The document provides a SWOT analysis of Egypt's telecom industry. It notes strengths like Egypt's large population and young demographics, as well as opportunities like potential revenue from triple play licenses and mobile banking opportunities from expat workers. Weaknesses include the prepaid-focused mobile market and low internet usage. Threats include the potential for political unrest disrupting the industry.

1. EGYPT: TELECOM INDUSTRY
SWOT Analysis
Paritosh Kashyap (PK)

2. EGYPT TELECOM INDUSTRY : SNAP SHOT
 The total number of mobile subscriber in Egypt is around 83
million. The total number of fixed line subscribers is around
8.57 million.
 The total number of USB modem users was around 2.83 million
by the end of March 2011.
 By 2016 the total numbers of broad band users (includes
modem as well mobile internet users) are estimated to be
around 8.276 million.
 According to Arab Advisor survey which was conducted in
September 2012, smartphones constitute 8.4 percent of the total
mobile handset

3. MAJOR TELECOM PLAYERS
35.8%,
Mobile
23.8 %,
Mobile
40.4%, Mobi
le 100%, Fixed
Line

4. SWOT ANALYSIS- STRENGTH
 Emerging economy with a substantial population- A population of
over 80 Million makes Egypt a fertile ground for telecom industry.
 Evolving market- Egypt is an evolving market both in terms of
volume as well as value added services.
 Young demographic- A median age of 24 can ensure better
adoption for latest technology and value added services.

5. WEAKNESS
 High prepaid market- Like other African countries Egypt is still
a high prepaid market with voice services still dominating.
 Low internet usage- Egyptian market is still not very matured
in terms of data usage.
 Aggressive Pricing- Competitive pricing strategy results in
high churn out as subscribers jump over from one operator to
another.

6. OPPORTUNITIES
 Triple License- According to a research conducted by Frost and
Sullivan the couple of Triple play license is expected to raise
revenue of USD $ one billion in the next five years.
 Multiple Tower Sharing- As tower building constitutes 50
percent of CAPEX for Egyptian operators, multiple tower
sharing may result in reduction in operating cost and better
profit margins.
 Expat population- The expat work force of Egypt (constituting
high percentage of unbanked individuals) offers great
opportunity for mobile banking and mobile payment to
flourish.

7. THREAT
 Political Unrest: The possibility of a political unrest
in the near future could be disastrous for the evolving
telecom sector.