Creative Confidence "Unleashing the Creative Potential Within Us All" Tom and Dave Kelley, Chapter 1 From Design Thinking to Creative Confidence.

1. From Design Thinking to
Creative Confidence
Creative Confidence:
Is an inherently optimistic way
of looking at what's possible.
New opportunities for innovation open up
when you start the creative problem-solving
process with empathy toward your target
audience.
Finding the sweet spot of
feasibility, viability and
desirability
Design-Driven
Innovation
Inspiration Seek for experiences that will spark creative thinking, Human-
Centered Innovation
Synthesis Sense-making, recognize patterns, identify themes,
find meaning on your observations.
Ideation &
Experimentation
Exploration of new possibilities. Generate
countless ideas. Adapt, Iterate & Pivot your
way to Human-Centered innovation.
Implementation Refine the design as many times as required & prepare a
roadmap to the marketplace
DesignThinking Human ability to be:
*Intuitive
*Recognize Patterns
*Construct Ideas that
are meaningful
Is a way of finding
human needs and
creating new
solutions, using the
tools and mindsets
of design
practicioners.
Is a methodology
that fosters
creativeness &
build the internal
systems required
to sustain
innovation
Allows you to Dive
into the problem
and find new
insights
Uses:
* Empathy
* Prototyping
Do the "flipping"
Fixed Mindset Growth Mindset
Belief that everyone is born with
only a certain amount of
intelligence and a certain amount
of talent
Is the belief that your innovation
skills and capabilities are not set
in a stone. "A person's true
potential is unknown"
Passport to new adventures :)
DON'T SABOTAGE YOUR LONG TERM
CHANCES TO SUCCESS
Nurture Creative
Thinkers
* When stating a problem set aside initial answers
* Dig deeper, understand the situation better
* Observe people's behaviors, identify latent needs &
opportunities.
"Once you start creating things you realize that
everything has intention behind it."
Challenge the status quo.
They make everything a conscious and
original choice with intention behind it.
They see opportunities to DO things better.
Don't Accept the world "as is"
Design Thinkers
Source:
Book - Creative Confidence. Unleashing the creative potential within us all
by Tom & David Kelley
Chapter 1