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Marketing for insidious 2
- 1. Marketing for Insidious2 By Malketta & Saira
- 2. Insidious 2 Website •Insidious 2 have an official website http://www.insidiousch2.com/ this website contains loads of information on the film. Such as when going into ‘Interactive Reading’ there is a video which is about one of the actors in the movie. Also you can enter the household. Here you can go into any of the rooms and look through the different filters to see the sprits which are featured in the film. You can also watch different trailers and different scenes which are in the film. Also on the website you can look at Animated Gifs, posters and videos. Bv
- 3. Facebook account • Insidious2 is also marketed on Facebook. On the Facebook account they share photos and videos for people to see.
- 4. Twitter Account • Insidiousis also marketed on Twitter. They also share videos and photos from the film.
- 5. Youtube Account • Insidious2 is also marketed on YouTube. It shows many different clips such as the family curse, ‘did you believe him’ and many more. These clips are all focused on the film.
- 6. Get Glue Account •http://getglue.com/stickers/filmdistri ct/insidious_chapter_2_coming_soo n > Get Glue is a social networking website for television fan users which they have to ‘check into’ the shows, movies and sports. So the users have to check in and they receive points and they may earn virtual stickers, receive recommendations and earn discounts for entertainment companies. Every month the user can request to have the real versions of the stickers which they have earned online mailed to them
- 7. Tumblr Account • Ontumblr account you can look at photos, videos and quotes from the film or about the film.
- 8. Fandango On this websiteyou can see the trailer, and posters. Also You can type your location to find out where you can watch it. You can also see the feature stories of the film on the website. The full cast and crew for insidious. Also there are Fan & Critic reviews.
- 9. Insidious 2 Posters •This poster shows the audience also gives them a hint of what the movie is about and what they should expect. The colours which are used are quote negative colours such as black and grey this portrays the genre really well.
- 10. Insidious 2 Billboard •The billboard is another marketing strategy which shows the audience basic information about the film. For example such as the name of the film and date it would be released. Also the billboard is aimed at a wider range of audience to make sure everyone see’s the film.
Editor's Notes
- #10 When the film is confirmed a poster is made to show the audience what to expect. This is usually one of the first marketing techniques used. This poster shows the characters and also the name of title. The effects used on this poster show the kind of genre to expect. In this case it is horror. The characters in this poster are wearing black or dark colours and this shows negativity and therefore shows horror as the genre. The lighting on this poster is also dark and dimmed. There is no brightness and this gives it a dramatic feel. The prop used in this poster is a mask which in the film is known as ‘scream’ the mask comes across as scary and shows fear and therefore attracts the audience which are into horror films. Posters are also released at the same time as the film. They are shown in cinema screens so when the audience see the posters it would attract them to watch the film