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Institution Research
(Information from the-numbers.com)




The table above shows that comedy has been the top grossing genre within
the last 15 years, with many successful films such as Meet The Fockers and
The Hangover.

                         Horror isn’t far behind comedy, with a total gross of
                        $8,560,128,560 from 1995 - 2010. On average, horror
                        films made a gross profit of $29,315,509, with a total
                        market share of 4.83%. This lower value in gross profit
                        could however been due to the simple fact that there
                        have been fewer horror films made within the last 15
                        years than there has comedy. Perhaps suggesting
that comedy is not only the top grossing film genre, but that the film instrustry
recognises this high demand from audiences and so continues to increase
their number in this particular genre.

Film institutions have become increasingly dependant on the success of an
original horror film in order to produce a sequal. Examples of which include
Saw, Paranormal Activity, The Ring, Scream and Final Destination; all of
which are some of the top ten grossing films at the box office within the last
15 years. In fact, Paranormal Activity 2 was the highest grossing horror film
in 2010 with over 10,000,000 tickets sold. Paramount Pictures and New Line
Cinema seem to be the two main institutions which produce horror films,
producing such films as Nightmare on Elm Street and Paranormal Activity.

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Institution research

  • 1. Institution Research (Information from the-numbers.com) The table above shows that comedy has been the top grossing genre within the last 15 years, with many successful films such as Meet The Fockers and The Hangover. Horror isn’t far behind comedy, with a total gross of $8,560,128,560 from 1995 - 2010. On average, horror films made a gross profit of $29,315,509, with a total market share of 4.83%. This lower value in gross profit could however been due to the simple fact that there have been fewer horror films made within the last 15 years than there has comedy. Perhaps suggesting that comedy is not only the top grossing film genre, but that the film instrustry recognises this high demand from audiences and so continues to increase their number in this particular genre. Film institutions have become increasingly dependant on the success of an original horror film in order to produce a sequal. Examples of which include Saw, Paranormal Activity, The Ring, Scream and Final Destination; all of which are some of the top ten grossing films at the box office within the last 15 years. In fact, Paranormal Activity 2 was the highest grossing horror film in 2010 with over 10,000,000 tickets sold. Paramount Pictures and New Line Cinema seem to be the two main institutions which produce horror films, producing such films as Nightmare on Elm Street and Paranormal Activity.