The women owining the businss arena.pdf

DrArati
Suryawanshi
Amalgamating Values and Qualities towards Success
The VOL 03
ISSUE 03
2022
Dhatri Dubey,
Co-founder, EDURIFE and
CEO Prose Global Education
omen
Owning
theBusiness
Arena
A STAUNCH WOMAN LEADER

Editor’s Note
omen’s entrepreneurial spirit and enhancing
Waura transform India’s social and economic
demographics. Their labor force participation is
pulling out millions of families from the curse of poverty
and leading to employment generation.
It is an approval of their business mindset and leadership
skills that the many modern industries, such as electronic
manufacturing, see half of their employees being women. It
is because of their proven track record of high-precision
work and optimum productivity levels.
Their positive attitude towards work and commendable
enterprising skills further enhances their positions in the
modern corporate arena.
As per the IBEF report, India’s working-age women are
presently around 432 million, while women-owned
businesses are at a 13.5 to15.7 million mark. These
enterprises give direct employment to about 22–27 million
Indians.
FUTURE
INDIA OF
ENTREPRENEURIAL
EMPRESSES

In addition, today, an increasing number of companies are
being helmed by women. New-age Indian women are
emerging as independent, having a solid impetus to start
their businesses.
According to the Boston Consulting Group’s study, startups
established or co-established by women entrepreneurs
create ten per cent more cumulative revenue across the next
five years.
In addition, these startups promote a more inclusive
workplace culture and employ three times more women
than men. Furthermore, women-led firms are projected to
grow by 90% in the next five years. And half of India’s
startup ecosystem is now empowered by women
entrepreneurs, out of which fifty thousand are now
recognized by the government.
The year 2021 saw significant startups led by women
transforming into unicorns. All these factors indicate a
simple fact, the age of Indian entrepreneurial empresses has
come. Not only the present but the future also will witness
their unprecedented and unstoppable march to the top.
It is indeed heartening to see this. In the spirit of this
occasion, to salute them and celebrate their tremendous
success achieved by their constant battling the adversaries
and defeating the social, economic, and traditional
adversities, Insights Success’ brand-new edition of ‘The
Women Owning the Business Arena!’ has brought selected
admirable stories for you.
Flip through the pages to get mesmerized, enamored,
delighted, enthralled, and enchanted. We guarantee you;
that you will surely get the inspiration, and your belief in
the future will be restored.
Have a wonderful joy-read!
Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com

C
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Dhatri Dubey
A Staunch Leadership Acumen
24
Special Profile
DrArati
Suryawanshi
Amalgamating Values and Qualities towards Success
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Empowering Fate,
Obscuring Crisis
Abhilasha Rishi Bafna
An Empowered Woman,
Empowering the tribe
Aditi Verma
An Intellectual Wealth
Mentor
Akta Sehgal
Experiencing Natural Love
and Care
Anubhuti Jain Mishra
Comprehensive Exhilarating
Morals of Life
Anupama Singh Kumar
30 32
40
36
48
44
Crafting Designs Imbibing
and Reecting You
Ashita Ladha

Endorsing You to Your
Dream Work Vistas
Chandni Bhardwaj
A traverse between Talents
and Firms
Garima Rawat
The Green Energy
Illuminator
Kamalpreet Kaur
54 58 62
70
Transforming Your Inner
Core into Your Wow Factor
Dr Asha Biju
Exuding Extraordinary
Leadership
Dr Sundru Manjulata Devi
Enticing Interiors and
Beckoning Designs
Monica Bv
74
Embracing Artistry of the
Eternal Simplicity
Neeru Bhasin
With a Spark to do Things
Differently
Neha Kasliwal
78
80
66

An Entrepreneurial Spirit
Inspiring Everybody
Nirmala Mundhra Newar
United We Cross the
Boundaries of Language
Nitisha Sharma
Simply Evolving HR
Solutions
Prachi Patwardhan Joshi
An Ideal Combination of
Honesty, Integrity, and
Values
Preeti Gupta
84 90
92
Amalgamating Innovative
Ideas
Nivetha Muralidharan
Empowering Innovations
Payal Jain
An Enlightening Beacon for
the Travelling Birds
Poongkodi Jose
94
98
102
106
110
Bringing the Fun-n-Learn
Childhood Back
Nikita Jaggi
88
The Charming Magician
Casting an Arty Spell
Nikita Shah

Exuding Innovations with
Engaging Strategies
Ritu Singh
Budding Innovations of the
Softest Hygienic Cotton
Sangeetha Patel
Your Virtual Friend in
Creativity
Shailja Abhishek Singh
Capturing the Festival of Life
Priti Kanth Lal
Where there is Her Will,
there is a Way
Rachana Upadhyay
An Inspired Choice
Ensuring Reliability
Richa Dhall
Constellation of Your Starry
Ideas, Desires, and Passion
Shakkeela Manoj
OneDay Princess and the
Ancient Craft of Chikankari
Sherin Vineed
112 116 118
134
136
122
126
130

Staunch Leadership Acumen
Shveta Rao
Building Condence,
Building Fitness
Sneha Chopra
A woman uplifting women
Syeda Mohsin Taj
An Oracle Re-dening
Business Success Mantra
Vani Mehta
The Best Way to Add
Personality to Your Spaces
Virali Mehta
Story of Innovation Driven
by Passion
Vishakha Jain
Flourishing Designs,
Exuding Innovations
Yasmeen Delawala
138 142 146
158
160
150
154

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Company Brief
Featuring
Anubhuti - An Experience
Anubhuti - An Experience is a natural skin and haircare brand offering
the luxury of handmade goods at pocket-friendly prices. All its products
are free of harmful chemicals and preservatives.
The-HER-Tribe
The-HER-Tribe aims to support a million women by the end of 2022,
helping them with Personal and Professional Growth, Financial
Literacy and Emotional Well-being. A community where Empowered
women, empower more women.
Aditi Verma,
Founder
Manas Wealth
Manas Wealth is a distribution firm for financial products and provides
services in Training and Business Consulting along with finance.
Akta Sehgal Malhotra,
Founder and Mentor
Soothsayer
Soothsayer brings to you a thoughtfully curated and practically possible
Tarot Spells Workshop. Over fifty spells will be shared and taught
through this workshop.
Abhilasha Rishi
Bafna,
Founder
Ashohini – Infinity Within
Through Ashohini – Infinity Within, Anupama Singh Kumar is
spreading awareness about holistic energy healing methods.
Anubhuti Jain Mishra,
Founder and CEO
Anupama Singh Kumar,
Founder, Counsellor,
and Coach
Aashita Interior
Design Studio
‘Ashita Interior Design Studio’ since Aug-2020 is in full-service
interior designing, specializing in residential and commercial projects.
Vista – VISADO Minds
Vista - VISADO Minds is a trusted firm for the customer, who needs a
work visa and growing part for the leadership buds who wants to start a
business in the visa industry.
Ashita ladha,
Founder and CEO
Chandni Bhardwaj,
Founder and CEO
Prose Global Education
Prose Global Education provides a one stop solution to all your study
abroad needs. It has a collaboration with 1500+ universities spanning
over continents and seas.
Dhatri Dubey,
Founder and CEO
The
omen
Owning
theBusiness
Arena
Mindful Heart
Consultancy
The Mindful Heart Consultancy aims to reach a balance between the
mind and heart. Only consultancy completely devoted to Mindfulness
and Emotional Intelligence.
Dr Aarti Suryavanshi,
Founder
Wow Factor MediCosmetic
Skin and Laser Centre
Wow Factor provides a comprehensive service for both men and
women that provides you with a range of treatments to achieve your
cosmetic goals.
Dr Asha Biju,
Founder and CEO
SVR BioScience
Research Services
SVR Bio-science has established itself as a strong life science research
services (Academic and Bioinformatics) agency with a national and
international presence.
Dr Sundru
Manjulata Devi,
Founder and
Managing Director
Massif Recruitments Massif Recruitments is a leading provider of new-age and technology
enabled recruitment solutions.
Garima Rawat,
Founder and CEO

Management Brief
Company Name
Lavenk Design Consultants
Lavenk Design Consultants design buildings, open areas,
communities, and other artificial constructions and environments,
with regard to aesthetic effects.
Monica Bv,
Co-founder
CAKéify The brand CAKéify gives the best ingredients, exquisite cakes, healthy
bakes, and customised dream cakes made with passion and love.
Lal Haveli
The Lal Haveli brand is predominantly an ecommerce-based company,
offering a vast variety of products, ranging from home furnishings,
handicrafts, artifacts and lamps to small furniture items.
Neha Kasliwal,
Co-founder and Owner
Poppy Pundits
Poppy Pundits, being an experience creator focuses on creating and
providing fun experiences which triggers the creativity of little ones,
teach them life skills, encourages them to take up new hobbies and
have more playtime outdoors
Nikita Jaggi,
Founder
The Atelier Design
The Atelier Design provides unique & creative designs.which enhance
and bring out the best in the fashion world.
Neeru Bhasin,
Founder and CEO
Floral bath &
beauty products
Floral Bath & Beauty Products is a natural products brand that provides
handmade, eco-friendly products in the lifecare segment.
Nikita Shah,
Founder
Nirmala Mundhra
Newar,
Founder and CEO
Newgen
Being the trusted technology partner to many businesses worldwide,
Newgenmax is providing assuring and effective e-commerce and digital
marketing solutions.
crisscrosslingo
The team crisscrosslingo teaches languages like Chinese, English,
French, German, Japanese and Spanish through fun learning activities.
Nitisha Sharma,
Eduprenuer and
Co-founder
Vigor E-bike
Vigor is Rajasthan First E-Moto Bike Startup Developed by top IT-Tech
and Automotive Industry Professionals for the youth.
Nivetha Muralidharan,
Founder
Payal Jain,
Co-founder
The Holiday Navigator The Holiday Navigator offers Indian and International holiday packages
for all pockets.
Poongkodi Jose,
Founder
Hripple Solutions
Hripple Solutions is dedicated to providing professional end-to-end HR
Consulting Services and evolving Recruitment Solutions that enable our
client organizations become more productive and profitable.
Prachi Patwardhan
Joshi, Founder
Resource Mapping
Consultancy
Resource Mapping Consultants is one of the fastest growing Talent
search house in India.
Preeti Gupta,
Founder and Director
Marrygold Films
Marrygold Films in Patna is one of the leading businesses in the
Wedding Photographers.
Priti Kanth Lal,
Owner and Founder
Ora Infini Ora Infini is one of the Leading and Renowned Manufacturers and
Suppliers of LED lights across Uttrakhand, India.
Kamalpreet Kaur,
Founder and Owner

Management Brief
Company Name
The DM Company
The DM Company is a full-service digital marketing consultancy with
a bouquet of services to offer to Startups, Small and Medium
Businesses.
Richa Dhall Chadha,
Founder
Nakshatra Art Nakshatra Art offers a wide range of paintings, sculptures and ceramic
products.
Flosee Enterprise Flosee Enterprise is one of the leading Manufacturer of Cotton Ear
Buds in Gandhinagar.
Sangeetha Patel,
Founder and CEO
Red Palette Studio
Red Palette Studio is a place to come to time and time again to learn
and adopt a new technique, money saving tip the best & latest painting
tool or product.
Shailja Abhishek Singh,
Founder and CEO
Art Curries Art Curries is a multimedia company that designs and develops your
vision and shapes your dreams into reality.
Ritu Singh,
Founder
Oneday Princess Oneday Princess is an Online Chikankari Boutique based in Kochi.
Shakkeela Manoj,
Founder and CEO
Sherin Vineed,
Founder and Owner
Fitpiq.com The Fitpiq gives actual, biological answers to the most pressing health
concerns and inquiries.
Ve Do Hair Unisex Salon
Ve Do Hair Unisex Salon offers a full range of Hair, Makeup
and Beauty Services.
Shveta Rao,
Owner
Sneha Chopra,
Founder
S H Fashion
Design Institute
S H Fashion Design institute is based in Bangalore and is one of the
central businesses in the field of fashion designing.
Syeda Mohsin Taj,
Owner
Bizkey Consultancy
BizKey offers Consulting services like ISO Certification and ISO
Implementation for any manufacturing, and service industry in all
sectors.
Vani Mehta,
Founder and ISO
Consulting Director
F&C Fusion
and Creations
F&C provides professional services in interior design of residences,
commercial offices, restaurants -cafes, space planning and project
management.
Virali Mehta,
Founder and CEO
Mantthan Web Solutions
Mantthan is a professional website development agency dedicated to
professional service, quality web design and development, and
trustworthy results.
Vishakha Jain,
Director
VIVIKA
VIVIKA excels in the textile and apparel industry in manufacturing
ladies’ bottom wear with a vision to provide quality products that
integrate value for money.
Yasmeen Sahil Delawala,
CEO
Manaswin Edu Con Pvt Ltd
Manaswin Edu-con Pvt. Ltd is an education and consulting company
with two brands i.e. New NICT Computer Education and Manaswin
Design Skool have a National recognition and reputation.
Rachana Upadhyay,
Founder

C
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Dr Arati Suryawanshi
Founder

Dr Arati
Suryawanshi
Arati is conducting
training to enhance
her patient’s emotional
intelligence skills,
in that main empathy

Life coaching comes in many different forms.
However, simply put, life coaching aims to help
people meet goals in their lives.
It can guide people towards new methods to help them
solve problems they face in their personal lives or at work
and set them on a path to achieving their ambitions. It can
be delivered face-to-face, over the phone, in the small
groups or even by email and any other social networking
format as Zoom, Google meet and all
Moreover, life coaches help you find the correct answers for
you. Like a personal trainer for your life and career, a life
coach will work with you to improve all areas in your life
by helping you work out where you want to go and how
you will get there.
Life coaches seek to help people actualize their full
potential and lead purposeful and meaningful lives.
Life coaching can help people identify their life values and
clarify what they want from life. It can help you to set
effective goals to meet your ambitions, monitor progress on
your journey of change, help you to stay focused and
challenged, make sure you stick to your commitments and
take you beyond your initial ambitions through continual
reassessment and re-examination of your ideas, plans, and
strategies.
Ultimately, it can help take you closer to the life you want
to lead. So, if you wish to find a more satisfying career,
need support dealing with tricky relationship issues, or get
better with time management, life coaching can help you
find solutions and help you achieve your goals.
It can be suitable for anybody; However, it is essential to
take the time to find the proper life coach and check their
methods and style suit your needs. Ideally, they should offer
a psychological approach if the work you do with them will
be long-lasting, effective, and grounded in science.
You can experience such life coaching under an excellent
consultant, and trainer with a deep commitment to
mindfulness, empathy, and joy, Dr Arati Suryawanshi.
Arati also provides individual and group training programs,
and programs to enhance Emotional Intelligence skills and
life skills. And other tailor-made programs to people
through Mindful Heart Consultancy.
Shedding light on the professional tenure in this industry,
Dr Arati expressed, “We have been into training and
development for many years, almost 20 to 25 years.
Initially, we were into psychological therapies, and we used
to conduct pieces of training on the same.”
“Today, we conduct programs to enhance emotional
intelligence skills and soft skills as well.”
A Coherent Leadership:
Dr Arati Suryawanshi is a Life Coach, Consultant,
Researcher, and EQ Trainer with a deep commitment to
mindfulness, empathy, and joy. Her current PhD research
focuses on the “Impact of Teachers Emotional Intelligence
on student’s performance.”
Dr Arati provides
newly enhanced diverse
programs as per the
requirements of
their clients

With 25 years of psychology and counselling background in
her career, Dr Arati has created interventions for managers,
corporates, educators, and families. She has earned her
postgraduate degree in Clinical Psychology from the
University of Pune, and her Post-Graduate Diploma in H.R.
from Narsee Monjee, Mumbai, Maharashtra, India. She
holds a PhD from Dr D.Y. Patil Vidyapeeth, Pune.
Living with an Extraordinary Vision:
Dr Arati’s goal is to “Inspire young minds to awaken
meaning in life.” She pursues this aim by delivering
programs for teachers, families, educational systems, and
corporate executives. She provides newly enhanced diverse
programs as per the requirements of their clients.
Arati is conducting training to enhance their emotional
intelligence skills, which will help them reach their goal,
life purpose, and improve emotional vocabulary.
In her research, she experienced that empathy is not a
problem in India, but self-empathy is a big issue. So, to
overcome this problem, she is constantly working on
providing personalized sessions for her clients.
Contribution towards Overcoming the Adversities of the
Pandemic:
With the Mindful Heart Consultancy team, Dr Arati took
the initiative in this unprecedented time, MHC-COVID19-
ACTION. With this initiative, she created a devoted group
of psychologists, psychotherapists, and doctors who can
provide counselling and psychotherapy to all those
requiring the treatments, including underprivileged
individuals.
Arati and her team helped almost 3500 frontline warriors as
Doctors, Nurses, ward boys, Bank oﬃcials, and people
The women owing Buisness Arena

Pearls of Wisdom:
Sharing a piece of advice for those who are undergoing
stress, Dr Arati said, “I would tell them that they should not
stop.”
She also shared that “They should take small steps every
day, and they should not hesitate to go to the therapist or
any person whom they feel like they can have faith in and
who can help them to shape their career.”
Moreover, people should come forward, especially the
youth.
from the service industry and Insurance industry. Also,
conducted special programs for COVID Warriors: Home
Front. (People who were working for and from home.)
After the pandemic, there are many cases who are suﬀering
from--basically, there are ones who are suﬀering from
depression and stress—the stress, as in they don't know
how to shape their careers back again.
Many of them don't know whether their companies will
start again, or some of them don't know the future of their
career—insecurities are on the rise. However, with precise
expertise and knowledge, Dr Arati provides personalized
therapies for such individuals.

They can come to us as well. We have crash courses to give
them an essential basic idea about coaching, emotional
intelligence, and therapies. Interested people can learn it,
and they can benefit from this. They can also identify the
problems around the society around them and help them
out, expressed Dr Arati Suryawanshi.
Awards and Accolades:
With the exceptional services and personalized counselling
services, Dr Arati’s Mindful Heart Consultancy is shining in
the industry with excellence awards like:
Award of Grant from Six Seconds International and NGO,
for her PhD. thesis Research which availed to use SEI Adult
Assessments to the tune of $17000.
With 25 years of
psychology and counselling
background in her career,
Dr Arati has created
interventions for managers,
corporates, educators,
and families
If they are interested, they should achieve their
certifications in this niche. They can start their career. So
essential vital qualification to have this particular
certification is graduation, basically, in any field.
And if they have their graduation in the fields like
psychology or business management or biology or any of
these kinds of subjects, then that's added advantage to them.
But any person who wants to learn they are welcome.

Samaj Bhushan Puraskar: “Akhil Bhartiya Khandeshi Vikas
Mandal,” By Ramesh Patil, IAS. As Khandesh Kanya.
Mental Health Sanjiwani Award: Felicitated by Padma
Shree Sucheta Dalal, and by Dr Vandana and Sharad
Dhaktode, Om Hospital
Exhibiting Excellence:
Dr Arati was associated with Educational Institutes as
Trainer and Coach.
From 2010 to 2013, she worked as a Psychology Lecturer
and the Head of Department of the Psychology Dept. with
SIES (South Indian Education Societies Arts, Science and
Commerce college.) Sion.
She has also worked as a Consultant, Coach, and
Trainer at Universal High – Education group
with a focus on Arati bringing Emotional
Intelligence, Mindfulness, and Visionary
mind development to teachers and
classrooms with personalized training.
The Mindful Heart Consultancy has
collaborated with the TATA
foundation, JSW foundation,
Marico. Industries, Kalyani Brakes,
Chetana Systems, Sap Consultants
Pune, JNPT Engineers Mumbai,
Sainik School Satara etc. to
incorporate mindfulness training
initiatives in work cultures.

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24 | March 2022 | www.insightssuccess.in

DhatriDubey
A Staunch Leadership Acumen
The Women Owning the Business Arena
Leadership plays a crucial role in any organization’s
successful transformation. Approaching a
transformation with a precise mindset and specific
leadership traits can foster better teamwork and inspire your
workforce.
Do you have the leadership skills that employers look for?
Whether you are an office manager or a project leader, all
good leaders require several soft skills to help them
positively interact with employees or team members.
What Makes an Effective Leader?
Influential leaders have the ability to communicate well,
motivate their team, handle and delegate responsibilities,
listen to feedback, and have the flexibility to solve problems
in an ever-changing workplace.
Employers seek these skills in the candidates they hire for
leadership roles. Strong leadership skills are also valuable
for all job applicants and employees.
Also, Leaders need to inspire their workers to go the extra
mile for their organizations; just paying a fair salary to
employees is typically not enough inspiration (although it is
important too).
There are several ways to motivate your workers: you may
build employee self-esteem through recognition and
rewards or by giving employees new responsibilities to
increase their investment in the company. This sheds light
on the staunch leadership acumen of Dhatri Dubey.
Exemplary Leadership Personality
Dhatri has always been comfortable behind a podium, with a
microphone, or behind a teacher’s table.
She loves to reach out and communicate. This love helped
her in discovering at an exceedingly early age that teaching
can transform lives through an exchange of ideas and
communication. She was lucky enough to pick up a job as an
Entrepreneurship and English Facilitator which introduced
her to impressionable and talented year 11 and 12 students.
th th
Dhatri’s interaction with the youth invoked in her the power
to influence and guide students in their future endeavours.
With a career spanning over eight years, she interacted with
youth across continents; Dhatri wishes to continue her
journey as an educational service provider—but more as an
influencer and mentor.
Dhatri is an Educationist, who holds the office of Head of
Pedagogy Design and is the Co-founder of Edurife in
Australia, she has recently founded another company in
India under the name of Prose Global Education, which
caters to students and professionals who wish to realise
their study abroad and immigration dreams.
She has worked across many continents and has developed
a high student success ratio, training Russian, Chinese,
Nepalese, Korean, Japanese and Indian students as an
ELICOS trainer from IH Sydney.
She has over the years mentored students and Budding
Entrepreneurs in Entrepreneurship and is presently working
as a "Start-Up Incubator" for many individuals and

Enterprises. She has worked closely with many corporate
houses to train and mentor employees through carefully
designed corporate training modules. She leads her project
#WelcomeToMyCubicle as a Sociopreneur.
Dhatri’s aim in life is to ensure that the learners under her
guidance excel in every field of work. She works towards
delivering the best of her ability through imparting quality
education/training and working towards the holistic
development of learners. She is fond of breaking
boundaries and working beyond her comfort zone.
She has a result-oriented approach that makes her an asset
to any organization she works for. She is fond of blending
technology with learning. The pedagogies she adopts while
teaching/training break the stereotype approach towards the
teaching-learning process. She is an ardent learner who is
open to innovative ideas. She is diligent and honest in
combating challenging situations.
Dhatri is presently working on a campaign
#WelcomeToMyCubicle which aims at guiding people
during the time of lockdown. This project is a series of
video, podcast and interview sessions curated to help
people cope with the virtual work environment.
Ensuring Resonance
While pursuing Cambridge CELTA from IH Sydney,
Australia, Dhatri came across an enthusiastic set of people
who envisioned the future of education as an amalgamation
of Technology, Pedagogy and Psychology.
This is how Edurife was born. With an impeccable record,
Edurife continues to support research work in the field of
Technology in Education.
Prose Global Education was born out of sheer persuasion of
her students, who were ardent to be guided about their
college studies.
Many of them seeked assistance and guidance regarding
their IELTS and PTE mentoring, which fuelled the hidden
entrepreneur in her to open up a space that could provide a
one-stop solution to them.
So, Prose Global Education looks after the Study Abroad
Counselling, IELTS and PTE preparations as well as
Networking and Communication support to professionals
looking for a lucrative career abroad.
Setbacks- A Part and Parcel on the Way to Success
Prose Global Education began its operations the month
Dhatri gave birth to her child. The biggest challenge she
faced was from society as she resumed work from home,
just ten days post-delivery.
There were people questioning her choice and judging her
motherhood performance. However, Dhatri believed it was
her refuge from Post Natal Depression and helped Dhatri be
a happy mother to her son.
Initially, she did fear losing business to competitors who
were old players in the market. However, she gradually
realised her new age ideas were workable, and the youth
identified with the pedagogy she followed. Being at home
for the first few months did restrict her from networking
much, but in today's digital age, Dhatri was able to bond
globally with a number of mentors, guides, students, and
professionals.
Shedding the limelight on Prose Global Education, Dhatri
shared, we embrace each learner as a part of the institution.
The engagement level we offer to our learners is far better
than any institute in our arena. We do not put statistics and
infographics; we engage learners by identifying their
learning styles.
The study plan for each learner is different and carefully
curated, keeping the stress levels and performance
enhancement standards in mind. We encompass a learner’s
IQ and EQ level along with their cognitive abilities.
Exhibiting Excellence
IELTS Trainer
2019 - present
Dhatri has been mentoring students and preparing them for
their IELTS examination at The Princeton Academy, an
American-based company with branches across the globe.
She provides training for both Academic and General
IELTS
Senior Secondary Teacher
2013-2019
As the Senior Secondary Teacher at The Millennium School
Lucknow, Dhatri has taught Entrepreneurship, Economics
and English to the Senior Secondary Students furnishing
excellent results in the CBSE board examination
consistently.
An accomplished professional with more than six years of
experience in the teaching and training industry.
Dhatri has recently been involved with research and

mentoring in Entrepreneurial start-ups. She has been keenly
involved in developing structural modules that foster better
entrepreneurial skills in her learners.
Exceptional Skillset
Dhatri has strong knowledge in planning, implementing,
and evaluating curriculum for undergraduate and
postgraduate students with expertise in teaching subjects
like English and Entrepreneurship.
She is well versed in developing an instructional plan based
on the course outline and instructional aids. She also adopts
an easy-to-understand and engaging style to convey
complex topics to students, as well as teach and mentor
them to achieve their objectives.
Possess knowledge about the internal administrative tasks
that are performed within the institutions. Delivering
excellent curriculum management and achievement to
students of varying backgrounds while motivating
educational success
Strong organisational and team working skills, with ability
to work on own initiative/in teams for curriculum design,
assessment of student’s work, and identifying learning
needs of students. Effective communication, interpersonal,
and organisational skills are acquired from interaction with
students and staff from diverse cultural backgrounds.
Cinch Uniqueness
Dhatri often conducts the conventional Parent Teacher
meetings and interactions, but she does realise that the
youth today does not want to be dictated.
So, she focuses on majorly the positives of her learners and
enhances their performance through their strengths which
are greatly appreciated by parents.
As parents do not want to listen to problems, they seek
solutions. So, the fact that Dhatri has their parents as
stakeholders, and she deals with the grey areas of their
child—helps her organization to become great solution
providers.
Inspiring Words of Wisdom
As an experienced professional, Dhatri would like to advise
the budding aspirants, “Anyone who aspires to start a
venture or even picks up a job or switches career or pursues
a course, to keep one thing in mind.”
“You become your own cage most of the time. Believe in
your idea, do ample market research, evaluate the
prototype, talk to people, and then take the leap of faith,”
she expressed.
Dhatri also stated, “You are blessed to be born in an era of
opportunities where start-ups are a trend.”
As for the students, she would like to quote the Alchemist,
“It is the possibility of having a dream come true that
makes life interesting, so dream and work hard each second
to make it your reality.”
Embracing the Future Roadmap
Sharing her opinions on envisioning the company’s
operations eventually, Dhatri said, “We have heard enough
about the new normal is becoming our lifestyle and
business style now.”
“Being a service provider in an Overseas Education Market,
the travel restrictions did take a toll, but with the
liberalisation of rules and new vaccination policies being
introduced by host countries, the picture seems to be finding
its colours back,” she concluded.

People turn around to coping mechanisms for comfort
and distraction during difficult times. For a long
time, people have practiced dancing, painting,
writing, cooking, and baking. But lately, many have turned
to open sciences for a coping mechanism. That was when
Abhilasha Rishi Bafna decided to offer tarot reading
services professionally.
It is such a generalized view for a larger audience that tarot
card readers are women in flowing robes, leaning over a
small table in a candlelit room, foretelling a catastrophe.
But that's not true. Tarot readers do not necessarily tell you
fortunes but rather aid you in coming in contact with one's
higher self.
Subsequently, to help people for this fortune, Abhilasha
Rishi Bafna, Founder of Soothsayer, is delivering and
offering tarot practices to many women and girls who have
curiosity and interest in open sciences.
For Bafna, the most significant driving force to start her
venture is to understand how energy can help you manifest
various opportunities and situations in life.
A Mystic Journey
As the name suggests, a soothsayer is a person who can
bring out solutions or comprehend the ability to see the
future. The company was founded six years ago with the
sole agenda of creating awareness and educating willing
individuals of the various ways of energy healing through
tarot card reading, angel card reading, or numerology.
Abhilasha's journey since the setting up of Soothsayer has
been fascinating. She has come across various individuals
who think there are difficulties on the surface, but the
solutions to those problems lie within them. Her role has
always been to bridge up these solutions and the issues.
That's the very reason why she chose to go with the name
Soothsayer. People often think that what they are told or
offered is the ultimate reality, but that is not true. She
presents validity to everything she has to offer, and that's
made her journey very interesting.
Surmounting the Challenges
The biggest challenge that Abhilasha faced in the local
sciences was explaining to people the benefits and accuracy
of tarot card reading and angel card reading. People were
very skeptical about numerology or neurological analysis,
so it was a challenge for her to understand the need to adopt
such techniques.
Abhilasha looked at this challenge more like an opportunity
because you need to back it up with abundant information
to convince people. She has invested her study years and
the later years in reading. That has helped her gain
enlightenment, and thus she can easily share whatever she
has learned.
Additionally, in recent times because of COVID situations,
many people have started this business of tarot teaching.
For a person to be able to teach tarot, it requires several
years of practice. She has been learning it for the last 12
years and decided to start her business. But inexperienced
people have begun to teach and charge exponential fees,
which is not a good sign and a more significant challenge
for the industry ahead.

Embracing the Uniqueness
The USP of Soothsayer is that the remedies provided are
straightforward. People can quickly adapt, vibrate, and
engulf their lifestyle around it. She takes care that the
clients are provided with the perfect remedy, and that's the
company's uniqueness.
Since the beginning of her career, she has taken care that
the person sitting across her needs to hear the truth. Hence,
she made a point to present facts the way they are instead of
sugarcoating them. She believes in straightforward analysis,
and that is what the clients appreciate about her as she
presents a point of view that gives the client a broad
perspective about the entire situation.
Taro reading has the ability to understand a particular
situation. Decks are best used as a tool for inner wisdom
and guidance. Abhilasha exclaims how cards do not
necessarily reveal what will happen but instead allow a
person to understand a situation and determine the best
course of action based on what is known from the cards.
Futuristic Approach
Bafna has always practiced the Tarot business online, even
before the pandemic. But since the post-pandemic phase,
she plans to conduct workshops and practice tarot in person.
She plans on oﬀering these workshops to a wide range of
ages, from school-going girls to women running their
households, which would further supplement their ﬁnances.
Reaching out to a broader audience and spreading the
knowledge through workshops will enlighten the industry's
future.

AditiVerma
An Empowered Woman,
Empowering the tribe
Aveil of ignorance is a blessing in disguise until
chaos erupts. The crisis strikes you unexpectedly,
leaving you with only two choices - do something
or lose everything. Both are diﬃcult choices without any
certainty of outcomes.
That is when you look for an anchor who would at least will
not laugh at you and your situation, telling you that I told
you so. And will empower you to not only face your
situation but also to overcome it and be the inspiration for
others.
Thus, it will create a network of empowered spirits, a tribe,
which will further its reach, making the dream of women’s
rights and empowerment a reality.
Aditi Verma, the Founder of The-HER-Tribe, is that
anchor who has empowered hundreds of women to be
independent in all spheres of their lives. Be it ﬁnancial
literacy, professional and personal ambitions, or simply
living their life on their terms. Aditi will support you in all,
in return just taking a promise from you that once
empowered, you will empower others like you.

Aditi is an accomplished business leader and senior
marketing professional with over 21 years of corporate
experience in the new-age media, healthcare, and telecom
sectors. She has been a part of the growth journey of brands
like Dabur, Zee, and The Times of India in leadership
positions. Her last corporate role was as a Chief Marketing
Officer with a Global MNC headquartered in the US.
In an interview with Insights Success for its edition, ‘The
Women Owning the Business Arena’, she spoke about her
awe-inspiring journey on the path of women empowerment.
Here are the highlights of that interview:
Give us a brief overview of your professional journey at
The-HER-Tribe.
The pandemic changed millions of lives in different ways.
TheHerTribe.org happened quite incidentally and
situationally, with the second wave of COVID in April
2021. When two of my friends lost their spouses to this
mayhem, while helping them sort out, I realized that they
did not know their insurances or investments. With that, I
initially just started motivating women around me for basic
financial knowledge so that they are independent
irrespective of being a working professional or homemaker.
With time, looking at the vast need, I decided to take the
leap of faith and quit my corporate job to start this platform
for women. Having lived my life on my terms, I have
always been vocal about women's rights and empowerment.
Tell us more about The-HER-Tribe, its vision, and the
key aspects of its stronghold in the industry it is
catering.
Vision:
Impacting lives of one million women in the next two
years, helping them take control of their lives through
financial literacy and financial freedom.
Objective:
The-Her-Tribe is a social initiative By the Women, For the
Women, with a vision to support women with financial
literacy, emotional wellbeing, skill development, and
overall wellness leading to ‘Dignity’ and ‘Women
Empowerment’ in real terms.
From a business leadership perspective, what is your
opinion on the impact of the COVID-19 pandemic on
your industry?
The customer base or target audience for The-HER-Tribe is
in every household. Professionally working women have
different challenges while homemakers have different
issues. But the core issues remain the same. The pandemic
just highlighted the need in a big way when few women got
unsettled due to the loss of a family member/spouse.
Otherwise taken for granted, the need for financial literacy
is now at least a known necessity, and more and more
people realise it.
It is a community where women have someone to lean on.
Already more than two hundred women have been
supported in some or other way. The idea is to inspire them
so that they take control of their lives instead of depending
on someone. The platform already has over twenty mentors
and more joining it to help and support other women.
What efforts did you take during the pandemic to
sustain operations and ensure the safety of your team at
the same time?
Since The-Her-Tribe was launched during the second wave
of COVID as an online community and service, the safety
of employees was never a concern. Rather, the acceptance
of digital services during this time boosted the launch and
growth.
What is your opinion on the necessity for your company
to align its offerings with technologies like AI and ML?
Though it is too early for us to comment, today AI and ML
are like a basic necessity, and any and every business can
increase the yield and productivity by making the best use
of it. Currently, we are focusing on reaching out to new

users and members. Once the growth is exponential,
definitely, AI/ML would play a major role in re-marketing
efforts and engagement on the platform.
As an established industry leader, what would be your
advice to the budding entrepreneurs and enthusiasts
aspiring to venture into the industry you are catering?
Believe in yourself and your idea. As long as there is a
genuine need and you know your target audience, keep
moving with full zeal and confidence. Results would come.
Perseverance is the key.
How do you envision further strengthening the The-
HER-Tribe stronghold in 2022 and beyond?
For 2022 and beyond, the clear focus is on reaching out to
more audiences, practically every household, and inspiring
women to be financially aware and free, have their source
of income, active or passive, to have control of their life.
Aiming at acquiring one million users from India is the goal
for this year. And expanding to the global audience as well
as is an additional aim.

Akta Sehgal
An Intellectual Wealth Mentor
Manas Ekam Vachas Ekam, Karman Ekam
Mahatmanam" – said Mahatma Gandhi, which
could be translated into English as 'Great
happiness comes when what we think, what we say, and
what we do are in a complete harmony.'
And your intellect's most significant wealth is that eternal
happiness of your mind. In generating this true wealth, all
the professionals, entrepreneurs and companies need help.
Founded and led by Akta Sehgal, 'The Women Owning the
Business Arena', Manas Wealth offers that same kind of
intellectual support.
By creating a single platform for choosing financial
products based on your financial needs, enhancing your
investment skills, supporting creative ideas, and efficiently
executing them for you.
The Explorer of Manas Wealth
Manas Means intellect in Sanskrit. True to its name, it has
created financial awareness for the last five years.
Till July 10th, 2021, it was known as Manas Management
Advisors. Today, it has become synonymous with a brilliant
wealth guide for corporates.
Manas Wealth believes Small is Beautiful. It is a boutique
firm that is into financial mentoring and distributing third-
party financial products. Being an open architect gives it the
freedom to be client-centric and focus on mentoring and
client centricity.
Manas was started in 2013; however, due to personal
circumstances, it took off in 2015. It took over the assets of
a private limited company, to which it was earlier
consulting.
It started its financial mentoring programs in 2016, with a
dedicated focus on kids and women, to empower them to
acquire the skills needed to be a part of the financial
decision-making process and say no to financial infidelity.
According to Akta, financial literacy in the adult population
of India is at 24%. And that is why she has been on a
mission to make women and kids financially literate, as she
says that women have the prerequisite skills to be adequate
investment managers.
They are nurturers, think long term and are risk aware.
They form their opinion by understanding the pros and cons
and rarely would make frivolous decisions.
“
We aim to conduct 100
Financial Awareness
Sessions, advancing
towards our mission
of financial literacy
‘‘ ‘‘

They are organised, disciplined and goal oriented. Thus,
she, along with Manas Wealth, is trying to demystify that
notion of investment as a man's world.
The firm deals with clients across the spectrum. Its
mentoring approach first works on their decision-making
skills and financial understanding and then help them
execute the plan through which they have decided to
achieve their financial goals.
With her approach of small is beautiful, she has been
reaching out to the clients at the grassroots level and many
first-time investors, especially youth, to inculcate the habit
of investments in them and focusing on the disciplined
approach of investment at a young age.
“It is our mentoring approach that makes us unique from
the other players of the industry," Akta says.
The Rise of The Phoenix
COVID-19 impacted every industry, and Manas Wealth is
no different. As per Akta, the industry is experienced in
enjoying the roller coaster ride from time memorial; after
all, who doesn't like excitement. Financial markets,
especially equity, are forty-two plus years old, and with
such a considerable track record, these ups and downs make
it what it is today.
She further says that having spent more than twenty years
and has withstood the turbulence it has been through; they
were equipped to deal with this. Indeed, where the other
players too. A knee jerk reaction was seen at the onset of
the pandemic; however, most seasoned players managed it
well.
She opines that discipline, patience, and being process-
oriented are vital to managing all volatilities one
experiences in this industry, pandemic, or no pandemic.
The industry saw a massive fall and, at the same time, never
experienced a rising, too, and that's what makes it one of
the most exciting industries to be in.
She reveals that they all worked from home making sure
that all the transactions were done online, and she guesses
they were visionaries. In 2016, she was on her family way
and was advised bed rest.
Starting then, they tried to transit their clients to the digital
medium. This effort back in 2016 paid off well in 2020 and
2021, and they could manage all their transactions, training
and reporting online. Even while they contracted the virus,
their work did not stop, and their clients were serviced due
to these measures, which they had taken years back.

Touching the Humane Chord
Akta further says that theirs is a people's business, and one
needs to be hands-on with client's portfolio and their
behaviour. As more than the numbers, it is the human
behaviour that needs to be studied, hence to her mind AI
and ML are far-far away from them, and they would never
let the human aspect go away and substitute it with AI and
ML.
Human interaction is key for them, which helps them in
their mentoring process and client servicing.
She also says that focusing on the client and being honest
and truthful is the only advice to budding entrepreneurs
who wish to enter this field.
This business is about money matters for sure, but it's also
about the personal equation one builds with the client.
Empathy is a significant skill that needs to be honed in this
business.
Another skill that one needs to work upon is unlearning.
Most businesses earn a profit, keeping in mind the bottom
line and building one's business practices around that.
In this business, the focus is the client and their achieving
their goals. With this focus in mind, the client achieves their
goals, and the firm also becomes profitable.
A slight shift from a conventional thinking mindset will
make one stand out from the rest. This industry has many
big and small players. It is imperative to carve out one's
niche and have a unique proposition that focuses on the
end-user rather than the wealth manager's self.
According to Akta, they aim to conduct 100 financial
awareness sessions, advancing their financial literacy
mission. Their social initiatives like Motherhood Club and
Kiddo mentoring would make women financially confident
and help kids acquire the skill of money management.
This will make the future generation investment-ready and
make the significant 50% of the population contribute to the
economy, stock market, and self and continue the campaign
– saying no to 'Financial Infidelity.'
It is our mentoring
approach that makes
us unique from
the other players
of the industry
‘‘ ‘‘

Experiencing Natural
Love and Care
The pandemic has brought the long-ignored problem
of sustainability to the core. Today, we are left with
only one choice. Either go back to nature or soon
turn up into an expected-unexpected apocalypse.
Anubhuti Jain Mishra, Founder & CEO, understood this
from her personal experience. That is why when the
Insights Success team approached her for its edition of 'The
Women Owning the Business Arena', she said that
Anubhuti - An Experience, her natural skin, and hair care
company is one of the small solutions to that problem. She
explains it further, "Our mission is to provide eco-friendly,
skin-friendly, and budget-friendly products to the
consumers. Today, our contribution may seem small
compared to the problem, but we are working towards it
every day.
We wish to spread the message among people to live in
harmony with nature by making a conscious decision to
switch to a sustainable lifestyle. Anubhuti is also an effort
to fulfill our responsibility towards nature in such a way
that sustainability blends with everyone's lifestyle!
Our tagline 'our love for you is natural' simply represents
our brand and motto.”
Excerpts of this thought-provoking interview are given
below.
Please give us a brief overview of your professional
journey at Anubhuti.
I am a Mechanical Engineer turned mom turned
entrepreneur who has worked with brands like Reliance,
Genpact, and Google. I decided to quit my job in 2019,
after the birth of my son Yuvaan, who was diagnosed with
chronic kidney disease.
His health condition, frequent hospital visits, and new mom
pressure did not allow my body to recover post-delivery. As
a result, my skin lost its glow, followed by hair fall, acne
issues, body fat, and whatnot. I tried all the commercial
skincare products available in the market, but nothing
worked for me. This was when I switched to natural
alternatives for my skin, hair, and body.
I realised the power of nature when I started formulating
the products for myself using all-natural ingredients, and to
my surprise, they did wonders. This experience led to the
foundation of Anubhuti – An Experience.
This has been a learning experience in the true sense of the
word. Professionally, I have gained experience that would
have been impossible if I was employed at a cushy job.
Anubhuti started as a one-woman army with setting up the
workstation, searching vendors, formulating products,
packing, shipping, designing, marketing, etc.
I made many mistakes but kept making notes on each step
not to repeat the same ones. My biggest challenge was
taking care of my 1-year-old kid and my work. But it all
became easy with the support of my husband and family.
Today, I am proud to say that professionally Anubhuti is
empowering women and working to better the earth.
Tell us more about Anubhuti, its vision, and the key
aspects of its stronghold in the industry it is catering to.
Ever thought where do our plastic toothbrushes, shampoo
bottles, lotion bottles, loofahs, etc. end up, once discarded?
These brushes, bottles et all end up in our landfills and
remain in this form for hundreds of years. Every day 26000
tons of plastic waste is generated in India, only with our
AnubhutiJain
Mishra
Our tagline 'our love
for you is natural'
simply represents
our brand and motto
‘‘ ‘‘

daily skin and hair care necessities! Also, all the chemicals
that go down the drain from our shampoos, face wash, and
body wash end up in oceans, disrupting flora and fauna's
lives.
Anubhuti, as a brand, was started in 2020 to cater to every
individual's skin and hair care needs with a twist of natural
ingredients in eco-friendly packaging. Our homegrown
brands provide 100% natural and sustainable alternatives
for daily skin and hair care needs. Our products are made
fresh and delivered directly to the consumers.
Our journey started in October 2020, through Instagram and
Facebook pages, followed by exhibitions.
An initial investment of ₹ 2500 quickly turned the ship
around, and we clocked ₹3Lacs in sales in the first six
months of business. Over ten thousand Jars/bottles have
been sold to date, and we boast of having built a customer
base across India.
For the first year till October 2021, our sales came only
through social media platforms and exhibitions. After one
year, we built and launched our e-commerce website . Our
products will soon be available on various other E-
commerce platforms like Amazon, Flipkart, Nykaa, etc.
We have been able to stop 10650+ single-use plastic from
ending up in landfills in the last year just by shifting to
plastic-free packaging.
Unlike other brands, we have replaced the plastic
bottles/tubes with reusable and recyclable glass/aluminium
bottles and jars.
Replaced plastic toothbrushes and loofah with bamboo
toothbrushes and organic loofahs.
Also, all Anubhuti products are free of harmful chemicals
and preservatives, so they help reduce the number of
chemicals drained into oceans every day, which disrupts our
water bodies.
Anubhuti has a junior care range of five products for kids
between three months to thirteen years, free of toxins. We
added a junior care range in November 2021, aiming that
all moms should be able to give their babies the love and
care of nature that all the little ones deserve.
opinion on the impact of the COVID-19 pandemic on
your industry?
Pandemic was the reason why we started Anubhuti – An
Experience as a sustainable brand. COVID taught us to live
in harmony with nature, and it is through a healthy lifestyle
that diseases, viruses, and bacteria can be reduced.
Prevention of COVID-19 was only possible through proper

hygiene and reduction of all sorts of chemicals in our daily
needs. More and more consumers became aware of
switching to natural options. They understood that what we
apply to our bodies is equally important to what we put in
our bodies. Chemical-based skin and hair care products
took a backseat as customers shift in bigger numbers started
affecting the market. The demand for natural alternatives
increased, and today clean beauty stands for $30 billion
industry. Today's is an aware and informed customer who
recognizes their skin type, its specific needs, and research
trends and ingredients that will work for them before
making a purchase. In my perspective, COVID-19 has
provided the required boost to natural D2C brands; this is
the right time to invest and promote sustainable businesses.
the same time?
We started our business in October 2020, in the mid of the
pandemic. Took extra preventive measures in formulating,
packaging to shipping the products. All were performed
under strict standards and as per COVID guidelines.
Periodic RTPCR of the team and tests/checks for the
hygiene of products were performed. All products were
procured from tested and government-approved suppliers.
Also, shipments procured were always sanitised and kept
aside for days before adding formulations. Above measures
and keeping our formulations natural kept us in the business
even during the pandemic, or so to say, we grew during the
times when other businesses were shutting down.
What is your opinion on the necessity for Anubhuti to
align its offerings with technologies like AI and ML?
The pandemic has pushed forward our virtual presence,
how we live, and the shop has completely changed.
Technology is innovating as our lives shift onto digital
platforms.
During the pandemic, beauty brands like ours are finding
new ways to keep consumers engaged and connected to
their products. COVID-19 has rapidly accelerated AI's entry
into the public beauty domain. Ongoing health and safety
concerns have led to a need for shopping solutions that do
not include physical product testing.
The use of AI as in virtual try-on's has changed the game
and made the experience more fulfilled for the end-user.
The digital retail landscape has rich possibilities for highly
personalised services that have not been possible with in-
store environments, opening a world of virtual opportunity.
Consumers hunt for more personalised solutions for their
skin and hair care needs. This requires more AI-powered
platforms like Skin/hair analysis to evaluate consumers'
skin and scalp and recommend the products accordingly. AI
is good at helping the consumer narrow down the products
as per their requirement. AI is a gateway to automation,
personalization, and better consumer understanding.
As consumers grow more comfortable with at-home beauty
tech during the pandemic, the industry will likely continue
to turn its eyes to the more accessible, convenient, and
hygienic future.
aspiring to venture into the industry you are catering
to?
My suggestion would be to stop asking for advice. If you
want to start something, get on the ground, and start
digging. You learn only when you get your hands dirty.
There should be a purpose of your business or a problem
that you are solving for the consumer. Either one of these
will help you create a reputation, build a brand, and
accelerate the sale.
How do you envision further strengthening Anubhuti's
stronghold in 2022 and beyond?
By 2025 beauty and personal care will be a $50 billion
market in India. We are focussing on sustainability and
infusion of natural products in daily skin and hair care use
of Indian households. We plan to work on our marketing
and make our product more and more visible to consumers
across the country.
We aim to grow our fight against single-use plastic over ten
times and grow our database even bigger. Target more
customers and educate them on the harmful chemicals and
plastic brings to the environment.
Business grows when you care for your community, which I
firmly believe in. Women empowerment and strengthening
our community has been a focus area. At Anubhuti, we aim
to employ more and more women going forward and create
a better work-life balance for them. We plan to
contextualise government policies on women empowerment
and fine-tune them to the Indian environment, benefiting the
workforce that we hire.
All the above sums up in three points,
• Eliminating chemicals from our consumers' daily skin
and hair care needs.
• Working to reduce plastic wastage in landfills by
creating awareness of switching to natural alternatives.
• Empowering and employing more women to grow
along with Anubhuti.

Ashitha
Ladha
Crafting Designs Imbibing and Reflecting You
Your home is your dream. Thus, be faithful to your
taste because whatever you like is never out of
style. The best spaces have something to say about
the people who live and spend time within because they are
designed around their vision; they personify their actual
version.
Similarly, serious is a word that should be entirely avoided
regarding decorations. This is the time when you must feel
your heart's innate joyful rhythm within as well as all
around you. An interior designer who captures your aura
and crafts your space, which inculcates and resonates with
you, is your ultimate hope, and fortunately, you are in
success.
In an interview with Insights Success for its edition of 'The
Women Owning the Business Arena,' Ashitha Ladha,
Founder & CEO of Ashita Interior Design Studio, is
drafting your picturesque vision with her eyes. Welcome to
get mesmerized.
Please describe Ashita IDS in detail.
The firm has been well-known by 'Ashita Interior Design
Studio' since Aug-2020. The First Word, 'Ashita' itself,
depicts hope and success. So, with a lot of hopes and
experience of three years in the field of residential and
commercial projects, I have managed to start the firm at an
incredibly early age.
We are in full-service interior designing, specializing in
residential and commercial projects. We continuously try
our best to deliver quick refreshing outputs to meet our
client needs. We always strive to convert dreams into reality
by designing and designing well enough to exceed
expectations.
Tell us about your journey in the field of interior
designing.
My journey starts with my interest, which was developed
soon after completing my Senior Secondary. To further my
interest, I completed my BSc in interior design at Dezyne
E'cole college, Ajmer, and later joined as an intern and
became an employee at a renowned architect firm of Mr.
Sanjay Kothari in Jaipur. I played many roles in this field.
First, I got the role of drafting technician, by which I
learned the detail part of drawings. Second, I got the role of
supervisor, by which I learned practical knowledge in this
field, and then I got a position of designing, enabling myself
to think in assorted styles.
By the time I was in my job, I had started preparing myself
for more opportunities and enhancing my skills.
I have completed my MBA in HR from Symbiosis Distance
Learning, Pune. In the latter half of 2019, the Infra-sector
was already not performing well, and when the pandemic
hit the sector most, I have lost my job.
And during all this time, I was carrying a dream in mind to
have my firm, so I started my own space in Beawar
(Rajasthan).
And at present, I am managing many projects in Beawar
and Jaipur.
In my journey, I carry away my experiences and a belief in
myself that "Why I cannot, when everyone can.”
I love to travel and explore things and have my primary
interest in learning more innovative things, and, in my field,
I always do projects with dedication by maintaining healthy
relationships with clients.
What was your inspiration behind venturing into the
interior design niche?

My most significant inspirational source is this lively world
around us and my curiosity to do something new. I always
believe in myself. I love to share my experiences and
challenging work in a reality that suits my clients'
personalities. In the pandemic, we all were doing work
from home. I decided to start my firm and lead as an
interior designer.
Designs that inspire me are the details' part, classical style,
contemporary style, gothic style, bohemia style, which
inspires me. And I also used these styles in my designs with
abstracts and subtracted. I always mix two styles in my
designs, it looks more attractive and elegant, and clients
love the same.
Being a creative person, I always want to learn more things,
visit unfamiliar places, and explore more. My mission is to
bring happiness to my client by assisting residential and
commercial clients in creating timeless spaces.
What were the initial challenges you faced while
venturing into the interior design niche?
In this world, I think women can do everything just like
anyone else. And I believe that every woman should be
independent in their perspective. I also do the same things. I
explore myself and my skills. And how should I do
something better in my life every day? So, I searched a lot.
I noticed things in myself and kept asking who I am and
how I want to be. I always think that a person should know
herself innately, rather than looking only at all the exterior
aspects with outer perspectives.
When I started my company, I promised myself that I
would never forget to allow youngsters and not let them
suffer from difficulties I have faced personally in my field.
If we have every experience in the field and manage the
projects, we can do anything easily with proper skill sets.
I felt personally that this is a practical field, I should have
all the knowledge regarding this field, like overseeing the
drawings, the craftsmen, and labors on the site.
When I got my first project from Beawar, I had just initially
started my firm. I ultimately invested myself in the design.
I worked extremely hard so that the client's trust in me
should not break. And I keep proving myself. So that people
will realize that giving opportunities to youngsters like me
is good. Because in modern India, youngsters can think out
of the box and more creatively.
That is what I found out when I was working on my first
project and now when I am leading in the key role as an
interior designer. The field experience taught me a lot. And
I learned much more on the job practically than I would
have learned otherwise.
Again, I strongly think that people should give more
opportunities to youngsters to get more knowledge,
creativity, enthusiasm, energy to do the work and new skills
to design. Because this field is very vast, creativity in
designing will not help you.
What are the USPs that highlight Ashita's uniqueness in
interior designing?
As I'm an innovative, customer-driven interior designer, I
make everything possible to reflect the same in my work.
I always design my style in a minimalist way, as less is
more in a contemporary style and a classic style, with
unique color-combination, textures, fabrics, quotes, and
lights.
I believe that the design must reflect our personality, and I
always focus on that aspect.
The materials I mainly use in my designs are glass, wood,
and PU paint finish which ultimately looks very refreshing.
I always put one as a highlight wall in my designs, and it is
a thumb rule. My main USP is the detailing part, which is
so delicate and accurate that a worker can easily understand
and helps to direct them effortlessly.
I coordinate architectural details designs, specify custom
construction elements, and create and implement the
complete interior concepts.
What professional values and qualities do you think
your client's value in you and your studio the most?
Great designs begin with a comprehensive understanding of
clients' needs and expectations, whether personal spaces or
commercial properties. Developing client relationships
based on respect, trust, and confidence has been the key to
my success as a designer.
Skilled at creating beautiful designs under various budgets,
styles, timeframes, and requirements, I guide my clients
through every phase of the design process. I remain
committed to cultivating valued relationships and helping
clients reach the best version of their overall vision.

These are the values and the qualities of my firm, which
makes us more trustworthy for the clients, and I respect
their time, as I always try to make the drawing and
complete the projects on time.
How is the adoption of modern technology enhancing
the designing procedures in your field?
Today in this era, technology is very much advanced. We
have much software to describe our designs easily and with
these clients get a better understanding. Such as 3D renders,
in which we can create a look and design, and even
customizations are possible at once as per the client's need.
This enables accessible communication with clients and
craftsmen too. With the help of 3D renders, we can imagine
an actual design without bearing much cost of developing it
in real.
To support the above statement with an example of my
own, in my initial days of working on a project, my clients
were astonished looking at the 3D Renders of the whole
project.
They were delighted by looking at those renders for the first
time, which made them see what their dream would look
like in reality, without wasting any penny at the start of the
project.
So, I can say that with the help of modern technology, we
can balance the time and the cost-effectively.
As an experienced professional, what would you like to
advise the budding aspirants willing to enter the interior
design niche?
Interior designing is an area where creativity works with
thinking out of the box. Despite saying this, I would say
that it is also a decorative field. And if you are designing the
spaces so that effective multipurpose utilization of spaces
can be done, that will surely help you.
Thinking beyond the design and keeping a client's desires in
mind, one can lead towards satisfaction.
I believe it is a fascinating and enjoyable field. We interact
with many people daily, which helps us understand their
vision.
Being a professional interior designer, I always follow the
elements and principles of design. But I also think that in
this field we can design freely. If allowed the freedom to
create, we can get innovative ideas to believe and follow,
ultimately improving the result.
What is your opinion on 'Benefits of AR and VR in
Interior Designing'?
This is a game-changing thing. Using AR and VR in interior
designing takes us to another experience level. The whole
project gets live virtually. This can eliminate the
considerable cost of purchasing the site and building things
on it. This can help in experiencing the entire working
project right in front of our eyes, without even purchasing
the raw material to build.
As the professional world changes rapidly, people are
adopting various techs to make work more accessible and
more manageable.
This helps open the door for thinking about what we have
never considered.
So, infinite possibilities arise out of this. Soon many
advanced gadgets will be easily accessible to all.
Another thing I would like to focus on:
Being a woman, I faced many difficulties, which taught me
things. Starting a firm at an incredibly early age is a
challenge. I do not know where I will lead with this, but I
keep believing in myself and want to establish my name in
interior designing, and for me, my priority is the goodwill
and the trust of my clients.
And I also want to repeat to the clients and to the people
that do not be afraid to give the opportunity to youngsters.
We have as much knowledge as an experienced one. We
work with enthusiasm and full of energy and have more
creative ideas.
At last, do not fear to think or to dream big. You will not
achieve the things you want ain your life until you dream.

‘
‘
‘‘
Our vision is noticeably
clear – we do not
work for money.
We work to build
a healthy and
trustworthy visa
environment
Chandni Bhardwaj,
Founder & CEO

Millions of people wish to migrate overseas,
mostly in search of better livelihood, job/career
prospects, or to chase and fulfil their dreams.
Currently, eighteen million people live outside India in
various countries.
And if you are among one of the former, you surely need
the best visa processing firm from India to go, settle, and
live your dream life overseas. Championed by Chandni
Bhardwaj, Founder & CEO, VISTA – VISADO MINDS,
is one of the finest and fastest emerging visa processing
firms in Pune, Maharashtra.
From the last four years, Chandni has helped thousands of
aspirants to process their visas and land into their dream
destination.
In an interview with Insights Success for its edition of 'The
Women Owning the Business Arena,' Chandni is detailing
her genuine and trustworthy process for those searching for
real visa processors amidst the many fraudsters crowding
this space.
Below are the highlights of that interview.
Please give us a brief overview of your professional
journey. Vista – VISADO Minds.
The journey to Vista was not easy, as I belong to a political
service family. My doing business was not supported at all.
I was only allowed to join some services in which I was
utterly uninterested.
After graduation, I moved to Punjab to travel in 2015, but
life had different plans. I started doing the job as a Tele-
caller in 2016 in a visa company, which steadily led me to
be a manager of a visa company in Punjab. There I met
every kind of person and just observed them.
Being in the visa field, I realised that people were being
cheated. Many people used to take loans and apply for visas
for their children, but companies had nothing to do with the
visa or anything.
They just wanted to make money off the gullible. I am not
saying that one should not make money but earn it in a
manner that no one is at a loss. So, witnessing this for a
year, I started to gain knowledge of this field, and then I
was all set to begin my Vista VISADO Minds.
But things are never easy as they seem, as when I launched
the firm in 2019, I first had to face my family, who were
totally against my business. They never wanted me in the
business field. The next hurdle was that the business market
was tough for a newcomer like me.
Yet, I stood still for my firm, and as months passed, I was
gifted with really hardworking and incredibly supportive
employees.
They kept collaborating with me seamlessly to stand this
firm on its own, and as it is said that challenging work
always pays off, we managed to hold the market with the
arduous work of my colleagues and the trust of our
customers.
Tell us more about Vista VISADO Minds, its vision, and
the critical aspects of its stronghold in the industry it is
catering to.
Vista VISADO Minds is for everyone. It is a trusted firm
for the customer who needs a work visa and growing part
for the leadership buds who wants to start a business in the
visa industry.
Vista VISADO Minds' vision is evident – we do not work
for money. We work to build a healthy and trustworthy visa
environment.
Chandni
Bhardwaj
Endorsing You to Your
Dream Work Vistas

opinion on the impact of the covid-19 pandemic on your
industry?
COVID-19 was not only damaging to our industry, but it
smashed every industry to the core. Yes, our sector was
affected seriously. Flights were cancelled. Visa processing
was put on hold. Moreover, visas were rejected, due to
which the immigration industry was highly impacted. Most
of the firms were disbanded.
A leader is never down, no matter what. Whatever the
circumstances, they always have a place to stand. So,
whether the circumstances were good or bad, we would
only think that everyone should try and stand again.
Things will take time. It is difficult but not impossible.
Mentioning leadership, I would be glad to talk about my
mentors, Mr Karan Bindra and Mr Amandeep Singh, who
were with me and helped me stand firm in the pandemic
situation.
They are the true leaders who made me believe that time
changes. If it is worst today, it will be the best tomorrow.
You do not have to leave your path. Believe in God, and
everything will fall in its place.
the same time?
Due to the sudden announcement of lockdown, everyone
was shocked. Because for some, they were the sole earning
members of their family.
So, it was a huge loss for everyone. But our company was
blessed with beautiful teammates who stood with us in that
pandemic time and supported us well. We kept paying
them. We also provided medical support to them during that
time.
to?
First of all, we would like to congratulate you and wish you
luck to start. But since we are aware of the situations now,
we would suggest that "be prepared for any scenario. Today,
the market is more competitive as compared to earlier."
So, they must be ready for everything and never lose hope
in what they believe they are doing. Starting something is
extremely easy but holding onto it and running it shows
how greatly or poorly you can manage things and run the
business.
How do you envision further strengthening Vista
VISADO Minds' stronghold in 2022 and beyond?
Vista VISADO Minds' strength is their customer's trust in
them. We are coming up with new international projects and
more opportunities to expand the business widely with
youngsters.
In the coming time, it will be one of the most reliable firms
for people who want to grow and a pillar for budding
business opportunists.

The mission of Wow Factor MediCosmetic Skin &
Laser Centre, Founded by its CEO, Dr Asha Biju
and her husband Dr Biju Moses, is to carefully and
empathetically listen to the client’s needs and provide a
thoughtful, understanding and result oriented consultation.
Wow Factor offers comprehensive services for both men
and women with a range of effective treatments to achieve
your cosmetic goals. Established in 2009, as Dr Asha’s
Cosmetology and Aesthetic Laser Centre, it has been re-
branded as Wow Factor MediCosmetic Skin and Laser
Centre in 2014.
In an interview with Insights Success for its edition of ‘The
Women Owning the Business Arena,’ Dr Asha talks about
her company, Wow Factor, its range of treatments, and her
assurance of constantly maintaining the highest standards in
all the services she and her team of professionals provide.
aesthetic industry?
I’ve always been interested in pursuing a career in cosmetic
surgery and related fields. While working in various multi-
speciality hospitals as a junior Surgeon, I felt restricted as
my medical decisions were interfered with and did not like
that my principles and decision making had to be
compromised several times.
In 2009, I took a risk and made a career transition. I trained
in various aspects of aesthetic medicine by attending
multiple courses all across the globe. Fortunately, my
husband was very supportive as he was extremely confident
of my abilities.
Also, the freedom and excitement of having your own
aesthetic centre were definitely lucrative. We wanted to start
a centre where our employees could work in a comfortable
environment and be free to showcase their skills and talents
to the best of their abilities.
Please describe Wow Factor in detail.
Wow Factor is a skin, laser, and aesthetic medical centre,
located in the heart of Trivandrum in Kerala known as
God’s Own Country, where our experienced and well-
trained doctors provide aesthetic dermatology procedures,
laser treatments, minimally invasive procedures and
medical treatment for skin, hair, and nails for both adults
and children. We have a professional and trained team that
is sensitive to your concerns and provides thorough care for
diagnosing, managing, and treating your skin and cosmetic
concerns.
Tell us about Wow Factor’s journey.
We are glad to be a part of the aesthetic medical industry
which is arguably one of the fastest-growing industries in
the world today, mainly driven by the increased acceptance
of safer, more effective non-invasive and minimally
invasive procedures. Consumers of all age groups are really
interested in looking their best with minimal downtime.
They do a lot of research online, talk with their peers on
social media, and then walk into your office knowing you
and your expertise in advance, as well as the kinds of
services you offer. This is a great development that is
Dr Asha Biju
Transforming Your Inner Core into Your Wow Factor
‘
‘
‘‘Wow Factor’s
treatments are customized
or framed from our
customers’ perspectives

previous conversation or visit during the next visit to make
them feel like they are in safe hands, recognised and
comfortable.
Our team is also regularly trained and updated to get new
skills and advance their career by keeping up with the latest
trends in the industry.
We encourage our patients to share their thoughts about
their experiences with our doctors and the rest of the team.
This kind of feedback can be invaluable to strengthen and
grow the practice as it is difficult to see our weaknesses
otherwise.
your clients value in you and the Wow factor the most?
Integrity, trust, accountability, honesty, commitment to our
customers, passion towards our work, continuous
learning/improvement, no compromise on quality, excellent
teamwork, humility, leadership, and simplicity.
advise the budding aspirants?
First, have a vision; you need to know your passion and be
ready to pursue it at any cost. Identify your expectations
from it and turn your dream into a reality. Be thoroughly
educated about your industry. Face your fears boldly, take
risks, learn from mistakes, believe in yourself, and never
give up.
How do you envision Wow Factor’s operations
eventually, concerning the changing scenario of your
niche, post-pandemic?
We have to adapt to the new reality and reassess
opportunities.
The aesthetic medical industry is ever evolving, and new
trends are seen almost daily. Before the pandemic, people
were more focused on applying products to their skin
without much research. But now, consumers are trying to be
well-versed about the ingredient/product before using any
of it. This is probably because we spent more time inside
our homes during the pandemic, taking better care of
ourselves than ever before.
Being constantly on social media have also influenced
people to learn more about the basics of skin and how to
take care of it. This has shifted focus from concealing flaws
with makeup to correcting the flaws.
So, we have to update ourselves, keeping the consumers
need in mind while trying to bring in new treatments.
changing the face of the aesthetic medical industry. They
trust you right off the bat without even meeting you. Thanks
in part to the internet, television, and social media
influencers.
There is also a concern about consumers seeking help from
various sham products and non-scientific methods.
Fortunately, a growing scientific community is focused on
educating the public about evidence-based anti-ageing
medicine so that consumers are well informed and aware of
genuine, scientifically proven therapies. We are proud to be
a part of this scientific community.
venturing into the respective industry?
I can classify the initial challenges into two groups:
professional and business.
On the professional side, I had to face a lot of opposition
from dermatologists who felt that it was their domain to
practice aesthetic medicine. But if you look into doctors
practising this field, I’m sure you would have noticed that
the most successful ones are those with the right skills and
passion in their work.
I’m extremely satisfied that today most of these challenges
have been silenced with our excellent work based on
scientific principles though such problems spring up once in
a while.
On the business front, the high cost of acquiring FDA
approved machines are one of the biggest challenges, but
this has been addressed to a certain extent by the flexible
payment options from distributors since the demand has
increased now. The rapid growth in the medical and
healthcare sectors demands the availability of the latest
equipment and tools in order to be updated. Investment in
the infrastructure is also very important.
Other than these, the other challenges include having an
adequate supervised practice before treating your patients,
expensive training and certifying courses, understanding the
rules and regulations, start-up costs, competition, making
profits, etc.
What are the USPs that highlight Wow Factor’s
uniqueness?
Our treatments are customised or framed from our
customers’ perspectives. We advise them on how best to
achieve their goals using scientifically proven and approved
methods. We make sure that each person gets personalised
care and always remember something about them from the

Manjulata Devi
Exuding Extraordinary Leadership
Women are gradually making a massive impact in
numerous industries like administration,
entrepreneurship, and healthcare with their
staunch leadership acumen.
Many female leaders are now resolved to shatter the
traditional boundaries with their requisite skills and talents.
Every organization needs a leader, irrespective of its size
and functions. A leaderless company is just a
'disarrangement of people and machines.'
What signiﬁes leadership?
Leadership is not gender speciﬁc. It is a set of leadership
qualities, characteristics or cultivated in person or persons
who develop themselves into great leaders with a mass
following. Leaders can be either men or women.
However, women leaders are more transformational. They
function as a role model for their subordinates. They inspire
their team and improve their team's performance.
They care a lot about their personal development. Women
leaders emphasize teamwork and authentic communication
as the key to success. For most women leaders, leadership
accomplishes organizational goals and transforms their
followers into better people.
Ambition becomes a reality for those who have passion and
determination to excel and the ability to push themselves to
their limits. Dr Sundru Manjulata Devi, Founder, and
Managing Director, commenced SVR Bioscience
Research Services, which became successful and had a
national and international client base singing praise for
SVR.
DrSundru

The Journey of a Start
With changing priorities, Dr Devi and her family moved to
a remote location near Kharagpur, West Bengal, owing to
her husband's change in the job location. Though she
initially contemplated moving to a new location, she
envisioned this change as a fantastic opportunity. She re-
established what she set out to do in her career with grit and
determination, and SVR Bioscience Research Services was
born out of this vision.
Her knowledge and experience of genomics, microbiology,
biotechnology, cancer and cell biology, immunology, and
bioinformatics made SVR a competent and contemporary
subject expert in that industry, even at the nascent stage.
While adhering to its core competence in quality and
implementing new ideas, Dr Devi's primary focus was on a
customer-centered approach to problem-solving and
accomplishing projects within a reasonable time frame. As
a result, SVR Bioscience has been awarded several
international and national projects.
Dr Devi did not fathom that science projects could be
carried out from home, without laboratory facilities, with
the help of only a computer and her subject expertise.
"What you need to have computer-based science based
knowledge, "she remarks.
Dr Devi has trustworthy clients from London, Singapore,
Australia, Korea, America, Saudi Arabia, and India. There
is an overwhelming foreign and national market for
manuscript writing, publication and journal support, and
data processing for scientific data, and SVR is one of the
top professional services companies catering to this market.
A Benchmark of Values and Extraordinary Vision
SVR Bioscience's primary goal is to understand client
dynamics and cater to their requirements with cost-effective
solutions tailored to their specifications. "Innovation" is the
actual application of ideas that involve introducing new
concepts, services, and improvements while accomplishing
unique proposals.
Entrepreneurship is a vehicle for personal development,
self-confidence, strength, conviction, and passion. It is
always challenging to start a new company or brand from
scratch. With constant encouragement and a solid
educational background, Dr Devi's parents and husband
have always been a significant source of motivation.
To turn challenges into economic opportunities, the concept
of innovation should be ingrained in the company's genetic
code. For example, SVR Bioscience carefully supervises
the implementation of the suggested solution under well-
defined methodologies, using extensive scientific expertise.
Ambition becomes a
reality for those who
have passion and
determination to excel
and the ability to push
themselves to their
limits

SVR Bioscience has a team of highly skilled, dynamic,
experienced freelance content writers, professionals, and
technical specialists well-versed in today's scientific
communication system. This breadth of expertise has
allowed Dr Devi to take on a broad range of projects, each
with a different budget, complexity, and intensity.
She takes on assignments that need analytical thinking, can
handle many tasks at once, and designs proposals with
much relevance. Every project from inception to conclusion
includes her contribution and expertise. Owing to her
experience in bioinformatics and metagenomics analysis,
Dr Devi herself handles some major projects.
SVR Bioscience aims to provide its clients worldwide with
relevant, authentic, and plagiarism-free work. This adds
value to the business and develops a strong bond of trust. Its
purpose is to help clients achieve their academic objectives
by providing them with the finest services and solutions
possible. Dealing with international clients is more
challenging, as SVR's approach may sometimes differ from
theirs.
However, most of the clients are delighted and value the
performance of SVR. Dr Devi's prior expertise in molecular
biology, bioinformatics, genomics, and probiotics has
allowed her to carry out several projects. Her previous
publications in international journals helped gain foreign
clients' trust and resulted in business growth.
Overcoming the Adversities of the Pandemic
Numerous companies have experienced substantial setbacks
due to the global impact of COVID-19. SVR Bioscience
worked remotely before the pandemic and virtually
executed its duties and commitments.
Therefore, the current pandemic has had negligible effects
and instead resulted in increased academic assignments.
The pandemic has broadened SVR's horizons furthermore
with several virtual sessions.
To ensure that all assigned freelance colleagues were
actively working on their assignments and deadlines were
met, SVR Bioscience implemented remote work procedures
before the pandemic. To begin with, its work mode was
often remote and did not get affected due to the pandemic.
During the second pandemic wave, SVR had declined some
agreements due to health difficulties. Some clients helped
the company by extending their deadlines, which boosted
the confidence and raised the bar for SVR's quality
standards.
A Piece of Wisdom
As a piece of advice for the budding aspirants, Dr Sundru
says, "The most important factor in determining success is
your ability to think positively, make decisions, and gain
knowledge."
"It is always important to have faith in your talents,
capabilities, and convictions. Many people will try to pull
you down with their feelings of inadequacy and criticism,
but ignoring them will help you rise to great heights," she
adds.
"It is important to see technology as an opportunity,
especially in today's world, providing several possibilities.
Sailing through tough times during the COVID-19
pandemic is not an easy task. Challenge yourself and keep
moving forward," – Dr Sundru Manjulata Devi.
Embracing the Emerging Technology
Understanding the avalanche of information that is being
caused daily, the current scientific researchers have turned
their focus to artificial intelligence (AI). There is much
interest in the scientific community for machine learning
(ML) and deep learning (DL) because of thei potential use
r
in various sectors. One of the main sections of the service
delivery was bioinformatics, a field of analysis that includes
both artificial intelligence and machine learning.
The study of biological sequences and molecular structures
is the most basic application in this discipline. In contrast,
the modelling of biological systems is more advanced and
uses many AI tools.
Besides human DNA, the analysis of a vast amount of
health-related data has allowed investigators to understand
the genomes, proteins, enzymatic pathways, and
metabolites of other organisms better.
Due to the improvement in bioinformatics in these other
areas, scientists have been able to identify cancer-related
mutations, infectious disorders, and uncommon diseases
that had been difficult to identify using traditional methods.
The scientific community already has powerful resources at
its disposal to better understand the origins of tumors, such
as publicly available big data. A successful AI strategy

matched with SVR Bioscience's business objectives is
helping the company survive and be competent in the
digital age.
The future roadmap for SVR
The picture and visualization of any drug or protein
molecule have improved in several aspects. In this context,
the goal is to generate a picture that has a greater effect on
the journal. This is possible by learning more about AI and
ML, which will help SVR to expand its services accurately
and reliably.
As a result, Dr Devi believes that the organization will
become a worldwide service provider in the next five years.
While she improvises and develops, SVR encourages its
subordinates to do the same.
She plans to learn from and hire several experienced
professionals, especially women, to broaden the SVR's
services, which will aid in bettering and acquiring several
in-house and international opportunities. The current era
has seen a rise in women's participation in business
activities, helping to convert small businesses into large
corporations.
Dr Devi intends to establish SVR Bioscience as a freelance
workplace with not only diverse scientific backgrounds but
also with strong gender inclusion and participation. This
will help talented professionals, especially women, pursue
their dreams while also catering to changing priorities in
their lives.
Exhibiting Excellence
Dr Sundru Manjulata Devi is a Scientist and pursued her
Ph.D. in Biotechnology (2013) from the University of
Mysuru (Mysore) and is the recipient of the "Young
Scientist Award," conferred by the Science and Engineering
Board (SERB), Department of Science and Technology,
New Delhi, during 2014–17. Because of her professional
experience with the Centre for DNA Fingerprinting and
Diagnostics (CDFD), Hyderabad, and CSIR-Central Food
Technological Research Institute (CFRI), Mysuru (Mysore),
she developed a wide range of skills, including planning,
execution, decision-making, and implementation.
Today, Dr Devi works in her own space and is happy that
her current working model allows her to spend the required
time with her three-year-old daughter, giving her a good
work-life fit. She encourages women to seek this work-life
balance without having to forego their talent, skills and
experience by continuing to take up projects/work that
works well for them.

Garima
Rawat
A traverse between Talents and Firms
In a rapidly evolving economy where there are several
new firms forcing their head up to survive and thrive,
there is always a need for the best in class recruiter
who knows the talent requirement just right and can
magically provide a perfect match every time. But to be
honest, it is never magic, it is the power of a highly skilled
recruitment setup that can deliver such precision always.
Today, corporates are on a hunt to find suitable talent,
which is proved to be a time-consuming and hefty process.
Offering and delivering to these needs of organizations and
providing them with candidates who have skills and
potential, Massif Recruitments is one name that is
bridging the hiring and enrolment gap.
With the profound leadership of CEO and Founder,
Garima Rawat, the company is re-writing the meaning of
recruitment services, delivering top talents, quickly and
efficiently.
Under Garima’s leadership, Massif Recruitments has
become a truly new age recruitment service provider,
sourcing premium workforce to organizations with very
specific technical staff requirements. She and her team are
known for a swift and efficient recruitment process with
results that make you believe in their skills without saying-
they work magic.
Here is Garima Rawat, taking your palate on a soothing
journey, while you sit back, relax, lower your inhibitions,
and indulge in the excerpts of this inducing interview.
Garima, what was your inspiration behind venturing
into the recruitments niche?
It had been a long journey working for
Resourcing/Recruitment for various organizations in India
and the UK. I always knew that I have what it takes to lead
a team and build my own business however, being a wife,
mother and daughter somehow felt like responsibility
enough not to seriously think about establishing myself as a
businesswoman.
But as they say, there is no power as the “Women Power”, I
finally decided that it was time for me to trust in my skills
and do something that gave me immense pleasure and
satisfaction. In 2020 with the support of my life partner and
my sister (my girl power) I went on to establish Massif
Recruitments and today I am so glad that I did.
Please tell us about Massif Recruitment in detail.
Massif Recruitments Pvt Ltd was established in 2020 with a
clear goal in mind to help clients do business without
worrying about the pressures of resource management. We
are an IT staffing company and cater to suitable client
requirements across PAN India, the United Kingdom, and
Europe. I started Massif solely in India and we are now
growing in the UK and Europe as well. The goal is to
strengthen partnerships based on loyalty and trust with
global organizations. Our services include (but are not
restricted to) contract staffing, contract-to-hire staffing and
direct staffing. We serve a wide spectrum of industries and
which include artificial intelligence, IT, Automation,
Aerospace, Healthcare, Telecom, Finance and more. For
more details you may visit our website
www.massifrecruitments.com.

Massif completely believes in
balancing work and personal
life as a policy. We have a
wonderful hard-working team
onboard which believes in the
ideology of the company and
provides utmost proficiency in
catering to our clients. To keep
this zeel thriving we follow some
strict rules that draw a thick line
between our work and family
time. This has helped us build a
very close-knitted team of
professionals who know their work
like the back of their heads and have
helped stand Massif where it is today
in a short period of time.
What were the initial challenges you
faced while venturing into the
recruitments space?
Having a decade of experience in the industry,
my goals were very clear in regard to starting a
business. I didn’t put my hands out on a lot of
sales, rather we focused on providing highly
focused services to our prestigious clients which
became the sole reason for achieving a breakthrough
in the first 4 months of our establishment.
From the very first day, we have made it a point to give
point attention to probing candidates on the quality/ skills
asked and making sure that the resources we forward have
not only the skills but the understanding of the position they
are offered to fill.
The only difficulty I felt was not being with my team
physically during the pandemic, as we resorted to working
remotely for safety reasons. Therefore, all the appreciation,
feedback, and get-together were technically supported.
What are the USPs that highlight Massif Recruitment’s
uniqueness in the recruitment niche?
Massif Recruitments is established as an organization for
the people, with the people, and by the people. I strongly
feel the recruitment niche is particularly under massive
pressure nowadays with the technical advancements in
every industry. It is becoming difficult by the hours to stay
up-to-date with the technology updates and matching
resources with the very specific requirements of
organizations take a lot more time, effort and understanding
than it used to.
To cater to this growing challenge our policies as an
employee-friendly organization have always been different
from the lot. At Massif Recruitments, we don’t believe in
building pressure on our colleagues to rush into project
closure, in fact, we do not have any defined targets. We
believe our employees are the biggest asset of our
organization and giving them space to breathe is the
greatest employee benefit we can give.
This in turn has helped us build a winning team that knows
its responsibilities and have the skills to match the client

requirements with a smile on their face every time. We have
achieved success in providing resources that have helped
our clients flourish and this is the reason we have a good
return customer ratio as well.
your clients value in you and your company the most?
There are several qualities our clients value in us, some of
them being efficiency, quick turnaround time, high-quality
resource pool, unmistakable understanding of how this
industry works, positivity while taking feedback,
impromptu, unpretentiousness and more. However, the
most important value that we feel our clients appreciate is
the trust that we have built with them over a very short
period of time. We truly believe in our tagline “The
Designated Recruiter” for one and all.
advise the budding aspirants willing to enter the
consultancy niche?
It’s a vast but exciting industry that provides a lot of
learning in various aspects. However, to enter this space we
need to have strong determination to deliver every time. It’s
important for us to understand how the industry functions
and what it demands from us as recruiters.
We need to understand the whole cycle starting from how
are we helping clients, how are they helping their
customers, and the impact on the economy. Certainly, it is a
full-packed task. However, with every achievement, you
feel more motivated. So, my advice is to always be open to
the opportunities to learn from and understand your client's
requirements because that is the only way to help them.
How is modern technology impacting the recruitments
niche?
Technology has taken off a lot from our plates. The
automation tools can source candidates from the market,
share information with them and help advertise the roles. In
fact, the best thing is getting quick updates in regard to your
application through sophisticated software. However, it will
always lack the human touch and this is where we fit in the
best. To work technology to our benefit also required a
human supermind as well as emotions to some extent.
How do you envision your company’s operations
eventually, concerning the changing scenario of
recruitments niche, post-pandemic?
I believe we all have adapted very well to various situations
due to the pandemic. Our team has worked extremely hard
and there’s has been no issues whatsoever. We have always
believed in uplifting the women in society as we truly
believe in their potential, and that is where this phase
actually helped us. The mothers in our teams have been able
to look after their kids at a time when they were out of help
on many grounds without sacrificing their professional side.
Even with no-masks times coming back, Massif
Recruitments plans to keep the work patterns flexible.
When we work together for a common goal, it doesn’t
matter where you are working, the only thing matters is that
zeel of providing the best service once and always. Massif
Recruitments’ foundation is strong because of its employees
and clients and with the growing time, we will expand to
support our growing clientele and would love to be known
as an employee-friendly organization delivering the best in
industry services.

Kamalpreet
Kaur
The Green Energy Illuminator
I’d put my money on the sun and solar energy. What a
source of power! I hope we don't have to wait till oil
and coal run out before we tackle that." - Thomas A.
Edison
A group of fifty women from the Dhakrani village,
Uttarakhand, were exposed to a training session on
electronics just prior to the first COVID-19 lockdown.
Though the women underwent a month's training session,
the lessons were difficult for them to grasp because they
never stepped out of the confines of their homes, forget
learning all the intricacies of any electrical work.
But today, they are leading the training sessions themselves.
Not only that, but after the restrictions eased, they also
made their first sales of LED bulbs, Rs 80/bulb, at an
exhibition in Dehradun.
Afterward, they continued by setting up their stalls
at local-block-level markets. But soon, they
found out that the demand for bulbs was much
higher during the festive season. Last year,
that is, in 2021, they earned their biggest ever
profits by selling out thousand LED bulbs.
They all say that they could achieve this feat
of becoming electrical entrepreneurs
because of only one person, Kamalpreet
Kaur (42), a Dehradun-based self-made
industrialist and an inspiration for many.
Also, she is the Founder & Owner of
ORA INFINI, a green energy products
manufacturing company.
″

Inculcating Thomas A. Edison's words in spirit, she is
illuminating the green energy's sustainable path for over
hundreds of rural and semi-urban women - from remote
areas like Doiwala, Kalsi, Raipur, Sahaspu, and Vikasnagar
blocks, to break into this traditionally male-dominated
domain.
On the Mission to Save Our Blue Planet
Along with her husband and a technical team of ORA
INFINI, Kamlpreet Kaur conducts free training sessions on
the need for the women of rural and semi-urban areas of
Dehradun.
The MSME start-up promotes green renewable energy
through products like LED bulbs, solar-powered lighting
equipment, and hybrid electric bicycles.
Her professional journey is a story of transformation from a
homemaker to an entrepreneur. For her, LEDs are not just
bulbs but energy savers. With this thought, she applied for
PMEGP loan and was granted Rs20 lakh to start her
venture.
Initially, she was very happy and confident about her brand,
'ORA INFINI', and started the production of LED Lights.
But when she approached the market, she realized that her
competition was not with the local brands but already
established big brands. And she realized how difficult it was
for a new brand like hers to enter the market and establish
itself.
The only thing she believed was - 'Perseverance is Success'
and did not compromise on the quality and the services.
Gradually, the market accepted the new product, and it
became a brand - 'ORA – Lights for India by women of
India.'
Envisioning to be a Premier Renewable Energy
Provider
According to Kamalpreet Kaur, as a self-employed person,
one has the freedom to make decisions that shape the
present and future for oneself and their family. One's
destiny is in their own hands. They can work for their
passion and not only for money.
She was very clear in her vision to make a brand, not just
sell a product. And since then, she has been working on it
without compromising the price, quality, and service.
She believes that when you own your business, you get to
shape the dreams of yourself and others. You are always
building and making life better.
Enlightening the Pandemic's Darkness
Kamalpreet Kaur says that although COVID-19 is the worst
possible thing to happen for the lighting industry and all the
industries, it is nothing but a temporary setback. As things
become normal, eventually, every company will get back on
its feet and take care of the operations in full swing.
According to her, the supply chain was one of the first
industries to witness the repercussions of the pandemic.
With travel bans in place and logistics suspensions, the
import of lighting supplies has become quite challenging.
To top it off, lighting production outlets have also almost
come to a halt as their workforce cannot resume their duties
due to quarantine. The lead times have also doubled.
But as a lighting retrofit company, they are also operating
under the safety guidelines of the CDC to ensure their
If one feels that they
have a great idea, are
persistent,
determined, and
resourceful, then self-
employment is the
best op on for them
“
“

employees' and clients' safety while taking care of the
community's lighting needs at the same time.
Struggles with the lighting workforce utility suspension
have led small lighting businesses to lay off their
workforce, at least until normalcy. While companies do not
want to part ways with their skilled and experienced
workforce, they cannot also be emptying their funds when
there are no returns. Like others, even they had taken a 20%
pay reduction in exchange for an equally reduced workload.
Aligning with AI and ML
Speaking about ORA INFINI's alignment with newer
technologies like AI and ML, Kamalpreet Kaur says that AI
and ML support all steps of the lighting industry, from
design to commissioning and end-user experience.
By observing and measuring the indoor environment, an
AI-based lighting system can optimize and tune light
parameters accordingly.
Modern lighting control systems incorporate an array of
sensors-motion and thermal sensors. These help the user
optimize electricity cost and can also benefit from
controlling the different lights output at different situations.
Luminary's advice to the budding entrepreneurs and
enthusiasts
Kamalpreet Kaur feels that one can enter any field, but to
move successfully into any venture, one should have a clear
vision of what and how to achieve. She further says that the
lighting industry is a very competitive market, and one has
to face new challenges and changes daily. To cope with the
big players, one has to be very creative and fast to adapt
and execute the changes.
Today, light has numerous applications than only
illuminating. These include night lighting, art lighting, and
outdoor lighting. If someone wants to survive in this
demanding market, then they need to continuously work
and innovate new ideas and concepts.
If one feels that they have a great idea, are persistent,
determined, and resourceful, then self-employment is the
best option for them.
Illuminating the Future
The energy-efficient products give the ability to do more
with less energy. This is the concept she remembers and
started her venture. She began with lights as a small part of
energy efficiency, and gradually, they are exploring other
products. In 2021, ORA INFINI introduced energy-efficient
fans, and soon they will be launching electric bicycles, a
fuel saver, and many more plans for the future.
Perspective on Gender Equality
Kamalpreet Kaur says that she chose the segment of
energy-efficient products without thinking about is it a male
or female dominating sector.
"As a woman entrepreneur, I just want to say that we don't
need any special treatment, just treat us equally. Strength
and weakness are not gender-based. It varies from
individual to individual. We don't feel happy to hear 'Good
women leaders', rather I would love to hear 'Good leader',"
she adds.
Ultimately, she says that a gender-equal work environment,
where all employees feel respected and valued, creates an
overall more positive workplace and results in more
creative and greater innovations.
When you own
your business,
you get to shape
the dreams of
yourself and
others
“
“

Enticing Interiors and Beckoning Designs
Monica BV
The interior design industry has
a whole range of specialized
fields and niches that go
beyond simple design tasks of
enhancing the quality and functionality
of interior spaces. As the industry
keeps evolving, interior designers
redefine their roles.
As a professional Architect and an
interior designer, you must possess
spatial sensitivity and know about the
functionality and artistic aesthetics.
You will find these qualities among the
remarkably successful architect and
interior designer, Monica Bv
Monica is creating a difference with
her enticing and beckoning interior
designs. She is the Co-founder of a
renowned Architecture and interior
designing firm magnificently known as
Lavenk Design Consultants. Monica
and her partner Mr Rahul established
this firm in 2019.
Lavenk Design Consultants provide
end-to-end services in architecture and
interior designing. With an exceptional
skillset and precise knowledge, the
design process of 'Lavenk Design
Consultants' includes 'living' in the
story, extensively researching the
narrative, and paying careful attention
to the settings and background
descriptions.
In an exclusive interview with Insights
Success, Monica Bv, Co-founder,
sheds light on her professional tenure
highlighting the uniqueness of Lavenk
Design Consultants in the interior
designing niche.
Monica, please tell us about your
journey in the interior designing
space.
Lavenk Design Consultants was
founded in 2019. I commenced this
firm with Rahul. We offer complete
architecture and interior design
services. Highlighting our legacy, we
are into interior designing,
personalized décor with mesmerizing
and eye-catchy elements of interior
designing.
First, we provided consultancy
services. After that, we went through
the process of execution. We initiated
by conceptualizing, then learning
about the psychology of the clients
about what they want. We also
appreciate input from family
members. Designing depends on the
thought process of the people. As a
result, we don't just create random
designs just to execute them.
Everyone's psychology is different; as
a good outcome, we design and then
provide them with a walk-through of
the entire house before we begin
working on each project. I believe that
this is the primary thing to do.
Going on to the next step, we want our
clients to walk through the entire house
and check that they get precisely good
results during the process.

“
“
The design process of
'Lavenk Design
Consultants' includes
'living' in the story,
extensively researching
the narrative, and
paying careful attention
to the settings and
background
descriptions
surmounted while venturing into the
interior designing industry?
Initially, it was just about the
execution. We did not face any
diﬃculty in the design industry
because we have been doing it for a
long time.
When studying architecture, I worked
on a design project that required
meticulous implementation. As a
result, we had no issues during the
design phase. Our Firm dealt with
vendors in the execution phase, then
interacted with labourers and got the
job done on schedule.
We avoid delays in delivering our
services because once we commit to a
client, we guarantee that we'll provide
it on time, no matter what.
What are the USPs that highlight
your uniqueness in the ﬁeld of
interior designing?
“
“

First and foremost, we comprehend our
clients' mentality because each room
must be made according to them—we
consider the opinions of all family
members to whom we are providing
our services.
Furthermore, we provide walkthroughs
for all projects ensuring no additional
charges, as it covers all the aspects of
the project—even if we're doing only
the interiors.
On the brighter side, the most
important thing we follow is we stick
to our schedules. We make it happen.
How is the adoption of modern
technology enhancing the designing
procedures?
I've divided modern technology into
two distinct techniques. The first is the
design phase, and the second is the
implementation phase. Initially, we
used to go to the site and tell clients,
"You'll find the wardrobe here. You'll
find the TV unit there." And we did
rough sketches or AutoCAD drawings
for the same.
Now it's time for the 3D technologies
that are revolutionizing the industry.
We can have the visuals at our
fingertips. As a result, the client has
the entire notion that the designing
process will be completed in any
space with a phenomenal outcome.
Moreover, we do not take
measurements on-site if it's a
commercial building or any other
large-scale structure with a floor area
of more than 4,000 square feet—the
process begins with a virtual scan of
the building.
To get everything on the computer, the
residence or any commercial space is
practically scanned. Then, we can
export it to relevant software and
show clients/team exactly what's
going on, such as where the structural
elements are.
So, these are the things that have
matured so much in the design
process that we no longer need to go
on-site and second-guess. Technology
is enabling reliability in the planning
stages.
If we come to the execution phase, we
have all these modular fittings, which
provides us finishing with a better
output. And people can even remove it
and change the design however they
want in the later stage.
What would you like to advise the
budding aspirants who are willing
to enter the field of interior
designing?
My advice is post-pandemic what we
are experiencing with the freshers is
that they lack the skillset of
practicality.
Before the internships used to be both
onsite and office work, the minimal
thing we are expecting from freshers;
nowadays, is a speck of fairy dust.
What I suggest is it is always better to
go on-site, do the market survey,
comprehend the fundamentals of the
industry.
Client satisfaction is more important
in any business because the client is
the one who will be using the house or
the commercial space for that matter.
It should not be like the client is
complaining about the space during
the usage period.
They should get the best mesmerizing
experience in the living or working
space. If you are designing, there
should be a story the house talks about
you and your client's family. So,
whatever you do; make sure you
create a masterpiece.

Neeru
Bhasin
Embracing Artistry of the Eternal Simplicity
Bhasin
S
implicity is the classic Indian definition of beauty,
some people say. Simple Indian beauty attires such as
lehnga, sharara, garara, plazzo’s, and churidars from
formals to semi-formals and smart casuals, have been the
timeless fashion trends amidst the changing definitions.
But the traditional art of impeccable hand craftsmanship is
waning because of the onslaught of in-bulk producing
factories across the country. Thus, machination in the name
of innovation and complex styles in the name of excellence is
the current norm.
The Atelier Design by Neeru Bhasin, Founder & CEO, is
on the quest to break that average and redefine innovation
and excellence in the quintessential Indian style.
At the same time, it has also embarked on the journey of
preserving and reinventing conventional art of immaculate
handmade artistry. Neeru is further blending this
craftsmanship with various fabrics to honour and enhance
that classic Indian beauty.
Women Owning the Business Arena’ Neeru Bhasin is telling
us how she at The Atelier Design is providing unique and
creative designs, which brings out the best in the fashion
world. Her brand story has just commenced, and she humbly
invites you to become a part of this journey of timeless
Indian fashion.
women's clothing industry?
I have always been very artistic in nature. Initially, I used to
paint, but then my interest expanded to clothing. I used to
always get compliments on the kinds of clothes I wore,
especially my choice with Indian clothing; friends would
often ask me to design clothes for them, so I decided to make
this into a business.
Please describe The Atelier Design in detail.
I started this firm about seven years ago, once I was done
with all my household responsibilities of kids. Initially, it was
all offline with me doing exhibitions and supplying to
multiple retailers. But now I have also opened my e-
commerce online store, namely www.theatelierdesign.com.
Through this, I hope to reach a younger and wider audience.
We deal mainly in Indian formal and semi-formal wear for
women. We are now slowly moving to western wear also. My
collection hinges on modernity and is timeless at the same
time, pieces that translate easily from day to night with
aesthetic that please.
venturing into the clothing space?
One of the major challenges was of course buildaing a niche
for myself. I am extremely picky about the quality of the
cloth used. We do not compromise on craftsmanship or fit. If
we promise a handcrafted piece of clothing with Gota, Tilla,
or Zardosi embroidery, we make sure that the customer gets
value for money. Unlike many people out there who try to
pass off machine embroidery as hand embroidery, we make
no compromises on the same.
Another major challenge was finding people who still
practice these dying arts of hand embroidery. Since the
market for these crafts is dying, I find such artisans harder to
trace as the younger generation does not want to do the work
their forefathers did.
What are the USPs that highlight The Atelier Design’s
uniqueness?
One of the main USPs of my brand is the handiwork that
goes into making each piece. Each product that is made by us
is made with precision, love and care. It is my belief that
everything we wear reflects on us as a person. If we don’t
take care to deliver a quality product to the customer, we are

inadvertently disrespecting the very people promoting our
product.
What professional values and qualities do you think your
clients value in you and The Atelier Design the most?
We deliver what the client wants- to look different. People
want quality products and how they want them. We
customise a lot of our products for our customers. Learning
their requirements and also offering advice as to which
colour, cut, fabric and embroidery will go best for the
occasion required, whether office wear or a wedding, give us
the leverage to deliver exactly what they want.
Don’t cut corners on quality. People know a good product
when they see it. While it is important to be able to market a
product, no amount of marketing can help if the product itself
cannot hold its ground. A good product will have a person
return for your product while a mediocre product will not.
The cost of customer acquisition now is very high and should
not be increased if it can be avoided.
How do you envision The Atelier Design’s operations
I expect that the retail sector will come back in full swing.
Considering the pandemic, everyone is now moving out and
want to look their best. While online shopping will of course
continue, the personalization that takes place in a physical
brick and mortar store is unparalleled.
What you wear is
a reflection of
yourself, as long
as you have the
courage to wear it

ECommerce has increasingly become a vital component of
business strategy and a solid catalyst for economic
development in the emerging global economy. The
continued expansion of eCommerce could lead to
downward pressure on inflation through increased
competition, cost savings, and changes in sellers’ pricing
behaviour.
From start-ups to small and medium-sized businesses right
through to huge brands, there are a large number of
companies that can benefit from their own online store,
where they can sell their own products/services.
At the same time, the speedy influx of new technology in
the retail experience has driven consumers of all ages to
expect a convenient and connected experience that
seamlessly aligns with their everyday lives. You may ask
yourself why eCommerce is getting attention around the
world?
Keeping the facts in mind, eCommerce allows you to put
your products for sale anywhere in the world. They will not
have the explicit need to travel to where you are to see what
you have to offer.

If you are running a physical store, it will be limited by the
geographical area you can service but owning an
eCommerce website will allow you to increase your
outreach. It will offer your products and services to
customers worldwide, regardless of the distance and time
zone.
This is where Lal Haveli shines out in the eCommerce
space offers a wide variety of products ranging from home
furnishings, handicrafts, artifacts, lamps, and small
furniture items. Apart from India, the company provides its
services to customers globally. Established in Jaipur,
Rajasthan by Neha Kasliwal, Co-founder and Owner, the
company aims to provide more employment for rural
artisans, manufacture eco-friendly products and promote
Rajasthani artwork around the globe.
In an interview with Insights Success, Neha Kasliwal sheds
light on Lal Haveli's journey highlighting its USPs in the
eCommerce Niche.
Neha, please tell us about your professional journey at
Lal Haveli.
My company 'Lal Haveli' was launched in 2012. I started
the eCommerce business when online shopping was not a
household habit. Today almost 90% of my personal
shopping is online. We started with Amazon and Alibaba. I
remember people used to be quite amazed when I used to
tell them that I export to the US and other countries through
e-commerce marketplaces.
Tell us more about your company/firm/business, its
vision, and the critical aspects of its
Stronghold in the industry it is catering to.
Brand ‘Lal Haveli’ is predominantly an e-commerce-based
company. It offers various products ranging from home
furnishings, handicrafts, artifacts, lamps to small furniture
items. Apart from India, Lal Haveli provides its services to
customers globally.
My vision is to provide more employment to rural artisans,
manufacture eco-friendly products and promote Rajasthani
artwork around the globe. Much of it is already achieved.
This year I aim to expand the business by tapping even
more digital marketplaces.
opinion on the impact of the
COVID-19 pandemic on your industry?
COVID-19 definitely had a negative impact on us and also
on business. The sales had come down drastically during
the lockdown times.
Even when we didn’t have many sales, I still helped my
employees with whatever salary I could afford. But yes, it
was not as bad as it was for offline shops. We still had a few
orders.
During the pandemic, what efforts did you take to
sustain operations and ensure safety?
Of your team at the same time?
During the lockdown, we had completely shut operations. I
was still helping my employees in the best way possible for
me. We had a minimum number of workers on board during
a partial lockdown. We followed all the safety COVID
protocols.

What is your opinion on the necessity for your company
to align its offerings with Technologies like AI and ML?
AI and ML are going to influence all the business ideas of
the future. I love interpreting data and also a requirement in
my business. It helps me to predict future sales and thus
helps in planning for the same.
To?
I would say that this industry is forever evolving. Each day
there is some new addition. It's extremely challenging and
competitive.
My advice would be to work smart along with work hard. It
is essential to keep yourself informed about new govt rules
& regulations and to follow the ethical way of working.
How do you envision further strengthening your
company/firm/business Stronghold in 2022 and beyond?
I aim at expanding my market reach this year by enrolling
on various other digital marketplaces and also by expanding
my product line.
From the perspective of a business executive, how
important is gender equality?
I firmly believe in Gender Equality. It is a human right.
Societies that value women and men equal are much more
advanced, safer, and healthier.

with thirteen years of experience
handling brand marketing and
activation, mall marketing and people
management. In the past, she has
collaborated with international brands
such as ESPN, Disney, Nokia, LG,
Sony, etc.
Nikita had also worked with celebrities
for mega-scale events such as ‘3 Idiots/
Rocket Singh’ etc., where she managed
the entire event. She had worked on
such properties, which have entered
Limca Book of Records and won silver
for Promotional and Marketing Awards
Asia (PMAA). Her specialities include
marketing, campaign planning and
corporate communication.
If you meet Nikita looking, she will
ask you questions like, “Are you
worried that your kids would have
cartoon characters and not real people
as friends? Do you worry that your
team is is getting bogged down in the
day to day and has forgotten how to
have fun?”
And if your answer to any of these
questions is yes, then she says with a
smile, “Fear not! The Poppy Pundits
are here to provide fun and valuable
experiences for you.
hat is life?
W
The deﬁnition in Oxford Languages
goes like this: ‘the condition that
distinguishes animals and plants from
inorganic matter, including the
capacity for growth, reproduction,
functional activity, and continual
change preceding death.’
Is life so bookish and boring that you
understand the meaning of words
connected together to form paragraph
after paragraph about a simple word,
life, and a simple question, what is
life? Yet you cannot grasp and
comprehend the simplicity of the
concept. And again, the question
remains, what is life?
Okay, okay! The simple answer is ‘life
is fun’. And you might feel like being
kiddish. But that is life. At least for the
children and all the children in us.
Don’t you think? No. Come on!
But at Poppy Pundits, the Founder
and a mom, Nikita Jaggi, feels that
life is fun. And that you should always
take out time to have a little bit of fun.
Nikita is an experienced professional
Life as a Series of Fun-Learning
Experiences
Poppy Pundits is an experience creator.
They create unique and fun
experiences for your child or your team
in a safe environment, ensuring that
they are motivated to spend a fruitful
and relaxed time away from screens.
They focus their activities around
experiential themes such as
celebrations, nature, sports, creativity,
food and much more. Each activity is
well researched to cover both fun and
learning for kids of all ages as well as
in corporate settings.
When the current generation of
working professionals were children,
they had hobbies of all kinds. They
were creative and passionate about it,
observes Nikita.
Since its inception in 2016, Poppy
Pundits has curated 75+ unique
activities for 15000+ corporate
residents and 2000 families across ﬁve
cities. These experiences are curated to
suit gatherings such as family days,
corporate day out, or even CSR driven
activities.
Each experience is designed personally
by Nikita with an aim to trigger
Nikita Jaggi
Bringing the Fun-n-Learn Childhood Back

Poppy Pundits
is an experience
creator for
teams and
children.
‘‘ ‘
‘
Nikita Jaggi,
Founder

creativity in the minds of the
participants, teach a life skill and
create a wholesome experience.
Cherishing Memories for a Lifetime
They want to be a preferred choice for
any experience activity in corporate
and kids’ space. They have done
activities that give an overall
experience and make an ordinary event
very memorable.
When they plan, they give ideas that
can be executed and accepted. To share
an example, a client from the food
industry wanted their target audience to
taste their packaged snacks. Nikita
created an experience that was very
simple but engaging incentivising more
people to try the product.
They asked the customers to doodle
their favourite snack and gave them
various kinds of stationery along with
some inspiration. The audience
considered it as some me time and
doodled and went along. It had a high
impact of the product.
Breaking the Pandemic Mood
The nature of this industry is that it has
a high dependency on human
relationships, connections and sharing
knowledge and skills.
Face to face events have always
created more impact than virtual ones.
However, this took a backseat during
the pandemic.
Going forward, employee mental
health will be given a lot of
importance. Companies would want
their employees to take a frequent
break from work and come back to be
more productive. On the personal
front, celebrations will have more
importance than before.
Bringing Back the Life’s Festival
As per Nikita, to combat the ongoing
pandemic, Poppy Pundits had to
embrace forward-thinking, new
business models and skills
development. The current pandemic
forced them to change how they
continue to provide value to their
audience and clients. This led them in
some new directions. It was a perfect
opportunity to innovate.
They conducted online workshops and
online ticketed shows to entertain the
families while being indoors. They
made DIY kits for team and family get
together.
Many Poppy Pundits' clients wisely
chose to stay indoors and celebrate this
festive season. They created
experiences like gifting a craft class,
choreography lessons, a cookie making
course, a photo shoot and a juggling
session which families, friends and
teams gifted to each other. They kept
engaging in activities with each
individual kit to avoid touching by all.
They also kept a small support staff
who would do multitasking.
A Note of Caution
As an established industry leader, her
advice to the budding entrepreneurs
and enthusiasts aspiring to venture into
her industry is:
 Identify your core strengths
and build businesses around that.
Follow your instinct every step of the
way.
 There will be hurdles; find a
solution and move on. Use your prior
experience to make things happen.
 Things will take time to work
out but keep moving forward. The
market keeps evolving, new trends
come in - adapt to the new changes.
Fun-Intended Future
In conclusion, Nikita says that adapting
to new changes and encouraging
collaborations is Poppy Pundits' way
forward. The online model helped
them become aware of the immense
talent across the country. Thus, they
now have more options to offer to their
clients. And they will keep their clients
such fun-filled and joyful experiences
forever.
Ÿ
Ÿ
Ÿ

‘
‘
‘‘
ollo May, a great psychologist, and author on
Rcreativity give succinct insights on inspiration and
passion. He says that passionate leaders encourage
others to be more engaged and develop a deeper awareness
of issues.
This deeper awareness and keener engagement keeps them
forever in a zone open to moments of inspiration.
After all, what is an inspiration but a ﬂeeting yet powerful
and uplifting but momentary phenomenon? At the same
time, passion sustains our energy and enthusiasm for the
things that are meaningful to us.
That is the magic of love. Leaders who love passion
become magicians of a kind. And then they keep inspiring
others by casting artistic and powerful charms over their
followers, who gets inspired continuously to become
compassionate leaders themselves.
Mrs Nikita Shah, the Founder of Cakeify Studio, is that
charming magician of a leader who is passionately in love
with her art of arching cake tech.
Women Owning the Business Arena’, she cast such a
magical spell on us that we were awed.
The excerpts below will grace you with that same wonder,
we promise.
respective industry?
I am being very real here. It was more than inspiration. You
can call it the passion for creating art. It had always been
there, and it will be there forever. It is eternal to being who
I am, and now it is eternal to Cakeify.
Please describe Cakeify.
Cakeify was commenced in 2016. Its tagline ‘unwrap a
smile’ is our motive to make a dream customised cakes and
bakes as per requirement without compromising the taste.
We are awarded the top 25 bakers in our city.
Tell us about Cakeify’s journey so far.
Before being the founder of Cakeify - I was an architect
who later turned into a cake artist. I believe in designing
each creation into magic with love.
The journey is really beautiful, as every day with amazing
feedback and reviews makes our day unique, inspiring us to
do better each time. Soon, we will be celebrating six years
of our journey.
Nikita Shah
I believe in
designing each of
the Cakeify creations
into magic with love
The Charming Magician Casting an Arty Spell

We started our journey as a home baker and got a break
winning several competitions offline as well as online.
There was no turning back.
Now we own our studio, where we conduct sessions and
design our cakes and tutor at our online platform. It all
seems like a miracle.
Initially, we had faced challenges like costing,
transportation of tier cakes. Coming to the food industry,
wherein each lane you will find cake shops and home
bakers in alternate apartments, was a perilous experience.
But when one has an extraordinary skill, things go fluent
with your passion, perseverance, and patience. Mouth
publicity worked very well that helped us to settle down
eventually.
What are the USPs that highlight Cakeify’s uniqueness?
Our USP highlights our brand by giving the best
ingredients, exquisite cakes, healthy bakes, and customised
dream cakes made with passion and love.
They look at our details, creativity, dedication, being very
precise and having wonderful skills to design their dream
cake with ultimate taste.
Nothing is easy in any profession, but if you focus on your
skills and master them with hard work, sincerity, and
dedication, it will help create a different place among the
crowd.
How do you envision Cakeify’s operations eventually,
concerning the changing scenario of your niche, post-
pandemic?
Truly for the home-based food industry, the pandemic was a
boon. We served so many peoples with all precautions.
We will see our company as a top home baker in India soon.
We want to empower lots of women through this
profession.

Nirmala
MundhraNewar
An Entrepreneurial Spirit Inspiring Everybody
Building a business is hard.
However, every entrepreneur
must start somewhere. There
wasn’t, and there will be no magic or
shortcut to making a good company.
Though, there is no bias in the industry
either. It does not matter when you
start or where you start your journey. If
you are good, you will succeed.
Gone are the days when women would
end up their entire life within the
house’s four walls. Like other fields,
women are making success stories in
entrepreneurship. There are many
examples of women's success that
inspire others and give them guidance
for becoming successful entrepreneurs.
“And I wish to be one of an inspiration
for others,” says Nirmala Mundhra
Newar, Founder & CEO of Floral
Bath & Beauty Products, a small
start-up that has eventually taken a
massive leap in India and abroad as
well.
The Leap of Belief
Nirmala Mundhra Newar started her
entrepreneurial journey on 19th august
2019 by launching her dream project of
Floral Bath & Beauty Products
(FB&BP). Though she began her
brand's journey alone, luckily, she
developed a group of ten women who
were homemakers just like her.
And as a great team, they shaped their
dreams. Their journey was challenging,
but they knew the results would be
worth it.
According to Nirmala, to start any new
venture from home, the key is to have
a sound family support system. And to
date, her experience of being a mother,
a teacher, a jewellery designer, and
now as an entrepreneur of natural
products brand ‘FB&BP' is worth it.
And it will be more fruitful as a floral
family grows by leaps and bounds.
Nirmala’s vision is to reach global
clients. Her main aim is to create
awareness about the benefits of natural
products with her brand. Because of
the natural ingredients she uses, with
purity she makes, and the positivity she
adds to her products and products’
budget-friendliness, she is sure that the
brand will reach global customers.
Flooring the Challenges
From a business leadership
perspective, she has explored the
impact of COVID-19 on small
businesses first-hand. There were mass
layoffs, and the entire industry was
moving towards closure. Many small
companies were financially fragile.
Despite that, she says that her ambition
has been sustained and is recovering
steadily.
Talking about her efforts during the
pandemic to sustain operations and to
ensure the safety of her team at the
same time, she says that they as a team
maintained a complete hygiene policy.
And she made sure that different cabins
were provided to all of the team
members working in the same unit.
Since most of the products are
handmade, she made many positive
changes in her operating procedures to
keep the products pure and safe. She
made all the possible changes to keep
her team safe and secure while
working on the production floor.
Tech-Set-Flow
At the production plant, things are
arranged to form a line or are in their
proper positions using artificial
intelligence (AI). AI is a more
significant concept to create intelligent
machines that can simulate human
thinking capability and behaviour. In
contrast, machine learning is an
application or subset of AI that allows
devices to learn from data without
being programmed explicitly. Nirmala
uses AI and ML traits to produce
quality products in quantity at her
operational facility.
As an established industry leader, her
advice to budding entrepreneurs and
enthusiasts aspiring to venture into the

industry is to become self-dependent.
According to her, before starting into
herbal or any business, one should
know products and their applications.
One must recognise and ensure that the
products are safe and effective. One
should always have a good idea to
focus on a select few when developing
their product line for the market, rather
than offering a vast range to select
from.
Her visions and plans for her FB&BP
brand are getting organised, keeping
detailed records, analysing her
competition, understanding the risks
and rewards, being creative, staying
focused, preparing to make sacrifices,
providing excellent service, and
consistent.
Perspectives on Gender Equality
As per Nirmala, our country has seen
many decades of gender inequality.
And now, seeing gender equality in
every field is a visual delight and gives
immense pleasure to the heart and the
soul.
She believes that it should be
irrespective of your gender whatever
you do. Growth and success are not
bound by gender. When you work, you
work for society as a whole. And it is
so encouraging to see your peers
motivating you as an individual rather
than seeing you as a male or female
counterpart in a business. It is equally
important to get such positive vibes
from society.
The response should not be based on
the gender of the owner or
entrepreneur. An entrepreneur gives
their full attention to society, working
for the betterment of everyone. Thus, it
is the need of the hour that business
people should be respected for their
work, not because of gender.
Thus, it is
the need of
the hour
that
business
person
should be
respected
for his/her
work, and
not because
of the
gender

Any language is a supreme achievement of a
uniquely human collective genius, as divine and
endless a mystery as a living organism.”
― Steven Pinker, The Language Instinct: How the Mind
Creates Language
Points to be noted here, my ladies and lords are any and
every language is a uniquely human collective genius, and
we as living organisms are born with this mysterious,
eternal, and marvellous gift of learning any and every
language to get connected and communicate with, and thus,
understood by fellow human beings.
Yet some homo sapiens use this gift to spread
miscommunication, discord, hatred, and the worst crime of
division, hostility and enmity based on languages. How
unwise of them? Alas!
Anyway, according to Ethnologue – the best authority on
languages – officially, there are over seven thousand
languages in the entire world. Again, after including many
unrecognised languages in all the countries in the world, the
unofficial number might be ten times the official number.
Because as per the Indian Census report, 2018, there are
over 19,500 dialects or languages spoken as mother tongues
in India alone.
The point here is the difference in languages is the most
incredible human legacy that truly defines the human
heritage of wisdom. Simply, it is the inherited distinction
that makes us homo sapiens.
Nitisha Sharma, the Co-founder of Crisscross Lingo and
a qualified Mandarin and Spanish Language Trainer, feels
the same. She is equally supported in this feeling by
Meghna Shah, the Co-founder, and Qualified French &
Mandarin Trainer. Meghna, from Mumbai, is an M. Com
graduate and DIM in HR. Meghna has a passion for
teaching and networking, with twenty years of teaching
experience at Nirma University and GNLU.
Furthermore, at Crisscross Lingo, Nitisha and Meghna
believe that living a fast-paced life involves changes, new
ways of doing things and the constant adoption of
communication skills. To achieve this, language is a must.
”

Women Owning the Business Arena,’ Nitisha further said,
“We teach languages like Chinese, English, French,
German, Japanese and Spanish through fun learning
activities and not-in rot learning. Our Prime focus is
building confidence as it is paramount to learning anything
new. We believe that there is no age bar in learning a new
language.”
Bridging the Communication Gap
Nitisha Sharma herself has a passion for teaching and
technology. Hailing from Indore, MP, she is an Electrical
Engineer with seven years of professional engineering
experience. She has also got attached with PDPU
University and worked with renowned Schools of
Ahmedabad.
Her aim is of creating Crisscross Lingo, a global brand with
a positive approach. At Crisscross, she conducts offline and
online classes for various age groups. She says they have a
strong team of proficient women working together to unite
people by bridging the communication gap.
Another vertical is that they provide language translation
and interpretation to all industry leaders in the country to
provide a kit-based language learning approach to
preschoolers, which serves the world globally with
translation work that meets competency and is at par with
the world standards. They are your partners in work,
enabling you with one of the best translation services. They
have been consistent in providing cutting-edge translation
work, no matter where you are located in the world. You
can access their services with one click. They are a popular
translation destination with proficiency in almost all world
languages. They also provide certified language courses for
all age groups.
Scientific Language Learning
Crisscross Lingo is a multilingual academy offering
multiple international and Indian languages. Their
specialisation is in early childhood language education.
They provide age-appropriate learning to tiny tots with a
scientific approach. Their team consists of highly
professional language trainers and early childhood
educators who ensure quality teaching as well as pampering
at the same time. They are a pioneer and numero uno.
Crossing the Pandemic Barrier
COVID-19 pandemic impacted them, and many students
who wanted to go abroad for studying could not go, and
vice versa affected their company. But they completely
shifted online did many experiments for suitable and
compatible platforms to ensure quality education for their
learners. Their simple mantra is learning should not stop, no
matter what.
As an established industry leader, Nitisha’s advice to the
budding entrepreneurs and enthusiasts aspiring to venture
into the educational sector is that they must work hard. As
there is no alternative to hard work. And love what you are
doing and do what you love.
Entering into Tomorrow
In terms of envisioning further strengthening Crisscross
Lingo’s stronghold in 2022 and beyond, Nitisha says that
they will look forward to expanding their expert team to
benefit society with their multilingual pedagogy
network.

The trend of e-commerce has
increased rapidly in recent
years with the development of
accessibility of internet usage. Easy
access to the internet has driven
consumers to shop online for books,
airline tickets/reservations,
clothing/shoes, videos/games,
electronic products etc.
We live in a world increasingly driven
by online selling. Its presence in
almost all walks of life from booking
train tickets to ordering dinner. Why is
e-commerce important for any
business?
For entrepreneurs, e-commerce is the
golden opportunity to make their
business powerful and successful. With
the new emerging technologies and
increasing awareness about
digitalization, business leaders must
invest in e-commerce development to
survive in today’s competitive market.
This is where the Newgenmax e-
commerce agency comes into the
picture.
Established by an exemplary leader
Nivetha Muralidharan, the Founder
of Newgenmax is guiding many
aspiring entrepreneurs to scale and
expand their business from offline to
online with a success rate touching
greater heights.
Nivetha also oversees an academy
known as Nivetha E-Academy. The
academy has multiple mentors, and
they help people commence their
journey in the world of
entrepreneurship.
In an interview with Insights Success,
Nivetha sheds light on her journey
highlighting the USPs, values, and
fundamentals of Newgenmax in the e-
commerce niche.
Nivetha, what was your inspiration
behind venturing into the industry?
My career was initiated as an e-
commerce seller. I was working in
Cognizant Technology Solutions, and I
always had a dream of entering the
business world. Initially, I didn't quit
my job. I worked as well as started
selling on E-commerce marketplaces
like Amazon, Flipkart etc.
At some point in my life, life hit me
hard in every possible situation. I didn't
get much profit from my e-commerce
business. I had an accident, and it was
the same time when I was about to get
married. I was going through a lot of
financial and mental problems over the
same time.
However, I started my entrepreneur
journey as a freelancer and then scale
it into my agency in 2017.
Since 2013, I used to sell products
offline and online as well. Just like
things begin with a spark, I started as a
freelancer. Slowly, I developed an
agency Newgenmax in 2017 and
started providing services to a greater
extent.
In Newgenmax Digital Solutions, we
provide multiple services to our clients

in the E-commerce industry. We are
currently helping many online sellers
to scale their businesses and services.
For new online sellers, we are ensuring
a steady shift of their business from
oﬄine to online.
Apart from this, I oversee operations in
my academy known as Nivetha E-
Academy, where we guide people to
initialize their e-commerce business.
We have multiple mentors to help
people commence their journey in the
world of entrepreneurship. Nivetha E-
academy is an exclusive benchmark to
learn and comprehend skills in the e-
commerce business.
industry?
The journey from selling products to
building an agency was deﬁnitely
challenging. I was selling my products;
Newgen wants
to develop the
trust factor with
its clients
through
remarkable
actions and
quality services
“
“
Nivetha Muralidharan
Founder

however, I was not able to scale up the
operations beyond one point.
That’s the reason I decided to initiate
my own agency.
A shift from being a freelancer to an
agency was hard for me because once I
started working at an agency, I was
concerned about new employees and
their salaries.
I always believe that paying my
freelancers or Team members on time
is one of the very important factors
because eventually, money is crucial.
There was a time when I got very few
clients, and it was not a great deal from
a financial perspective. While scaling
the operations of my agency, I was not
able to hire employees with a
minimum payment. When I
experienced a steady shift in the
business, with financial stability, I
decided to hire employees.
Hiring was one of the major challenges
that I faced during my process. Though
I was not well exposed to hiring
protocols, I started hiring people
remotely, and it was a huge success.
What were the USPs that highlight
your brand or company’s uniqueness
so in the industry?
People call us transparent. We don’t
blindly provide projections without
understanding the fundamentals.
Sometimes, reality can do wonders,
and from a business perspective, we
assure our clients about our working
methodology because we believe in
transparency. Another USP is that we
don’t stick on to one particular
platform. We never stick to the same
business plan and strategy. We update
ourselves from time to time.
We ensure providing end-to-end
solutions unlike other agencies in
India. Their work will be on Facebook
ads. When they’re focusing on
Facebook ads, we try to connect people
by fulfilling their requirements like you
have a business. I always follow
professional values and qualities. I
expect the same from my team
members and my clients to follow as
this thing is a crucial factor for any
business.
We, the Newgenmax Digital Solutions
aims to develop the trust factor with its
clients through remarkable actions and
quality services.
There are times when we work even on
Sunday. I won’t say no to my work.
But still, it is again a reality check. It
doesn’t mean that everyone will be
available 24/7. I always respect my
team members, my family, and my
clients. Keeping everyone happy is the
not choice we make, it is our duty and
responsibility.
As an experienced professional, what
would you advise the budding
aspirants?

Start hustling. Many people fail
because they cannot or don’t want to
get started.
Every time you try something, there
will be a chance of failure. I have
failed a lot of times in my journey, and
I used to call my journey a roller
coaster ride. There were many ups and
downs, but I tried to overcome the
failure with my efforts towards
success.
People think they will immediately
start making money after entering the
business world. Just make sure that it
will be a roller coaster ride. So, it will
be a great start to face lots of
unplanned things. Face it as a leader
and, you will get succeed.
How do you envision your
company’s operations eventually
concerning the challenging scenario
of your initial post-pandemic?
Post-COVID, my remote team got
even stronger. Currently, we don’t face
any issues in remote operations. Maybe
down the line, we will again restart our
offline office.
We believe that we will be soon
expanding. I support remote working
because you can work and take care of
your family also.
My team members are women who are
with their own responsibilities for their
children and with a remote working
model, they are maintaining the work-
life balance.
Many women in India are getting
married and post-marriage they were
not able to continue a job. It’s all
because they have to take care of their
baby, they have to travel etc. But now,
this pandemic situation has helped
many women to work from home and
take care of their families.

Payal
JainEmpowering Innovations
omen entrepreneurs are a significant part of the
Wglobal expedition for sustained economic
development and social progress in this
dynamic world.
Women-owned businesses are emerging at an incredible
speed in almost all countries. This can be credited to the
growing industrialization, urbanization, social legislation,
higher education, and awareness.
Women entrepreneurs are fast becoming a force to reckon
with in the business world. They are involved in business
not only for survival but also to satisfy their inner urge of
creativity with new innovations. Educated women are
contributing to a great extent to the social transformation. In
the future, more women will be seen venturing into the
business world, and succeeding to greater heights.
Indian women have come a long way and are becoming
increasingly visible and successful in all spheres and have
shifted from household to a peak level of professional
activities.
Many women entrepreneurs have had their success stories
with their innovations and creative ideas that are
revolutionizing diverse industries. Shedding light on one
such personality, we bring you the success story of Payal
Jain, Co-founder, Vigor E-Bikes.
Payal had some family connection with sports as her
beloved husband is a state-level cycle champion. So, they
thought of commencing a business. They had an idea of
starting a business related to the sports field.
That is when Payal and her husband decided to start the
business of bicycles that will help the youth stay fit and
healthy.
The Commencement
Payal's innovative ideas led her to venture into the business
of E-bikes and cycles. Vigor E-Bike has been designed
with some specific features that are best for the present and
future youth. Its vision is to provide a perfect vehicle that
will help the youth to stay fit and healthy, and it will also
help in reducing pollution altogether.
It has 20-inch-thick wheels, which will help you get the
best control over Indian roads surface. Vigor E-Bike needs
to be charged for once to travel for 30 Kms.

Payal Jain,
Co-founder,
Vigor E-Bike
“
“Vigor's vision is to
provide a perfect
vehicle which will
help the youth to
stay fit and healthy,
and it will also help
in reducing the
pollution altogether
“
“

If you want to use Vigor as a cycle, you can start paddling,
and whenever you get tired, you can turn it into an E-Bike
and ride it like a scooter, which is one of the best things
Vigor has.
Shedding the spotlight on her venture, Payal said, "I would
like to tell you that Vigor was the company which was
established when COVID-19 started."
"As most of the people were in their houses due to
lockdown and most people like to stay fit, it was the perfect
time to launch our E-Bike," she mentioned.
"Bikes have proved to be the most likely thing to stay fit,
and everybody in this world loves to ride a bike, so we
launched our Vigor with a twist by making it an E-Bike,"
she added.
With Crisis, Comes Opportunity
Payal and her husband were about to launch the E-Bike
when COVID-19 turned the whole market upside down.
When COVID started spreading widely, the people were
left without jobs, and that's when Payal and her husband
thought of starting Vigor.
The specialty of Vigor is that all the parts and whole model
are made in India. When they commenced Vigor, success
came like part and parcel. They have got many pre-
bookings for Vigor, and according to the strategies, the
company is moving forward.
When the pandemic started, Vigor shifted its office to work
from home as employees are the most important part of any
company. Without employees, it is not possible to run any
company. So, the most important thing was to make its
employees safe.
During this period, team Vigor gathered information like
how and from where they could get the parts for their E-
Bikes.
The team also used that time to study the market of E-Bike
and its future. Some of the marketing strategies created by
Vigor's marketing team.
Adding to this, Payal expressed, "We have many plans for
2022 and upcoming years.”
Pearls of Wisdom
Sharing her opinion on "How emerging technologies are
enabling innovations, Payal said, "We are planning to
include AI and ML in Vigor E-Bike, like voice recognition
unlock system, AI-integrated maps for direction, ML's
User-based location suggestion system, and many more.”
As an industry professional and adept leader, Payal also
shared some advice for budding entrepreneurs. She said, "I
would like to suggest to the youth that if you want to start a
business and have to become a successful entrepreneur, you
have to be patient and have to stay calm."
"You must work hard to achieve milestones, and to achieve
them you must work efficiently and effectively," she added.

Poongkodi
Jose
An Enlightening Beacon for the
Travelling Birds
Life is the journey of
experiences. Perceived through
the eyes of the beholder, it
changes its colours. And to experience
life in each of its colours, we all love to
go out on our journeys. We call those
days holidays, and the journey a
travelling voyage.
We always crave happy memories, not
unhappy nightmares. But who will
become the trustworthy guiding pilot
of our leisurely tours? Or who will be
The Holiday Navigator?
Meet Poongkodi Jose, a shining star
and the Founder of The Holiday
Navigator. Before establishing the
perfect travel planning company five
years ago, Poongkodi had worked
extensively in executive positions in
tours and travel companies.
Thus, she knows the in-and-out of the
tourism industry and travelling sector.
In its journey to find out ‘The Women
Owning the Business Arena’,
Poongkodi Jose became Insights
Success’ beacon of hope and navigated
us about her past expeditions, and
upcoming plans for The Holiday
Navigator.
Highlights of the flights are given
below, for your delight.
Please give us an overview of your
professional journey with The
Holiday Navigator.
The idea of The Holiday Navigator
started in 2017 with a lot of love and
passion for my work. I enjoy planning
and arranging holidays. The travel part
is fun but organizing everything is lot
more challenging.
We need to ensure all the aspects of the
holiday from flights, visa, insurance,
accommodation, transfers, and vehicle
services are pre booked and arranged.
It demands a lot of time to be available
for the clients and ensure everything
goes seamless. But when your client
has successfully completed their
vacation and enjoyed it, it definitely
feels good.
With the support of my parents and my
husband, I planned to start my own
travel company that can allow me to
plan my work at the same time be
available for my kid and family
whenever needed.
I am the first-generation entrepreneur
from my family. It wasn’t easy!
Although, I knew the industry and
work, but had to understand and learn
how to run it as a business. I started
from scratch, handling very few
enquiries in the beginning, and
ensuring my clients had the best of
experiences on their tour. The majority
of our clientele is repeat and
references. And today I am proud of
whatever I have built-in terms of a
brand or business.
The journey has been truly unique, the
learning is continuous, and every day
is a challenge. I officially started when
my daughter was born, and today my
company is as old as my kid herself.
Tell us more about The Holiday
Navigator, its vision, and the critical
aspects of its stronghold in the
industry it is catering to.
The Holiday Navigator is all about
creating perfect holidays. The vision is
to create a brand that is the first choice
for any travel planner. We want to cater

to guests with all types of budgets from
economy to luxury with a quality
service. Quality is something we never
compromise with. We only commit to
what we can offer and strive to offer
more than what is committed.
I dream to build a successful brand that
organises a Women-Only tour. I have
been in the industry for close to a
decade and women-only tours are not
regular. Now the times are changing,
there are a lot of women who are ok to
travel alone or be a part of a women-
only group to allow themselves a little
break from their busy and regular lives.
I want to offer these women a safe and
well-organized holiday.
We choose our vendors carefully who
are genuine and have been in the
business for a long time and hence
provide the best services. We go out of
the way to ensure that our guest has a
great vacation. It is all the little things
and helps you offer that enhances the
overall travel experience.
For example, when one of our guests
on an international trip fell sick (before
covid) we got the medicines delivered
to their room, they got well and were
able to continue the trip. We remind the
guests of simple things that they might
overlook because of travel anxiety,
like, carrying a change of cloth if they
have a beach visit.
A little help with how to be prepared
for a trip helps, making the vacation so
much more comfortable. This has
helped us build a great bond with our
customers. This is our stronghold. As a
part of the service industry, we believe
that, when we offer something more
than what others provide, we can
sustain and also reach out to more
clients.
We only
commit what
we can offer
and strive to
offer more
than what is
committed

From a business leadership
perspective, what is your opinion on
the impact of the COVID-19
pandemic on your industry?
COVID-19 has been brutal to the entire
world. Travel and tourism is the worst-
hit industry due to the pandemic.
Initially, it all felt very depressing that
the industry I chose would take so long
to revive our future in the business.
But as things came back to normal
with lockdown removed and travel
restrictions taken off, we saw a sudden
surge in the number of travellers. The
good thing was even though very few
were ready to travel; they were all
confirmed clients.
We saw around 80 to 90% conversion
rate in comparison to 20 to 25% or
sometimes even less before COVID. I
have just learnt to go with the flow and
to hang in there and try. As the saying
goes – This too shall pass.
What efforts did you take during the
pandemic to sustain operations and
ensure the safety of your team at the
same time?
Initially, I was able to accommodate
the team with half salary and when
travel stopped completely, we all were
just at home hoping and praying for
things to get better.
I made use of this time to learn video
editing and poster designing which
now comes very handy when I have to
promote holiday packages on social
media. The whole world suddenly
seemed to just come right in front of
our systems. I have attended numerous
zoom calls and webinars and kept
myself updated with the industry news.
As and how the travel resumed, we
were able to manage with a smaller
team all working from the safety of
their home.
What is your opinion on the
necessity for your company to align
its offerings with technologies like AI
and ML?
I agree that automation is very much
possible in travel and tourism industry.
We can create a platform where the
guests can book the tickets and reserve
a room themselves. But there is also a
risk of errors with AI or not getting the
right type of search results. This would
lead to customer dissatisfaction.
It is more suitable for a bigger
company where there is a separate
team, and they are better equipped to
check and ensure everything.
We are a small and growing company,
each and every client and their
experience with us is essential. We do
not hesitate to go the extra mile to
ensure everything is good. Right now, I
prefer to provide my personal attention
to each client and their travel needs.
As an established industry leader,
what would be your advice to the
budding entrepreneurs and
enthusiasts aspiring to venture into
the industry you are catering to?
Travel and tourism is one of the
leading industries. There is definitely a
drop because of COVID; nevertheless,
there is no doubt that it will come back
more substantial. So as an industry, it
is an excellent choice to learn and
grow.
I firmly believe that one needs to be
passionate or love their work only then
go a long way. There will be a lot of
challenges and situations when you
will question yourself; your passion
and love for your work will help you
succeed and carry on. Always be open
to learning new things, the industry is
vast, and every day is a learning.
Gathering as much knowledge as
possible and a good network with
industry colleagues who can help and
guide whenever needed is essential.
Commit only to what you can offer and
strive to offer more than what you have
committed. This will always help you,
especially in a service industry such as
travel and tourism.
How do you envision further
strengthening The Holiday
Navigator stronghold in 2022 and
beyond?
We see 2022 as a new ray of hope. It
has been so far so good. It looks like
the pandemic is becoming endemic.
Many countries are opening up. The
majority of people are also ready to
travel after taking their vaccinations.
After a break of two years from travel,
we are expecting a boon in travellers.
We are also setting up a bigger team
with experienced and knowledgeable
individuals and planning various
packages and offers.
I am the first-
generation
entrepreneur from
my family, but today
I am proud of
whatever I have
been able to build in
terms of a brand or
business

Wedding and motherhood are the two biggest
festivals in people’s lives. One where you get a
companion for a lifetime and the second where
you create a life.
Thus, when Romus and Jaya, from Patna, Bihar, decided to
outsource their wedding photography to Marrygold films,
little did they expect besides the usual stock and hold
pictures like all the other wedding photographers.
“But One look at the final pictures of my wedding, I knew I
had made the best decision in booking Marrygold Films and
their team for my wedding,” said Jaya, the happy bride.
Right from the Mehndi Ceremony to the actual event,
everything was carried out in a timely, professional manner.
They captured every emotion, every second beautifully, and
the highlight video was truly amazing, says Jaya.
“Once we had everything finalised, our photographs were
one of the few things we didn’t have to worry about. At any
moment, their team was ready for the best photo and
covered each moment beautifully,” divulged both Jaya and
Romus.
Priti Kanth Lal, the Founder of Marrygold Films, with
her team, is very innovative and very accommodating. The
team is always on the lookout for some very natural and
candid shots in addition to the typical wedding
photographs.
While Romus found them always around him whenever he
required them to click something on his wedding day, he
was amazed at how much more they had covered when he
saw the photos after his wedding. They covered the event
with a smile that egged him and his bride to keep smiling
without being pushy. They are modern and do not really
force the passé and typical Indian wedding poses. Romus
also loved the short teaser video they made – the best
scenes, very beautifully captured.
He loved the customised deliverables as well. Romus says
that he will strongly recommend them to anyone who wants
to create and preserve a lifetime of memories. Great job!
In his gratitude, Romus says that his words cannot even
explain the respect and appreciation for Priti and her team
and their work.
“A dream does not become a reality through magic; it takes
sweat, determination and hard work,” said Priti Kanth Lal -
Founder and Owner of The Pink Lillies.
Capturing the Essence of Motherhood
Photography has been her passion all her life. After her
Graduation and an M.B.A in insurance, she had a very
plush job, but the artist in her had a strong urge to create
something. She did not know how she would go about it,
but the urge found an outlet through her photography, a
childhood hobby.
She still has the first memories of a Yashica point and shoot
camera, which she would keep carrying and clicking
pictures at the drop of a hat. So, she decided to take
photography more seriously, got a photography degree, and,
to cut a long story short, started her own company by the
Priti
Kanth Lal
Capturing the Festival of Life

A dream does not
become a reality
through magic; it
takes sweat,
determination
and hard work
‘‘
‘
‘

name of Marrygold Films. And got into wedding
photography and films, and it is based out of Patna. Thus
began her journey as a professional photographer.
The idea of The Pink Lillies came as a natural progression.
Most of her clients whose wedding she would shoot – like
Romus and Jaya – would approach her for a maternity or a
newborn shoot.
Doing those shoots made Priti realise the beauty and
importance of capturing those emotions of a mother to be or
those cute expressions of a newborn child. It's magical to be
able to capture those life-changing moments for someone so
that they can look at the pictures and cherish them for their
lifetime.
The Newborn Magic
That is how The Pink Lillies came into existence, and it is
fully dedicated to doing only newborn and maternity shoots
in Patna.
Priti is personally involved in all the aspects of the shoot –
from creating backdrops, stitching props, designing
clothes, styling, and every other detail.
When the team of Insights Success asked Priti why
someone should invest in professional newborn kids and
baby photoshoots, she said that newborn babies are the
cutest and most precious. You really would not want
to miss those curled up, sleepy shots of those little
bundle of joys.
Of course, anyone would get the images themselves
from their mobile or DSLR. Well, they certainly can go
over Pinterest, look up some shots and try to get them.
But most of the time, they would be disappointed with
the results.
According to Priti, a professional newborn photographer
brings certain expertise and is well-versed in posing
and handling the baby during the shoot. Hence,
the clients will get some super shots and
would not mind paying them
professionals if one looks at the
amount of time and energy, they
put in at The Pink Lillies just
to get that perfect shot.
Or, in the words of Raj Tilak and Puja, another of
Marrygold Films and The Pink Lillies satisfied clients, at
both of the firms, one will get truly professional
photography and value for money.
Priti and her team understand the moment’s importance and
capture them with full zeal. Loved their work ethics and
dedication. They create beautiful candid moments, says the
happy client.

An Inspired Choice Ensuring Reliability
Why is digital marketing
important for any
business?
The answer to this question can be
found just by looking around you. How
many electronic devices can you see?
The chances are that you are reading
this on a laptop or mobile, and there
are probably a few other devices that
can connect to the internet within easy
reach. Think of how you consume
information yourself and even share
information with colleagues, friends,
and family.
Being online and connected has
transformed the way we buy things and
how we find out about developments
and innovations that happen globally.
Being readily online, at almost any
time—is one of the reasons digital
marketing has transformed how
businesses promote and market their
products and services.
Digital marketing ensures reliability
compared with traditional marketing –
measurability, affordability, speed, and
engagement. Digital marketing has
opened up the arena of marketing to
smaller and medium-sized firms
worldwide, putting them onto a level
playing field with more giant
corporates through its affordability.
Moreover, Digital marketing brings a
dynamic edge to promoting yourself in
a fast-paced world.
As the web evolves, your business
must adapt to meet those changes. The
best way to adjust is by adopting a
digital marketing campaign. A solid
online marketing campaign will help
your company obtain more valuable
leads and sales, plus increase
conversions.
This is where The DM Company
excels in the limelight with impeccable
digital marketing services enabling
your business's robust growth and
efficient success rate.
The DM Company, organized by an
exemplary leadership of Richa Dhall,
Founder—offers a complete marketing
package and works on moral ethics
with professionalism and trustworthy
services with a personalized focus for
its clients.
The Commencement
The DM Company came into existence
in April 2018, and like any other digital
marketing company, Richa started with
a plan to aim for projects from the big
fishes in the business.
With several years of experience to
back Richa, she started this
consultancy as a One-Women setup,
taking care of customer servicing,
digital marketing planning, execution,
analysis, reporting, SEO, blog writing,
visual designing, online reputation
management, and whatnot.
The business was building and with a
personalized focus on the projects, she
was getting business through word-of-
mouth.
But soon, the tides turned, and business
started floating through tough waters as
COVID 19 struck the world, and she
went out of business for the first few
months of the lockdown as everybody
was struggling to survive that time.
Richa worked closely and successfully
with many businesses that had to shut
down due to sudden unforeseen
situations. However, she gradually
started getting business as she always
believed in making healthy business
relationships, not just business
connections.
2019 was challenging for every
business. By the mid of 2019, the
Digital Marketing niche experienced a
Boom, and everyone suddenly wanted
Richa
Dhall

The DM Company
is an exhaustive
Digital Marketing
Consultation that helps
startups, small
businesses, and
established brands to
achieve reach and
leads in the line of
product/service
“ “

to hire people who could help with
digital marketing. Still, most people
contacting Richa asked to cut rates or
work on a commission basis.
The businesses were out of money and
started collaborating with individuals
who could not afford much spending
on paid marketing. This is where
Richa realized her niche.
Since then, she has been working with
small to well-established businesses
and has been getting results for her
clients through organic as well as paid
modes of marketing.
Today the company is a team of six
working on small-scale to large-scale
projects, and they are providing the
best and most trustworthy services.
Ensuring Reliability
The DM Company is an exhaustive
Digital Marketing Consultation that
helps startups, small businesses, and
established brands to achieve reach and
leads in the line of product/service.
The company is a complete solution
destination for businesses and
organizations to efficiently execute the
design, marketing, content, and
development.
The DM Company believes in sturdy
growth when it comes to business and
oversees it as a two-way road to
knowledge sharing.
The company and its team believe in
its knowledge—comprehending the
fundamentals of the marketing world
and never stops from upgrading its
skills to stay ahead of the race.
A Spark to do Things
Richa has always been fascinated with
the fantastic marketing work done by
companies and individuals since she
remembers.
In school days, Richa used to collect
paper pamphlets of any company that
she thought looked good and had an
entire file for it. TV ads, newspaper ads
and banners used to be her favorite
thing to look at in her free time.
Richa believes that this is where she
wanted to venture into the marketing
space. She is an MSc IT/ BCA
Graduate with a master’s degree in
MBA Marketing, making it the perfect
job for Richa.
Surmounting the Adversities
Being a woman in any business is a
challenge in itself. Only when people
work with you do they trust your
judgements and give you the respect
you deserve.
Richa’s challenges took a huge step up
with COVID 19 pandemic. Making
people trust someone became a lot
more challenging.
Sharing the USPs of The DM
Company, Richa Expressed, “I believe
our USP is to be able to adapt to the
client’s requirements and deliver
results every time.”
“We have not kept any minimum
budgets for taking up work because we
believe that each product and service
has a potential buyer; the only thing is
to figure out how to reach them
without spending too much (not always
easy, though),” she added.
Each business is different, and digital
marketing is not the same for anyone.
But the feedback Richa received from
her new, as well as returning clients,
had a few points that the company
banks on:
• Trustworthy
• Honest
• Fresh designs
• Personalized focus
• Highly Professional
Exploring the Pearls of Wisdom
As an advice for the budding aspirants,
Richa shared, “It takes time for good
things to come through; all you need is
trust in your skills/ knowledge and
some patience.”
The pandemic has reminded us that life
is ever-changing and so are businesses.
Learn to ride the wave and build
lasting business relationships because
trust is the hardest to earn and the
easiest to lose.
With this thought in mind, Richa
envisions her organization working
with some eminent brands with new
products and services so that she and
her team can get a chance to explore
new ways of marketing and exploring
new audience segments.
The DM Company
Identify Your Essence

What makes your business
stand out from the crowd?
The answer to this question is a good
marketing agency that can organise an
engaging marketing campaign for your
brand, or organization.
The role of any good marketing agency
is to build cohesive and influential
brands, bring organizations closer to
their customers and audience, and help
drive sales through awareness. While
many agencies promise to do this, your
business can prove its worth and stand
out in a vast field of competitors by
possessing the ten traits outlined below.
After all, organizations have a lot of
marketing agencies to choose from
when it comes to finding a company to
represent and build their brand.
However, an agency that ensures
highlighting values meanwhile working
on moral ethics and ensuring customer
satisfaction—creating a solution where
everyone benefits in business for the
clients will always excel in the
limelight of success. This is where Art
Curries comes into the picture.
Established by an adept leader, Ritu
Singh, Art Curries is providing its
innovative services to all sizes of
businesses.
The company works on the principle
that small scale enterprises need more
Ritu Singh
Exuding Innovations with Engaging Strategies

handholding as they lack resources and
are pushing against many odds. Art
Curries provide a wide range of
services like; Corporate Identity, Brand
Communication, Web Solutions,
Digital Marketing, Photography,
Content Development, Consultancy
etc., that would help them to navigate
their businesses to the right
stakeholders.
Ritu Singh, Founder, shared her
journey highlighting the USPs of Art
Curries in the niche.
Ritu, what was your inspiration
behind venturing into the respective
industry?
My journey as an entrepreneur is borne
out of my desire to be self-dependent at
a very young age. The urge to do
something the way I always wanted to
do drove me further on the road to
entrepreneurship, and finally, in the
year 2008, I took the plunge.
Since childhood, I have been
passionate about art and aesthetics and
felt that I could make a better world for
myself and others through art.
I believe it has been the creative artist
in me that always guided me to take
charge of my dreams, and the best of
me as a professional has come out
through my enterprise.
Please describe your company/firm/
in detail.
The inception of Art Curries served as
the print and digital creative house,
creating a successful benchmark.
Incorporated in 2008, it has profusely
helped companies, individuals, and
institutions.
When I started my enterprise, I started
it from scratch. So, I know the
fundamental challenges one faces in
establishing a start-up.
Though, Art Curries helps all sizes of
businesses however we believe that
small scale enterprises need more
handholding as they lack resources and
are pushing against many odds.
We help them with a wide range of
services like; Corporate Identity, Brand
Communication, Web Solutions,
Digital Marketing, Photography,
Content Development, Consultancy
etc., that would help them to navigate
their businesses to the right
stakeholders.
On the brighter side, 12+ years of
experience in the field of branding
communication have trained us to take
big size clients and provide them
boutique solutions for their creative
needs. It is vital to stay updated and
accessible on social media platforms in
today's world. We support brands to be
visible and remain visible on these
platforms.
Tell us about your company’s
journey in the industry you are
catering to.
As a founder of Art Curries, my
strength lies in blending traditional art
with new-age digital solutions to
explore new avenues supporting every
brand finding visibility. However,
marketing was a significant issue.
In my journey, I realized that clients
were focused on show-offs rather than
better working skills. I started with the
aim of providing quality services with
detailed artwork and one of the best
customer services.
Over time, it made the clients
comfortable while discussing their
ideas, and it made my job easy too.
My clientele grew, and now it includes
some of the best NGOs, educational
institutions, and corporates such as
Breakthrough, IIT Jammu and Naturals
etc. We built our reputation in the field
through word of mouth. I believe this is
our achievement where the work
delivered spoke for itself.
It boosted my confidence, and I thought
of getting an office space of my own
and hiring 1-2 employees. Honestly,
this in itself was a considerable risk.
With the help of a few friends who
believed in me and my work, I
managed to get an office space at an
affordable price and, after ten days,
hired four employees.
Those were the biggest risky
experiments I did, and thanks to all of
them who made it a success. In just two
years, I could see my enterprise grow
from pillar to pillar.
The journey from being self-dependent
to taking responsibility to pay my staff’s
salaries was the yardstick I measured the
success of ArtCurries.
As you may know, whenever the
recession hits the market, many
businesses' first response is to refrain
from spending on marketing or
branding. In 2008, when I started the
company in May, the recession hit
globally.
The Indian market was one of the
safest, yet managing the clients, and the
payments was burdensome. The clients
relied on stable service providers with
testimonials, portfolios, references,
‘‘Art Curries is
complimented for
its creative and
innovative ideas
‘
‘

office space, accessibility of employees
etc.
I did not have any of those to convince
the clients initially. Since I began the
enterprise independently, I did not have
any financial backup or support to take
this enterprise forward.
However, perseverance is the key to
making an enterprise stable and
prosperous. In two years, market
conditions improved, and our
qualitative work held on building the
reputation of Art Curries. We sailed
through the challenging waves.
your brand/company’s uniqueness?
• Centralised hub: All the services
are available under one roof
• Affordable packages for Start-ups
• Easy Payment options such as
EMIs even after delivery of
services
What professional values and
qualities do you think your clients
value in you and your company the
most?
I take great pride in our enterprise,
always thinking of art that would bring
in business to our clients. Our clients
have complimented Art Curries for
creative and innovative ideas.
We have been rewarded with feedback
such as impeccable professionalism
quick turnaround time. Our main
objective is to offer value for money,
customer-focused business solutions
through skilful trendy and aesthetic
upmarket quality work.
would you like to advice the budding
aspirants?
Take risks. Survive through odds.
Learning never ends. Dreams are to be
accomplished, and for that, you just
need determination, patience, and
consistency. That’s it.
company’s operations eventually,
concerning the changing scenario of
your niche, post-pandemic?
The pandemic period worldwide
brought us together to work on
sustainable and purposeful ideas.
Looking at the uncertain situations, it
is highly likely that offices may not
reopen soon. As the world has moved
to operate from “work from home,”
Art Curries too has been active on a
similar trend.
We have faced extreme challenges in
terms of physical and mental health
and finances that are putting pressure
like never before. But, as an
entrepreneur, I saw this option as a
convenient option where health is
protected, people sitting at home in
their comfort zone and working with
ease of mind.
There is some level of monetary and
commute time savings. The project
execution is happening online with
ease right now. Post pandemic as well,
we will do what is in the interest of Art
Curries and the clients. We prefer to
use the similar trend of operating from
home while serving the best creative
ideas for our clients.

In a world with immense competition, the list of top
hundred innovators of all time is now being driven by
innovative women.
At times, women have been enabling innovations in many
industries, highlighting their moral ethics, masterclass
working principles, exceptionally good ideas, and adept
organizational skills. Moreover, this list can go on and on.
Sangeetha Patel is one such personality who precisely
comprehends newfangled ideas with an avant-garde
mindset. She is the Founder and CEO of Flosee
Enterprise.
Established in 2020 at Gandhinagar, Gujarat, ‘Flosee
Enterprise’ is a proprietorship-based firm, fully and
independently managed by women.
In the span of fewer than two years, it has emerged as the
foremost manufacturer of cotton buds, cotton swabs, and
cotton balls. Under the exemplary leadership of Sangeetha,
Flosee’s products are in high demand due to state-of-the-art
quality with affordable prices.
Furthermore, Sangeetha and her team of women Agri-
technopreneurs ensure to deliver these products to their
clients timely. Through this, they have gained a huge clients
base in the market. Sangeetha has already invested in
sophisticated and fully automatic imported machinery.
Better Care and Better Understanding
“We live by quality!” said Sangeetha when the Insights
Success team approached her for its edition of ‘The Women
Owning the Business Arena.’ She is very proud that Flosee
Enterprise is the Indian leader in hygiene cotton – exporting
products to more than twelve countries. It is also India’s
largest manufacturer of cotton buds. And cream tops the
cake with a nomination of ‘Leaders for Tomorrow 2020’
from ET NOW.
According to Sangeetha, her simple mantra is that a cotton
bud should feel nothing but… cotton. At Flosee, they use
the softest possible fibre of pharmacopoeia grade cotton.
And cotton IP, made up of comber, is used…which gives
the most soothing feel. She further claims that Flosee has a
state-of-the-art microprocessor-controlled glue system,
which no other company has, not even Johnson Johnson
(JJ).
She suggests comparing a JJ bud with their buds to
experience why they are so fussy that all their eight million
cotton swabs made every day…are equally soft! The reason
she reveals is that microbiology testings are conducted for
every batch. Therefore, purity is guaranteed, always!
Also, to ensure purity, they heat all the cotton buds through
a tunnel which is maintained at eighty degrees.
Sustainability is their Responsibility
· Flosee’s Vision –
As the leading manufacturer of cosmetic cotton
products in India and exporting primarily to North
America, Flosee is dedicated to service, quality,
and responsible manufacturing. Its commitment to
waste reduction has allowed it to remain the only
major manufacturer of organic cotton.
· Flosee’s Mission –
Flosee’s mission is to manufacture and market
high-quality products that support and satisfy its
customers’ and consumers’ needs. Productively
promoting innovative products that adhere to its
primary business principles is its promise.
· Flosee’s Values –
Sangeetha said their products are made with care
and delivered to everyone for a healthy, hygienic
experience. While progressing towards attaining
economic growth as an organisation, they keep a
check on their social responsibility.

She further said that their core values are,
· Care –
Flosee aims to deliver the best products to its
customers, ensuring that they are harmless for the
customer and the touch delivers an experience they
would want to stick to. Its quality checks make
sure that its brand lives up to all the expectations.
· Contribution –
Not measuring their success just by their monetary
gains, they make sure that their corporate social
responsibility is an integral part of their decisions
as well as their actions. Their values are an
essential part of their action plan, which is
reﬂected in their guiding principles.
· Consistency –
They believe in carrying out sustainable
development and creating a lasting impact on their
customers as well as their partners in measurable
ways. With their rock-solid values and supporting
team, they aim to hold themselves to high ethical
standards and respect the country’s laws.
Sangeetha concludes by saying that her team is her asset
and strength. She and her team believe in customer
satisfaction. And they further believe in continuous
improvement.

Shailja
Abhishek
Singh
Your Virtual Friend in Creativity
Do you love art and creativity? Or appreciate the
creative souls of those who can. Or love creating
an environment of inspiration in your home and
enjoying every minute of it. But may or may not have a
large space for a studio, does not matter. Anything can be a
creative space.
Then welcome to the Red Palette Studios. The Founder
CEO, Shailja Abhishek Singh, wants you to consider it as
your virtual place of creativity. Here she will share with you
all, what she has learned through the years as a beginner
and a professional artist and if you like, you can share your
tips as well.
Red Palette Studio will provide you with many artist hacks
and techniques to save you time and money, for studio
painters as well as Plein air painters.
Insights Success’ team met her for our edition of ‘The
Women Owning the Business Arena’, and in the interview,
she showed us the possibilities where anyone can hop on
their creative journey at her virtual studio platform, where
she will be their virtual friend in creativity.
Here are the highlights of that interview to make you feel at
ease and unintimidated.
creative industry?
At a very young age, I was inspired by my youngest
maternal aunt, who was a very talented artist and painter
back then. I used to try drawing like her. My parents too
had a ﬂair for drawing so after watching me put eﬀort to
draw and paint my mom took me to an art hobby school.
Where I learnt the basics of drawing. After that, it was a
self-learning journey before I again went to a hobby school
and learnt the basics of oil painting.
After quitting my corporate job in 2018, I started my
venture of Manpower but right after lockdown, it didn’t
pick up.
This is when my very close friend started drawing and
inspired me also to do the same and join the social media
platform for this. Ever since then there is no looking back.

Please describe Red Palette Studio in detail.
Red Palette Studio is not just a name but something that
clearly tells about me as my work.
Red is my favourite colour and represents my passion for
my work. Palette is a tool that can be used for both art and
craftwork to paint and help create. Studio - a place where
new and creative things are made with lots of love and
emotions.
Red Palette Studio is a place where you get variety, we
don’t stop at one thing but try to offer a lot of variety for the
customer ranging from paintings to home utility goods and
gifting ideas for all kinds of occasions.
We also try to make other women learn and earn for
themselves and make a niche in society by offering
workshop facilities as well.
Give us a brief overview of your professional journey.
The official journey started in 2019 when I was introduced
to many new arts, crafts, and traditional art forms. I learnt
many new art forms and about new products daily. I started
learning and experimenting with art forms and craft
products more and started gifting the initial products free to
my well-known people – who later helped me grow.
““

What are the USPs that highlight Red Palette Studio’s
uniqueness?
People prefer and love the fusion work that I do, wherein I
mix diﬀerent painting styles and try to create something
new using crafting tools to give them an extra edge.
Customers have also admired me using scrap products to
convert into something beautiful and being eco-friendly in
many ways.
your clients value in you and Red Palette Studio the
most?
Timely delivery and pocket-friendly products are a go.
Anything that will not burden my customer and yet get the
product of their dream with a touch of their emotions is of
much value for us and the customers as well.
My message for budding aspirants is that they must always
• Keep Learning – learn every day, learn from
everywhere and everybody, you learn new things from
the most unexpected sources.
• Take Challenges – take every day small challenges for
yourself, a little positive pressure helps you think and
grow beyond your imagination.
• Ask Questions – never fail to ask questions from
people who inspire you, asking questions helps you
acknowledge your presence in society and make a
place among them as well as learn and learn.
• Register yourself for Workshops – workshops help
you learn new tools and techniques in the respective
ﬁeld, you learn a lot from these groups and make some
real friends who inspire and help you grow.
How do you envision Red Palette Studio’s operations
E-commerce and handmade goods are good to go in future,
also using eco-friendly products will be the talk of the
town. Converting scrap to beautiful pieces for customers is
a real deal that will grow in future owing to the current
situation of pollution and garbage.
I look forward to making a niche by converting scrap to
lovely products and using fusion to give an extra edge to
my products.
This is when I started working in a more professional and
pocket-friendly way using scrap to develop something new
and unique for my customers.
venturing into this space?
Starting after so many years was tough in many ways. I had
to unlearn and learn a lot about a lot of art forms – which I
never heard of before, and new products – which I had
never used.
The biggest challenge was to understand which product
people will like – it is an everyday challenge – and how to
sell it all through social media.
The new applications like Instagram helped me learn a lot
through its society and methods to sell the products.
Some of my Instagram friends also helped me a lot in
teaching and guiding me through the journey.

Shakkeela
Manoj
Constellation of Your Starry Ideas, Desires, and Passion
Mind is a universe in itself. But it is a scattered
one, with billions of neurons competing
passionately to convince you with their ideas,
desires, and thoughts.
Art is the focal point that brings unity in that diversity and
provides a platform to the mind to introspect and
concentrate. So that all those scattered and conflicting ideas,
desires, thoughts, and passions will flow in a holistic vision.
The vision of a constellation. One constellation to pull them
out of their conflict and find them. One constellation to
bring them all together and bind them. Shakkeela Manoj is
that constellation. She is the Founder CEO of
Nakshatra Arts, where stars get born out of the black hole
of anonymity.
In an interview with Insights Success for its special edition
of 'The Women Owning the Business Arena', she speaks
about her passion, compassion, mission, and vision to
transform the field of creativity and painting.
Drawn below are the highlights.
What was your inspiration behind venturing into this
creative industry?
I started my journey in art during one of the worst phases of
my life. I accidentally stumbled into this field and realised
what magic this world of colours could do to you and your
soul.
First, I got introduced to Kerala's traditional mural painting
years ago. I was awestruck, and from then, I started
learning about the traditional art forms of our country. We
have such a rich heritage and culture which reflects in our
traditional arts too. I started exploring, and they kept
inspiring me, which eventually reflected in my teaching
style. I want people to be aware of these art forms, and who
better to start it with than kids. Thus, my journey ends up in
Nakshatra Arts, and we all together keep learning.
Please describe Nakshatra Arts in detail.
Nakshatra arts started in the year 2014 in Chennai. We
provided freehand drawing classes and Kerala traditional
mural painting classes initially. Here in Nakshatra Arts, we
provide freelance painting works, specifically the traditional
ones, and we are always enthusiastic about experimenting
with the combination of classic and contemporary arts. Post
pandemic, all our classes became online, and we teach both
kids and adults different traditional art forms of our country.
Not only just art but its history too. I am an art therapy
practitioner too, so art therapy sessions are also going on.
Tell us about Nakshatra Art's journey so far.
I started my art journey in 2012, and it eventually ended up
in Nakshatra arts in 2014. And here we are in 2022, with

more than 100 students learning from us
from different parts of the world. My
journey of teaching started with a friend's kid.
My friend insisted I make her son sit and draw
for at least half an hour as he was a hyperactive kid.
Once again there, I realised the power of art. My first
ever student later spent hours creating masterpieces. I felt I
was good with conveying art methods to kids, and thus my
journey started. Realising the magic art can bring in kids
am trying to make it worthwhile for them in the best way.
My journey with art started along side of the worst phase of
my life during which I had to battle with depressions from
failed infertility treatments, the mental and physical traumas
that caused etc.
To focus and pursue a career was my first challenge. Even
when the art is appreciated, choosing art as a career is not
recieved open heartly from with in the family; especially
when you are an academically excellent person. You receive
criticism, you try out other jobs to please others; but
ultimately you realise the happiness, the content, the
satisfaction, the remuneration you gets from doing a job
that you love is worthy than any other 9 to 6 job.
What are the USPs that highlight Nakshatra Art's
uniqueness?
The paintings I create are original in their conceptualization
and execution and hence we don't entertain recreating the
same work again. Also all the classes are online and open to
all ages.
Like I mentioned in the previous question, being original
and authentic in my creation is one. This is achieved by
doing a proper subject study and research before sketching
of a painting. Also I believe my sincerity, hardwork and
easeness with children has added value to being an art
teacher.
Never worry about the result; whatever you do, make sure it
makes you happy and do it with all your heart.
How do you envision your company's operations
It was challenging to teach art online, but now I feel it is
one of the most productive ways as my students' art is their
creation. To do it, you need a lot of patience, that is all. And
I know with that same patience, perseverance, and passion,
Nakshatra Art will expand its scope further.
We create unique
Paintings which
we never recreate,
and all our classes
are online and
open to all ages
“
“

about the same as expensive handwork
created on celebrity outfits only, and
few on occasion wore sarees only.
According to a few others, the work is
done on only ‘white kurtas’. One or
two shops in the city that sold the
outfits were costly. So Sherin thought
long about popularising this ancient art
form anew.
Crazy for Chikankari
She began hunting for freelancing
artists in Chikankari via social media,
selected a few, shared the
requirements, and got the designs and
outfits for launching a handcrafted
budget-friendly Chikankari fashion
boutique in the city of Kochi.
The year was 2016, and the Founder
and Owner, Sherin Vineed, launched
OneDay Princess with the aim to
redefine the ancient craft of
Chikankari.
In an interview with Insights Success
for its edition of ‘The Women Owning
the Business Arena’, Sherin shared her
fascinating story.
“Initially, the response was very less,
but the demand started increasing by
2017. In 2018, I launched a category
S
ince ancient times, the craft of
Chikankari – which literally
means embroidery – is one of
the most popular arts of handcrafted
embroidery in India.
But somewhere down the line, this
timeless artistry of fabric
embellishment got forgotten in the
ever-changing stream of times.
While she was working as a Business
Analyst with Tata Motors, Sherin
began forgetting her love for this art
form.
Not until she got married and was
relocated to Kochi post-marriage from
Mumbai that she remember her love
affair with Chikankari.
Thus, being a renewed passionate
lover, when she began searching for a
place in Kochi where she could get
casual handcrafted Chikankari outfits,
she was disappointed. And out of
curiosity, Sherin started checking for
the popularity of handcrafted outfits in
the city.
But came to know that the demand was
very less because the majority were not
familiar with the work. Few heard
called ‘Crazy Whites’ and conducted
an exhibition and sale of only ‘White
Outfits’ with handcrafted Chikankari,
which was the first of the kind that
happened in the city,” said Sherin
recollecting.
But she was rock-solid in her vision of
reviving the ancient craft of
Chikankari. Thus, she worked hard to
become a bridge between the artists
who are facing issues in selling the
final product at a deserving cost and
the art lover who can buy the same in
their budget.
Princess Conquering the Pandemic
Monster
The pandemic lockdowns made Sherin
get closer to the clients’ expectations as
an artist. And she began gathering their
requirements in detail and sharing her
knowledge about Chikankari with all
the art lovers.
Rather than considering it as just
embroidery, she could explain the
details of work forms, culture involved
and the history of the art. She could
change the concept of considering an
outfit with Chikankari work as a ‘piece
of artwork’ than just any dress!
Sherin
Vineed
OneDay Princess and the Ancient Craft of Chikankari

the answers are the same for twenty-
one days, go ahead with the plan.
Otherwise, continue the exercise till
you achieve the same answers. If one
can’t get all the answers on each day
similar to each other, that means the
business plan is not their own and not
worth following.
In her future vision, Sherin said, she is
now planning to launch home decors
with handcrafted Chikankari. She will
also be conducting workshops on the
same first in her city and then after
looking at the response across India.
Her Secret of Success
Sherin’s unique advice to the aspirants
who are wishing to venture into her
field of business is that before starting
any business, one should keep these
questions in mind,
Ÿ Why am I starting the business?
Ÿ What am I going to achieve?
Ÿ How am I going to start?
And keep asking the questions to the
self and, if possible, write them down
daily and answer them, without turning
back and reading from yesterday’s
answer. Continue this exercise for a
month and then read all the answers. If
Sherin Vineed
Founder and Owner
Sherin Vineed launched
OneDay Princess,
with the aim to
redefine the ancient
craft of Chikankari
‘‘ ‘
‘

Staunch Leadership Acumen
Women empowerment has been more sought than
ever in recent years, with people becoming
increasingly woke. Most women are
challenging culture and society to break free from
stereotypes. They are breaking through the social barriers
and transforming the way the business world operates
today.
Women can work at home while thriving at their work.
They are becoming an exceptional example of how to strike
a work-life balance. As a result, women are gradually
making a massive impact in entrepreneurship.
Everywhere we look, we see a woman in the pursuit of her
entrepreneurial dream. Women have always been involved
in small, normally home-based businesses but today’s
scenario is different. We are more visible, we are more
ambitious, and we can experience women talking about
building businesses, and not just earning an income.
Shveta Rao a woman entrepreneur, has re-defined women
entrepreneurship with her confident, and a creative
personality. Shveta is a soft skill trainer for 15 years who
loves transforming lives. Today, she is a proud owner of Ve
Do Hair unisex salon (VDH) that is transforming people’s
looks.
She created new opportunities for others through initiating,
establishing, and running the enterprise by keeping pace
with her personal, and work life. Shveta grew up to be
influenced by the fashion industry. Shveta’s modelling
career kick started at the age of 16 which later led to a
professional career as a hotelier.
A Breath-taking Journey
Being a single mom alongside solopreneur has been
challenging for Shveta as one is expected to play both these
roles exceptionally.

Being a salon owner, the job is not limited to offering
beauty services to its customers but also maintaining a good
image of the salon to create a constant in flow of customers-
both of which requires you to stay updated on the types of
trends in the beauty industry.
VDH’s motive is to provide an exceptional customer
service experience, to enhance beauty, and confidence for
its clients with innovative practices. VDH believes in
helping its clients to express their individual styles as an
outstanding salon service while making its customers feel
among friends.
Overcoming the Adverse Effects of the Pandemic
The Salon industry without question faced a major downfall
during the pandemic as it thrives on personal services, and
it is unfeasible to undertake them without physical
proximity.
Furthermore, at times such as the pandemic people
naturally tend to limit their spending to essential items and
steer clear of additional expenses like salon services, even
after the lockdown is lifted customers are agitated to
resume their routine salon visits.
The COVID-19 has certainly impacted the beauty industry
immensely.
The safety of its customers and the team was primary to
VDH. The salon implemented measures as stated by WHO
to ensure maximum welfare. Sanitizers were placed in the
entrance.
Customers without a face mask were not and still are not
entertained. Moreover, the salon operated only on
appointment basis to avoid potential crowd. Routine
sanitizing of the salon is ensured. Single use kits are strictly
used on its customers.
Keeping in mind the current pandemic situation the entire
industry has seen a major decline therefore Team VDH is
moving forward and supporting each another to go Vocal
for Local. VDH is looking to expand its business and create
outlets soon.
VDH is also looking forward to transforming its services
into something innovative such as mobile salons.
An Excellent Piece of Advice
The beauty Industry is crawling with crazy-inspiring
“ “
You should be
willing to take up
risks and
navigate
uncharted waters,
you might
experience
downfalls but that
only helps in
learning and
unlearning

entrepreneurs. Entrepreneurship in Shveta’s opinion
involves tremendous risk taking and putting faith in oneself
whatever might be the industry you are trying to crack.
As an advice for the young entrepreneurs, Shveta says,
“You should be willing to take up risks and navigate
uncharted waters, you might experience downfalls but that
only helps in learning and unlearning.”
“Don’t expect overnight results it is a continuous process of
consistent work,” she adds.
Industry Evolving with the Emerging Technology
Artiﬁcial Intelligence and Machine learning has solidly
become a very dominant factor in boosting the growth of
any business in today’s world. Comprehending consumer’s
behaviors, wants, and needs enables VDH to improve its
personalized services which in turn leads to the growth of
its business.
Everyone witnessed how everything was pushed to the
online and digital platform during the pandemic which
clearly implies AI is altering the operations of companies
and is becoming a part of the ‘New normal.’
In Shveta’s opinion, “The business world is dynamic in
nature and adapting to this changing environment works
best for the growth of many businesses. Like it is said
consumers run the market, understanding consumer
psychology is very important and this is where AI and ML
comes into picture.”

Sneha
Chopra
Building Confidence, Building Fitness
People work out for many reasons: weight control,
muscle building, health, stress relief and plain old
vanity. Working out at home can be effective, save
you money, and offer numerous advantages altogether in
your personal spaces.
If we talk about today’s lifestyle and how we spend our
time, we must get engaged in a fitness program to ensure a
healthy lifestyle for the future.
Health is important to all of us, especially for our children
and young people who are the base of our society and the
next leaders of our country. Why cannot we alter our
lifestyle to enjoy being fit if fitness is so necessary?
Today’s young generation loves to join a nearby fitness
center to embrace the freshness they receive from exercise.
Moreover, online fitness services help you to achieve your
health fitness goals. Many athletes boost their performance
through online sessions focused on personal and physical
development.
This is where Fitpiq shines out with its excellent coaching
and mentoring services towards personal, mental, and
physical development.
Under the leadership of Sneha Chopra, Founder, Fitpiq
focuses on Scientific and proven methods to help deliver
results and empower people to achieve their nutrition and
fitness goals.
In an interview with Insights Success, Sneha Chopra shares
her journey, highlighting the USPs of Fitpiq in the health
and fitness industry.
Sneha, what was your inspiration behind venturing into
the respective industry?
I am deeply enthusiastic about helping people to achieve
great health. This passion originated from my struggle to be
a fit kid in school. In school, I made a scrapbook out of
newspaper articles that would mention any form of diet or
exercise that can help achieve impressive results.
After my struggle of trying multiple different things, I
finally opted to understand and dive deep into the concepts
of how our body functions concerning movement and
nutrition.
When my team and I counsel people, we find the same
struggles I faced in my initial days. However, in their case, I
make sure the time taken to get their desired results is not
long and can be fulfilled in the best possible time and way.
Please tell us about Fitpiq in detail.
Fitpiq (Pronounced as Fit-Pick) is a new-age start-up
working in health and fitness niche. We are on a mission to
help a billion people achieve excellent health, get fit and
learn at home. Fitpiq’s mission is to empower people to
achieve their nutrition and fitness goals.
Fitpiq is now helping
people worldwide in
getting healthy and
Fit in the easiest and
doable manner
‘‘ ‘
‘

We at Fitpiq provide actual, biological answers to the most
pressing health concerns and inquiries.
We are great believers in women in business and women at
work; hence we are 100% women run, women operated
company. However, we do not just help women in
achieving their desired goals. We cater to both men and
women.
Tell us about Fitpiq’s journey in the health and fitness
industry.
As a founder, as I have earlier mentioned, my struggle made
me start the idea of launching Fitpiq. My journey started
back in 2005 when I did my first certification in Fitness
with Reebok; then, there was no looking back.
In the curiosity to learn more about our simple yet complex
human body, I completed almost 15+ International/National
certifications. With nearly 15+ years of experience in the
Wellness and Healthcare industry, Fitpiq was finally born.
Today, Fitpiq is helping people worldwide get healthy and
Fit in the most accessible and most possible manner.
At Fitpiq, we meet people where they are on their healthy
lifestyle, offering a comprehensive and accurate picture of
healthy living that is broad without being trivial, deep
without being clinical. We promote healthy behaviours for
minds and bodies even when our bodies do not comply.
venturing into the health and fitness industry?
Back in 2005, few people knew how to combat lifestyle-
related disorders. Whether it is diabetes, hypothyroid,
PCOD, Hypertension or obesity, most lifestyle conditions
come with an increased weight gain and make you feel lazy,
low on energy, sluggish and tired all the time.
For most people, the solution was to visit a doctor to find
the appropriate solution; however, everything would get
managed/treated using medicine as the mainstay. No one
focused on improving lifestyle conditions using lifestyle
management.
In the initial days, it was not easy to convince people about
the benefits of improving diet and lifestyle as an alternate
treatment method instead of medications. But now, people
are more aware and understand the need to stay healthy and
fit to improve their health parameters without depending on
drugs.
What are the USPs that highlight Fitpiq’s uniqueness?
As a brand, Fitpiq focuses on Scientific and proven methods
to help deliver results. Methods like calorie deficit diet,
Portion control, Intermittent fasting, HIIT workouts,
Optimal workouts and therapeutic yoga are our key USPs in
assisting people in getting results.
We also help people improve their biomedical markers USP
with conditions like Diabetes, Hypertension, PCOD,
IBD/IBS, and Obesity.
At Fitpiq, we believe in customisation and education. We
are educating people with the proper knowledge of nutrition
and exercise physiology.
In today’s internet era, everyone knows everything. With
information overload, it is straightforward for people to get
lost and not know the proper methods or ways to start this is
where coaching and mentoring come into play.
I feel the three essential aspects towards lifestyle
management or to lose weight is to have a goal (essentially
your tangible target), a checkpoint system or timely
monitoring (so that you feel answerable) and most
importantly, a source of motivation (a mentor). When all
three blends in together, your success is bound to happen.

I always say, “A good coach can train you well, but a great
coach will make this process and the journey enjoyable and
beautiful for you.”
Fitpiq implements three core values in its coaching system
setting the right goal, creating timely monitoring, and
delivering the best mentorship.
advise the budding aspirants willing to enter the health
and fitness industry?
As an entrepreneur, the one piece of advice I would like to
give to fellow entrepreneurs is not to fear failure.
The same is true for any reader who wishes to reduce
weight and get healthy. Failures are part of success; there is
no fun in attaining that success until you do not fail once or
twice.
How do you envision Fitpiq’s operations eventually,
concerning the changing scenario of the health and
fitness industry, post-pandemic?
Fitpiq has been lucky in that case.
For our team, since most businesses are going 100% online.
There is a much larger need for people to think of alternate
solutions to working out at home or efficiently following
diet plans from the comfort of their homes.
Hence, we can expand and grow our business to the next
level.

Syeda
Mohsin Taj
A woman uplifting women

Women empowerment is a process of giving
women the ability to live a respected life in
society. It involves decision-making, education,
economic upliftment, and many more. Syeda Mohsin Taj is
one such ambitious woman who, with her innovative skills,
initiated and established S H Fashion Design Institute.
Syeda Mohsin Taj’s decade of rigorous hard work has
helped women from the vulnerable section gain employ-
ment and thus enhanced the process of uplifting them. She
has travelled around the country, giving sewing and
tailoring training to women in remote areas.
Taj has taken up big challenges and, with innovative and
ever learning abilities, overcame the hurdles quite effi-
ciently. She is a blessing to the rural fashion industry and
has made the workplace accessible to many women.
Let’s see what Syeda Mohsin Taj has to say about the
fashion industry, her institute, and the journey so far.
I worked for Usha International Ltd as a sewing school
inspector for eight years. For that job, I had to travel all
over Karnataka to appoint schools for Usha Company,
including Army, Navy, and Air force training centres. I
conducted teachers’ training programs along with Usha
courses. And I issued certificates to candidates after
completion of their course. I had to resign, so I thought of
starting my skill training institute after that.
Please give a brief description of your institute.
S H Fashion Design institute is based in Bangalore and is
one of the central businesses in the field of fashion
designing. It is widely famous as a fashion design institute
that provides several courses in the fashion arena. Some of
the distinct courses are embroidery classes, hobby classes,
and more.
There are various diploma courses conducted that vary from
six months to one year. Apart from the diploma, there are
crash courses like fabric painting, machine embroidery,
computerised machine embroidery, tailoring, and many
more.
Additionally, we conduct government-sponsored training
programs for underprivileged women to train them and
make them self-reliant. Besides this, we also conduct
Canara Bank training and MSME training to provide a
steady hand to women in this business.
Can you describe SH Fashion Designs Institutes’
journey so far?
I started the institute in January 2012. The journey from
being an employee to an entrepreneur has been very
challenging on various fronts. Initially, I faced a lot of
financial crunches; hence I had to opt for taking loans. Even
after the loan was granted, I had to take financial assistance
from external sources.
To clear the loan and expand the business, I travelled to
Dodbalapur to conduct training sessions for women in
Mahila Samaj.
Formerly known as Alhamudullia, which is now SHFDI,
will complete a decade of a journey in the upcoming year.
Besides this, my journey has always been about travelling. I
have travelled to remote villages like Raichur, Dharwad,
Bellary, Kolar, Gulbarga and have conducted residential
training programs as well.
A venture is nothing without challenges. To achieve
something, you must face hurdles and make your way
through them. My biggest challenge has always been
financial difficulties. From applying for loans to clearing
them, I have had to do various parallel things. I had to take
up travelling and contract training from MSMEs and
NGOs. These parallel training sessions helped me get
contracts and clear my loans.
“ We must be very creative and
keep experimenting as the market
requires new things regularly ”

What professional values and strengths do you think
your clients value in you and SH Fashion the most?
I have done my professional training from different
institutes, because of which I am a Certified Trainer now.
One of my biggest strengths is that I can conduct skill
training within a short notice period at any given time.
Further, my talent lies in practising an innovative way of
thinking that has always been beneficial to the client and the
company. Therefore, I am thinking of starting business
counselling for women.
The field of designing is not looked at as something which
will give you stable earnings and a promising future job.
But that is not the case; it is so fast expanding and growing
that it generates huge revenues.
I would like to tell the budding aspirants to select and opt
for professions they enjoy doing instead of looking around
for what their relatives and parents believe in.
How do you envision S H Fashion Design institute
operations eventually, concerning the changing scenario
of your niche, post-pandemic?
Talking about the pandemic, it has been the protocol of the
entire world. It did not spare any industry, nor was there
any escape from it. From the beginning, we have faced
many challenges; the lockdown was one among them. I am
glad that close to two years have passed, and finally, we are
out of it currently.
In the post-pandemic era, bringing the company back on the
wheels was a major challenge. For doing the same, we had
to be innovative as we all know that there is no end to
innovative ideas. We must be very creative and keep
experimenting as the market requires new things regularly.
Besides innovation comes learning. The pandemic gave me
the time and space required to learn new things and explore
my creativity. It also gave me an opportunity to create new
patterns of teaching that are easy to understand for the
public.

Vani
Mehta
An Oracle Re-de ning Business Success Mantra
The new-age business mantra is ‘survival of the
smartest.’Achieving smartness is the key to the
success of any organisation. Smartness comes from
constantly acquiring knowledge and implementing it
practically into your actions and decision-making.
One of the significant aspects of business smartness is
acquiring authentic global standard certifications. But to
acquire them, a business must improve upon its leadership,
management strategy, service quality, workforce training
and development, and so forth.
It is much to do sooner than later as the market's trends
keep changing with each passing moment. In such a
scenario, any business needs the wisest consultant who will
guide it in the right direction.
Magicked by an oracle Ms Vani Mehta, Founder, and ISO
Consulting Director, at Bizkey Consultancy, is becoming
that wizard for many of its clients with appropriate
business’ success formula.
Having more than 12 years of experience in the industry,
Ms Vani Mehta is helping companies get intelligent
business solutions. Her process is simple. She assists and
facilitates organizations in obtaining certification in the
most effective, economical, time-bound, and easy-to-
implement manner.
Women Owning the Business Arena,’ Ms Mehta highlights
all the key pointers of being triumphant in any ambitious
endeavour.
field of consultancy?
My family is the first source of my inspiration. Next, my
mentor and Guru, Mr Gaurang Gupta, owner at Gumpro
Chem Kalol Pvt. Ltd has recognised my managerial
qualities and encourage and supported me in becoming an
entrepreneur.
Also, during the five years tenure at my previous company,
I had worked hard, learned everything, and developed new
skills. It was the foundation of my becoming a full-fledged
consultant, and I always be grateful and thankful to my
previous Organizations as well as
Colleagues/Customers/Guardians/CED Gujarat to make my
journey extremely easy and beautiful!
Please tell us about Bizkey Consultancy in detail.
“BizKey” is actively involved in the training, consultancy,
and implementation of ISO standards like ISO 9001, ISO
14001, ISO 45001, food safety standards (ISO 22000,
HACCP, GMP.FSSC, BRC, SQF), and laboratory standards
(ISO /IEC 17025).

These are just a few of our successful implementations and
certifications in India over the years. You will acquire many
other tools and techniques in our quality management
system training, whether in leadership, employee
engagement, documentation, continual improvement, or
internal auditing.
We have successfully executed over 100+ projects with a
100% success rate. We focus on risk management and
customer satisfaction which directly boosts your revenues
and reduces operational costs. Our state-of-the-art
implementation methodology and certification process will
give you the ultimate competitive advantage.
We also provide the services such as FSSAI Central
licensing, welding inspection training, third-party
inspection (TPI), SEDEX, SA8000, APEDA licensing,
trademark, GPCB, and import-export license.
venturing into the consultancy space?
I have started my company during the COVID-19 period, so
I did not get many projects. But with our professionalism,
enthusiasm, and innovative team, we kept providing our
consultancy, certification, training, and implementation
Bizkey Consultancy is
dedicated to serving
Consulting services for
getting successful ISO
certi cation for MSME
enterprises/Companies
globally
“
“

services which helped the firms we were serving become
more productive and profitable.
Gradually, we began getting referrals from those of our
satisfied clients. And that is how we overcame the initial
sluggishness and became a trusted brand name for our
clients.
What are the USPs that highlight Bizkey Consultancy’s
uniqueness?
Whatever business you are in, or whatever the size of your
business, at Bizkey, you will be treated equally. We propose
effective communication and mutual understanding to build
a long-lasting relationship and, most importantly, enjoy our
client’s success.
We always provide on-time solutions, either online or
offline. I believe that is our USP. We are entirely a
customer-centric company.
your clients' value in you and Bizkey Consultancy the
most?
Since Bizkey is an ISO management consultancy Service
provider based in Ahmedabad, Gujarat, we are dedicated to
serving companies and individuals to find the various ISO
certification’s Consulting services for their firms.
Our platform, Quality of service, and customer satisfaction
we provide are getting acknowledged, resulting in the trust
we are building with our expanding clientele.
Our services range from gap analysis, internal audit, pre-
assessment, document review, supplier survey, assist in
third party audit and continuous improvement to companies
to make management system easy and organizational goals
achievable.
advise the budding aspirants willing to enter the
consultancy niche?
Keep learning and growing; always keep faith in yourself.
Success will be yours when you choose to take
responsibility for making it. So, that is the key to your
success, and that is why it is also our firm’s tagline.
How is modern technology impacting the consultancy
niche?
During the COVID pandemic, we have adopted technology
to connect with our customers all over the globe via online
mode. We also made more people aware of the services/ISO
standards we provide through social media. Digital
marketing was also quite helpful to us in developing our
business further.
How do you envision Bizkey’s operations eventually?
We plan to explore new countries and continents
concerning the ever-changing scenario of consultancy niche
post-pandemic. We also plan to spread awareness about the
importance of ISO standards amongst the common people.
We will add new scope to our services soon.
Success will be
yours when you
take
responsibility for
achieving it
“
“
Ms Vani Mehta
Founder

Any place you spend your time
directly affects your being.
The place and its interior
affect what you think, how you feel,
what you do, how you interact with
people, how motivated you are, and a
million other aspects of your daily life.
As you live in that space, the space
lives in you too. The aesthetics, moods,
persona of that space, pieces of art, and
accessories of your lifestyle are the
reflection of your authentic taste. In
crafting such a space, you need a
genuinely passionate professional.
That means an interior designer who
has the creativity, skills, and
knowledge required to articulate a
beautiful and functional space for you.
Virali Mehta, Founder CEO of
Fusion and Creations, is one such
interior designer who will transform
any space into your personal space. As
she says, “My interior designs will aim
to translate the client's ideas and the
professional holistic vision in a
renovated space fusing aesthetics,
comfort, and practicality, creating a
space which will reflect client’s
personality.”
She spoke with Insights Success for its
edition of ‘The Women Owning the
Business Arena’. She added that
starting your own business in this
industry can be tricky. Yet she chose
this field and profession because it is
her genuine passion.
Fusion and Creations is a leading
contemporary interior design firm in
Gandhidham since 2019. Before
starting this firm, she worked at two
different places for professional
experience. According to Virali,
everyone has their taste in this field, so
her team had to research people’s
tastes.
Initially, it was challenging to get
projects due to the market competition.
However, the firm has completed two
years in this field, and she has
completed many residential,
commercial, and restaurant projects.

Fusion and Creations’ Vision
Fusion and Creations usually follow
informal ‘rules’ based on specific
interior design principles and elements.
These interior design elements include
space, line, forms, light, colour,
texture, and pattern. Keeping balance
among these elements is the key for
optimum output, thereby creating an
aesthetically pleasing interior.
And Virali Mehta is committed to
creating rewarding experiences and
values that combine functionality with
high quality and innovation for her
clientele. She wants every partner’s
and client’s experience to be the talk of
a lifetime. Also, with her approach, she
wants to redefine all the sophisticated
and superior quality standards in every
exterior and interior design.
Brush with the Pandemic
Like every other industry, the COVID-
19 pandemic has impacted her sector;
specifically, the period of complete
lockdown was difficult for her. But,
during this time, interior designers got
a chance to explore new areas in the
field for cost-optimized designs. On the
other hand, the design part, the core
of creativity, can be easily managed
in the ‘work-from-home’ concept.
Hence, she says that claim was
not affected at all, and on the
contrary, she came out with
new concepts and thoughts.
So, in general, the impact
of COVID-19 was the
absence of physical work
during the lockdown period.

• Automating business operations
• Increasing revenue with faster
design delivery
• Reducing costs by way of the
availability of handy tools easily
Virali’s Design-worldly Wisdom
As per Virali Mehta, an interior
designer’s job is not easy as one needs
to keep themselves highly updated
with the people’s demands. And the
field is very vast, everchanging. Being
an entrepreneur, she does not have that
much to say, but this field is just like
the medical field, where demand will
never go down.
Due to the development of modern
societies and culture, people want their
homes, offices, restaurants, and other
commercial spaces well designed, with
excellent aesthetics and space
optimization. The demand for interior
design has tremendous potential due to
considerable creativity, daily
increasing. Thus, she would like to
advise the budding entrepreneurs and
enthusiasts to use their creative skills
as a passion and not just as a
profession. This will lead to growing
them in ever demanding market.
Fusion of Present into the Creations
of the Future
The core strength of Fusion and
Creations is to bring the new concepts
and designs to the actual
implementation. Virali Mehta is
committed to upgrading, imagining,
conceptualising, and articulating
innovative thought processes to the
next generation of interior designers to
enhance this strength further.
In every possible project, she tries to
create something new and innovative
designs to create revolutions that
satisfy the customers. She is working
hard to get more projects. All the
while, Virali keeps herself updated
with the people's recent, ongoing, and
future demands.
To let Fusion and Creations work
progress properly, Virali Mehta took
many different measures like,
• Wearing face masks and shields
were mandatory for the workers
• Sanitisation was done regularly
• Less number of workers were
kept active at the sites
• Workers were made to work in
shifts
Tech-Fusion
According to Virali Mehta,
technologies like AI and ML helps to
create synergy between the client and
professional by linking the client’s
ideas and visualization of professional.
In short, AI and ML bridge the gap
between clients’ needs and the design
concepts of professionals. However, it
is an evolving concept. But technology
definably has the potential to help the
industry as follows,
• Increasing customer satisfaction
• Optimizing existing business
services

Vishakha
Vishakha
Jain
Jain
With the advent of new
technology, it is easy to
miss out on the available
esteemed opportunities. This situation
is even worse when one does not have
the expertise to tap on these changes.
This is the scenario for businesses with
the limited website development and
design knowledge.
Additionally, web-based applications
used to be very limited in functionality.
However, advances in technology,
security, and internet speeds have
significantly increased the potential
scope of web-based systems.
Web-based systems make it easier to
provide access to real-time
information. The paper reports that
might take days to prepare and
distribute can be replaced on online
accounts and digital dashboards.
That can improve the quality and the
speed of decision-making right across
an organization. Web-based custom
application development, E-commerce
websites, and other branding services
can provide businesses with significant
productivity improvements.
One such company that provides such
innovative services is Mantthan Web
Solutions LLP. Its unique design
propositions, consultancy, and
branding services beckon the web
solutions niche.
Under the adept leadership of
Vishakha Jain, Director of Mantthan
Web Solutions LLP, the organization
maintains excellent communication
with its clients. The company also
understands their requirements to find
the best software, web-based, and
mobile solutions, thereby helping them
improve their business processes.
Vishakha Jain highlights the
company’s uniqueness and journey in
the web solutions niche.
Vishakha, what was your inspiration
behind venturing into the web
solutions space?
Technology always drives me,
especially the depth this field has with
rapid innovations. This is the reason
‘why I have always wanted to be part
of this field.’
Please describe your company/firm/
in detail.
Mantthan Web Solutions LLP
specialises in creating mobile
applications, e-commerce websites,
landing pages, and Branding Services.
Being the Director of Mantthan, I
spearhead the organization by building
an excellent communication with our
clients and understanding their
requirements to find the best software,
web-based, and mobile solutions,
thereby helping them improve their
business processes.
faced while venturing into the web
solutions space?
There were hardly any challenges
while venturing into web solutions as
before starting this venture, we were
into a job for ten years and understood
all the pros and cons here.
Story of Innovation Driven by Passion

your brand/company’s uniqueness?
• Our Consultancy before selling
any solution to the client
• Our Unique design propositions
• Quick and Easy solutions to ease
out the manual process
What professional values and
qualities do you think your clients
value in you and your company the
most?
Communication is the key; we always
keep our client updated about the
progress or WIP (Work in progress);
we believe chases bring
communication gaps, so update in
advance.
would you like to advice the budding
aspirants?
Believe in the Golden Egg story. Never
try to charge high to your client and
serve low. If they pay you ten rupees,
provide them with the work worth
twenty rupees in return, they will
undoubtedly remain with you for long
and work as best “Referral Partner” for
you.
company’s operations eventually,
concerning the scenario of your
Post-Pandemic, most things are online,
including interaction with clients,
Thanks to Zoom or Google Meet. We
are primarily on cloud and mobile,
which saves our travel time, and same
we are investing in more research and
parallel developments.
Vishakha
spearheaded the
organization by
building an
excellent
communication
with its clients

S
ince the birth of sewing and
weaving, technology has always
led to developments in
fashion—the industrial revolution
mechanised manufacturing- enabling
mass production. In the 1960s,
synthetic materials like polyester and
nylon were born, creating new
possibilities for style.
Now, the confluence of innovative
technologies and fashion is opening up
previously unbelievable opportunities.
The future of fashion combines new
material and information technologies
with new business models.
With innovative and creative ideas,
VIVIKA excels in the textile and
apparel industry in manufacturing
ladies’ bottom wear with a vision to
provide quality products that integrate
value for money. Under the competent
leadership of Yasmeen Delawala,
CEO, the company offers apparel
combined with the latest fashion trends
without compromising any comfort, or
quality.
Yasmeen shares her journey
highlighting the values, mission, and
aspects of VIVIKA’s enlightened
image in the textile and apparel niche.
Yasmeen, please tell us an overview
of your professional journey at the
VIVIKA.
VIVIKA is a leading women’s apparel
brand aimed to make ethnic and fusion
clothes available to all striving women
worldwide. I commenced this business
in July 2019 with one employee on
board.
VIVIKA has flourished with its
creative ideas, and it has a team of 20+
employees now. It is currently into
B2B supply of women’s Kurtis,
bottom-wear, and nightwear. We also
undertake job work/production activity
(cut to pack services) for other brands.
Tell us more about VIVIKA, its
vision, and the critical aspects of its
stronghold in its catering industry.
Our vision is to be a part of every
woman’s wardrobe with a mission to
create fashionable apparel and
accessories for women and help them
achieve their daily goals by being a
part of their trendy yet comfortable
wardrobe.
We manufacture ladies’ apparel and
provide our products through a B2B
channel. We also undertake job
work/production activity (cut to pack
services) for other brands.
VIVIKA is going to enter B2C/D2C on
digital platform Vivika. Fashion will
soon become every girl’s and woman’s
go-to brand for their daily casual wear
and bring comfortable style to their
wardrobe. The product range in B2B
and B2C markets will differ, keeping
the targeted audience in mind.
What efforts did you take during the
pandemic to sustain operations and
ensure the safety of your team at the
same time?
Pandemic had a severe impact on the
textile industry—work from home, no
Yasmeen
Delawala Flourishing Designs, Exuding Innovations
Our vision is to
be a part of every
woman’s wardrobe
with a mission to
create fashionable
apparel and accessories
for women
‘‘
‘
‘

gatherings, social distancing, online
studies etc., impacted the readymade
garment sector.
Manufacturers have a vast workforce
and production capacity, but
inadequate demand in the market has a
direct hit on working capital. It was not
easy to meet fixed costs like rent,
salaries, and interests.
Forget about growth; sustaining was a
challenge. But it is an inbuilt quality of
an entrepreneur to find the solution to
the problems around and create
opportunities to maintain. The first
lockdown I missed was on that
opportunity due to a lack of resources
and experience in this industry.
Safety of workers was the priority;
hence educating employees about
wearing masks, maintaining social
distance, sanitising, making their
immunity booster etc., were our daily
topic of discussion over calls as the
physical meet was not possible.
Post lockdown, when we were back to
work, we followed all the protocols
like working in half capacity and
slowly to total power. That time I had a
team of 12 to 13 people, and I was so
confident enough to grow as I had no
layoffs.
During the second lockdown, I was
well equipped with the resources as I
expanded my operations, increased my
team size, added more machinery, and
I was able to join hands with medical
suppliers to start manufacturing PPE
kits for the hospitals.
It started with an aim to sustain and be
selfless with the profits. However, I felt
happy ensuring paying my employees
promptly—most importantly, I retained
all my employees. These were all done

by abiding by state government
guidelines and keeping employees at
the top priority.
Post the second lockdown; we started
working for other brands by providing
them cut to pack services of their
designs with their brand name. This
helped us to manage and utilize our
production capacity altogether with
working capital.
How do you envision further
strengthening VIVIKA’s stronghold
in 2022 and beyond?
During the pandemic, I got a chance to
sit back and think about many aspects
related to personal and professional
life.
I observed online sales or making your
presence on a digital platform, or
social media is critical to growing your
market size and connecting to
customers worldwide. So, I have a
couple of plans to take VIVIKA’s
success to greater heights. We are
currently manufacturing limited
products and supplying them to the
distributors and wholesalers who target
a set of audiences.
Henceforth, VIVIKA will start its
B2C/D2C platform very soon and
connect to a larger audience with its
diﬀerent collection for its customers
while keeping its B2B customer’s
interest in mind.

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