The document summarizes the results of a questionnaire given to the target audience of a film trailer. It shows that horror and action are the most popular genres. Most respondents are between 15-17 years old and visit the cinema once a month or once a week. Music is seen as essential to trailers. Most would watch a film with strong violence and are most likely to watch ones rated 15. Famous actors and genre are seen as most attractive for drawing people to watch a trailer.