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Blue Ocean Strategy
- 1. BLUE OCEAN STRATEGY By W. Chan Kim & Renee Mauborgne Muhamad Gazali
- 2. Red Ocean What, When, where is Red Ocean ? Wh we must move to Blue Ocean ? Why t t Page 2
- 3. Red Ocean Red Ocean Blue Ocean Blue Ocean • Compete in same market p • Create a new space market p • Defeat competitor in same • The competitor is not market relevant • Demand Exploitation that Demand Exploitation that • Create and capture a new Create and capture a new already have demand • follow Value‐Cost trade‐off • Brake value‐cost trade‐ off • Activity and Alliance system Activity and Alliance system • Alliance system and activity Alliance system and activity at differentiation OR low to pursue new cost differentiation AND low cost
- 4. Cause of Blue Ocean 86% 14% Inisiatif Bisnis 62% 38% Dampak Pemas kan Pemasukan 39% 61% Dampak Laba
- 5. • Base concept for Blue Ocean is ? Base concept for Blue Ocean is ?
- 6. Principle of Blue Ocean strategy Principle of Blue Ocean strategy •Formulation principle •Formulation principle E t i il •Execute principle
- 7. Canvas Strategy What is canvas strategy ? tt Function of canvas strategy ? Page 7
- 10. Four Actions Framework REDUCE A NEW VALUE CREATE ELIMINATE CURVE RAISE
- 11. Three Quality of good Strategy • Focus • Divergensi • Good Moto
- 12. SIX Ways of Frameworks SIX Ways of Frameworks • See in alternatively industry See in alternatively industry gg p y • See in strategic group in industry • See in buyer chains • See in product and service offering • See in orientasi functional emotional See in orientasi functional‐emotional • See in time
- 13. Four Ways in visualitation Four Ways in visualitation strategy • Raise visual • Explore visual • St t Strategy visual i l • Communication visual
- 14. Pioneer Migrator Settler Pioneer-Migrator-Settler (PMS) Pi • What is Pioneer ? • What is Migrator ? • What is Settler ?
- 15. Three level of non customer Third Level Second Level First Level Page 15
- 16. Fase of Blue Ocean Strategy Buyer Utility NO ‐ Rethink YES Price NO ‐ Rethink YES Cost NO ‐ Rethink YES Adoption p NO ‐ Rethink YES A Commercially AC i ll Viable Blue Ocean Idea Page 16
- 17. Six Step in Buyer Experience p y p Buying • Shipment • Use • Supplement S l t • Maintenance • Disposal •
- 18. Six Level Utility Customer productivity Customer productivity • Simplicity • Convenience C i • Risk • Fun & Image • Enviromental friendliness •
- 19. Obstacle in Industry Kognitif Resource Motivation Politics Page 19
- 20. 3-E in Justice Process Engagement Explanation Expectation clarity E t ti l it Page 20
- 21. Obstacle in Mimic Blue Ocean Strategy Value Inovation Monopoly Volume Vl Dll. Page 21
- 22. When We Improve our Inovation Value By Looking at canvas strategy If Value flexural still has focus, divergensi and good moto di id d t Page 22