items, such as TVs, VCRs, or Cars
Proactive service management (the integration) Transmitting information about aging components, such as
automobile parts, to vendors
Wireless re-engineering (the integration) Improving business services, such as claim adjustments or insurance
Mobile auction and reverse auction (WiFi) Offering, selling and bidding
Mobile entertainment services (WiFi) Providing services such as video on demand
Mobile office (SMS) Providing services for business people, such as traffic jam reports,
airport and flight information, vocation reservations, and
procurement of products and services
Mobile distance education (WiFi) Offering classes using streaming audio and video
Wireless data centre (WiFi) Providing downloadable information from data warehouse
Mobile music and music on demand (the integration) Allowing downloading and storing of music from the internet

19. Business impacts
New customer relationship– mobile customer:
GPS applications provide customers with
“localized and personalized information”
which will inform them where to go and what
to purchase.

20. Future Development & Long-term Viability
 Fourth Generation(4G) of Mobile Network
Quality of Internet access by wire or wireless will be equal
or almost the same which means quality of content-
providing will be excellent using mobile terminal (János
and Sándor, 2001)
- Opportunity, Competition, Challenge
- Integrate Right Technologies
- Clear Target and User Requirements
- Innovation and Security on Business Use
- Application about Integration and Cooperation

21. Integrate Right Technologies
• Not the more features the better!
Infrared – not so usually used!
• Considering feasibility of integration
• Value-adding features to integrate!
• Mobile business – Mobility
• e.g. – Location-based service (Integrated GPS
on mobile)

22. • Clear view on market of products
• Organizations need to know – target customers,
what they need, what advantages and benefits will
be brought by products
• e.g.- Telematics System (based on wireless data and
GPS technology) from Samsung -requirement for
real-time traffic situation and driving routing
guidance
• e.g. – Nokia separate products as different series (N
series, 6 series, E series…)

23. • Innovation on both products and services in
business use – increase competition
• e.g. - case of Victoria’s Geodetic Strategy
(location-based technologies and m-business )
• Security – digital information, mobile
transaction
• Means - digital signatures, non-repudiation
(transaction), strong encryption, integrity of
the message

24. • Teamwork (manufacturer, technical
community, customers ) - application in m-
business
• Synchronization & cooperation between
several parties & industry sectors
• Coordinate - standards, definition of the
content, road map of parties, migration to
specifications

25. • Today’s business compete in real-time contexts. The
use of mobile technology is able to produce a real-
time business intelligence
• Integrated communication has both advantages &
disadvantages. As well as getting great values from
those advantages , we should also pay attention to
some downsides which could cause problems
• For future development– integrate right features,
considering user requirements, innovation & security
issues, cooperation