Institutional research

1. Institution Research

2. Time Inc.
Time Inc. UK is Britain’s leading publisher of print and digital magazine
content. Over 60 iconic media brands that captivate and inspire
millions of people every day across print, online, mobile, tablets and
experiences. Time Inc. produce and distribute magazines such as TV
Easy, TV Times, Woman&Home and more. Time Inc. are meant to be
throw aways, as they are weekly released, merely vague info about
upcoming episodes for TV shows, and misinformed celebrity gossip.

3. Target Audience
The target audience for Time Inc. magazines would be 35-45 year old females. Their
magazines such as ‘What’s On TV’, ‘woman&home’, ‘Soaplife’ and ‘InStyle’ has
content on soap TV shows and misinformed celebrity gossip. The weekly TV show
guides appeal mainly to housewives.
Examples of mainstream and niche magazines:
Niche:
Soaplife
TV Times
The Field
Mainstream:
NME
InStyle

4. BBC Magazines
Immediate Media Co is an award-winning special interest content and
platform company. They are one of the biggest consumer media
businesses in the UK and the third largest magazine publisher. Every
month they reach multi-million highly educated people and over one
million active subscribers. Their content is viewable across 50 websites,
60 magazines and over 70 brands. They sell over 74 million magazines
every year and reach 22 million people online every month. Consumers
can engage with their 25 ecommerce websites, which total up 30,000
transactions a month.

5. Target Audience
BBC Magazines is mass-market and have an immensely varied target audience of 2-
70. This is due to them having magazines such as ‘In The Night Garden’ which
appeals to toddlers/children, however there are magazines such as ‘Top Gear’ and
‘Cross Stitch Crazy’ – these magazine’s contents appeal to an older audience due to
its more mature content.
Examples of mainstream and niche magazines:
Niche:
Quick Cards
Craftseller
Girl Talk
Mainstream:
Top Of The Pops
RadioTimes
Top Gear

6. Bauer
Bauer Media is in a unique position to be able to deliver
groundbreaking consumer insight to media professionals, having more
market leading brands across a wider breadth of markets than any
other media owner. Bauer Media UK reaches over 22 million UK
consumers every week through a portfolio of world-class, multi-
platform media and entertainment brands including heat, Kiss, Grazia,
Empire, Magic and Absolute Radio. It creates and curates entertaining
media content that audiences love whenever, wherever and however
they want through a multi-channel strategy and a focus on product
excellence and audience insight.

7. Target Audience
Bauer Media’s target audience consists of people ages 20-35. This is due to it’s
magazines being Q, Empire, Closer, etc. These magazines may appeal to young adults
but also older audiences due to the magazine’s sophistication writing style.
Examples of mainstream and niche magazines:
Niche:
Car Mechanics
Golf World
Mainstream:
Q
Empire
4 Music