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Massive 
Open 
Online 
Courses To MOOC or not to MOOC: 
Strategic lessons from 
the pioneers 
MOOCs are popular with students and institutions 
More 6.3 than 
million 
students have signed up for a 
MOOC course1 
130 Institutions 
work with 
Coursera2 and edX3 to bring 
MOOCs to students 
But what’s the strategy behind them? 
Administrators and Faculty agree: 
Reach Global 
Audience 
Enhance 
Pedagogy 
MOOCs 
Share 
Knowledge 
Faculty 
Develop 
Infrastructure 
Engage 
Faculty 
Faculty want to teach more moocs 
How is the volume of MOOCs you teach likely 
to change over the next 2-3 years? 
43.5 % 
INCREASE 
8.3 % 
DECREASE 
48.1 % 
REMAIN 
THE SAME 
But they need more support 
Administrators 
Showcase 
Institution 
91% continue or increase 
participation their 
in 
MOOCs 
How much support did 
you receive from your 
institution and/or MOOC 
platform in managing the 
following aspects of a 
MOOC? 
MOST 
are getting 
adequate 
technology 
support 
plan to 
40.7% 29.6% 14.8% 14.8% 
12% 15.7% 19.4% 52.8% 
32.4% 31.5% 23.1% 13% 
To learn more about the strategic desicion-making behind MOOCs 
InsideTrack and ACE will continue to work with colleagues in the higher education community to raise awareness, foster 
dialogue and share best practices on issues related to institutional strategy. 
Please download our www.insidetrack.com/research/mooc presentation or visit www.insidetrack.com/research for more 
information. 
InsideTrack works with college and 
universities to improve student and 
institutional success. Their one-on-one 
student coaching, process expertise, 
analytics and technology have been proven 
to increase graduation rates by an average 
of 15 percent and enhance the student 
experience. For more information, visit 
www.insidetrack.com 
Citations: 
1. "An Early Report Card on Massive Open Online Courses." Wall Street Journal online. By Georey A. Fowler. October 8, 2013 N.p., n.d. Web. 10 Oct. 2013. 
2. Coursera is an education company that partners with the top universities and organizations in the world to oer courses online for anyone to take, for free. Global 
Partners, U.S. State institutions. Coursera. N.p., Web 10 Oct. 2013 
3. EdX is a non-profit created by founding partners Harvard and MIT. We're bringing the best of higher education to students around the world. EdX oers MOOCs and 
interactive online classes. Schools. edX. N.p., Web 10 Oct. 2013 
ACE is the nation’s most visible and 
influential higher education association. 
We represent the presidents of U.S. 
accredited, degree-granting institutions, 
which include two- and four-year colleges, 
private and public universities, and 
nonprofit and for-profit entities. For more 
information, please visit www.acenet.edu 
And there is the question of credit 
Should your institution grant credit to students 
who successfully complete your MOOC? 
more1/3 
than of 
FACULTY who teach 
MOOCs 
think that their institution 
should grant credit 
64.4 % 35.6 % NO 
YES 
1 (no support) 
2 
3 
4 (substantial support) 
content 
development 
technology 
platform 
learning/outcomes 
assessment 
student 
support services 
36.1% 33.3% 14.8% 15.7%

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To MOOC or not to MOOC: Strategic lessons from the pioneers

  • 1. Massive Open Online Courses To MOOC or not to MOOC: Strategic lessons from the pioneers MOOCs are popular with students and institutions More 6.3 than million students have signed up for a MOOC course1 130 Institutions work with Coursera2 and edX3 to bring MOOCs to students But what’s the strategy behind them? Administrators and Faculty agree: Reach Global Audience Enhance Pedagogy MOOCs Share Knowledge Faculty Develop Infrastructure Engage Faculty Faculty want to teach more moocs How is the volume of MOOCs you teach likely to change over the next 2-3 years? 43.5 % INCREASE 8.3 % DECREASE 48.1 % REMAIN THE SAME But they need more support Administrators Showcase Institution 91% continue or increase participation their in MOOCs How much support did you receive from your institution and/or MOOC platform in managing the following aspects of a MOOC? MOST are getting adequate technology support plan to 40.7% 29.6% 14.8% 14.8% 12% 15.7% 19.4% 52.8% 32.4% 31.5% 23.1% 13% To learn more about the strategic desicion-making behind MOOCs InsideTrack and ACE will continue to work with colleagues in the higher education community to raise awareness, foster dialogue and share best practices on issues related to institutional strategy. Please download our www.insidetrack.com/research/mooc presentation or visit www.insidetrack.com/research for more information. InsideTrack works with college and universities to improve student and institutional success. Their one-on-one student coaching, process expertise, analytics and technology have been proven to increase graduation rates by an average of 15 percent and enhance the student experience. For more information, visit www.insidetrack.com Citations: 1. "An Early Report Card on Massive Open Online Courses." Wall Street Journal online. By Georey A. Fowler. October 8, 2013 N.p., n.d. Web. 10 Oct. 2013. 2. Coursera is an education company that partners with the top universities and organizations in the world to oer courses online for anyone to take, for free. Global Partners, U.S. State institutions. Coursera. N.p., Web 10 Oct. 2013 3. EdX is a non-profit created by founding partners Harvard and MIT. We're bringing the best of higher education to students around the world. EdX oers MOOCs and interactive online classes. Schools. edX. N.p., Web 10 Oct. 2013 ACE is the nation’s most visible and influential higher education association. We represent the presidents of U.S. accredited, degree-granting institutions, which include two- and four-year colleges, private and public universities, and nonprofit and for-profit entities. For more information, please visit www.acenet.edu And there is the question of credit Should your institution grant credit to students who successfully complete your MOOC? more1/3 than of FACULTY who teach MOOCs think that their institution should grant credit 64.4 % 35.6 % NO YES 1 (no support) 2 3 4 (substantial support) content development technology platform learning/outcomes assessment student support services 36.1% 33.3% 14.8% 15.7%