Hootsuite is a social media management system that allows users to manage social media accounts across multiple platforms like Twitter, Facebook, LinkedIn from a single dashboard. It was created in 2008 and has over 10 million users. The presentation discusses Hootsuite's collaboration with IBM Connections which allows sharing social media posts and comments between the two platforms. It provides various benefits like listening to conversations, tracking competitors, engaging customers. Applications discussed include customer support, marketing, sales and recruitment.

1. A Group Presentation On
• GROUP 10
Priyanka ManojKumar Saurabh Gupta
Aanchal Gupta Riya Jain
Vikram Ranjan Falguni Shukla
Pradeep Chaubey Jai Tuteja
Tushar Agarwal Dhiraj Khanna

2. INTRODUCTION
Hootsuite is a social media management system for brand management
Created in 2008 by Ryan Holmes in Canada
The system’s user interface takes the form of a dashboard
Supports social network integrations for Twitter, Facebook, LinkedIn,
Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.
Operates on a freemium model and has over 10 million users in more than 175
countries

3. INTRODUCTION

4. Collaboration with brands
HootSuite and IBM Team Up to Enhance Social Collaboration
With this integration, IBM Connections users can:
• Access IBM Connections communities and content in HootSuite, alongside social
network streams for Twitter, Facebook, LinkedIn, Google+ and more.
• Instantly share social media content and messages from Twitter and Facebook to
colleagues and communities in IBM Connections.
• Post new updates and comments to IBM Connections communities, and search for
content across all of your communities from within HootSuite.

5. Collaboration with brands

6. Various Benefits
• Listen to the conversation - Gain a competitive advantage when you listen to your
customers, competitors, and social influencers.
• Track your competitors - Learn what your competition are doing on social, beat their efforts,
and stay ahead of the curve.
• Engage with your customers and community - Build meaningful relationships with
your audience and turn them into brand advocates.
• Post across global and regional social networks - Deliver content across over 25 social networks
including Facebook, Twitter, Google+, LinkedIn, YouTube, Sina Weibo, Mixi, and more.
• Deliver exceptional social customer service - See questions and problems as they arise and
respond to customer issues with a single click.
• Geo-target your messages - Publish relevant content to specific audiences based on
demographic, location, and language.

7. Benefits…
• Collaborate with your regional and global teams - Streamline your
workflows and seamlessly collaborate between departments, regions,
and teams throughout your organization.
• Assign tasks to your team members - Assign messages to teams,
departments, or regions and ensure your customers get the answers
they need from the right people in your organization.

8. Applications
Customer Support - imagine a customer support agent gets a Tweet and
don't know how to resolve. They can take that and share it with their
colleagues via Connections to work on an answer.
Marketing Amplification - The marketing team can work in Connections to
create awareness around a new product launch, and others use Hootsuite
to amplify the message in their social networks
Sales - A sales executive spots a lead in LinkedIn and sends it to his
teammate in IBM Connections
HR Recruitment - an HR professional monitors social media via Hootsuite to
identifies leads and understand how the company is perceived by potential
candidates.

9. One of the most popular social media analytics tools — and for good
reason — Hootsuite offers a single online dashboard to manage your social
media accounts. This includes Twitter, Facebook, Google +, LinkedIn, and
more.
 Hootsuite also digs into what your social media activity means with its
own set of analytics tools. The company recently partnered up with
Brandwatch to extend the reach of its analytics, bringing it more in line
with what enterprise customers would expect.
It helps you to monitor what others are saying about your brand, and lets
you respond immediately

10. 79 of the Fortune 100 use HootSuite for their social marketing. Clients
include H&M, Kellogg, Tiffany & Co., eBay, UPS and both Coca-Cola and
Pepsi. Stephen Harper and Barack Obama’s offices use the tool, as do the
Red Cross and the Smithsonian.
Brands use HootSuite daily to collaborate on customer relations, PR,
customer service and issue management.
Brands make use of Hootsuite analytical tools to calculate their return on
objective across various social media platforms.

11. Best Practices
 Organize Your Dashboard
 Import Your Praise
 Close The Loop
 Eliminate The Noise
 Sharing Is Caring
Some general ones:
 Define your objectives for a social media strategy that will drive results
 Set up teams and policies to support a social media strategy that drives results
 Start monitoring and measuring your social media efforts
 Engage your unique audiences through social media messaging

12. Best Practices

13. Few Reasons NOT to use HOOTSUITE social
media platform
Too much complicated analytics is implemented behind to generate the
reports on the platform which costs $50 per report which is a lot for an
individual or small business.
You are forced to use Owly, the URL shorteners, which restricts you to use
other customary services that you can use on your Twitter account.
Expensive Custom URL Shorteners. If you want to use a custom url
shortener within Hootsuite (or an ow.ly custom vanity URL as Hootsuite
call it) then it’s $49.99 per month on top of the cost of domain.

14. Facebook Image Problem (No Thumbnail & Summary previews in Facebook
in Certain Situations).
No Data in Facebook Insights. When posting new content to Facebook via
Hootsuite, those posts do not track the, likes, shares, and comments that
you received in Facebook’s Insights analytical data for that post.
Facebook EdgeRank Issue. Some people have faced a drop in the visibility
of their posts when using Hootsuite.
Expensive for Teams. 10 users is going to cost $1,800 per year. If you want
11 users, you’re going to have to sign up for Hootsuite Enterprise which
costs an eye watering $18,000 per year as the maximum number of users
for Pro accounts is 10.

15. Some Useful Videos
• http://blog.hootsuite.com/hootsuite-rocks-news-roundup/
• https://www.youtube.com/watch?v=RMnepcXgGwg