1. Sharing the latest user profile of instagram and facebook user. 2. 2 way approach for instagram strategy: Right brain v.s. Left brain. 3. Cheap tools. hashtag generator and so on.

1. FunNow X SoWork
IG Strategy and Toolkit
2019.04.01. Presented by C.J. Wang

2. From One
man to 30
people
social@Ogilvy
team.
Ambition:
No shit content to
consumers.
SoWork Founder

4. Start SoWork, Make tools so work.TWN

5. My Winning Way. (90% win rate)Core
Content
Creation
Community
Magt.
Audience
Profile
Performance
Marketing
Social CRM
要將眼界拓拓展⾄至內容創造和社群管理理以外的應⽤用範圍
A Data Driven Content Marketing Approach Empower Business Decision.

6. 社群不只是社群平台，⽽而是培養品牌的擁護者擁護
What is Social?
To inspire people to
share or advocate.
(線上線下整合思考)

7. SoWork
Core Service
The Latest Trend.
Sharing 3rd party data.
Communication
Strategy

8. Let’s Talk About
Markters’ Challenge.

9. Brand Tries To Utilize Channels To Reach the GoalSocial
9
Brand Purpose

10. Because Consumers Are Changing.Revamp

11. The Role of SNS Are Different YOY.Role
Follow.
Portal.
TV channels.

12. More Brand or CustomersBalance
12
Decide your point.

13. Multiple Data Viewpoint to Actionable InsightData
Next Step Solution

14. Responding to External DataMore
+
Hot Topic, Behavior Change. Own Data.

15. A Better Position With Proper ResearchPosition
Why - How - What
For Each Platform.

16. A Better Work ModelTeam
Capability in-house. Outsourced Capabilities.

17. Let’s Talk About
Instagram.
Strategy.

18. All About Stories, Newsfeed and Hashtag.3
News Feed:
More KOL Driven
Approach
Hashtag:
More branding
content.
Stories:
Promotion.

19. 2
Different
Approach

20. Left Brain
Approach

21. A Scientific ApproachLB
Whom am I for
What‘s my TA’s painpoint?
What can competitor
fulfill?
Who am I
What can we fulfill?
Content
Proposition

22. A Scientific ApproachLB
Audience
Profile

23. A Scientific ApproachLB
Audience
Profile

24. A Scientific ApproachLB
Audience
Profile

25. Metaeyes to image recognition solutions.LB
Audience
Profile

26. Instagram

27. Profile of 3 platform.LB
Audience
Profile
平台
⽉月活躍⽤用⼾戶數 5.7M 11.8M 12.5 M
使⽤用者組成背景
16~24：34%
25~34：28%
49% : 51%
25~34：24%
35~44：23%
52% : 48%
35~44：24%
25~34：23%
50% : 50%
追蹤類別
明星藝⼈人
欲購買產品之品牌
Bloggers
Vloggers
搞笑影片
創業知識
喜愛的品牌
跟⼯工作有關的資訊
新聞媒體

28. Main Reasons for Using Instagram.LB
Audience
Profile
Follow celebrity,
Share details of
what I’m doing in
my daily life.

29. Who They Follow on Instagram?LB
Audience
Profile
Top 1: KOL Top 2: Stars Top 3: Vloggers Top 4: Comic Top 5: Beast

30. What They Prefer to Have From Brands?LB
Audience
Profile

32. Stand in Followers’ shoes.

33. Add the Account

34. See What They May See

35. Youtube

36. Main Reasons for Using Youtube.LB
Audience
Profile
Entertaining content.
Fulfill spare time.

37. Who They Watch on Youtube?LB
Audience
Profile

38. Who They Watch on Instagram?LB
Audience
Profile
Top 1: 創業家 Top 2: Vloggers Top 3: 好笑影片 Top 4: 教學影片

39. Reasons for Promoting Brands.LB
Audience
Profile

40. They Want Innovative New Products From BrandsLB
Audience
Profile

41. Facebook

42. A Scientific ApproachLB
Whom am I for
What my TA need?
Why like us
What can competitor
fulfill?
Who am I
What can we help?
Content
Proposition

43. Right Brain
Approach

44. Position Yourself as An KOL.RB
Talented
Creators

45. Entertain
Practical
Smart
Immersive
Magnetic
Position
Where To Start?Content
Broad
Niche
Useful
Content
Creation

47. The Golden Circle
!47
WHAT
Products sold,
services offered or
your role at work

48. The Golden Circle
!48
HOW
Your strengths,
values and
guiding principles

49. The Golden Circle
!49
WHY
Your purpose,
cause or belief

50. The Golden Circle + Human Brain
!50

51. People don’t buy WHAT
you do, they buy WHY
you do it.
- Simon Sinek

52. Clarity of WHY
Your purpose, cause or belief.
Discipline of HOW
Your strengths, values or
guiding principles.
Consistency of WHAT
Products sold, services offered
or your role at work.
The Golden Circle

53. Step 2:
Draft Why Statement
Step 1: Sharing
Stories.
6-8 hours.

54. 2
Approach

55. Your Content Calendar Based on the PositionTime
AUG TO OCT, NOV. TO JAN. FEB. TO APRIL. MAY TO JULY.
建立鮮明品牌個性 介紹挑選品牌酒款 闡述品牌差異異化之處 品酩時刻溝通
Emotional X Broad
Reach
Rational X Broad
Engage
Emotional X Personal
Action
Quater
Rational X Personal
Reach
KEY POINT
MESSEAGE
APPROACH
OBJECTIVE
透過品牌個性專題，說
明品牌特⾊色與酒廠故
事，傳達不拘傳統且逆
勢⽽而⾏行行的特質，帶出異異
⾒見見領袖地位
從聖誕節到春節前夕的
送禮時節，溝通產品特
⾊色以及如何挑選適合不
同族群的酒款
更更細緻的從釀酒的技
術⾯面溝通 做為熱帶
威⼠士忌低年年份的特
⾊色、熟成的特殊風味
與⼝口感
透過分享特製調酒酒譜
與酒食搭配，溝通⽣生活
中的品酩時刻

56. !56
A New Way to Know Instagrammer

57. Overview the User Content

58. Snapshot: Campaign Performance
!58

59. Key Contributors and # Analysis

60. Location Analysis

62. Associated Hashtag.

63. 9 High Traffic #. Travel.
9 Mid Traffic #. JapanTravel
9 Avg Traffic # TokyoTravel

68. HootsuiteREPORT

69. Social Bakers: One Click ReportREPORT
共23/56篇
互動
45.5K
廣告篇數
3篇

70. INTEGRATE BEHAVIOR DATAREP
ORT
SocialCRM

71. IT’S TIME FOR TOOL.

72. AI LOGO製作⼯工具
Logo Generate

73. Canva Tool for Photo⼯工具
靜態視覺不求⼈人

74. Emoji Tool⼯工具

75. Emoji Tool⼯工具

76. Snappa for Social Content.⼯工具

77. Doing Video⼯工具
動態影片⾺馬上做
帳號：
biomba.cj@gmail.com
密碼：Ogi256lvy

78. Article to Video⼯工具
影片轉起來來

79. Repost Tool : Buffer⼯工具

80. Auto Post Tool: Social Report⼯工具

81. INTEGRATE BEHAVIOR DATA經營
SocialCRM