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Brainstorming Techniques and How To Get Creative
The document emphasizes the creative process, encouraging individuals to embrace brainstorming without the pressure of immediate perfection. It highlights the importance of generating multiple ideas, learning from mistakes, and observing the world around for inspiration. Techniques such as questioning and breaking habits are suggested to stimulate creativity and enhance idea development.
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Brainstorming Techniques and How To Get Creative
- 1.
- 2. This is not theX Factor.
- 3. If you cancome up with a Cannes winning idea on the first go, well good for you. But for the rest of us mere mortals it’s a process. Bad idea, bad idea, better idea. This isn’t your one shot at impressing someone. Don’t hate the process, it’s the only way we’re going to get anywhere.
- 4. This is not theX Factor. an idea is a HALF- FORMED thing
- 5. This is not theX Factor.It’s ok to not have every angle figured out. Start with “Wouldn’t to be cool if…” and see where it goes.
- 6. THIS IS not HISFIRST TIME.
- 7. Creativity isn’t afinite resource. The more you use the more of it you’ll have.
- 8.
- 9. Not every ideais going to be a good one. Sometimes they’re gold and sometimes they’re not. And it’s ok. Don’t beat yourself up too much, the highs are worth the lows.
- 10.
- 11. “THE PERSON WHO DOESN’T MAKE MISTEAKSIS UNLIKELY TO MAKE
- 12. THE WORK BEFORETHE WORK *this is an obvious iceberg metaphor
- 13.
- 14. When in doubt. WWMD? Anadvertising-only diet makes Jack a very dull boy. Get a hobby or interest outside of advertising that stimulates you. What you put it is what you get out, so if you’re only looking at other ads you’re going to make ads that look like other ads.
- 15.
- 16. Anything. Everything. Ifit seems cool or made you look twice, steal it. Get a folder on your laptop, smartphone or some scribbles in a notebook. Ideas are different combinations of all the things we’ve seen.
- 17.
- 18. Our brains thinkthey’re super smart. “We’ve seen this a hundred times so there’s nothing new here.” Train your brain to notice things for the first time again. Change your route to work. Break your habits. Pick a color every day and notice every time you spot it.
- 19. YOU CAN’T DO ANYTHING UNTILYOU KNOW
- 20. The brief isa good place to start. Don’t assume anything. Find out everything. What’s special? What’s not? What don’t people know? What does everybody know?
- 21. DO OK. THEN DOGOOD. THEN DO GREAT.
- 22. Get down abasic version of an idea that works. You can do that. It shifts your thinking from, “Oh sh!t, we’ve got nothing!” to “How can we make it better?” Stressing yourself out isn’t going to help.
- 23.
- 24. Grab some postits and write down everything you know about the product and the brief for 5 min. The goal is move past the obvious assumptions first, then get into the interesting insights.
- 25.
- 26. For 2 minuteswrite down every idea you can think of, one after the other. Quantity over quality. You’ll be surprised of what you think of when you’re not trying hard to think.
- 27. 10 QUESTIONS TOGET OFF THE GROUND (paired with unrelated pictures off the internet)
- 28. 1. Is there an ideain the name or logo?
- 29. 2. Is there an ideain the packaging?
- 30. 3. Is there an ideain how it’s made?
- 31. 4. Is there an ideawhere it’s made?
- 32. 5. Is therean idea in the history?
- 33.
- 34.
- 35.
- 36. And 9 +10 (bonus points) Is the idea in the media?
- 37.
- 38. Pick celebs orcharacters from your fav shows – if they were solving the problem, how would they do it? Stop thinking like you would and blow it out the water.
- 39.
Editor's Notes
- #3 This is not your one shot at impression someone. It’s a process. You start the shit. That’s how it works. Dave grohl quote.
- #4 This is not your one shot at impression someone. It’s a process. You start the shit. That’s how it works. Dave grohl quote.
- #5 It’s a process. You start the shit. That’s how it works. Dave grohl quote.
- #6 It’s a process. You start the shit. That’s how it works. Dave grohl quote.
- #7 The more you use creativity, the more of it you have.
- #8 The more you use creativity, the more of it you have.
- #9 BUT WHAT IF!?
- #10 BUT WHAT IF!?
- #14 Get a hobby. Something outside of advertising that stimulates you.
- #15 Get a hobby. Something outside of advertising that stimulates you.
- #18 Spot a color. Change your route.
- #19 Spot a color. Change your route.
- #20 The brief. What’s special? What’s not? what is it. What don’t people know? What does everybody know? What’s surprising?
- #21 The brief. What’s special? What’s not? what is it. What don’t people know? What does everybody know? What’s surprising?
- #22 START WITH THE BASIC VERSION THAT WORKS. THE JOB GETS DONE. IT’S BETTER THAN NOTHING THEN FREES YOU UP. YOU DON’T HAVE TO THINK, YOU GET TO THINK.
- #23 START WITH THE BASIC VERSION THAT WORKS. THE JOB GETS DONE. IT’S BETTER THAN NOTHING THEN FREES YOU UP. YOU DON’T HAVE TO THINK, YOU GET TO THINK.
- #24 Use post it’s and literally think of everything you can.
- #25 Use post it’s and literally think of everything you can.
- #26 2 MINUTES OF EVERY IDEA YOU CAN THINK OFF. NON STOP. Quantity over quality.
- #27 2 MINUTES OF EVERY IDEA YOU CAN THINK OFF. NON STOP. Quantity over quality.