This document provides a summary of various digital marketing news articles from 2015. It discusses trends related to digital, social media, mobile and e-commerce in Asia-Pacific markets. Some key topics covered include Weibo's growing user base in China, Facebook adding call buttons to ads, how brands are using social media and video for marketing, the rise of mobile shopping and video consumption, and Google adding shopping capabilities to mobile search results.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Black Friday has been established as an undeniably powerful moment that mobilizes the consumer public; Therefore, we composed a presentation, in which we analyzed every perspective of Black Friday, coming to conclusions and providing directions that aim to help companies achieve the best possible result in this competitive period.
Marketing in coronavirus times: How to navigate your brand through the stormGeorge Gritzalas
While we are aware that coronavirus is a serious health matter, we would like to face it as another challenge in our industry and we encourage our clients to face it like one too.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
This is the Second Issue of Social Technology Quarterly - Kuliza's research publication.
This latest issue covers the upcoming research, trends and developments in social technologies. It aims at helping entrepreneurs, marketers, and change makers to understand this domain, create engagement, and derive business benefits
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Black Friday has been established as an undeniably powerful moment that mobilizes the consumer public; Therefore, we composed a presentation, in which we analyzed every perspective of Black Friday, coming to conclusions and providing directions that aim to help companies achieve the best possible result in this competitive period.
Marketing in coronavirus times: How to navigate your brand through the stormGeorge Gritzalas
While we are aware that coronavirus is a serious health matter, we would like to face it as another challenge in our industry and we encourage our clients to face it like one too.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
Fabernovel is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
11 Charts that Predict the Future of MarketingPercolate
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Social media continues to grow at a tremendous rate. Here’s an infographic compiling the most important stats every SMB should know in 2016.
Read the blog post about this infographic: https://goo.gl/EeV1PL
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
Fabernovel is pleased to share this playbook reviewing various offerings of
WeChat advertising and the possibilities for brands to reach and engage the tech
savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing
promotional messages on its platform. The Super APP is envisioned more as a
productive toolkit for the users' daily life than a source of media revenue stream itself.
On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes
sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and
impactful to capture the attention of Chinese consumers from both home and
abroad. To build successful WeChat strategies, it is now crucial for business to master
these various ad formats, ad touch points, ad features, bidding tactics and audience
targeting possibilities.
Let’s discover more with this playbook!
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
11 Charts that Predict the Future of MarketingPercolate
These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year.
These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Social media continues to grow at a tremendous rate. Here’s an infographic compiling the most important stats every SMB should know in 2016.
Read the blog post about this infographic: https://goo.gl/EeV1PL
Recomendaciones muy importantes para aprender a controlar el estrés y la ansiedad, además de información sobre las consecuencias que estos pueden tener en su salud.
qDistance is leading company in the field of content discovery and big data log mining. Through the use of NLP, modern information retrieval and machine learning techniques, we help our partners in adding values to their products / services which bring better user experience, higher customer retention & loyalty and hence higher conversions.
Inspiring Innovations - People's Insights (Jan and Feb 2015)MSL
As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more relevant today than ever before:
• What is the next big idea that can redefine brand-consumer interaction?
• How can businesses create more lasting value for their consumers?
• Why should brands and corporations focus their energies on being more socially relevant with their businesses?
With increasing interconnectedness and shrinking global boundaries, it’s an exciting time for businesses to evolve and innovate.
In this issue of the People’s Insights monthly brief, we look at 10 inspiring innovations in the space of Mobile, Citizenship and Personalization.
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Here are the Top 9 Most Important Social Media Trends for 2023: 1. Tiktok Advertising 2. E-commerce on social media 3. Companies create a social audio strategy.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Social Media Trends to Put Into Practice in 2019Falcon.io
Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
Business Case #3 Social Media Marketing Between 2004 a.docxRAHUL126667
Business Case #3
Social Media Marketing
Between 2004 and 2014, more than 2 billion people around the world became Internet users.
During that period, mobile applications (apps) became increasingly important as phone and tablet
usage grew. The Google Play store for Android devices and Apple’s iTunes store each offer more
than 1 million apps. In June of 2015, cumulative app downloads from the Apple store totaled 100
billion, compared to just 5 billion app downloads five years earlier. By 2017, more than one-third
of world’s population will own a smartphone. At the same time, companies are facing a more
difficult globally competitive environment and seek opportunities to increase sales or decrease
costs. As a result, companies are exploring how to connect with customers online and through apps
at an increasing rate. Companies using these platforms to connect with customers, potential
customers, and fans has led to the rise of social media marketing.
Social Media Marketing
Social media is “forms of electronic communication (as web sites for social networking and
microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (as videos).” When companies engage in social media to
connect with users and communicate about their brand, they are engaging in social media
marketing.
Social media marketing differs from traditional marketing in many ways, three specifically. First,
social media marketing exists completely online, whether via website or app. This technical no te
will provide further details on numerous popular social media marketing platforms. Second, social
media is available in real time and 24/7. Companies can initiate or respond to live events as soon
as they happen. Third, social media marketing is constantly evolving with technology.
These key differences in the nature of social media marketing provide multiple benefits for
companies and explain why the marketing method has grown so rapidly. Social media marketing
provides companies the opportunity to present more marketing content to more consumers at a
lower cost. Social media’s CPM (advertising dollars needed to reach 1,000 people) is only $2.50
compared to $57 for direct mail, $28 for broadcast TV, $16 for magazine and newspaper, $10 for
radio, and $5 for billboards Most of the apps and websites companies are using are free to start an
account. This places more emphasis on the quality of the content and levels the playing field for
companies. Start-ups with small marketing budgets have the opportunity to gain users and potential
customers for free if they can gain traction with social media marketing. Large companies can also
save money on the free platforms, but face increased pressure to develop content that contends
with the many other brands that have opportunities to market via social media.
Social media marketing also provides opportunitie ...
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Presentation for HBA 2012 - Some example and data still can be used for knowledge and understanding of strategic campaigns and how quickly digital media strategies have changed or evolved.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. THE WORK
Subway ‘Pump Battle’ for Reebok in Korea
Reebok in Korea launched a campaign promoting the Reebok ZPump Fusion with a
“Subway Pump Battle.” Working off the insight that people spend too much time sitting
and not enough time exercising (74 percent of Korean office workers admitted to a
lack of exercise), the brand installed the game in the subway to encourage commuters
to work out while they wait, inviting participants to a race to see who can press the
most amount of pump buttons in the time allowed. In addition to an accompanying
video, other campaign elements includes social media activations on Facebook and
Instagram, as well as an online event. Read the full article. Watch the video.
Source: www.adweek.com
Cold drinks give the women on these bar coasters sudden cuts and bruises
A Japanese campaign aims to combat domestic violence in the country with inventive
coasters that hope to tame excessive drinking, which can contribute to the problem.
Yaocho, a bar chain, created the coasters, each of which features a portrait of a
woman's face printed in thermal ink. When a cold drink rests on the coaster, the
portrait changes to include cuts and bruises. Download the article.
Source: www.adweek.com
3. THE WORK
#SPCSunday: The hashtag that saved a 100 year old company
This case study explains how SPC, the largest fruit processor in Australia, built a
social media campaign off the back of a single customer tweet, to reverse sales
decline. SPC had been experiencing declining annual sales for three years, with
consumers continuously choosing cheaper imported alternatives. A chance tweet by
an ordinary Australian mum inspired a quick-fire social campaign promoting
'#SPCSunday'. It leveraged a cultural tension that rallied the support of the Australian
people, reversing sales decline and ultimately saving the company. Download the
article.
Source: www.warc.comHow Fonterra successfully launched a new premium brand in China: APAC
InsightsExpansion into China is a challenge facing many brands at the moment. The size of the
market coupled with a growing appetite for ecommerce and premium imports means it’s
an opportunity that’s too big to ignore. This article explores how the Anchor dairy brand
was launched, telling this story from market consumer insight development through to
communication plan and execution. Read the full article.
Source: www.econsultancy.com
4. THE WORK
adidas #all in or nothing
Shortlisted for a Warc Prize for social strategy, this case study explains how adidas
planned ahead to create content that could be used in real-time responses to
developments during the 2014 football World Cup. The challenge was to drive brand
heat for Adidas by creating talkability in a crowded World Cup social-media space,
owning social conversation and stimulating product sales. Download the full article.
Source: www.warc.com
A mysterious ad shows new way to address taboo illness in Hong Kong
In a push to promote an anti-fungal medical product, Bayer Healthcare created an
intriguing campaign to present the medicine to women in a more acceptable way. The
campaign twists the Cantonese term “Yum Tou-Yim” (陰道炎), meaning vaginitis, to a
Korean-style pronunciation “Kum Tou-Yin” (金道賢), apparently a hijacking on the famed
Korean actor Kim Soo-hyun (金秀賢). The idea was to raise awareness and to
encourage women to embrace the illness positively by riding on the recent Korean
trend in Hong Kong. Read the full article.
Source: www.marketing-interactive.com
5. THE WORK
Samsung project develops app to help kids with autism connect
A smartphone helps children with autism connect emotionally with family members
thanks to an app developed and tested by Samsung and in partnership with university
researchers. The brand worked with academic researchers to develop and research
the effectiveness of ‘Look at Me’, an app that purports to help children with autism
improve their ability to make eye contact and identify the emotions of people in their
lives. The campaign includes a couple of online films that share the story. Read the full
article. Watch the video.
Source: www.campaignasia.com
Caltex gets brand lift in SEA via game-in-video campaign
The petrol company worked to significantly improve recognition for its Techron brand
using an in-video game experience and programmatic audience targeting across six
Southeast Asia markets. The company wanted to change the common misconception
that all fuel is the same, and to tap the storytelling power of video and interactivity to
increase engagement. The successful, regional cross-screen campaign targeted
young male drivers in Hong Kong, Cambodia, Thailand, the Philippines, Malaysia, and
Singapore. Read the full article.
Source: www.campaignasia.com
6. DIGITAL--SOCIAL
Weibo kicks off 2015 with renewed growth, now has 198M monthly active users
Weibo, the closest thing China has to Twitter, now has 198 million monthly active
users, according to the company’s latest earnings report for the first quarter of 2015.
That number is up 11.2 percent from 175.7 million in the previous quarter, a rise of 38
percent year-on-year. Weibo hit 89 million daily active users in March, up 34 percent
from the same time last year. 86 percent of Weibo users access the social network via
mobile device. Mobile monthly active users grew 57 percent from the same time last
year. Read the full article.
Source: www.techinasia.com
These new Facebook ads come with a call button to ring up businesses
Facebook has built a "call" button people can tap to call businesses directly from an
ad. More than 40 million businesses have Facebook pages, and now they can add
the instant call button in marketing campaigns. The button opens more direct-
response marketing opportunities on Facebook, which previously only offered
businesses the ability to ask users for Likes or a button for directions. Facebook calls
these "local awareness ads," and they can target users by neighbourhood. Read the
full article.
Source: www.adweek.com
7. DIGITAL--SOCIAL
How Lamborghini uses social engagement & loyalty KPIs to measure 'desire'
Lamborghini probably wouldn’t have to try too hard to gain a massive following on
social. However, the company pours a huge amount of effort into cultivating social
communities as part of its strategy to become the most desirable car brand in the
world. Working over a period of four years, the company focused on authentic
communication, audience growth, community governance and brand protection as
well as content creation. Read the full article.
Source: www.econsultancy.com
The three secrets of video-based digital marketing
This event report sets out a framework for branded video content, with three key types
of content.
Video is increasingly becoming an effective way to engage with younger audiences.
They are:
• Hero content, which costs more but has broader reach.
• Hub content, which is consistently posted.
• Housecleaning content, the things brands need to do.
Download the full report.
Source: www.warc.com
8. DIGITAL--SOCIAL
14 fascinating APAC digital marketing stats from April 2015
Last month’s stats on digital marketing cover programmatic advertising, mobile
marketing in Australia, India’s growing online population and contactless payments.
Other regional trend topics include Apple vs. Xiaomi, Australian newspaper
subscription, China’s online growth, smartphone adoption in India and on-demand
TV viewing in Australia. Read the full article.
Source: www.econsultancy.com
May 2015: Social media statistics compendium
The Social Media Statistics document is part of Econsultancy's Internet Statistics
Compendium package, a comprehensive compilation of internet statistics and online
market research with data, facts, charts and figures that are ideal for presentations,
business cases or client pitches, RFPs and understanding the marketplace as a whole.
Econsultancy has aggregated as much data, research and resources together in this
one place, to help you quickly find the relevant statistics or information about social
media that you need. Download the full report.
Source: www.econsultancy.com
9. DIGITAL--SOCIAL
Marketers lack right customer metrics for digital transformation
Australian marketers are still largely approaching digital in terms of campaigns and
short-term acquisition and aren’t developing the right skills and business metrics
required to drive true digital transformation. The latest APAC Digital Directions
Strategies, Mandates and Challenges report, produced by CMO Council in
partnership with Adobe, set out to gauge the state of digital marketing transformation
across the Asia-Pacific region and how budgets, skillsets and activities are reflecting
its evolution. Read the full article.
Source: www.cmo.com.au
WeChat strengthens presence in Malaysia
Mobile social communication app WeChat has reached 549 million monthly active
users (MAUs) globally, a jump from the 500 million users-mark achieved three
months ago. In Malaysia, WeChat boasts a 95% smartphone penetration rate.
According to WeChat, Malaysia is a key market for the app as it aims to transform
social interaction into a platform for brands to interact with their consumers. Read the
full article.
Source: www.marketing-interactive.com
10. DIGITAL--SOCIAL
Aussie businesses lag in social
One third of Australians on social media follow brands and businesses but only one
third of businesses actually have a presence there and many of those are failing to
engage consumers with tangible benefits. Sensis, polled 800 consumers and 1,100
businesses for its Social Media Report exploring their engagement with social
channels and found that 68% of internet users had a social media profile which they
mainly used to keep up with friends and family. Read the full article.
Source: www.warc.com
Online video in South-East Asia best practice guide
The Online Video in South-East Asia Best Practice Guide is specifically aimed at
brand or marketing managers, content owners and digital marketers in the South-
East Asia region who are using video as a strategic tool. It aims to cover all the key
aspects of online video and equip you with the tools and techniques that will work for
your project and help you achieve clear, measurable business objectives. It’s also full
of contributions from some of the top local as well as global experts in online video to
help you anticipate what will be relevant to your organization in the future. Download
the report.
11. MOBILE
China leads world in mobile travel research
Internet users in Australia who travelled for leisure were significantly less likely than
their counterparts in China to use mobile devices as part of the travel research
process. In Australia, around two-thirds of this group used a PC to do travel-related
research—less than the 71% who did the same in China. But the real gap appeared
when it came to mobile. Respondents in China were more than 3.5 times more likely to
report using a smartphone for travel research, and nearly twice as likely to use a tablet.
Read the full article.
Source: www.emarketer.com
Mobile messaging apps: 800+ million captive consumers for real time insight
This study reveals some of the insights gained from a study that used a mobile
instant messaging app (WeChat) to collect consumer data in China. Snacking
behaviour was recorded to learn how a combination of qualitative, quantitative and
observational techniques can be administered via WeChat in order to record real-
time consumer consumption behaviour. The use of WeChat enabled data collection
in a format that is both convenient and familiar for consumers. The benefit for
researchers and brands lies in the gathering of real-time data, giving insights as they
happen and allowing for more accurate data capture. Download the report.
12. MOBILE
In Japan, mobile retargeting has plenty of room for growth
Nearly half of marketers in Japan are not using retargeting for mobile efforts. Despite
realizing many benefits from retargeting on the desktop, marketers seem behind the
curve shifting the same campaigns to mobile devices. What are the 47% of marketers
who skip mobile retargeting missing out on? Marketers in Japan said retargeting was
best for driving sales (58%), brand awareness (43%) and community building (36%).
Read the full article.
Source: www.emarketer.com
Marketers are using data to fuel effective mobile campaigns
Chinese consumers make dynamic use of mobile data in their daily lives. To thrive,
organizations in China must excel at leveraging mobile data to craft highly targeted
marketing initiatives and continuously improve the customer experience. Led by
Baidu, Alibaba, and Tencent, China's mobile Internet companies support highly
innovative mobile platforms that allow the country's enterprises to serve consumers
in their mobile moments while mobile data management providers like TalkingData
and Umeng further enhance mobile data ecosystems. Download the report.
Source: www.forrester.com
13. MOBILE
Australia boasts highest mobile Facebook user penetration in APAC
The mobile phone Facebook audience is reaching a plateau in Australia, according
latest estimates of mobile phone internet usage and behaviours around the world.
eMarketer forecasts that the number of people who use Facebook on their mobile
phones will rise just 4.0% in Australia this year, after several years of double-digit
audience growth. Nearly 9 million people in Australia will be mobile phone Facebook
users this year, we estimate. That amounts to close to 81% of the country’s
Facebook users. Read the full article.
Source: www.emarketer.com
Aussie agencies, brands lag in mobile
Chinese consumers exhibit contradictory attitudes towards mobile advertising, with
two thirds regarding it as necessary, annoying and interesting all at the same time,
according to a new survey. Overall, 94% felt that mobile advertising was needed
even as nearly the same proportion (89%) saw it as annoying, while three quarters
(75%) said it was interesting. The study also highlighted several misconceptions by
respondents including the idea held by two thirds that ads waste users' mobile data
and by around one third that device battery life is shortened as a result. Read the full
article.
14. MOBILE
Strong Q1 results as Line metamorphoses from messenger to lifestyle service
Line Corporation, the company behind Japan’s blockbuster messaging app Line,
announced its earnings report for the first quarter of 2015. Total revenue for January-
March was JPY 28.1 billion (US$236 million), a 70 percent increase from last year and
a 9 percent uptick quarter-on-quarter. The company has been hard at work
transforming itself into an all-encompassing lifestyle platform. Several new services
have already launched in 2015, including video distribution service Line TV (Thailand,
Taiwan), ecommerce store Line Mart (Taiwan), taxi service Line Taxi (Japan), food
delivery service Line Wow (Japan), and part-time job finder Line Baito (Japan). Read
the article.
Source: www.techinasia.com
Smartphone price wars loom in China
A slowing market coupled with new entrants means that a smartphone price war is
imminent in China. Antonio Wang, an analyst from market intelligence firm
International Data Corporation (IDC), told China Daily the market is set to slow in the
second half of the year. IDC expects sales volumes to hit 450 million units this year,
as the update cycle for smartphones shortens to 1.8 years. And as the market
reaches saturation point, marketers are having to become ever more inventive in
persuading customers to purchase new phones. Read the article.
15. MOBILE
Time spent with mobile video in Japan varies by age
Get creative with mobile ads
The most effective mobile ads are designed specifically for mobile, based on research into
mobile ad formats conducted using a combination of live campaign data and in-lab testing.
Creativity in mobile campaigns is held back by lack of understanding of its role in the path
to purchase and difficulty in measurement. Mobile ads that look good, generate interest,
are fun and have interactive elements are more effective. Download the full article.
Source: www.warc.com
More than eight in 10 digital video viewers in Japan watch videos on their smartphones,
according to November 2014 research from Yahoo. Older smartphone video viewers
tended to watch snackable clips in short sessions. More than half of those over 50 said
they typically had smartphone video viewing sessions of 3 minutes or less; 44.9% of
those in their 40s said the same. Respondents in their 20s were more likely to say they
watched video in sessions of at least 10 minutes than in sessions of less than 3 minutes.
And among the youngest group, those ages 16 to 19, 12.6% reported watching
smartphone video for an hour or more at a time, vs. just 9.5% who watched for 3 minutes
or less. Read the full article.
Source: www.emarketer.com
16. E-COMMERCE
Google to add buy buttons to mobile search results
Earlier this month, Google announced that it was giving mobile users the ability to order
food directly from its search results, signalling the possibility that the next phase of
search's evolution will be transactionalization. Needless to say, Google's push to
transactionalize search could be a boon for Google as it seeks to defend search ads
against other channels, like paid social ads. Some retailers said they worry the move will
turn Google from a valuable source of traffic into a marketplace where purchases
happen on Google’s own websites. Read the full article.
Source: www.econsultancy.comImpulse drives Korean m-commerce
Two thirds of Koreans have shopped via mobile, with many buying on impulse rather
than spending significant amounts of time deliberating their purchase. This is in part
because smaller screens make it more difficult to compare product details. More than
half of mobile consumer decision journeys, from considering products to purchasing,
lasted just one day, compared with 36% for desktop. Since 2010, South Korea's
mobile-commerce market had more than doubled in value and now accounts for
almost one third of all Web-based sales. Read the article.
Source: www.warc.com
17. E-COMMERCE
Mondelez bets big on e-commerce with shoppable ads and ‘buy now' buttons
Mondelez International—the makers of Oreo cookies, Cadbury chocolate and
Trident gum, among other treats—quietly started becoming an e-commerce brand
with a small test in Europe earlier this year. Now, Mondelez plans to convert all its
digital media in 25 countries into shoppable ads with "buy now" buttons to drive
sales through retailers like Walmart and Amazon. The goal is to double Mondelez's
online revenue over the next couple of years, particularly on social media where
millennials are spending a substantial amount of time. Read the article.
Source: www.adweek.com
Ecommerce kills branding
India's fast-growing ecommerce businesses remains focused on price as the way of
attracting customers, a strategy that industry observers argue works against building
brand loyalty for the longer term as consumers surf sites to pick the best price.
Snapdeal has moved in this direction with the recent launch of its 'Dil Ki Deal' brand
campaign, which sees the online marketplace attempting to progress beyond a
simple appeal to the consumer's wallet. Read the full article.
Source: www.warc.com
18. E-COMMERCE
Alibaba and Tencent are disrupting the offline payment market in China
Alibaba's Alipay Wallet and Tencent's WeChat Payment are the leading mobile
payment services in China. Given their strong influence with consumers via their
digital platforms and their ambitions to expand into offline scenarios, we expect both
companies to disrupt the offline payments market in China. eBusiness professionals
have an opportunity to leverage this disruption to offer digital-savvy consumers better
experiences by offering mobile payments in offline scenarios as well as building a
more complete database of customer purchases. Forrester analyses the offline
payment approaches and identifies the likely value of these approaches for eBusiness
professionals. Download the report.
Source: www.forrester.com
India ecommerce to grow 15x
Retailers are fighting back against the onward march of Indian ecommerce, which a
new study says will grow 15-fold over the next 15 years. A report by investment bank
Goldman Sachs predicts that ecommerce will account for 2.5% of the country's GDP
in 2030, by when its value will have leapt from the current figure of $20bn to $300bn.
It cited the availability of affordable smartphones and improving infrastructure
alongside the arrival of 300m new online shoppers during this period will make e-
tailing specifically the largest online segment. Read the full article.
19. LIFESTYLE
Trends 2015: Australian and New Zealand digital banking
The strong focus on growing revenue, combined with digital disruption, tougher
competition, a shake-up in payments, and increasing consumer expectations, means
that digital banking teams in Australia and New Zealand will be expected to deliver a lot
in 2015 and stretch their investment dollars further than ever. This report outlines each
trend and how eBusiness executives can make the most of the coming year to acquire
new customers, engage existing customers, drive revenue, and prepare their firms for
digital business transformation. Download the full report.
Source: www.forrester.com
China’s web users in no rush for Apple watch
Do you need a smart watch? Most internet users in China don’t think they do—and their
numbers have grown as they have seen the early marketing for the Apple Watch,
according to research from CTR Market Research. CTR conducted its first survey about
the Apple Watch in March, and at that time, 41% of internet users who weren’t planning
to pre-order the product said they just didn’t need a smart watch. When CTR followed up
in April, after more fanfare surrounding Apple’s launch, 56% said they didn’t need a smart
watch. Read the article.
Source: www.emarketer.com
20. LIFESTYLE
Fove brings eye movement tracking to virtual reality headsets
Fove, a Tokyo-based start-up, wants to people to ditch their game controllers and
use their eyes to interact with virtual reality environments. The company has
developed a headset that uses eye-tracking technology to create a hands-free
virtual reality where all of a person's actions are controlled by eye movements. This
technology sets Fove's headset apart from other virtual reality devices that only use
head tracking to control an environment. Read the article.
Source: www.mis-asia.com
How brands can win over modern Muslims
This event report looks at the emergence of young, modern Muslims as a target
market for brands. With views that the modern Muslim "is a mind-set“, young
Muslims have successfully combined modernity and faith, as evidenced in the
'Mipsterz' phenomenon. Symbols such as the hijab, for example, have been
reinvented as fashion items integral to the idea of femininity. Digital is a key factor,
allowing self-expression and a new way of negotiating the faith/modernity debate.
While some brands have consciously reached out to this group, those with core
values that overlap with Islamic values are most likely to succeed. Read the article.
Source: www.warc.com
21. LIFESTYLE
Lazada growth fuelled by m-commerce
E-commerce platform Lazada has seen a surge in mobile app downloads across the
region, which have grown 75 per cent since December 2014, its latest stats highlighted.
The company has now reached 11 million mobile app downloads across the region,
experiencing more than three million app downloads in Q1 of 2015, following the launch
of the Android app in June 2013 and the iOS app in January 2014. With nearly seven
million LINE followers, Lazada is also actively engaging with consumers via mobile
messaging applications. Read the article.
Source: www.techinasia.comThis Chinese flirty app made a risky bet by becoming a social network.
Momo’s Q1 2015 financials show that the app – which is morphing from a flirty chat app
to a broader social network for young people – has now grown to 78.1 million monthly
active users. Momo started as one of several location-based dating apps in China back in
2011. The app then diversified by adding in check-ins for venues and local interest
groups. With Weibo considered too public, and WeChat too private, Momo is aiming to let
people connect in a casual and easy way. Momo also appeals to China’s 20-somethings
as a space far from the prying eyes of family and workmates. Read the article.
Source: www.techinasia.com