As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more relevant today than ever before:
• What is the next big idea that can redefine brand-consumer interaction?
• How can businesses create more lasting value for their consumers?
• Why should brands and corporations focus their energies on being more socially relevant with their businesses?
With increasing interconnectedness and shrinking global boundaries, it’s an exciting time for businesses to evolve and innovate.
In this issue of the People’s Insights monthly brief, we look at 10 inspiring innovations in the space of Mobile, Citizenship and Personalization.
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
For 20 years, Google, Apple, Facebook, Amazon (GAFA) have made the world tremble. These jacks-of-all-trades of innovation keep popping up where they are the least expected in record time. Their ability to move faster and stronger than anyone could think enabled them to gain market shares in many areas. They expanded to the point that they are now the new economy’s infrastructures. Whether it’s for people’s daily or working life, GAFA have become standard.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
For 20 years, Google, Apple, Facebook, Amazon (GAFA) have made the world tremble. These jacks-of-all-trades of innovation keep popping up where they are the least expected in record time. Their ability to move faster and stronger than anyone could think enabled them to gain market shares in many areas. They expanded to the point that they are now the new economy’s infrastructures. Whether it’s for people’s daily or working life, GAFA have become standard.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
This presentation gives a brief overview of DC marketing, it's techniques, and how major nutraceutical companies have leveraged on it to build their businesses.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid 19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid 19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends. Anoop Gurunathan. A "Impact of Covid-19 Pandemic on Digital Marketing – A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42360.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/42360/impact-of-covid19-pandemic-on-digital-marketing-–-a-review/anoop-gurunathan-a
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
The Secret Sauce For A Successful Health Club Marketing Strategy In 2014Bryan K. O'Rourke
This content addresses secrets for developing a successful health club marketing strategy. Prepared by Bryan O'Rourke, Kelli Hatton and the owners of Gold's Gym
Do you have a great app idea in mind? It time to get it converted into a full-fledged app! As the app market is expanding like never before, you must take advantage of this opportunity and roll out your next big app.
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. As we welcome 2015 and with it possibilities for a new era of marketing
communications, a few questions become more relevant today than ever
before:
• What is the next big idea that can redefine brand-consumer
interaction?
• How can businesses create more lasting value for their consumers?
• Why should brands and corporations focus their energies on being more
socially relevant with their businesses?
With increasing interconnectedness and shrinking global boundaries, it’s an
exciting time for businesses to evolve and innovate.
In this issue of the People’s Insights monthly brief, we look at 10 inspiring
innovations in the space of Mobile, Citizenship and Personalization.
Reaching the Evolving Mobile Audience
While active presence on the web is high on every brand’s communication
agenda, an increasing number of companies are now waking up to the next
big platform of advertising –mobile.
Making brand communication mobile-friendly has become essential in order
to reach the tech-savvy, on-the-go and very busy consumer of today.
Introduction
Photo: Ed Yourdon on Flickr
3. Here are five companies that are tapping the mobile and app market
cleverly:
1. Under Armour - Sports apparel giant Under Armour acquires apps in
the health and fitness market, giving it an enviable edge of being in
the possession of large amounts of relevant data from its target
audience.
2. SAP’s TwoGo - With its carpooling app for working professionals, SAP
takes a strategic step towards more meaningful relations with its
customers.
3. Bellabeat - There are more pregnancy-related apps in use today than
from any other category. Launching aesthetically pleasing pregnancy
monitoring products with mobile apps, Bellabeat aims to redefine
prenatal care.
4. UberChopper - A case study in reputation rebuilding as international
car service company Uber launches chopper services via its app in its
city of shame, New Delhi.
5. Snapchat’s Literally Can’t Even - This young app, with its innovative
original video series on the mobile, sets the ball rolling for newer
ways of content marketing.
Despite all its benefits, the mobile, due to its association with the selfie
stick – the gadget of the hour – is currently in trouble with museums across
the USA. An increasing number of museums are banning the use of selfie
sticks in their premises. Will this move affect visitor footfall?
4. Photo: Intel Free Press on Flickr
Doing Good
It isn’t enough today to talk to audiences about your brand; they want their
brands to be more than the products and services they represent.
Millennials, especially, demand sustainable and responsible growth from
organizations.
In the People’s Insights report The Future of Business Citizenship, we found
that 83% of the 8,000 Millennials surveyed expect businesses to be at the
forefront in addressing social issues and being active agents of social change.
72% of them want businesses to place as much importance on their social
impact as on internal profits.
Here are three examples of organizations that are going beyond traditional
CSR to make a bigger impact.
1. Carlsberg’s ‘Green’ Beer Bottles – Beverage giant Carlsberg ups its
green quotient with its plans to create a fully biodegradable wood-
fibre bottle for its beverages, moving towards a circular economy.
2. The UAE Government’s Drones Project – The UAE Government
establishes itself as a thought leader with its Drones For Good Award –
an initiative to change the perception of drones and find more positive
use cases, by inviting ideas from across the world.
3. United Nations and Their 805 Million Names – The UN’s World Food
Programme gets its message across with its thought-provoking new
campaign – the 805 Million Names Project. A well-executed and
innovative collaboration with soccer star Zlatan Ibrahimović makes it
one of the WFP’s most buzz-creating campaigns.
5. Photo: Alan on Flickr
Making Customization a Priority
Not every consumer is alike; needs, expectations and attitudes differ from
one consumer to the next. More and more brands are customizing services to
meet individual requirements:
1. Health information in Google’s search results - With medical
information so freely available on the Internet, self-diagnosis and self-
medication is a rising trend. To help people diagnose themselves
better and take the necessary treatment measures, Google plans to
introduce superior, more accurate and customized medical
information in its search results.
2. Workspring by Marriott – White-cubicled offices are not the norm
anymore. New-age workspaces with cutting-edge designs are what
Millennials desire, and Marriott with its customized workspace
‘Workspring’ caters to this new and powerful workforce.
Let us know what you think at @PeoplesLab on Twitter. We look forward to
your feedback and comments, and hope you enjoy this issue.
Nidhi Makhija-Chimnani
Director – Research and Insights, MSLGROUP
Melanie Joe
Consultant – Research and Insights, MSLGROUP
6. • Under Armour’s Tech Acquisitions
• TwoGo by SAP
• Bellabeat
• #UberChopper
• Snapchat’s ‘Literally Can’t Even’ Series
• US Museums Ban the Selfie Stick
• Carlsberg’s Green Fiber Bottle
• Drones for Good
• World Food Programme’s 805 Million Names Project
• Google adds Health Knowledge to Search Results
• Marriott’s Workspring
Inside
7
10
13
15
17
19
21
23
26
29
31
7. Under Armour’s Tech Acquisitions
Sports apparel giant Under Armour
has been on an acquisition spree –
buying three Health and Fitness
communities in the past two
years.
In November 2013, Under Armour
acquired Texas-based app
MapMyFitness. Now with the
acquisitions of Copenhagen-based
connected fitness firm Endomondo
and San Francisco-based
MyFitnessPal, the athletic apparel
company has established itself as
the player with the world’s largest
digital health and fitness
community.
The three apps individually have
been growing exponentially.
Combined, they grew 46% in 2014
and added 100,000 users per day,
bringing it a total of 40 million
members for the year.
#MobileHealth
8. What do these numbers mean for Under Armour and its acquisitions of these
successful companies?
Valuable Data to shape its Business Strategy
These apps and their websites thrive on real-time data – making them a
combined repository of big chunks of data from Under Armour’s prime target
audience – athletes, coaches and fitness enthusiasts. Analysis of this data can
enable the brand to create customized offerings for its audience.
This plays to Under Armour’s favour as it looks to transform the way athletes
train, perform and live.
What This Means for the Competition
Under Armour may not be the sole player in the booming fitness apps market,
and it isn’t the first sports apparel brand to invest in apps or wearables. But
with its acquisition of the three major fitness communities – all with their
established user base and data - it has a significant advantage over its
competition.
Nike has invested heavily in its own family of fitness apps and achieved quite
some scale: the Nike+ community is 30 million strong, and individual apps
like Nike Soccer are available in 46 counties and 19 languages.
Women's apparel giant Tory Burch tied up with Fitbit to create its own line of
bracelets that fit over Fitbit devices. The North Face has two very popular
apps in the sporting category – Mountain Athletics and Snow Report.
9. Such apps will only flourish in the future – at present, about 50% of mobile health
related data traffic comes from personal fitness apps.
At a time when marketers are experimenting with connected devices to innovate
and enhance user experience, Under Armour’s strategic acquisitions are well-
timed.
How effective are gamified fitness apps? Read here
Click here to read more about the growing popularity of mobile health and fitness
apps
10. TwoGo By Sap
Carpooling – also known as ride-
sharing, car-sharing and lift-sharing
– is a World War II practice from the
United States that has become
widely popular across the globe.
While carpooling has been around
for a while, the number of websites
and mobile apps offering ways to
search for and book ride-sharing
options have risen in the past
couple of years.
The latest in the market is the
TwoGo app by SAP. Available as an
app as well as on a website, it’s an
interesting consumer-focused move
from an otherwise enterprise-
centric corporation.
Learn how TwoGo works here
Photo: TwoGo
#MobileCarpooling
11. Several corporations register with carpool services for the benefit of their
employees. At present, there are dozens of carpooling apps on Android and iOS.
Why Carpooling ?
• A Green Practice
Carpooling is highly fuel-efficient – fuel-wise, 85 million gallons are saved yearly
by carpooling - and co-workers sharing a ride eliminates the need of a parking
space for every employee, thus leading to a more efficient utilization of land.
This also directly translates to a lesser carbon footprint for the organization,
promoting growing through sustainable practices.
• Conducive to Employee Productivity
While carpooling has been known to be fuel and cost-efficient, it also provides
opportunities for increasing employee productivity through better internal
communication.
Co-workers who carpool together get that much more time to get acquainted
with each other. This communication outside of the workplace can lead to them
being more receptive to each other, which can result in a better exchange of
ideas while working as a team.
Read here why carpooling is good for the environment
13. Bellabeat
Photos: Bellabeat
The market of health and fitness apps is
huge, and pregnancy-related apps are
one of the most popular categories.
On average, 47% of subscribers using
one or more health apps use a
pregnancy-related app.
Bellabeat entered the market with a
fetal monitor. In 2014, Bellabeat
unveiled its cutting-edge collection of
three new products for expecting
women.
Called Balance, Leaf and Shell,
Bellabeat’s new products are aimed at
making pregnancy and motherhood a
trackable journey.
Balance is a smart scale, Leaf is a smart
health tracker and Shell is a smart
pregnancy and baby monitor.
#MobileNursing
14. Photo: anuncios mexico on Flickr
All three products are connected to corresponding apps which monitor the
activity of the wearable/useable products.
There are similar pregnancy-related apps in the market, though none with an
interactive app-and-product feature like Bellabeat.
What makes Bellabeat unique is their aesthetic quality – both with the app as
well as the products. The products have been designed to look chic and
appealing. So much so that one of the products – the Leaf monitor – can be
worn as a bracelet, necklace or brooch.
Bellabeat’s strategy is a good example in how seemingly ‘techie’ products –
like health monitoring devices – can be made more appealing to consumers
by
(a) engaging them with the product (interactive apps)
(b) implementing innovative product design
Pregnancy guide apps for the dads. Click here to know more
15. #UberChopper
As a brand, international car
service company Uber is known to
be innovative in its communication
efforts, and it has been pushing
the boundaries with each
campaign.
Teaming up with EuroCopter, Uber
provided chopper services for
couples on Valentine’s Day, in New
Delhi, India. This comes on the tail
of its hugely successful chopper
service to the Hamptons in the
U.S.
Though a first in New Delhi, Uber
had similar services in Mumbai
and Bengaluru over Father’s Day in
2014.
Read Uber’s announcement of the
offering here
Click here for the promo video
#UberChopper
16. The US-based taxi service has been in the news recently for the alleged
misconduct with a female passenger in New Delhi.
The brand’s new offering, in the wake of this incident might seem like a
gamble, but it seems to be working in Uber’s favour. Consumers (men and
women) are beginning to welcome back the brand:
Banned on the roads, Uber has taken to the skies in New Delhi to win its
consumers back, and it’s a bold move that may help repair its reputation.
It’ll be interesting to watch how this affects the brand’s long-term image
with old as well as potential consumers.
17. Snapchat’s ‘Literally Can’t Even’ Series
Consumer attention spans are getting
shorter and shorter, and Snapchat’s
latest venture into video content drives
home this very point.
Called ‘Literally Can’t Even’, the social
networking site’s new original web
series is a part of Snapchat Discover – a
digital property set up for creative
content promotion.
What makes it unique is the length of
each episode (4 and a half minutes) and
that they self-delete 24 hours after
their release.
The scripted show, written by and
starring Sasha Spielberg and Emily
Goldwyn, daughters of legendary
filmmakers Steven Spielberg and John
Goldwyn, follows the lives of the two
protagonists around Los Angeles.
Click here for a how-to on Snapchat
Discover
#SnapchatDiscover
18. Photo: Maurizio Pesce on Flickr
Only two episodes into its release, the series is already a topic of discussion.
While reviews range from applause to disappointment, Snapchat seems to be
confident in its content marketing venture.
Most of the active Snapchat community is made up of teenagers and women,
and the brand is targeting their content directly to them. Its split-screen
presentation, meanwhile, is an unprecedented step in mobile content
marketing, giving it an almost pioneer status.
Negative reviews notwithstanding, this attempt at in-house content creation
is a smart step by Snapchat, making it future competition for bigwigs like
Hulu, Netflix and Amazon.
2015 will see several apps revolutionizing content marketing, and Snapchat
seems to have set it in motion.
Click here to know more how major organizations are changing their approach
to Snapchat
Read reviews for ‘Literally Can’t Even’, or click here for a video review
19. US Museums Ban the Selfie Stick
The list of dos and don’ts have a latest
addition in the museums of the USA – No
Selfie Sticks.
An increasing number of museums
across the country are banning the
ever-present photography aid that
consumers have taken a particular liking
to.
While photography (including selfies) is
encouraged in these museums, it’s the
use of the selfie stick that has museum
management worried.
As users of the selfie stick wave around
their phones with gusto, it’s the
potential damage to exhibits that
museums fear.
“I’m worried about visitor safety and
protecting our art”, says Sree
Srinivasan, Chief Digital Officer at the
Met.
How ‘selfie’ became the Word of the
Year in 2013. Read here
#MuseumSelfies
20. Photo: Floris Oosterveld on Flickr
With good reason too – in January 2015 alone, the camera equipment
company iStabilizer claims to have sold over 15,000 selfie sticks. And that’s a
conservative figure considering the number of companies who sell this
accessory worldwide. The actual figure could be closer to hundreds of
thousands.
Waving goodbye to free word-of-mouth?
While visitor and exhibit safety is a valid concern, it raises one question – are
museums saying no to instant and free advertising, as people upload their
selfies to their social networks?
Selfies have taken over popular culture, and equipment that lets people take
clearer and more defined selfies is here to stay.
It rings true especially for museums as more and more tourists carry selfie
sticks to capture their moments at tourist attractions. Selfies tend to spill
over to multiple platforms. A quick search on Instagram shows more than 200
million photographs with the #selfie hashtag.
With the reach of user-generated content today, the selfie has the potential
to be a free advertising tool with a lot of power. Such voluntary endorsement
by people carries more value for the general public.
Instead, a middle-ground that lets visitors use their selfie sticks with some
boundaries could be advantageous for museums in the long run.
Read here about how brands on Facebook are using selfies as a marketing tool
Read Why Millennials Take Selfies
21. Carlsberg’s Green Fiber Bottle
Carlsberg, as a participant on Wasteless
Supply at the World Economic Forum in
Davos, announced that it will be
developing the first ever fully
biodegradable bottle for its beverages.
Partnering with packaging specialists
ecoXpac, Innovation Fund Denmark and
the Technical University of Denmark,
Carlsberg hopes to bring the product to
the market in the next three years.
This is a significant step for the
company towards a commitment to
sustainable development.
Called the ‘Green Fiber Bottle’, it is
proposed to be made from sustainably
sourced wood-fiber.
Click here to learn about Carlsberg’s
Circular Community
#SustainableInnovation
22. Photo: 8#X on Flickr
One of the largest brewery groups in the
world with 500 beer brands to its name,
it makes sense for Carlsberg to adopt a
greener production technique.
Especially since packaging accounts for
45% of the group’s CO2 emissions,
according to its annual report.
Moving towards a circular economy is a
trend that’s picking up amongst
corporations. In addition to contributing
to a more eco-friendly economy,
sustainable innovation also helps in
gaining consumer trust and loyalty in
the long run.
If Carlsberg’s Green Fiber Bottle proves
successful, it has the potential to
become the next economically viable
trend that could change the FMCG
industry.
23. Drones For Good
Since their invention, drones have been
associated with warfare, espionage and
other undercover military operations.
People – the common man and those in
the government alike – have been wary
of drones.
While drones, also known as Unmanned
Aerial Vehicles (UAVs), are most used in
combat today, they also have the
potential for making human lives less
complex and more efficient.
There’s a need to bring about a shift in
the current perception about drones.
And that’s what the UAE Government
attempted to do with its Drones For
Good Award.
#DronesForGood
24. Launched in October 2014, The UAE Drones For Good Award was a contest
run by the UAE Government, calling innovators to submit working prototypes
of drones that could be developed into fully functional systems within the
next three years.
This social innovation campaign initiated by the UAE Government aims to
raise awareness about the positive benefits of this cutting-edge technology,
and to collaborate with the brightest minds for groundbreaking innovation.
“We want to reach to people before they reach us. We want to save time, to
shorten distances, to increase effectiveness and to make services easier.”,
said Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime
Minister of the UAE and Ruler of Dubai while launching the award.
Participation was open to International and National audiences and those
employed with the UAE Government. With a prize money of US $1 million
and AED 1 million (for the National participants), the contest saw
participation from across the globe.
The winners from each of the categories were announced on February 8th,
2015 at the final event.
Read more about the Drones For Good Award here
Click here to view the winners
25. View the full infographic: The Big
Business of Consumer Drones by Jabil
The mention of drones usually raises red flags – concerns about privacy and
safety of civilians and governments. There’s no denying though that these
machines in the sky will become a common sight in the coming years.
According to one estimate, there could be as many as 30,000 drones (small
and big) in the American airspace by 2020.
Drones can be used to provide real-time aid to areas affected by
international crisis. It can also benefit daily human lives in unprecedented
ways.
E-commerce giant Amazon, for example, is looking into ways to use drones
for quicker deliveries to customers – an astounding 30 minutes from placing
the order!
This initiative by the UAE Government is noteworthy for its effort at
rebuilding the image of drones in the public mind. More awareness of the
good these machines are capable of can lead to more minds coming together
to facilitate that good.
The Drones for Good Awards is seen as a social and scientific initiative for the
larger benefit of humanity - a step that positions the UAE Government as a
supporter of tech innovation.
See: Zephyr – the drone that broke records for the longest high-altitude flight
Click here for an infographic on the future of drone delivery
See how farmers are using drones for agriculture here
26. WFP’s 805 Million Names Project
Photo: World Food Programme website
‘805 million people are suffering from
hunger today. Make sure the world
knows.’
With a call-to-action like that, the
United Nations World Food Programme
(WFP) strikes the right chord in its
brilliant new 805 Million Names Project.
Partnering with soccer star Zlatan
Ibrahimović, striker for Paris-Saint-
Germaine and captain of the Swedish
national team, the WFP unveiled the
campaign during a match Ibrahimović
was a part of, which also happened to
be on Valentine’s Day.
What’s made the campaign stand out is
the advertising medium – Ibrahimović’s
body which was tattooed with 50 names
– a symbolical representative of the
estimated 805 million people affected
by hunger globally. And his Twitter
account which is followed by 2.47
million people.
Watch WFP’s video about the campaign
#805MillionNames
27. While advertising on human bodies –
what came to be known as
‘skinvertising’ – is not new, the scale on
which this has been executed has the
potential to create a lasting impact.
Ibrahimović revealed the temporary
tattoos on his body to a wave of
applause from the audience. With the
fan base he has, his endorsement of the
cause will not go unnoticed.
“Each one of the 805 million people
suffering from hunger in the world has
a name, a voice, a story to share,” says
Marina Catena, WFP Director for France
and the Principality of Monaco.
“Zlatan accepted the challenge and
wished to carry their stories on his own
skin so that the world does not forget
them.”
Read Japan’s version of ‘skinvertising’
- advertising on women’s thighs, here
Meet the people who’ve been ‘branded
for life’ with body advertising. Read
more here
28. ć
With this campaign, the WFP hopes to
highlight the work it has been doing in
crisis-affected regions of the world, and
also encourage more people to join the
fight against hunger.
The campaign does not end with the
tattoos though. Ibrahimović, on his
Twitter account, posted a photograph of
the shoe he’ll be wearing for his next
match, with ‘805 Million Names’
engraved on it. He has received an
outpouring of positive response from his
fans on the social networking site.
Such innovative approaches to reaching
people are essential for organizations
that typically struggle for a share of
attention on the common man’s several
screens.
For an interesting look at how
unconventional modes of advertising
have been used, click here
29. Google Adds Health Knowledge to Search Results
The data shows it – more and
more, people are going online to
learn about their health, sickness,
symptoms, treatments and so on.
1 in 20 searches on Google are
related to health - that’s about 175
million searches on health every
day.
It’s easy to understand why – it’s
quick, convenient and cheaper
than visiting the doctor, and there
are millions of web pages offering
answers.
The trend is continuing, but raises
worries about the quality of
information people are using to
self-diagnose and self-treat.
See: Are you a Google
hypochondriac?
#EvolutionofSearch
30. To address this problem, Google will
soon offer higher quality information
about symptoms and treatment
alongside search results.
This information will be vetted by its
own doctors and doctors from
MayoClinic, and will be accompanied by
illustrations commission from licensed
medical illustrators. A disclaimer
reminds people to consult doctors for
advice.
It’s an interesting move, and pits
Google against the likes of search giant
Wikipedia and medical website WebMD.
Read Google’s blog post announcement
here
For more about Google’s knowledge
graph efforts, click here or watch a
video
Photos: Search Engine Land blog
31. Marriott’s Workspring
‘A day at the office’ today looks a whole
lot different than it did decades ago. As
professional lives see shifts from the
mundane to the more interesting,
workspaces aren’t left behind.
As the trend is veering towards
alternative workspaces, cubicles are
being replaced by more innovative
designs.
Catching up to the need for workspaces
that offer more flexibility, Marriott
Hotels & Resorts, the signature brand of
Marriott International, has introduced
‘Workspring’ - a new-age meeting space
for small and large business groups as
well as individuals.
Watch a video about Workspring
#InspiredWorkspace
32. Photo: Marriott website
Collaborating with workspace design expert Steelcase, Marriott provides
integrated spaces and common areas in Workspring. With features like
ergonomic seating, natural light and individual as well as community spaces,
the aim is to create a work environment that’s highly conducive to creative
productivity.
A combined survey by WIRED and Marriott Hotels & Resorts says that 48% of
the people they polled feel they are more productive when they work
remotely, while others felt they have unmet needs when working remotely.
The New-Age Workspace
The survey results clearly show that more and more people are embracing
the working-without-boundaries style, and expect workspaces that facilitate
a transformation in how they meet, collaborate and innovate. This holds true
especially for Millennials, who come with a different set of work ethics than
previous generations.
The demand for the inspired workspace will continue to rise, and Marriott’s
offering with Workspring couldn’t have come at a better time. Adapting
workspaces that have the potential to lead to better employee productivity
and wellness is a priority corporations need to make.
Have a look at the 12 coolest offices in the world, here
See: What Millennials Want in a Workspace here
33. People’s Insights is a collection of inspiring initiatives, insights and foresights
shared by MSLGROUP’s SPRINTers – our global team of 100+ strategic
planners, researchers and insights experts.
People’s Insights covers the latest trends in engagement on both consumer
and corporate sides.
We feature the best of these initiatives as People’s Insights monthly briefs,
and original insights and foresights – from our SPRINTers and other MSLGROUP
experts - in our People’s Insights reports. We share these on our social
platforms and distribute freely to inspire more engaging campaigns.
Check out our latest report, The Future of Creativity:15 drivers for engaging
creatively in 2015.
*
People’s Insights is available as a blog, powerpoint decks, infographics, white
papers and magazines, a Kindle eBook and even an iPad app.
Follow us on Twitter at @PeoplesLab or subscribe to our newsletter to receive
our monthly briefs and quarterly magazines.
People’s Insights – The Voice of SPRINT
34. People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insights for innovation,
storytelling and change.
People’s Lab helps organizations build and nurture public or private, web or
mobile, hosted or white label communities around four pre-configured
application areas:
1. Expertise Request Network
2. Innovation Challenge Network
3. Research & Insights Network
4. Contest & Activation Network
Our community and gaming features encourage people to share rich content,
vote/ comment on other people’s content and collaborate to find innovative
solutions.
People’s Lab forms the core of our insights and foresight approach, which
consists of four elements: organic conversation analysis, MSLGROUP’s own
insight communities, client specific insights communities, and ethnographic
deep dives into these communities. The People’s Insights reports showcase
our capability in crowdsourcing and analyzing insights from conversations and
communities.
People’s Lab