This document discusses how IT can provide competitive advantages if managed properly and with a focus on cost. It argues that while core IT functions are now commodities, value can be added through innovative uses of technologies like mobile, analytics, and cloud computing. The window to gain advantages from IT is brief, so businesses must continually reengineer their IT processes to facilitate new opportunities in areas like the mobile web revolution and utility-supplied cloud computing.
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By making meaning from the data that swirls around every digital interaction, companies can gain unprecedented insight into what customer and prospects want and value, essentially what makes them "tick."
The Robot and I: How New Digital Technologies Are Making Smart People and Bus...Cognizant
Our latest study shows that when enterprise robots are applied to automating core business processes, they can extend the creative problem-solving capabilities and productivity of human beings and deliver superior business results.
IT that matters in the new machine age prioritizes cybersecurity, innovation, time-to-market and customers over cost-cutting, according to our latest study. Here’s what the future looks like for IT infrastructure, including our HEROES framework to guide you along the way.
A review of Dreamforce announcements including Lighting, Engage, SalesforceIQ, Data.com, and Wave. I also discuss product announcements from InsideView, Dun & Bradstreet / DocuSign, CircelBack, and Lattice Engines.
This is an issue of my weekly subscription newsletter which covers the Sales Intelligence, DaaS, Data Hygiene, and Predictive Analytics spaces.
Defining Digital Transformation - the researchTom Rieger
Everyone is talking about it but not many are doing it. Or they think they are and doing it wrong.... I am talking about defining 'digital transformation'. In working with Lane Severson we completed some great research where nearly 200 executives in the LOB and IT helped us give their take on their present state and where they WANT to go.
Hard to go on a 'digital transformation' journey if you aren't sure what it is.
How Digital 2.0 Is Driving Banking’s Next Wave of ChangeCognizant
By holistically harnessing AI, blockchain, IoT, RPA and open banking, financial institutions can build a more resilient, customer-focused bank of the future that incorporates the virtues of nonbanking rivals.
Apps for the Connected World: Supercharge Customer Data with Code HalosCognizant
By making meaning from the data that swirls around every digital interaction, companies can gain unprecedented insight into what customer and prospects want and value, essentially what makes them "tick."
The Robot and I: How New Digital Technologies Are Making Smart People and Bus...Cognizant
Our latest study shows that when enterprise robots are applied to automating core business processes, they can extend the creative problem-solving capabilities and productivity of human beings and deliver superior business results.
IT that matters in the new machine age prioritizes cybersecurity, innovation, time-to-market and customers over cost-cutting, according to our latest study. Here’s what the future looks like for IT infrastructure, including our HEROES framework to guide you along the way.
A review of Dreamforce announcements including Lighting, Engage, SalesforceIQ, Data.com, and Wave. I also discuss product announcements from InsideView, Dun & Bradstreet / DocuSign, CircelBack, and Lattice Engines.
This is an issue of my weekly subscription newsletter which covers the Sales Intelligence, DaaS, Data Hygiene, and Predictive Analytics spaces.
Defining Digital Transformation - the researchTom Rieger
Everyone is talking about it but not many are doing it. Or they think they are and doing it wrong.... I am talking about defining 'digital transformation'. In working with Lane Severson we completed some great research where nearly 200 executives in the LOB and IT helped us give their take on their present state and where they WANT to go.
Hard to go on a 'digital transformation' journey if you aren't sure what it is.
How Digital 2.0 Is Driving Banking’s Next Wave of ChangeCognizant
By holistically harnessing AI, blockchain, IoT, RPA and open banking, financial institutions can build a more resilient, customer-focused bank of the future that incorporates the virtues of nonbanking rivals.
Every industry is becoming data driven, built around its information systems. Nowhere is this more evident than in retail where customer data is pivoting to flow across the traditional customer touchpoints and retailers are creating organizational structures that are responsible for the customer experience across traditional functional silos.
Strategic IT Transformation Programme Delivers Next-Generation Agile IT Infra...Cognizant
The strategic use of the new technology enables Standard Life’s IT group to focus on generating business innovation and directly supporting business stakeholders in areas such as customer engagement while Cognizant manages the provisioning of Infrastructure as a Service.
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
Commentary: Making Dollars & Sense of the Platform EconomyCognizant
As market dynamics change, organizations must figure out how and where to plug and play with emerging platforms that create economies of scale and new forms of value.
Cloud Enabled Transformation In InsuranceCapgemini
Immature capabilities and growing market disruptors are compelling insurers to act swiftly and become fully customer centric. According to the World Insurance Report 2015 less than 30% of customers are having positive customer experiences globally forcing Insurers to reinvent their ability to deliver positive customer experience across the entire customer journey.
Capgemini's ACEs (All Channel Experience) for Insurance is built on Salesforce the leading CRM platform to help insurers improve their core capabilities and enrich customer experiences regardless of customer channel or device preferences.
Find out how Cloud-Enabled Transformation in Insurance from Capgemini and Salesforce is a faster and less disruptive way for insurers to rapidly evolve digital capabilities to achieve customer experiences that leave your customers wanting more!
Big data is being implemented or on the mind of majority of the enterprises. Though getting into Big data is neither cheap nor a easy task. Having a step-by-step path for this journey based on experience from other implementation play a crucial role in the success of the initiative. This session provide a 7 Steps Big Data Journey for Enterprises based on past successful implementations.
Artificial intelligence (AI), machine learning (ML), and the Internet of Things are gaining momentum across enterprise environments. By incorporating these technologies into their strategic agendas, organizations industry-wide can streamline processes, anticipate customers’ needs and behaviors in real time, stimulate profitable growth, and deliver experiences that live up to the promise of digital.
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
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Full IoT value cannot be realized by connecting a few devices. Organizations need to get beyond instrumentation, and focus on the impact these technologies can have on their business strategies, which will require leadership, vision and partnership.
Every industry is becoming data driven, built around its information systems. Nowhere is this more evident than in retail where customer data is pivoting to flow across the traditional customer touchpoints and retailers are creating organizational structures that are responsible for the customer experience across traditional functional silos.
Strategic IT Transformation Programme Delivers Next-Generation Agile IT Infra...Cognizant
The strategic use of the new technology enables Standard Life’s IT group to focus on generating business innovation and directly supporting business stakeholders in areas such as customer engagement while Cognizant manages the provisioning of Infrastructure as a Service.
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
Commentary: Making Dollars & Sense of the Platform EconomyCognizant
As market dynamics change, organizations must figure out how and where to plug and play with emerging platforms that create economies of scale and new forms of value.
Cloud Enabled Transformation In InsuranceCapgemini
Immature capabilities and growing market disruptors are compelling insurers to act swiftly and become fully customer centric. According to the World Insurance Report 2015 less than 30% of customers are having positive customer experiences globally forcing Insurers to reinvent their ability to deliver positive customer experience across the entire customer journey.
Capgemini's ACEs (All Channel Experience) for Insurance is built on Salesforce the leading CRM platform to help insurers improve their core capabilities and enrich customer experiences regardless of customer channel or device preferences.
Find out how Cloud-Enabled Transformation in Insurance from Capgemini and Salesforce is a faster and less disruptive way for insurers to rapidly evolve digital capabilities to achieve customer experiences that leave your customers wanting more!
Big data is being implemented or on the mind of majority of the enterprises. Though getting into Big data is neither cheap nor a easy task. Having a step-by-step path for this journey based on experience from other implementation play a crucial role in the success of the initiative. This session provide a 7 Steps Big Data Journey for Enterprises based on past successful implementations.
Artificial intelligence (AI), machine learning (ML), and the Internet of Things are gaining momentum across enterprise environments. By incorporating these technologies into their strategic agendas, organizations industry-wide can streamline processes, anticipate customers’ needs and behaviors in real time, stimulate profitable growth, and deliver experiences that live up to the promise of digital.
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
Analytical Storytelling: From Insight to ActionCognizant
Merging the ancient art of storytelling with digital-era data journalism, analytical storytelling makes data-based insights accessible and thus informs and guides skillful and effective decision-making.
Internet of Things: From Strategy to Action: Driving IoT to Industrial ScaleCognizant
Full IoT value cannot be realized by connecting a few devices. Organizations need to get beyond instrumentation, and focus on the impact these technologies can have on their business strategies, which will require leadership, vision and partnership.
Are you exploring the best way for your business to save expenses, enhance margin, or reinvest in the coming years? Check out the top technological advancements in business that are beneficial for business expansion and that result in a technology roadmap that has an impact on a number of the organization's strategic goals.
For more information, see: https://www.albiorixtech.com/blog/technology-trends-in-business/
#technology #technologytrends #webappdevelopment #mobileappdevelopment #softwaredevelopment
For many, web-scale IT is an alien and drastic approach being met with fear and resistance. So the first question for any organization should be; what is it? Cameron Haight, Gartner’s chief of research for infrastructure and operations, coined the term “Web-scale IT” earlier 2014 as a way to describe the new ways organizations leverage technology to provide their customers with content quickly and at massive scale.
Albiorix Technology brings the top 10 digital transformation trends to watch out for in 2023 that you can adopt to improve your business performance.
For More Information: https://www.albiorixtech.com/blog/digital-transformation-trends/
The rapidly shifting technology environment raises serious questions on how to help their companies capitalize on the transformation under way. Advancing technologies and their swift adoption are upending traditional business models. So, today we bring you Five Hottest Tech-Enabled Business Trends in 2017.
Rebooting IT Infrastructure for the Digital AgeCapgemini
The Digital Transformation Institute has launched its latest research report titled “Faster, Better, Smarter: Rebooting IT Infrastructure for the Digital Age.” The report highlights why organizations need robust and seamless IT infrastructure that keeps pace with evolving market and technology demands. IT infrastructure has always been known as a “keeping the lights on” function but now it has evolved into a core catalyst of Digital Transformation. However, as a function, IT infrastructure is yet to undergo a core transformation. The report discusses why a reboot is critical.
what-is-datafication-and-why-is-it-the-future-of-business-in-2023.pdfTemok IT Services
Datafication is about more than just data collection and analysis; it also involves improving the quality of our daily lives in productive, insightful, and pleasurable ways.”Datafication” lacks a definition or has not yet entered dictionaries.
https://www.temok.com/blog/what-is-datafication-and-why-is-it-the-future-of-business-in-2023/
Using digital technology to your advantage. Should you focus on improving customer experience or new products and services or your core business operations?
Cloud technology is no longer a new player in the market,
but it’s a mature and integral part of the IT landscape and a
key parameter in driving business growth. It is an
indispensable topic among CXOs. A research by Fraedon has
found that almost half of the banks find their legacy
systems to be the biggest hindrance in their growth.
Managing Data To Drive Competitive Advantage Bernard Marr
One of the most important lessons we've learned from the pandemic is just how important technology is to building robust and thriving businesses. Organizations that have prospered in the last nine months have done so by leveraging cloud computing, high-speed networks, artificial intelligence (AI), and the internet of things (IoT) to push forward their digital transformation agendas.
Leveraging the Cloud: Why it Matters to Large & SMB RetailersEarthLink Business
This special report identifies several ways cloud applications are becoming more attractive options. One is via highly targeted point solutions designed to solve specific business needs. Another is via enterprise-wide availability that can be accessed on an as-needed basis. A third major growth area is among small and medium-sized retail businesses, which like cloud’s flexibility and functionality and lack the heavy legacy system investment that can restrain larger organizations from moving to SaaS solutions.
--
Cloud Computing’s advocates – and there are many – have long argued that retail and
cloud-based solutions are, like the stars of a romantic comedy of old, made for each other. It’s a sentiment that was voiced at last month’s RIS Retail Technology Conference by Richard Mader, ARTS director emeritus and CIO at multiple retailers throughout his long career.
Mader’s arguments, in brief, were:
• Cloud computing lowers costs, still an imperative for retailers of all sizes;
• It reduces capital expenditures and transfers them to the operational
expenditure budget line;
• The technology can deal with large and sudden spikes, ideal for a highly
seasonal and promotions-driven industry;
• Cloud solutions can handle the enlarged databases and enhanced speed requirements of increasingly popular Big Data applications, and;
• They are well-suited to the spread of mobility in retail.
The negatives about cloud have been concerns about reliability and security, but according to Mader these have largely been dealt with – so much so that some retail enterprises are now cloud-only IT shops.
So why does the cloud computing nirvana always seem to be receding into the future, never quite becoming the actual present? One key factor is the inertia generated by on-premise legacy systems, which means that any move to a cloud-based model will be evolutionary rather than rip-and-replace revolutionary.
Leveraging the Cloud: Why it Matters to Large & SMB Retailers
Focusing-on-Cost-Management
1. Focusing on Cost Management - the
Window for Competitive Advantage is
Open Only Briefly
Revision: 1.2
Author: Christian Reina, CISSP
Date: November 26, 2009
2. Contents
1. Innovation and the cost of doing business..............................3
2. IT Matters to Some...................................................................................3
3. The Mobile Web Revolution & Web Analytics 2.0 ....................5
4. Commodity and Value Add.......................................................................7
5. Reengineering IT .......................................................................................7
6. References.....................................................................................................9
Revision History
Name Date Reason For Changes Versio
n
Christian Reina,
CISSP
11/06/2009 Draft version 1.0
Christian Reina,
CISSP
11/09/2009 Final version 1.1
Christian Reina,
CISSP
11/09/2009 Revised version 1.2
3. 1. Innovation and the cost of doing
business
According to some experts, modeling humanity using
math promises to be one of the great undertakings of the
21st
century. Yahoo's chief researcher Prabhakar Raghavan
who leads a team of 100 mathematicians believes there is a
whole world of uninvented businesses and his team of
subject matter experts will be amongst the first to develop
better algorithms which are the critical survival to
satisfy the curiosities and desires of many businesses. Mr.
Raghavan understands the importance his powerful army of
mathematicians represents in the future of many industries;
however, he also knows that his army represents a business
unit that needs to align its initiatives with business
objectives and strategic goals. Mr. Raghavan’s initiatives
as well as many other business units providing
technological services must focus on investments that
provide a business value to help the business gain a
competitive edge.
I believe there is a lot of potential for IT as a
business differentiator. An army of 100 mathematicians who
can provide a competitive edge through creativity is only a
small example of what other companies have gained through
the innovative deployment of IT. However, the study,
design, development, implementation, support, and
management of computer-based information systems represent
the core functions of IT and the cost of doing business. In
the article “IT Doesn’t Matter” by Nicholas G. Carr
published in the Harvard Business Review in May 2003, the
author believes that IT management’s key to success, for
most companies, is to manage costs and risk meticulously.
2. IT Matters to Some
Nobody can argue with Nicholas Carr that information
technology has become the backbone of commerce and that the
core functions of IT have become available and affordable
to all. Today, a small business has the ability to build an
e-commerce website with value added products such as a
virtual PBX, Toll Free Service, and even a Call Me Button
which serves as a CRM solution. All these value added
products and technologies are more affordable than ever
before and a lot more businesses are pushing their
boundaries to improve their market positioning and
competitive edge. Nicholas Carr’s article, “IT Doesn’t
Matter”, can be misunderstood by many people as an opinion
based on looking at IT with a very narrow scope. With that
4. said, please let me take my horse blinders off and provide
an observation why IT matters to some.
In today’s competitive marketplace there are many
businesses offering the same product or service with the
same baseline value. In order to achieve a competitive
edge, businesses adopt value-added benefits. This
additional value that the product or service has above the
baseline is what differentiates a business from the rest. A
business will always bring more to the table if they can
add value, even if that means a higher price. As consumers,
we do a cost/benefit analysis to ensure that the benefit
outweighs the cost and some of this analysis is very
subjective because everyone has a different definition of
benefits. As a business owner, you want to make sure the
value you are adding is considered beneficial by your
customers.
As stated by Carr, the arrival of the internet has
accelerated the commoditization for IT by providing a
perfect delivery channel for generic applications. In
recent years, the expansion of the mobile web, web
analytics, virtualization, SaaS, and other infrastructural
advancements in technology have provided value added
benefits to some businesses. As I’m sitting here at Barnes
& Noble, I’m able to use their free Wi-Fi to complete this
assignment while drinking a Chai Tea Latte which by the way
was rather pricey, but my cost/benefit analysis told me it
is worth it.
Another example of value added benefits is the
invention of the DVR. In 1999, Jim Barton and Mike Ramsay
introduced TiVo to the world and what continues to be a
digital video recorder for most consumers, it has
transformed into a huge value added benefit for companies
looking to advertise based on C+3 ratings (a mix of average
live commercial ratings and three days of DVR playback).
You can bet there is quite a bit of mathematics involved in
analyzing DVR data from millions of customers and I believe
an army of 100 mathematicians may not be enough to
correlate all this information.
Web Analytics or the pure science of analysis is
improving so rapidly because of infrastructural
advancements in technology. Guardian Analytics is a
privately held company that provides financial
organizations with real-time risk management solutions.
5. Using proprietary models and strong analytics, their
preventative anti-fraud solution performs ongoing
monitoring and detection of risky online banking
transactions. Google Analytics is another example of a
value added benefit to a business that wants to deliver
better-targeted ads, improve marketing initiatives, and
create higher converting websites.
So, what was Nicholas Carr smoking when he titled the
article, “IT Doesn’t Matter”? Many of my colleagues found
his article very disturbing back in 2003. Was he wearing
horse blinders the whole time? I don’t think Mr. Carr was
wrong by making a comparison of IT as commoditized
electricity and I’m sure he knew some of his readers didn’t
find any value added benefit in reading the article. Today,
the intellectuals that believe IT matters and we should
continue to invest heavily in “IT” are consulting firms,
technology vendors, Infrastructure-as-a-Service (IaaS),
Platform-as-a-Service (PaaS), and Software-as-a-Service
(SaaS); or Cloud Computing solutions and their partners. As
a security professional working for a forward-thinking
organization, I hope one day they will see it for what it
is.
3. The Mobile Web Revolution & Web
Analytics 2.0
Mobile technology is revolutionizing the way we access
information. Mobile devices are everywhere today and not
having a cell phone in Sweden is tantamount to kicking baby
seals. You just don’t do it. So, how can a business find a
competitive edge while focusing on cost management knowing
this window of opportunity may close very soon? Well,
businesses have strategic goals and objectives, but
somebody has to find the flexibility and malleability to
make it happen. Hui-Liang Tsai states that Information
Technology can be used in many different ways to accomplish
different business objectives, but also it can bring about
numerous changes to make the organization more efficient
and competitive. He adds that in the past, information
technology supported a narrow range of transaction-
intensive activities. But today, it is no longer possible
to separate information technology from business processes.
Basically, IT matters so much that it has become a business
process for most organizations. According to Adam Arakem,
“it facilitates and streamlines business processes, in fact
6. business processes have evolved around an IT
infrastructure.
Some forward-thinking organizations look to reengineer
business processes like Information Technology to provide
cost effective solutions in this mobile web revolution.
Mobile home banking, Mobile phone applications, and
infrastructural advancements in mobile technology are some
examples of this rapid growth. Bank of America provides
their customers with mobile phone apps and access to a
mobile phone version of their website while providing a
multifactor authentication solution using SMS. The
organization I work for will be providing a mobile banking
solution this month and more companies are rethinking their
strategies to include value added benefits by utilizing
mobile technology as a perfect delivery channel. This
reengineering approach mimics what Nicholas Carr refers to
as the commoditization of IT by utilizing the Internet as
delivery channel. According to AdMob, which claims it is
the world’s largest mobile advertising platform, mobile web
and application use has doubled over the past two years. It
is clear that mobile technology as a business process had
revolutionized the way we access and use information;
however, the value added benefit is mobile web technology
as the result of reengineering IT. Information Technology
is only a process that through proper cost management
creates innovative value added benefits while the window of
opportunity for competitive edge remains open.
Web Analytics 2.0 as defined by Avinash Kaushik is
the art of online accountability and the science of
customer centricity. Just like an army of mathematicians
will satisfy the curiosities and desires of many
businesses, web analytics measures valuable reporting and
provides insights into website traffic to improve the
competitive edge for many companies. Mobile web analytics
is the result of the mobile web revolution and just another
example of an infrastructural advancement in technology.
Some of these new analytics technologies have been
developed to be offered as SaaS or a cloud computing
solution. In the end, whether the mobile web revolution is
accelerating the commoditization of IT or packaging
computing solutions, such as Web Analytics, is similar to a
traditional public utility, it becomes easier to understand
why Nicholas Carr believes that computing is moving towards
the same centralized, utility approach that power
generation did just over a century ago.
7. 4. Commodity and Value Add
Is Carr simply asserting that the way IT was practiced
in the past is no longer a competitive factor? It is
evident that Nicholas Carr had a vision and that’s why he
wrote “The Big Switch: Rewiring the World, from Edison to
Google”. Mr. Carr concludes that businesses and consumers
will switch over from our existing computing infrastructure
to utility-supplied computing that provides processing and
storage in-the-cloud. Today, this cloud computing
alternative is attractive to many businesses because of its
convenience, cost, and value added benefits.
Cloud computing is the future of IT and the window of
opportunity is just beginning. Amazon Elastic Compute Cloud
is just one service offered by Amazon Web Services. In a
not too distant future, the utility-supplied computing will
be a reality and most businesses will have a presence in
this cloud whether is renting storage, running instances,
or hosting computer applications. Information Technology
will be the business process needed to facilitate the
study, design, development, implementation, support, and
management of cloud computing systems to provide a
competitive edge. The effective reengineering of this
business process will result in a whole world of uninvented
businesses.
5. Reengineering IT
According to Hui-Liang Tsai, the major role of
information technology is to facilitate the design of new
business processes that support critical decision-making
tasks that enable managers to attain the value added
benefits of business transformation. In order to achieve
this goal, reengineering information technology is
paramount. As more businesses increasingly make a decision
based on costs, efficiency, and convenience, and choose the
web-supplied, grid-like, cloud computing alternative, the
real window for competitive advantage is to reengineer IT.
The “I” in IT is for infrastructural technology that
revolutionizes the way we access information today.
Reengineering IT to become this essential business process
is an opportunity businesses need to focus on now. IT
matters as an infrastructural technology for forward-
looking Cloud computing providers and their partners, but
8. what matters in many organizations is that a business
process is in place to address the strategic goals and
business objectives. The new IT needs to be ready for
future challenges and provide process efficiency, cost
management, and value added benefits as its new core
functions. As stated by Nicholas Carr, when a resource
becomes essential to competition, but inconsequential to
strategy, the risks it creates become more important than
the advantages it provides; therefore, data storage, data
processing, and data transport should be functions for
Cloud computing.
9. 6. References
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"Usage of Mobile Web and Apps Doubles in 2 Years |
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