The document provides an overview of strategies for successful promotional campaigns, including press releases, direct mail, brochures, flyers, business cards, letterheads, headlines, and offers. It outlines the key steps and considerations for each promotional tool, such as identifying the target market, crafting compelling messages, designing attractive layouts, and choosing appropriate distribution channels. The overall document aims to educate attendees on best practices for writing, designing, and distributing various promotional materials to engage customers and drive results.

1. INSTANT
PROMOTION
Presented by :
Bradley J. Sugars
Adhik Novianto

2. PRESS RELEASE
PRESS RELEASE
• what is a successful press release?
what is a successful press release?
• What makes a successful press release?
• The seven steps to writing successful press
h ii fl
releases
Who are you targeting ?
Wh t ti ?
–
Where should you run your article ?
–
What are you going to say ?
–
How to write your press release?
How to write your press release?
–
How long should your press release?
–
When you run your press release ?
–
What else do you need to think about?
–

4. DIRECT MAIL
• what is a successful direct mail campaign?
pg
• What makes a successful direct mail campaign?
• The seven steps to writing successful direct mail letter
p g
Why use direct mail?
–
Who is your target market?
–
Where do you find a suitable list?
Wh d fi d i bl li ?
–
What do you want to say to your prospect?
–
How will you write a letter that work?
How will you write a letter that work?
–
When to mail your letter?
–
What else do you need to think about?
–

6. BROCHURE
• what is a successful brochure?
what is a successful brochure?
• How do you want know when your brochure is working?
• The four steeps to creating brochure?
The four steeps to creating brochure?
What do you want say?
–
How do you want your brochure to look?
y y
–
Where should you get them printed?
–
How should you use them?
–

10. FLYER
• what is a successful Flyer campaign?
what is a successful Flyer campaign?
• What a makes a powerful flyers?
• The seven steeps to creating flyer?
The seven steeps to creating flyer?
Why use flyer?
–
Who is your target market?
y g
–
Where do you want to drop your flyer?
–
What do you say?
–
How to write your flyer?
–
When you should you drop flyer?
–
What else do you need to think about?
–

15. BUSNESS CARDS AND LETTERHEAD
• TESTING AND MEASURING
TESTING AND MEASURING
• SEVEN STEPS TO CREATING YOUR NEW BUSINESS
CARDS AND LETTERHEAD
What you want say
–
How do you want your stationary to look?
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Where should you get them pronted?
–
How should you use them?
–

18. WRITING KILLER HEADLINE
WRITING KILLER HEADLINE
• Press release
Press release
• Direct mail, flyer, brosur
– Id tit
Identity market
kt
– Benefit
– Generate interest

19. CREATING POWERFUL OFFER
CREATING POWERFUL OFFER
• What I a great offer?
What I a great offer?
• Type of offer
The added value with soft dollar cost
The added value with soft dollar cost
–
The package offer
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Discount versus bonus offers
–
Valued at offer
–
Time limited offer
–
Guarantee offers
Guarantee offers
–
Free offers
–
Break event analysis
y
Testing and measurement

26. THANK YOU
THANK YOU
FOR YOUR ATTENTION