For 20 years, Google, Apple, Facebook, Amazon (GAFA) have made the world tremble. These jacks-of-all-trades of innovation keep popping up where they are the least expected in record time. Their ability to move faster and stronger than anyone could think enabled them to gain market shares in many areas. They expanded to the point that they are now the new economy’s infrastructures. Whether it’s for people’s daily or working life, GAFA have become standard.