Inspire d services presentation
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The document discusses improving the customer journey to achieve business goals like increasing sales and growth. It outlines the customer purchasing cycle which has different phases from need triggered to post-purchase. It emphasizes the importance of loyalty programs to nurture customer loyalty through experiences, bonding and advocacy. The company helps brands build loyalty by developing strategies, copy and design for each customer phase of the purchasing cycle.
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Inspire d services presentation
- 2. When you want to… # attract more sales # grow your business # increase your worth
- 3. The most common reason for business failure is… the failure to attract and keep customers!
- 4. You can achieve your goals by improving The Customer Journey
- 9. Need Triggered Evaluating BuyingPost Purchase Searching Purchasing Cycle
- 10. Need Triggered Evaluating Buying Searching Post Purchase The purchase cycle drives your Sales Cycle
- 11. Need Triggered Evaluating Buying Searching Post Purchase Sales Cycle
- 12. Need Triggered Evaluating Buying Searching Increase in competition and new customer options Post Purchase Sales Cycle
- 13. Need Triggered Evaluating Buying Loyalty Loop Sales Cycle Searching Critical to nurture customer loyalty Post Purchase
- 14. Need Triggered Evaluating Buying Experiencing Loyalty Loop Sales Cycle Searching # Offer customers a special experience Post Purchase
- 15. Need Triggered Evaluating Buying Experiencing Bonding Loyalty Loop Sales Cycle Searching # Create ways for customers to bond with the brand Post Purchase
- 16. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop Sales Cycle Searching # Provide platforms for customers to become brand advocates
- 17. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop Sales Cycle Searching How we help brands build customer loyalty
- 18. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop Sales Cycle Searching Three distinct phases
- 19. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop Sales Cycle Searching When they have new needs and desires
- 20. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop Sales Cycle Searching When they explore solutions
- 21. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop Sales Cycle Searching When they are ready to make a decision
- 22. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop STRATEGY Identify customer perceptions and preferences for each phase. Sales Cycle Searching COMPETENCIES What we offer
- 23. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop STRATEGY Identify customer perceptions and preferences for each phase. COPY Create relevant messaging for each phase. Sales Cycle Searching COMPETENCIES What we offer
- 24. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop STRATEGY Identify customer perceptions and preferences for each phase. COPY Create relevant messaging for each phase. DESIGN Create relevant imagery for each phase. . Sales Cycle Searching COMPETENCIES What we offer
- 25. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop STRATEGY Identify customer perceptions and preferences for each phase. COPY Create relevant messaging for each phase. DESIGN Create relevant imagery for each phase. . PRINT MEDIA Adverts Brochures Magazines Catalogues Sales Cycle Searching SERVICESCOMPETENCIES What we offer
- 26. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop STRATEGY Identify customer perceptions and preferences for each phase. COPY Create relevant messaging for each phase. DESIGN Create relevant imagery for each phase. . PRINT MEDIA Adverts Brochures Magazines Catalogues DIGITAL MEDIA Websites Blogs Videos Animation Presentations Sales Cycle Searching SERVICESCOMPETENCIES What we offer
- 27. Need Triggered Evaluating Buying Experiencing Advocating Bonding Loyalty Loop STRATEGY Identify customer perceptions and preferences for each phase. COPY Create relevant messaging for each phase. DESIGN Create relevant imagery for each phase. . PRINT MEDIA Adverts Brochures Magazines Catalogues DIGITAL MEDIA Websites Blogs Videos Animation Presentations SOCIAL MEDIA Facebook LinkedIn Twitter YouTube Pinterest Sales Cycle Searching SERVICESCOMPETENCIES What we offer