As follow up to our cloud primer, Cloud Computing: Fact versus Fog, Grail Research interviewed 20 cloud computing experts in order to offer cloud providers, investors and prospective customers a more detailed and consolidated understanding of who cloud customers are and what is driving them to move to cloud today. Experts interviewed for this study span a cross-section of the most progressive cloud thinkers, including industry analysts, senior executives at major cloud vendors, and founders of technology firms. This report summarizes the key themes about customers and adoption drivers that emerged from the research.
This document discusses how SQL Azure can help businesses leverage cloud computing. It provides three examples of how businesses can use SQL Azure for success: 1) Innovating SaaS or web applications quickly at low cost, 2) Consolidating and virtualizing existing custom applications easily, and 3) Expanding packaged application offerings to the cloud to increase margins and reach new customers. SQL Azure allows businesses to focus on their core business instead of infrastructure and helps lower costs, shorten time to market, and increase scalability and geographical reach.
The document discusses cloud computing, including definitions of different types like SaaS, PaaS, and IaaS. It summarizes views on cloud computing being in early adoption phases and as a paradigm shift. The document also provides statistics from surveys on Canadian businesses' use and views of cloud computing, including the most promising cloud applications like SaaS and additional hardware on demand.
Cognizanti Journal: XaaS, Code Halos, SMAC and the Future of WorkCognizant
This issue of Cognizanti Journal focuses on successfully transitioning to the Future of Work. Article topics include "everything as a service," the emerging world of Code Halos, anytime/anyplace models of work and how to harness social, mobile, analytics and cloud technologies, or the SMAC Stack.
The document discusses how cloud technology lends strength to data analytics. It notes that while cloud adoption faces challenges around security, privacy, and integration, cloud analytics are becoming mainstream. The cloud provides scale, elasticity and accessibility of data that supports analytics applications. Issues include complexity of data integration from diverse sources and managing risks of traditional long-term analytics projects. However, packaged cloud-based analytics applications accessed via SaaS can help businesses gain insights more quickly. While security remains a concern, cloud providers and in-house practices can help address issues.
This document discusses cloud computing trends based on interviews with 20 cloud computing experts. It finds that the main customer segments adopting cloud computing are small and medium businesses (SMBs), large enterprises selectively, the U.S. government, and emerging markets. Accessibility, changing perceptions of risk, and adapting cloud models are driving more customers to adopt cloud now. The document provides details on each of these customer segments and drivers.
This document provides a summary of insights from the 2011 Cloud Connect conference. Some key themes discussed include:
- The debate around public versus private/hybrid clouds, with arguments made for each approach depending on a company's needs and tolerance for risk.
- That the cloud may be a good fit depending more on a company's data characteristics rather than its size. Factors like data sensitivity and volatility would influence the choice of public or private cloud.
- Practical advice was offered on how to evaluate cloud deployment options and think about using cloud technologies like "cloudbursting" and load balancing.
The conference highlighted the excitement around cloud computing and provided insights into emerging trends and the future of the technology from
This document discusses how SQL Azure can help businesses leverage cloud computing. It provides three examples of how businesses can use SQL Azure for success: 1) Innovating SaaS or web applications quickly at low cost, 2) Consolidating and virtualizing existing custom applications easily, and 3) Expanding packaged application offerings to the cloud to increase margins and reach new customers. SQL Azure allows businesses to focus on their core business instead of infrastructure and helps lower costs, shorten time to market, and increase scalability and geographical reach.
The document discusses cloud computing, including definitions of different types like SaaS, PaaS, and IaaS. It summarizes views on cloud computing being in early adoption phases and as a paradigm shift. The document also provides statistics from surveys on Canadian businesses' use and views of cloud computing, including the most promising cloud applications like SaaS and additional hardware on demand.
Cognizanti Journal: XaaS, Code Halos, SMAC and the Future of WorkCognizant
This issue of Cognizanti Journal focuses on successfully transitioning to the Future of Work. Article topics include "everything as a service," the emerging world of Code Halos, anytime/anyplace models of work and how to harness social, mobile, analytics and cloud technologies, or the SMAC Stack.
The document discusses how cloud technology lends strength to data analytics. It notes that while cloud adoption faces challenges around security, privacy, and integration, cloud analytics are becoming mainstream. The cloud provides scale, elasticity and accessibility of data that supports analytics applications. Issues include complexity of data integration from diverse sources and managing risks of traditional long-term analytics projects. However, packaged cloud-based analytics applications accessed via SaaS can help businesses gain insights more quickly. While security remains a concern, cloud providers and in-house practices can help address issues.
This document discusses cloud computing trends based on interviews with 20 cloud computing experts. It finds that the main customer segments adopting cloud computing are small and medium businesses (SMBs), large enterprises selectively, the U.S. government, and emerging markets. Accessibility, changing perceptions of risk, and adapting cloud models are driving more customers to adopt cloud now. The document provides details on each of these customer segments and drivers.
This document provides a summary of insights from the 2011 Cloud Connect conference. Some key themes discussed include:
- The debate around public versus private/hybrid clouds, with arguments made for each approach depending on a company's needs and tolerance for risk.
- That the cloud may be a good fit depending more on a company's data characteristics rather than its size. Factors like data sensitivity and volatility would influence the choice of public or private cloud.
- Practical advice was offered on how to evaluate cloud deployment options and think about using cloud technologies like "cloudbursting" and load balancing.
The conference highlighted the excitement around cloud computing and provided insights into emerging trends and the future of the technology from
- Learn to understand what knowledge graphs are for
- Understand the structure of knowledge graphs (and how it relates to taxonomies and ontologies)
- Understand how knowledge graphs can be created using manual, semi-automatic, and fully automatic methods.
- Understand knowledge graphs as a basis for data integration in companies
- Understand knowledge graphs as tools for data governance and data quality management
- Implement and further develop knowledge graphs in companies
- Query and visualize knowledge graphs (including SPARQL and SHACL crash course)
- Use knowledge graphs and machine learning to enable information retrieval, text mining and document classification with the highest precision
- Develop digital assistants and question and answer systems based on semantic knowledge graphs
- Understand how knowledge graphs can be combined with text mining and machine learning techniques
- Apply knowledge graphs in practice: Case studies and demo applications
The document discusses cloud computing and Bluelock, a cloud computing services provider. Bluelock focuses on customer needs and innovation to provide flexible cloud solutions tailored to different customer requirements. Bluelock partners with VMware to provide enterprise-class hybrid cloud offerings using VMware technologies. This allows customers to operate workloads across internal and external cloud environments.
This document discusses the benefits of moving IT infrastructure services to cloud-based delivery models. It argues that traditional on-premise infrastructure is inefficient and limits business agility and responsiveness. The cloud offers unprecedented flexibility and cost savings by allowing infrastructure to be provisioned and managed remotely via robust networks. However, some IT managers are hesitant due to concerns over data security, performance and control. This document aims to dispel common myths about public cloud risks and shows how enterprise-grade private cloud solutions delivered over managed networks can address these concerns while delivering cloud benefits.
In almost every organisation, irrespective of its size and industry sector, IT infrastructure managers today are grappling with the same challenges: how to transform IT efficiency; increase agility and flexibility; and lower overheads in such a way that performance, availability, resilience, data security and compliance remain under tight control.
This document summarizes an IDC white paper about Oracle's total cloud strategy. It discusses how the cloud has transformed IT environments, with ubiquitous access to data and applications from any device. It also discusses Oracle's challenges in proving it can act like a startup with lean pricing and services, while also providing enterprise-grade applications. The document outlines Oracle's portfolio of cloud and cloud-enabling technologies across infrastructure, platform and software as a service to address customer needs in both cloud and traditional environments.
This document discusses IBM's strategy for commercializing Watson, its cognitive computing system. Some key challenges in commercializing Watson include the high hardware costs, data security concerns with cloud deployment, and lack of developer ecosystem. IBM's strategies to overcome these challenges include strategic investments in analytics, strategic partnerships with industries like healthcare, deploying Watson on the cloud to reduce costs, and developing applications across multiple industries. The document provides several examples of how IBM is applying Watson in industries like healthcare, banking, retail, and government to analyze large unstructured data and provide personalized recommendations.
The document discusses predictions for cloud computing trends in 2016. Key predictions include large companies increasingly adopting cloud infrastructure to cut costs and risks; the rise of cloud analytics to help IT monitor cloud deployment costs; hybrid cloud strategies becoming more common and supported by cloud vendors; and security becoming a priority as more sensitive data and applications move to the cloud. It also summarizes Amazon Web Services' (AWS) Well-Architected Framework for designing cloud architectures, which focuses on security, reliability, performance efficiency, and cost optimization.
1) Cloud computing adoption is growing in India due to rising adoption by large enterprises and SMEs seeking cost benefits over traditional data storage. However, migration challenges like legacy system compatibility and data security issues remain.
2) The market for cloud computing in India is expected to grow significantly in the coming years due to the exploding digital universe and increasing cloud adoption across both private and government sectors. However, data security, vendor lock-in, and lack of IT infrastructure in some areas may hamper growth.
3) Cloud computing provides significant benefits to organizations of all sizes by optimizing costs and increasing productivity, profitability, and business efficiency through accessible and scalable resources. However, concerns around data privacy, security
The document discusses how digital transformation is requiring organizations to rethink their datacenter strategies and move to a more distributed approach. It notes that existing inward-focused datacenters cannot accommodate new demands for things like content delivery, real-time analytics, and long-term data archiving. To meet these challenges, the document advocates shifting to an interconnection-oriented architecture and using datacenters in optimal locations that allow for proximity to customers, partners, clouds and the network edge.
Social Business in the Cloud: Achieving Measurable ResultsRawn Shah
As social technologies have evolved, they have increased in adoption across a wide spectrum of
businesses, industries, and geographies. Some organizations, usually with strong business and IT
alignment, are realizing that social technologies initiated for one business activity can spark innovative
uses in other areas. This insight creates motivation to widen the reach and adoption of these
investments. Unfortunately, this is not always the case; many organizations are still struggling with how
to justify social business investments in a way that reflects their actual business value. This inability to
quantify the business impact of social technology has become a key inhibitor to adoption.
Insights Success is a platform that focuses distinctively on emerging as well as leading IT companies, their confrontational style of doing business and way of delivering effective and collaborative solutions to strengthen market share.Our magazine talks about leaders and orators from the world of technology, which includes CEO’s, CIO’s, VP’s, Managers and other professionals who had set a benchmark in the revolution of IT industry.
Booz Allen Hamilton is a leading strategy and technology consulting firm that understands cloud computing and its significant impact on how the government procures, implements, and manages IT investments. Booz Allen has been at the forefront of supporting cloud computing initiatives in the federal government for several years through internal technology pilots and prototype client projects. Booz Allen provides enterprise architecture services related to cloud computing, including determining cloud-ready architectures, accommodating evolutionary architectures, and ensuring compliance with standards in a cloud framework. With experience conducting major enterprise architecture efforts and developing cloud computing pilots, Booz Allen has an industry-leading expertise in enterprise architecture and related areas to fully support customers in their transition and operations of cloud computing.
7th Cloud Computing & Big Data Summit - 2013"
Greetings from Virtue Insight,
I am happy to invite you and your colleagues to be a sponsor/ delegate for our upcoming “7th Cloud Computing & Big Data 2013” The conference will be held on 11th & 12th December 2013, Matthan Hotel, Bangalore, India. Should you have any questions, or to receive the updated event brochure or sponsorship details, please let me know don’t delay! Secure your place today by calling me on +91 9171350244, Email – deepak@virtueinsight.com, deepakrajvirtueinsight@gmail.com
Thanks & Regards,
Deepak Raj
Building new business models through big data dec 06 2012Aki Balogh
The document discusses creating new business models using big data and analytics. It provides an agenda that covers what is driving big data, definitions of big data and analytics, examples of what can be done with big data and analytics, and example architectures. Specifically, it describes how rising data volumes, falling costs of tools, and growing data science are driving big data. It defines big data using the 3Vs of volume, variety and velocity. It outlines common analytics objectives and provides examples of new revenue models, user experiences and cost optimization using big data and analytics. Finally, it shares several example architecture diagrams combining tools like Hadoop, MongoDB, Redis and event processing with data warehouses.
This document is the table of contents for an MBA dissertation analyzing cloud computing in relation to its value and security/risk management. The dissertation will examine the benefits of cloud computing and identify associated risks. It will also explore security and risk management issues for companies adopting cloud computing and how to mitigate these risks. The dissertation will include a literature review on cloud computing's value and security challenges, a description of the data collection and analysis methodologies used, an analysis of survey results on industry professionals' views of cloud computing, and conclusions/recommendations.
Cloud Computing In telecom Sector: Opportunites and ChallengesAnkit Patil
Virtual assistants can be created to provide basic healthcare information to people in their
own language. These assistants can be accessed via mobile apps, websites or voice interfaces.
16
Cloud Computing Trends in India
3. Agriculture
Agriculture is the primary source of livelihood for about 58% of India’s population. However,
agricultural productivity in India is low compared to other countries due to various factors
such as fragmented landholding, lack of access to modern tools and techniques, lack of
access to information and knowledge.
Challenges
- Lack of access to information on weather, market prices, new techniques etc. for farmers
- Inadequate infrastructure for storage and transportation of agricultural produce
-
Cloud computing in telecom industry project thesisSolly Vinodh
This document is a management challenge submitted by Vinodh Chinnakkannu to Henley Business School in partial fulfillment of an MBA degree. It investigates how cloud computing technology can enable value chain restructuring and business operations optimization in the UK telecom industry. Through a literature review and primary research, the author finds that cloud computing impacts the telecom industry by restructuring value chains, redefining the operating model, and leveraging strategic alliances between telecom and IT firms. The author develops a new telecom operating framework adapted from e-TOM to help firms adopt cloud computing technology. In conclusion, the document examines the research findings and makes recommendations for further research.
The document discusses trends in cloud computing for 2013. It predicts that consumer-oriented clouds will continue growing and be accepted. Large enterprises will continue using public clouds for small, non-critical projects while waiting for established software providers to develop cloud capabilities. There will also be a rise in industry-specific clouds, blurring between IaaS and PaaS, and more focus on cloud security and governance after initial adoption overlooked these areas.
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of enterprises, from marketing to product development and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products, Big Data Analytics along with Software Defined Infrastructure, DevOps and cloud practices will have disruptive impacts on how we do business in the near future.
In this seminar, we share our opinion why enterprises needs to have an aggressive digital transformation agenda and we must make “cloud first” the mantra for our future business success.
In the first part of this seminar, we’ll focus on non-technical stakeholders, and we’ll have an overview of impact of cloud technologies on B2B products and services. What are the best practices for on-demand, scalable, highly available, reliable software platforms? How does self-service, elasticity, resource pooling and automation impact the costs and revenues? How does access to ubiquitous cloud infrastructure and open source big data tools empower every individual?
In the second part of this seminar, we’ll go into some technical details and give architectural examples for realizing enterprise grade platforms that scale from 1 to 1M users on cloud, the way Instagram, Netflix or Uber have created their software. You’ll also have an understanding of the products and services that are used by entrepreneurs to bring an innovation from idea to execution using various cloud services in months. Examples are: Shopify (storefront), ZenDesk (Customer Support), Amazon (AWS) Cloud (API Gateway, Server-less Computing, Virtual servers, WebScale storage, Notification Service, O&M Fault and Performance Monitoring & Logging, Infrastructure as Code, DevOps, Image Processing)
The proposal begins with an information paper, covering the importance of data management. This includes important concepts related to data quality (validity). It’s followed by a strategic plan to create a Data Management Section/Directorate.
This document summarizes the key findings of a survey on cloud adoption trends:
- Cloud adoption is growing significantly, with over 60% of businesses using public cloud, 71% using private cloud, and 55% using hybrid cloud. Adoption of all cloud models is expected to continue growing in the next 18 months.
- Businesses are moving more workloads to the cloud, with the average expected to increase from 29% currently to 54% in the next two years. Cloud budgets are also increasing as a percentage of IT budgets.
- Over half of businesses now consider cloud essential to their business. Successful cloud adopters rely heavily on third-party experts for developing and implementing cloud strategies.
- Line of business decision
Cloud Usage in Business Today and Tomorrowrftclouds
Reach for the Clouds, Inc. was formed to organizations migrate to the cloud with One Solution, One platform, one with your customer.
http://bit.ly/1wqmNX3
- Learn to understand what knowledge graphs are for
- Understand the structure of knowledge graphs (and how it relates to taxonomies and ontologies)
- Understand how knowledge graphs can be created using manual, semi-automatic, and fully automatic methods.
- Understand knowledge graphs as a basis for data integration in companies
- Understand knowledge graphs as tools for data governance and data quality management
- Implement and further develop knowledge graphs in companies
- Query and visualize knowledge graphs (including SPARQL and SHACL crash course)
- Use knowledge graphs and machine learning to enable information retrieval, text mining and document classification with the highest precision
- Develop digital assistants and question and answer systems based on semantic knowledge graphs
- Understand how knowledge graphs can be combined with text mining and machine learning techniques
- Apply knowledge graphs in practice: Case studies and demo applications
The document discusses cloud computing and Bluelock, a cloud computing services provider. Bluelock focuses on customer needs and innovation to provide flexible cloud solutions tailored to different customer requirements. Bluelock partners with VMware to provide enterprise-class hybrid cloud offerings using VMware technologies. This allows customers to operate workloads across internal and external cloud environments.
This document discusses the benefits of moving IT infrastructure services to cloud-based delivery models. It argues that traditional on-premise infrastructure is inefficient and limits business agility and responsiveness. The cloud offers unprecedented flexibility and cost savings by allowing infrastructure to be provisioned and managed remotely via robust networks. However, some IT managers are hesitant due to concerns over data security, performance and control. This document aims to dispel common myths about public cloud risks and shows how enterprise-grade private cloud solutions delivered over managed networks can address these concerns while delivering cloud benefits.
In almost every organisation, irrespective of its size and industry sector, IT infrastructure managers today are grappling with the same challenges: how to transform IT efficiency; increase agility and flexibility; and lower overheads in such a way that performance, availability, resilience, data security and compliance remain under tight control.
This document summarizes an IDC white paper about Oracle's total cloud strategy. It discusses how the cloud has transformed IT environments, with ubiquitous access to data and applications from any device. It also discusses Oracle's challenges in proving it can act like a startup with lean pricing and services, while also providing enterprise-grade applications. The document outlines Oracle's portfolio of cloud and cloud-enabling technologies across infrastructure, platform and software as a service to address customer needs in both cloud and traditional environments.
This document discusses IBM's strategy for commercializing Watson, its cognitive computing system. Some key challenges in commercializing Watson include the high hardware costs, data security concerns with cloud deployment, and lack of developer ecosystem. IBM's strategies to overcome these challenges include strategic investments in analytics, strategic partnerships with industries like healthcare, deploying Watson on the cloud to reduce costs, and developing applications across multiple industries. The document provides several examples of how IBM is applying Watson in industries like healthcare, banking, retail, and government to analyze large unstructured data and provide personalized recommendations.
The document discusses predictions for cloud computing trends in 2016. Key predictions include large companies increasingly adopting cloud infrastructure to cut costs and risks; the rise of cloud analytics to help IT monitor cloud deployment costs; hybrid cloud strategies becoming more common and supported by cloud vendors; and security becoming a priority as more sensitive data and applications move to the cloud. It also summarizes Amazon Web Services' (AWS) Well-Architected Framework for designing cloud architectures, which focuses on security, reliability, performance efficiency, and cost optimization.
1) Cloud computing adoption is growing in India due to rising adoption by large enterprises and SMEs seeking cost benefits over traditional data storage. However, migration challenges like legacy system compatibility and data security issues remain.
2) The market for cloud computing in India is expected to grow significantly in the coming years due to the exploding digital universe and increasing cloud adoption across both private and government sectors. However, data security, vendor lock-in, and lack of IT infrastructure in some areas may hamper growth.
3) Cloud computing provides significant benefits to organizations of all sizes by optimizing costs and increasing productivity, profitability, and business efficiency through accessible and scalable resources. However, concerns around data privacy, security
The document discusses how digital transformation is requiring organizations to rethink their datacenter strategies and move to a more distributed approach. It notes that existing inward-focused datacenters cannot accommodate new demands for things like content delivery, real-time analytics, and long-term data archiving. To meet these challenges, the document advocates shifting to an interconnection-oriented architecture and using datacenters in optimal locations that allow for proximity to customers, partners, clouds and the network edge.
Social Business in the Cloud: Achieving Measurable ResultsRawn Shah
As social technologies have evolved, they have increased in adoption across a wide spectrum of
businesses, industries, and geographies. Some organizations, usually with strong business and IT
alignment, are realizing that social technologies initiated for one business activity can spark innovative
uses in other areas. This insight creates motivation to widen the reach and adoption of these
investments. Unfortunately, this is not always the case; many organizations are still struggling with how
to justify social business investments in a way that reflects their actual business value. This inability to
quantify the business impact of social technology has become a key inhibitor to adoption.
Insights Success is a platform that focuses distinctively on emerging as well as leading IT companies, their confrontational style of doing business and way of delivering effective and collaborative solutions to strengthen market share.Our magazine talks about leaders and orators from the world of technology, which includes CEO’s, CIO’s, VP’s, Managers and other professionals who had set a benchmark in the revolution of IT industry.
Booz Allen Hamilton is a leading strategy and technology consulting firm that understands cloud computing and its significant impact on how the government procures, implements, and manages IT investments. Booz Allen has been at the forefront of supporting cloud computing initiatives in the federal government for several years through internal technology pilots and prototype client projects. Booz Allen provides enterprise architecture services related to cloud computing, including determining cloud-ready architectures, accommodating evolutionary architectures, and ensuring compliance with standards in a cloud framework. With experience conducting major enterprise architecture efforts and developing cloud computing pilots, Booz Allen has an industry-leading expertise in enterprise architecture and related areas to fully support customers in their transition and operations of cloud computing.
7th Cloud Computing & Big Data Summit - 2013"
Greetings from Virtue Insight,
I am happy to invite you and your colleagues to be a sponsor/ delegate for our upcoming “7th Cloud Computing & Big Data 2013” The conference will be held on 11th & 12th December 2013, Matthan Hotel, Bangalore, India. Should you have any questions, or to receive the updated event brochure or sponsorship details, please let me know don’t delay! Secure your place today by calling me on +91 9171350244, Email – deepak@virtueinsight.com, deepakrajvirtueinsight@gmail.com
Thanks & Regards,
Deepak Raj
Building new business models through big data dec 06 2012Aki Balogh
The document discusses creating new business models using big data and analytics. It provides an agenda that covers what is driving big data, definitions of big data and analytics, examples of what can be done with big data and analytics, and example architectures. Specifically, it describes how rising data volumes, falling costs of tools, and growing data science are driving big data. It defines big data using the 3Vs of volume, variety and velocity. It outlines common analytics objectives and provides examples of new revenue models, user experiences and cost optimization using big data and analytics. Finally, it shares several example architecture diagrams combining tools like Hadoop, MongoDB, Redis and event processing with data warehouses.
This document is the table of contents for an MBA dissertation analyzing cloud computing in relation to its value and security/risk management. The dissertation will examine the benefits of cloud computing and identify associated risks. It will also explore security and risk management issues for companies adopting cloud computing and how to mitigate these risks. The dissertation will include a literature review on cloud computing's value and security challenges, a description of the data collection and analysis methodologies used, an analysis of survey results on industry professionals' views of cloud computing, and conclusions/recommendations.
Cloud Computing In telecom Sector: Opportunites and ChallengesAnkit Patil
Virtual assistants can be created to provide basic healthcare information to people in their
own language. These assistants can be accessed via mobile apps, websites or voice interfaces.
16
Cloud Computing Trends in India
3. Agriculture
Agriculture is the primary source of livelihood for about 58% of India’s population. However,
agricultural productivity in India is low compared to other countries due to various factors
such as fragmented landholding, lack of access to modern tools and techniques, lack of
access to information and knowledge.
Challenges
- Lack of access to information on weather, market prices, new techniques etc. for farmers
- Inadequate infrastructure for storage and transportation of agricultural produce
-
Cloud computing in telecom industry project thesisSolly Vinodh
This document is a management challenge submitted by Vinodh Chinnakkannu to Henley Business School in partial fulfillment of an MBA degree. It investigates how cloud computing technology can enable value chain restructuring and business operations optimization in the UK telecom industry. Through a literature review and primary research, the author finds that cloud computing impacts the telecom industry by restructuring value chains, redefining the operating model, and leveraging strategic alliances between telecom and IT firms. The author develops a new telecom operating framework adapted from e-TOM to help firms adopt cloud computing technology. In conclusion, the document examines the research findings and makes recommendations for further research.
The document discusses trends in cloud computing for 2013. It predicts that consumer-oriented clouds will continue growing and be accepted. Large enterprises will continue using public clouds for small, non-critical projects while waiting for established software providers to develop cloud capabilities. There will also be a rise in industry-specific clouds, blurring between IaaS and PaaS, and more focus on cloud security and governance after initial adoption overlooked these areas.
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of enterprises, from marketing to product development and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products, Big Data Analytics along with Software Defined Infrastructure, DevOps and cloud practices will have disruptive impacts on how we do business in the near future.
In this seminar, we share our opinion why enterprises needs to have an aggressive digital transformation agenda and we must make “cloud first” the mantra for our future business success.
In the first part of this seminar, we’ll focus on non-technical stakeholders, and we’ll have an overview of impact of cloud technologies on B2B products and services. What are the best practices for on-demand, scalable, highly available, reliable software platforms? How does self-service, elasticity, resource pooling and automation impact the costs and revenues? How does access to ubiquitous cloud infrastructure and open source big data tools empower every individual?
In the second part of this seminar, we’ll go into some technical details and give architectural examples for realizing enterprise grade platforms that scale from 1 to 1M users on cloud, the way Instagram, Netflix or Uber have created their software. You’ll also have an understanding of the products and services that are used by entrepreneurs to bring an innovation from idea to execution using various cloud services in months. Examples are: Shopify (storefront), ZenDesk (Customer Support), Amazon (AWS) Cloud (API Gateway, Server-less Computing, Virtual servers, WebScale storage, Notification Service, O&M Fault and Performance Monitoring & Logging, Infrastructure as Code, DevOps, Image Processing)
The proposal begins with an information paper, covering the importance of data management. This includes important concepts related to data quality (validity). It’s followed by a strategic plan to create a Data Management Section/Directorate.
This document summarizes the key findings of a survey on cloud adoption trends:
- Cloud adoption is growing significantly, with over 60% of businesses using public cloud, 71% using private cloud, and 55% using hybrid cloud. Adoption of all cloud models is expected to continue growing in the next 18 months.
- Businesses are moving more workloads to the cloud, with the average expected to increase from 29% currently to 54% in the next two years. Cloud budgets are also increasing as a percentage of IT budgets.
- Over half of businesses now consider cloud essential to their business. Successful cloud adopters rely heavily on third-party experts for developing and implementing cloud strategies.
- Line of business decision
Cloud Usage in Business Today and Tomorrowrftclouds
Reach for the Clouds, Inc. was formed to organizations migrate to the cloud with One Solution, One platform, one with your customer.
http://bit.ly/1wqmNX3
Cloud computing adoption is projected to transform businesses of all sizes over the next few years. While efficiency gains are being seen today, new capabilities are emerging. Cloud computing influences IT service delivery models and data center operations. Over the next three years, hybrid cloud computing, cloud services brokerages, and cloud-centric design will accelerate. More applications and increased innovation are expected to come from greater cloud adoption and development.
VMblog - 2020 IT Predictions from 26 Industry Expertsvmblog
The document provides predictions from various IT industry experts for trends in 2020. Key predictions include:
- Containers and hybrid cloud adoption will continue to grow.
- Ransomware attacks will remain a major issue, especially for managed service providers.
- Workplace technologies will transform how employees work, engage with technology, and the rise of augmented workers.
- Multi-cloud environments will drive the need for more diverse data protection capabilities.
- Automation and open source tools will fuel growth in network automation.
- Cloud adoption will continue but organizations need to carefully consider total costs and business needs.
- Desktops will increasingly move to the cloud through services like Windows Virtual Desktop.
- Privacy and the
This document provides an overview of transforming an organization's IT infrastructure to a cloud model. It discusses key cloud computing principles like resource pooling, on-demand access, and elasticity. The document outlines common cloud service models like Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). It also describes cloud deployment models such as private, public, hybrid and community clouds. The document proposes an architectural model for cloud computing with layers for services, orchestration, control, virtualization, and physical infrastructure. It discusses the need for service management, business continuity, and security across this architecture. Finally, the document introduces the concepts of an IT service catalog and reference
Calculating the true value of industry specific clouds linthicumDavid Linthicum
IDC sees a $65 billion market for industry-specific clouds in 2013, rising to $100 billion by 2016. Industry-specific clouds are PaaS, IaaS, and SaaS services tailored for specific industries that allow businesses within a vertical to connect to predefined applications, processes, and databases. The value is that businesses can leverage existing industry data and processes rather than defining everything within a generic cloud. The session will help determine whether industry-specific clouds make sense for a particular business by examining costs, value of agility, potential for process and service reuse, and how to calculate return on investment.
A model demonstrating why SaaS is the best option for banks when accessing technology. Credit Risk systems are key interface points for bankers and an ideal case study. Banks have long ago realised owning property is not a good use of capital, and the logic is more compelling for a fast depreciating asset like software.
The future is in the cloud, or at least it's migrating there. Offering scalability, flexibility and agility, the cloud is the obvious solution for businesses seeking to make sense of the deluge of data. Cloud services can also help companies meet sustainability goals and even cut costs. But cloud strategies need to be carefully crafted to avoid the risks of remote storage and realise the potential of cloud-enabled efficiencies.
The document discusses several new trends in cloud computing including cloud as an innovation platform for mobile, social, and big data applications. It also discusses the growth of Platform-as-a-Service (PaaS), software-defined hardware, big data analytics in the cloud, security in the cloud, and cloud-based collaboration across generations in the workplace. A survey found that cloud adoption is now strategic for many companies and SaaS adoption has grown significantly while IaaS and PaaS are reaching a tipping point. The amount of data residing in the cloud is also expected to grow significantly in the next two years.
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Cloud Computing Trends: at the Horizon\'s Watch
1. Cloud Computing Trends: At the Horizon’s Watch
Cloud Computing Trends:
At the Horizon’s Watch
By Jocelyn DeGance Graham
April 2011
2. Cloud Computing Trends: At the Horizon’s Watch
TABLE OF CONTENTS
Who is the Cloud Customer? ___________________________________________________ 1
SMBs and Micro-Businesses ................................................................................................1
Large Enterprises Selectively Adopting Cloud .....................................................................2
U.S. Government .................................................................................................................2
Emerging Markets ...............................................................................................................2
Other Characteristics of Adopting Customers .....................................................................3
What is Driving Customers to Adopt Now? ________________________________________ 4
Accessibility is Leading the Charge ......................................................................................4
Perspectives About Cloud Risk are Changing ......................................................................4
Cloud Models are Adapting to Better Meet Customer Needs .............................................5
Vendor Lock-In Concerns Are Subsiding ..............................................................................7
Conclusion __________________________________________________________________ 7
List of Interviewed Experts _____________________________________________________ 8
Quoted Content Providers ...................................................................................................8
Supporting Contributors ......................................................................................................8
About the Author ____________________________________________________________ 9
About Grail Research _________________________________________________________ 9
3. Cloud Computing Trends: At the Horizon’s Watch 1
C
loud computing is transitioning from industry buzzword to business-critical solution;
recent technology forecasts name the migration to cloud as the biggest trend of 2011,
with Gartner anticipating that the spending on cloud computing applications will reach
$150 billion by 2013. To date, the perceived business opportunity associated with cloud has
driven start-up and established technology and services providers to make bets and stake out
territory throughout the emerging cloud landscape based on conjectures about how the space
might evolve. As customers begin to make substantial investments in cloud, it becomes critical for
providers and investors to have an informed view of customer needs and buying criteria.
As follow up to our cloud primer, Cloud Computing: Fact versus Fog, Grail Research interviewed
20 cloud computing experts in order to offer cloud providers, investors and prospective
customers a more detailed and consolidated understanding of who cloud customers are and what
is driving them to move to cloud today. Experts interviewed for this study span a cross-section of
the most progressive cloud thinkers, including industry analysts, senior executives at major cloud
vendors, and founders of technology firms. This report summarizes the key themes about
customers and adoption drivers that emerged from the research.
WHO IS THE CLOUD CUSTOMER?
Four broad customer segments have come to the forefront in adoption of the technology:
SMBs
Large enterprises (selective)
U.S. government
Emerging markets
In addition, experts see other organizations migrating to cloud that have one or more of the following
traits: complex supply chains, undergoing a significant reorganization, substantial rich digital content, and
lack of legacy systems. Organizations within these segments or sharing these traits seem to be at the
center of the most active adoption patterns for cloud.
SMBS AND MICRO-BUSINESSES
Debate over the most basic profiling of customer size seems to finally be subsiding, with the consensus
emerging that for the SMB and micro-business, the value proposition of cloud is compelling. As Kevin
Kelly, Founding Executive Editor of Wired Magazine states, “Access is better than ownership.”
Cloud is a competitive edge for these organizations due not only to cost savings but also to the pay-as-
you-go model that delivers an enterprise-class IT infrastructure to businesses that couldn’t otherwise
afford it. Another key benefit to these businesses is the ability to scale both up and down, rapidly
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
4. Cloud Computing Trends: At the Horizon’s Watch 2
retrenching in a soft economy and responding immediately as market demand increases. Cloud keeps
SMBs agile and viable.
LARGE ENTERPRISES SELECTIVELY ADOPTING CLOUD
While start-ups and SMBs will continue to be the primary adopters of cloud services, most experts believe
that large enterprises are opening up to the idea of transitioning to cloud and are starting to migrate
compartmentalized and discrete components of their business
operations and data. Most experts believe that it has now reached “Early adopters of SaaS
a stage where it is “not an over-hyped trend” and is helping were primarily SMBs and
customers actually achieve “tangible and measurable business while there are some large
results.” companies in the mix, the
Although in the short term, start-ups and SMBs will continue to be majority of users are mid-
the primary adopters of cloud services, some experts argue that sized organizations with
large enterprises have a “greater incentive for adopting cloud” due
larger enterprises only
to a more heterogeneous and geographically diverse operating
model. now starting to put their
toes in the water. In
Look for large enterprises to build on cloud adoption beyond the
well established software-as-a-service (SaaS) with strong interest in contrast, PaaS [platform-
managing IT assets via infrastructure-as-a-service (IaaS). Expect as-a-service] is being used
some of the greatest demand and the next wave of enterprise across the board.”
adoption to come from database-as-a-service (DbaaS) which would
include ubiquitous access to things like business intelligence (BI)
— John Howie, Senior Director
of Technical Security Services at
tools, whether online or off. Microsoft
U.S. GOVERNMENT
The U.S. government, under the direction of the Obama administration, is leading the way for
government entities to adopt cloud. The potential cost savings in IT infrastructure seems to be emerging
as the strongest incentive for governments in their battle against budget deficits. In 2009, the U.S.
government opened an office to facilitate the adoption of cloud across agencies and help in the
development of cloud computing standards. More recently, government organizations that included
technology expenditures in their 2011 budget proposals were required to demonstrate why the option
was selected over a comparable cloud solution.
And while the U.S. government has led the initial push to cloud, other countries are also looking to cloud
for answers. Mahesh Kumar, Director of Product Strategy and Marketing at Dell, provides the example of
the Australian government, which is “also looking to consume services on the Web” as it spends “about
$4.3 billion on IT” and has a target to “shave off a billion dollars” over the next 10 to 15 years.
EMERGING MARKETS
Gartner anticipates that the U.S. share of the world-wide cloud services market will be diluted from 60%
in 2009 to 50% by 2014. Developing nations, especially those in sub-Saharan Africa, are at the forefront of
cloud adoption. With increased focus on technology investments and lack of legacy systems in place, the
economic benefits of a cloud-based model for these nations are clear.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
5. Cloud Computing Trends: At the Horizon’s Watch 3
Experts believe sub-Saharan Africa is especially poised to take advantage of cloud due to their increasing
investments in the IT landscape and a “strong push from government to get its services into the cloud
space.” Private-sector firms in the region are also displaying confidence and beginning to accept cloud
services as a solution for their business requirements. While South Africa is expected to be the harbinger
of this adoption, countries with no legacy systems, such as Rwanda, Nigeria, and Kenya, can also emerge
as key customers as they increasingly invest in technology.
Other emerging economies across the globe are also expected to migrate to cloud to improve the
productivity and efficiency of their businesses. IBM has set up cloud computing centers to serve local
markets in China, India, Vietnam, and Brazil. Their most recent emerging market investment was in a $38
million data center in Singapore. "The new Asia Pacific data centre will provide Indian organizations with
the best available set of cloud options to achieve their IT infrastructure ambitions in order to become
successful businesses," said Ashish Kumar, IBM Global Technology Services, India/ South General Manager
Asia. "In India, we see a great opportunity for the software development industry and other IT-driven
businesses to leverage the IBM enterprise cloud offering in order to divert their test and development
1
workload towards more productive use.”
Commercial support and desire for the success of these projects from multinationals like IBM
notwithstanding, there are still major challenges to overcome in emerging geographies’ move to cloud;
lack of ubiquitous access to Internet and electricity in developing countries is driving cloud providers to
ramp up offline functionality. This is especially an issue for BI and other multi-user, high-touch types of
databases. The need for increased mass awareness also remains a major challenge, which can adversely
impact the adoption of cloud in the short term.
OTHER CHARACTERISTICS OF ADOPTING CUSTOMERS
Among companies that have been the most receptive to cloud, there are various common traits that can
be observed: complex supply chains, significant reorganizations, rich digital content, and lack of legacy
systems.
First, demand for migration to cloud has substantial impetus from organizations with complexities in their
supply-chain management, particularly retail and logistics. Cloud can offer significant benefits to improve
efficiencies of supply-chain solutions, while simultaneously reducing costs.
Second, cloud is gaining traction among companies that are under pressure to reorganize and optimize
their business operations, including IT systems, to achieve cost efficiencies. In these organizations, the
drive to cloud is a “fight or flight” scenario in which they must adapt to a changing business landscape or
they will need to close their doors.
Third, firms that deal in data-heavy, extremely rich digital imagery are also adopting cloud. The most
obvious are online and social media firms that have “heavy” Web content, such as images and videos, and
interactive entertainment. Cloud will become increasingly attractive to these organizations because it
offers a scalable and efficient means for storing and delivering content.
1
“India to leverage IBM’s $38 mn investment in cloud computing centre,” Business Standard, March 31,
2011.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
6. Cloud Computing Trends: At the Horizon’s Watch 4
Fourth, business setups/Web start-ups that do not have legacy systems are also moving towards cloud. In
fact, the Web 2.0 companies weave cloud into the fabric of their business. Experts see the fundamental
shift from ownership to access has already taken place, and is actually preferred. Organizations in this
category discuss and refer to “cloud” like the “Internet” was referenced three to five years ago – as an
implicit label that requires no other explanation: “I am using the cloud.”
While the picture of the cloud customer seems to finally be coming into focus with experts agreeing on
who should be interested in adoption, the market is still early. There is still a lot of uncertainty around
who customers are and what segments/traits will be the primary adopters over the longer term, so expect
disruptions and emerging customer segments that have yet to be considered. For now, however, there
seems to be some level of expert consensus around the first wave of what cloud customer profiles look
like, with the questions now being directed to the acceleration and tipping point of migration on a mass
scale.
WHAT IS DRIVING CUSTOMERS TO ADOPT NOW?
Experts all have opinions about specific factors driving organizations to adopt cloud now. The drivers
around which there seemed to be some consensus were:
The need for 24/7 access to data and applications
Changes in perspective about cloud risk
Improving alignment between customer needs and vendor solutions
Decline in concerns about vendor lock-in
ACCESSIBILITY IS LEADING THE CHARGE
Accessibility is the number one driver our experts cited for cloud adoption. Most believe that
organizations and consumers will “trade-off” other concerns about cloud to gain 24/7 access. The
proliferation of compact and powerful mobile devices, cheap and ubiquitous bandwidth, and the
increasingly dynamic business environment are driving the demand for this “anytime, anywhere, and
anything availability” of data and applications. Experts believe that the desire for on-the-go access will
continue to grow, which will further drive cloud adoption “from the small business all the way up to the
big enterprise.”
PERSPECTIVES ABOUT CLOUD RISK ARE CHANGING
Security risk continues to be one of the most heated discussion topics around cloud. Experts are divided in
their opinion about whether cloud offers increased security or introduces greater security risk. However,
a significant number of experts cited changes in perspective taking place around security risk that are
driving an increase in the number of organizations adopting cloud.
Cloud Viewed as More Secure by Some Organizations
Security is still being debated as one of the significant “risks” for cloud customers. However, due to
increased attention by cloud vendors, it is no longer seen as an “insurmountable” challenge. According to
experts, a number of cloud customers agree that cloud vendors provide better security than their existing
in-house security infrastructure. As cloud vendors continue to provide evidence to support their claims,
more and more organizations will migrate to cloud. A senior leader at a Fortune 100 technology firm
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7. Cloud Computing Trends: At the Horizon’s Watch 5
echoes this sentiment using the analogy of the early days of banking: just as people shifted from keeping
their savings at home to trusting a bank to manage assets for them, organizations will move their most
sensitive data to cloud – for the very purpose of keeping it safe.
Regulatory Compliance Cost Trumps Security Concerns
As more regulatory requirements are imposed by governing bodies
around the management of sensitive customer and employee data,
“People will turn to cloud,
cloud solutions allow organizations to outsource the complexity of
moving things like their
complying with these regulations. Cloud offers similar benefits to
other “outsourcing” models, as it alleviates the internal resources CRM systems... their HR
required to set standards, implement solutions, and monitor systems ... because they
compliance with existing and future regulatory guidelines. can’t keep up with all of
Organizations that choose to move sensitive data to cloud, thereby
the compliance rules.”
outsourcing the concerns and the pain of building in-house
expertise, will select providers who are expert in applying and — Jim Stikeleather, Chief
Innovation Officer at Dell
executing these extremely dynamic and complex requirements.
Providers who specialize will become sought after by companies for
the efficiencies gained.
Cloud Insurance Protects Against Losses
For those who want to take advantage of cloud but still see the risk as too high, there is now cloud
insurance. Although cyber risk policies have been available for a number of years, the first cloud insurance
is now available. Cloud customers who want to insure their data beyond the very limited liability that
most SLAs offer will now be able to purchase policies offering organizations that move to cloud protection
against the true costs and losses associated with adverse incidents such as downtime and security
breaches.
Drew Bartkiewicz, CEO of CyberRiskPartners, recently launched the first global cyber risk intelligence
platform to help CIOs analyze the operational and systemic risks. He is a staunch proponent of cloud, but
cautions that there must be strategy and critical evaluation in determining exactly which data is migrated.
He cautions, “not all clouds are created the same” and so the ability to access the different risk landscapes
emerging with the acceleration of adoption becomes paramount. Drew expects “an environment of more
shared risk – between cloud customer and cloud provider – which means much more innovation needs to
happen in the fields of cyber accounting, cloud law, and cyber risk transfer.”
CLOUD MODELS ARE ADAPTING TO BETTER MEET CUSTOMER NEEDS
Hybrid Models Come to Fruition
For organizations that desire some of the key benefits of cloud but believe the risk is still too high,
providers have moved to make the concept of the hybrid model a reality. The hybrid model allows
organizations to immediately move at least a portion of their data to cloud and reap the benefits of public
cloud while retaining some of their IT resources on-premise or in a private cloud.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
8. Cloud Computing Trends: At the Horizon’s Watch 6
For organizations who are the most risk-averse and reticent about making a move to cloud, there is a very
simple, low risk, “entry level” solution. Jim Stikeleather, Chief Innovation Officer at Dell, points out that
companies should look to evaluate hybrid models that can provide an optimum combination of
operational and capital expenditure with “a private cloud that runs
almost constantly at 100% capacity and then bursts out into a “You’re going to have a
public cloud for variable capacity.” He sees this as a better way to subset of data that’s
drive business growth, as opposed to altogether avoiding capital always going to reside in
expenditure on IT infrastructure and relying on operational costs
your enterprise, and
associated with public clouds, which change depending on usage.
you’re going to have to
In November 2010, Rackspace launched its hybrid offering – Cloud
integrate that with that
Connect – which allows customers to combine dedicated hosting,
private cloud, and public cloud in multiple ways to achieve public face in the public
customized solutions. Amazon’s Virtual Private Cloud (VPC), cloud, and that is where
currently in the beta phase, is a hybrid offering that enables the hybrid model comes
organizations to securely connect their existing IT infrastructure to in.”
the Amazon Web Services (AWS) cloud through a virtual private
network (VPN) gateway. — Harold Moss, CTO for Cloud
Security Strategy at IBM
Initial Delivery Models Adapt and Consolidate
Over the past decade, cloud computing has evolved into three distinct delivery models: IaaS, PaaS, and
SaaS. However, as a result of shifting customer interest towards a combined offering under one umbrella,
cloud service providers are beginning to look to “have multiple entry points across the different models.”
Recent new offerings from vendors further substantiate this trend, as they try to extend their reach into
the realm of different delivery models. For example, Elastic Beanstalk from Amazon, currently in beta,
incorporates many PaaS features, while retaining the flexibility of AWS’s IaaS. Microsoft, too, has
extended the PaaS functionality of Azure into the IaaS domain.
Before the various cloud models can fully consolidate, experts see providers focusing on filling critical
gaps in cloud offerings. Databases are one area where there is still work to be done. Presently there are
limitations to moving complex database operations to cloud and experts expect DbaaS offerings will
emerge to address this. M.R. Rangaswami, co-founder of Sand Hill Group, is of the opinion that “so far
databases in cloud haven’t reached the maturity of other cloud offerings, and we think more and more
customers are going to want database solutions that are wrapped around a complete cloud stack and
other application services. We think there is a growing need and a demand for different types of data and
access methods including structured, non-structured, SQL and no-SQL databases in the cloud.”
As gaps are filled, experts ultimately expect to see consolidation of delivery models into a unified “stack-
as-a-service” offering and subsequent consolidation of cloud providers to realize economies of scale.
Alistair Croll, partner at technology firm Bitcurrent, believes that consolidation will be driven by
customers who will want to build and deploy applications on top of their data. He says, “Once you put all
of your data in one place, you’re going to want to chew on it and put it to work in many ways: let
employees access it via a SaaS application; run some custom applications that use it; let your business
partners access it; and so on. In other words, your data has a surface tension – it wants to stick together.
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9. Cloud Computing Trends: At the Horizon’s Watch 7
This will inevitably lead to consolidation among a few very large providers who achieve economies of
scale in centralized data, and the services that use that data will follow."
VENDOR LOCK-IN CONCERNS ARE SUBSIDING
Vendor lock-in, which binds an organization to a vendor for the products and services, has always been an
area of concern for organizations. However, some experts believe that the issue is “overhyped” in the
case of cloud. They believe that it has been blown out of proportion by “governments, policy makers, or
standards bodies.” John Howie, Senior Director of Technical Security Services at Microsoft, who also co-
chairs the Cloud Security Alliance's Subject Matter Expert Working Group, says: “Vendor lock-in is
probably overhyped… there are some aspects of vendor lock-in but it’s not as big as people may imagine
or certainly as bad as pundits would want to make it out… Customers have not shown any desire in data
portability or service portability between service providers. They just want the best rate possible, and
their service up and running and they don't care that they can move it from Google to Microsoft to XYZ
Corp.”
CONCLUSION
As cloud moves to the next phase of adoption, experts are seeing viable and sustainable customer
segments emerge – including SMBs, enterprise, governments, and Web 2.0 startups – that further bolster
the push to migration. They expect developing geographies to lead the next wave of cloud adoption
where the sensitivity towards policies, standards, and privacy concerns are all but eliminated by the
promise that cloud holds for their economic growth.
Experts agree that the evolution of cloud marks a fundamental shift in our relationship with electronic
assets and our access to that data and information. Accessibility allowing for the “anywhere, anytime,
anything access” of information takes center stage. Apprehensions around vendor lock-in, and security
and privacy are fast subsiding, or in some cases, are acknowledged as “trade-offs” for the efficiencies
needed to remain competitive in this dynamic business environment. Also, the arrival of cloud insurance
and strategies for disaggregating risk will be used as competitive advantage by the most savvy and
aggressively minded organizations. Interesting models, as Jim Stikeleather of Dell suggests, will emerge
where companies move their most sensitive data to cloud, outsourcing the pain of managing regulatory
compliance. And from more conservative companies, expect simple hybrid solutions where private cloud
is used except in cases of extreme spikes.
The experts contributing to this paper conclude that if challenges to business adoption can be effectively
addressed, cloud’s impact has the potential to be of the same magnitude as the Internet – creating a
revolution for technology and society.
For more information on this report, contact Jocelyn DeGance Graham at jdgraham@grailresearch.com.
Follow Jocelyn on Twitter: JocelynDG.
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
10. Cloud Computing Trends: At the Horizon’s Watch 8
LIST OF INTERVIEWED EXPERTS
QUOTED CONTENT PROVIDERS
Alistair Croll: Partner at Bitcurrent; founding partner at Year One Labs, Inc.; associated with the
launch of conferences such as Techweb's Cloud Connect, Interop's Enterprise Cloud Summit, and
GigaOm's Structure
Drew Bartkiewicz: Founder and CEO at Cyber Risk Partners, LLC
Harold Moss: CTO, Cloud Security Strategy, at IBM Corporation.
Jim Stikeleather: CIO at Dell, Inc.
John Howie: Senior Director of Technical Security Services, Online Services Security and
Compliance (OSSC) at Microsoft; co-chair of Cloud Security Alliance's Subject Matter Expert
Working Group
Mahesh Kumar: Director of Product Strategy and Marketing, Best Value Solutions Group at Dell,
Inc.
M.R. Rangaswami: Co-founder of Sand Hill Group; featured in Forbes’ “Midas 100 List” as one of
the world’s foremost technology investors; host of the Cloud Industry Summit
SUPPORTING CONTRIBUTORS
Bernard Golden: CEO at HyperStratus; cloud computing advisor for CIO Magazine
Dana Gardner: President and Principal Analyst at Interarbor Solutions, LLC
David Lingenfelter: Information Security Officer at Fiberlink Communications Corp.
James Watters: Group Manager of vCloud Strategy and Market Development at VMware, Inc.
Jeffrey Kaplan: Founder and Managing Director at THINKstrategies, Inc.; founder of Cloud
Computing Showplace
Joel Allen: Founder and President at AllenPort Co.
Laurie McCabe: Partner at SMB Group, Inc.
Nick Keene: Partner Account Manager of Hosting and Cloud Solutions at Microsoft, South Africa
Oliver Friedrichs: SVP at Sourcefire, Inc.; founder of Immunet (acquired by Sourcefire)
Randolph Barr: CSO at Qualys, Inc.
Ranjith Kumaran: Founder of YouSendIt, Inc.
Tony Bishop: CEO at Adaptivity, Inc.; recipient of “40 under 40 – Most Innovative IT Leaders” and
“Premier 100 IT Leaders” as selected by ComputerWorld
Torsten George: VP of Worldwide Marketing at Agiliance, Inc.; member of advisory board at
MktgVirtue, LLC
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company
11. Cloud Computing Trends: At the Horizon’s Watch 9
ABOUT THE AUTHOR
Named by United Business Media’s CRN as one of the 100 most influential women in IT, Jocelyn DeGance
Graham currently leads the Grail Research Cloud Center of Excellence and Cloud research practice.
Jocelyn has deep expertise in the areas of marketing, communications and research and has spent the
majority of her career advising Fortune 100 companies including Hewlett-Packard, Intuit, and Arthur
Andersen on strategic emerging technology decisions. Prior to joining Grail Research, Jocelyn directed the
marketing program for an award-winning cloud start-up which was recognized by Gartner as one of the
“Coolest Emerging Technologies” of 2010. She holds a Master’s degree in Industrial/Organizational
Psychology and a Bachelor's degree from University of California, Santa Barbara.
ABOUT GRAIL RESEARCH
Grail Research is a global research and decision support firm that provides organizations with accurate,
succinct answers to their most important business questions. In today’s rapidly changing environment,
global corporations rely on Grail Research to deliver the critical market intelligence required to make fact-
based strategic decisions that support business growth. These include topics such as entering new
markets, launching and enhancing products, making acquisitions or strategic investments, unseating
competitors, and more. Based in Cambridge, Mass., Grail Research is a division of Integreon, the largest
and highest-impact provider of integrated research, legal and business solutions to corporations and law
firms. For more information, visit www.grailresearch.com. For more about cloud computing from Grail
Research, see:
Cloud Computing: Fact versus Fog
Cloud – from Buzz to Business Critical
Navigating the Cloud: Insights and Guidance from Cloud Connect 2011
Grail Research: 2 Canal Park, Cambridge, MA 02141: www.grailresearch.com: an Integreon company