CONTENT

CONSUMPTION

DIARY
by alisa, jenny, frankie, olivia, & ravina
TOMS
TOMS
 FACEBOOK

informational posts

content gives positive outlook

focus on helping others
PINTEREST

saw from another f...
TOMS
TARGET
do-gooders
social activists
trend followers
young people
FACEBOOK!
likes, followers, click-through rates,
impr...
BUZZFEED
BUZZFEED
FACEBOOK

relatable, fun content
trending topics
shared by friends
WEBSITE

endless articles, quizzes,
lists!
Inf...
BUZZFEED
TARGET
young adults
trend followers
pop culture-
obsessed
FACEBOOK !
likes, followers, click-through rates, impre...
APPLE
APPLE
 WEBSITE

informational

found new products!
discovered new campaigns!
purpose: impacting society, enabling connecti...
APPLE
TARGET
cool people
tech savvy
trend followers
young people
WEBSITE!
online sales, site visits, time on website, link...
NIKE
NIKE
 FACEBOOK
current events
promotes products

infrequent posting
INSTAGRAM

action shots

motivational!

subtly shows p...
NIKE
TARGET
the active
athletes
enjoy high-
end products
FACEBOOK!
likes, followers, click-through rates,
impressions, sha...
THANK
YOU
Content Consumption Diary
Content Consumption Diary
Content Consumption Diary
Content Consumption Diary
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Content Consumption Diary

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A presentation I made for our team's "Content Consumption Diary" M-School project. We had to study four brands of our choice for a week and report on our findings.

Published in: Marketing, Technology, Business
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Content Consumption Diary

  1. 1. CONTENT
 CONSUMPTION
 DIARY by alisa, jenny, frankie, olivia, & ravina
  2. 2. TOMS
  3. 3. TOMS FACEBOOK informational posts content gives positive outlook focus on helping others PINTEREST saw from another friend inspirational! call to action INSTAGRAM same pictures posted on facebook but catered to instagram audience purpose: impacting society takeaway: one for one campaign engagement: 5
  4. 4. TOMS TARGET do-gooders social activists trend followers young people FACEBOOK! likes, followers, click-through rates, impressions, shares, comments PINTEREST! repins, follows INSTAGRAM! followers, likes, comments TWITTER! retweets, favorites, followers, mentions, hashtags KPIs
  5. 5. BUZZFEED
  6. 6. BUZZFEED FACEBOOK relatable, fun content trending topics shared by friends WEBSITE endless articles, quizzes, lists! Informational, entertainment! YOUTUBE comedic, informative videos produced by buzzfeed team purpose: eliciting joy takeaway: addictive & engaging engagement: 6
  7. 7. BUZZFEED TARGET young adults trend followers pop culture- obsessed FACEBOOK ! likes, followers, click-through rates, impressions, shares, comments WEBSITE! page visits, articles read, quizzes taken, time on website, links clicked, amount shared, content ratings, member sign-ups YOUTUBE! subscribers, views, likes comments KPIs
  8. 8. APPLE
  9. 9. APPLE WEBSITE informational found new products! discovered new campaigns! purpose: impacting society, enabling connection takeaway: word of mouth conquers engagement: 4
  10. 10. APPLE TARGET cool people tech savvy trend followers young people WEBSITE! online sales, site visits, time on website, links clicked, iTunes downloads PHYSICAL STORE! sales, genius bar appointments APP STORE! downloads, ratings iTUNES downloads, ratings! KPIs
  11. 11. NIKE
  12. 12. NIKE FACEBOOK current events promotes products infrequent posting INSTAGRAM action shots motivational! subtly shows products TWITTER inspirational messages #justdoit promotes products, app purpose: evoking pride takeaway: technology heavy (little focus on social media) engagement: 3
  13. 13. NIKE TARGET the active athletes enjoy high- end products FACEBOOK! likes, followers, click-through rates, impressions, shares, comments WEBSITE! online sales, site visits, time on website, links clicked INSTAGRAM! followers, likes, comments TWITTER! retweets, favorites, followers, mentions, hashtags KPIs
  14. 14. THANK YOU

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