SlideShare a Scribd company logo
Strategies to Attract the Best
Jaqi Ross
IRS Manager, Media Branch
Sourcing and Branding: The Talent Acquisition Lifecycle




IRS’s Annual Strategic Recruitment Marketing and Advertising
Campaign attracts highly qualified and diverse candidates into the
application process for each of the IRS projected occupations to
allow IRS to select and fill all available positions.
Improves the IRS’s competitive position as an employer of choice in
relation to both other government agencies and private employers of
workforces with similar competencies and experience to
occupations.
At the same time, demonstrates the highest possible return for the
investments made.
Recruitment Strategy

• Supports and balances all
  division needs
• Enables local participation
• Enhanced with strong
  partnerships
Recruitment Strategy

• Improves target setting and
  planning
• Develops strong strategic
  source management
• Develops effective
  marketing and media
• Develops candidate tracking
  system and processes
• Develops clear performance
  and ROI measures
Recruitment Strategy

• Consistent corporate
  messaging is a critical
  success factor
Strong Strategic Source Management

Goals accomplished:
• Deep relationships built with
  sources
• Diverse set of flexible
  resources that can be
  revamped up or down to
  meet variable recruiting
  needs
• Centralized recruiters
  managing institutional
  relationships, administration
  and logistics of recruiting
• Service-wide representatives
  used as the “Face of the
  IRS” to candidates
Initiatives

• College and university recruitment
  program
• Recruiting program with
  professional associations
• Recruiting program with IRS
  employee organizations
Initiatives

• Leverage non-traditional intake
  channels to aid in recruiting
• Referral program to encourage all
  employees to become “IRS
  recruiters”
• Collaborate with other IRS
  divisions to utilize representatives
  at recruiting events
Executive Participation

Agency executives
support recruitment
through a variety of
activities at 97 schools.
• Service on university
  on advisory councils
• Participation in
  executive-in-residence
  programs
• Mentoring students
• Judging competitions
• Appearing as guest
  speakers
Effective Marketing & Media

A single, standardized set of IRS marketing
materials incorporates:
• Consistent brand message:
  –    One of the world’s leading financial institutions
  –    The IRS, a great place to work
  –   You can make a difference!
  –   “Count on Me”
• Clear value propositions
  for early and mid-career
  candidates as well as
  opportunities
Strategic Outreach to Targeted Demographics

• Students &
  early career
• Mid-career
• Veterans
• Disabled
• Other under-
  represented
Games: Effective Engagement Tools
Social Media: Effective Engagement Channels

Goals and Initiatives:
• Ability to maintain relationship with candidates from beginning to
  end of recruiting process


                                                                 Facebook Account
                                                                 Created Aug. 2009
                                                                 Feb. 2010: 97 Fans
                                                                 Nov. 2010: 1,603 Fans



                                                                 Twitter Created (3) Accounts
                                                                 Over 600 followers
                                                                 October: 36,313 impressions




                                                                •Regular Avatar Gatherings
                                                                • Professional Meetings
                                                                • General IRS Info- Tax Forms
                                                                • 49.5% make up 18-34 yr olds.
Measuring Social Media Effectiveness

Online tools:
– Google Analytics
– Webtrends reports
– Social Mention
– Twellow
– WeFollow
– Mr. Tweet
– Bit.ly
– Tweetreach




All traffic is driven to       Facebook: # of fans / Fan posts / Org. Posts / replies /
jobs.irs.gov careers website   Twitter: # of Followers / Tweets / Mentions / Retweets / Replies
becomes the anchor and         LinkedIn: # of People in Network / Inquiries / Contacts
information clearinghouse.     Second Life: # of Visits / Interactions
Effective Candidate Tracking

• Link successful
  applicants and excellent
  employees to recruiting
  sources for continuous
  improvement
  – Evaluate needs and
    enhance technology
    solution for tracking
    candidate contacts
  – Put processes in place
    for regularly contacting
    candidates in pipeline to
    solicit applications
Effective Candidate Tracking

• Link successful
  applicants and excellent
  employees to recruiting
  sources for continuous
  improvement
  – Evaluate needs and
    enhance technology
    solution for tracking
    candidate contacts
  – Put processes in place
    for regularly contacting
    candidates in pipeline to
    solicit applications
Effective Candidate Tracking

• Link successful
  applicants and excellent
  employees to recruiting
  sources for continuous
  improvement
  – Evaluate needs and
    enhance technology
    solution for tracking
    candidate contacts
  – Put processes in place
    for regularly contacting
    candidates in pipeline to
    solicit applications
Questions & Discussion

More Related Content

Viewers also liked

Ldp workbook - viet
Ldp   workbook - vietLdp   workbook - viet
Ldp workbook - vietMây Trắng
 
The 7 Questions of Employee Engagement
The 7 Questions of Employee EngagementThe 7 Questions of Employee Engagement
The 7 Questions of Employee Engagement
David Zinger
 
Workshop on talent management
Workshop on talent managementWorkshop on talent management
Workshop on talent management
Nandu Warrier
 
Talent Development Workshop IAD15
Talent Development Workshop IAD15Talent Development Workshop IAD15
Talent Development Workshop IAD15
Marco Calzolari
 
Talent Planning Workshop
Talent Planning WorkshopTalent Planning Workshop
Talent Planning Workshop
Eric Tachibana
 
Talent Grids - Centre of Excellence
Talent Grids - Centre of ExcellenceTalent Grids - Centre of Excellence
Talent Grids - Centre of Excellence
Anne Thomas
 
Local Transition for Talent Management Guide
Local Transition for Talent Management GuideLocal Transition for Talent Management Guide
Local Transition for Talent Management GuideChristina Kelman
 
2012 Recruitment Strategies
2012 Recruitment Strategies2012 Recruitment Strategies
2012 Recruitment Strategies
Sonnie Santos
 
Company Recruitment Strategy
Company Recruitment  Strategy Company Recruitment  Strategy
Company Recruitment Strategy
Stacey Kerr
 
Recruitment Strategy
Recruitment StrategyRecruitment Strategy
Recruitment Strategy
sinharahul
 
Recruitment Strategy
Recruitment StrategyRecruitment Strategy
Recruitment Strategy
Sudha Koya
 
Talent Management Presentation
Talent Management PresentationTalent Management Presentation
Talent Management Presentation
robhill73
 
Leader Development Roadmap by CCL
Leader Development Roadmap by CCLLeader Development Roadmap by CCL
Leader Development Roadmap by CCL
Sergey Golubkov, PhD, BCC
 
10 Shocking Stats About Disengaged Employees
10 Shocking Stats About Disengaged Employees10 Shocking Stats About Disengaged Employees
10 Shocking Stats About Disengaged Employees
Officevibe
 
Hr Planning Presentation Final
Hr Planning Presentation   FinalHr Planning Presentation   Final
Hr Planning Presentation Finalhelenroos
 
Developing Leaders Through a Structured Leadership Development Program
Developing Leaders Through a Structured Leadership Development ProgramDeveloping Leaders Through a Structured Leadership Development Program
Developing Leaders Through a Structured Leadership Development Program
Wong Yew Yip
 
Strategic human resource planning ppt
Strategic human resource planning pptStrategic human resource planning ppt
Strategic human resource planning pptPankaj kumar
 
13 Signs You Might Be A Bad Boss
13 Signs You Might Be A Bad Boss13 Signs You Might Be A Bad Boss
13 Signs You Might Be A Bad Boss
Officevibe
 

Viewers also liked (20)

Ldp workbook - viet
Ldp   workbook - vietLdp   workbook - viet
Ldp workbook - viet
 
The 7 Questions of Employee Engagement
The 7 Questions of Employee EngagementThe 7 Questions of Employee Engagement
The 7 Questions of Employee Engagement
 
Workshop on talent management
Workshop on talent managementWorkshop on talent management
Workshop on talent management
 
Talent Development Workshop IAD15
Talent Development Workshop IAD15Talent Development Workshop IAD15
Talent Development Workshop IAD15
 
Talent Planning Workshop
Talent Planning WorkshopTalent Planning Workshop
Talent Planning Workshop
 
Talent Grids - Centre of Excellence
Talent Grids - Centre of ExcellenceTalent Grids - Centre of Excellence
Talent Grids - Centre of Excellence
 
Local Transition for Talent Management Guide
Local Transition for Talent Management GuideLocal Transition for Talent Management Guide
Local Transition for Talent Management Guide
 
2012 Recruitment Strategies
2012 Recruitment Strategies2012 Recruitment Strategies
2012 Recruitment Strategies
 
Company Recruitment Strategy
Company Recruitment  Strategy Company Recruitment  Strategy
Company Recruitment Strategy
 
Talent identification
Talent identificationTalent identification
Talent identification
 
Recruitment Strategy
Recruitment StrategyRecruitment Strategy
Recruitment Strategy
 
Recruitment Strategy
Recruitment StrategyRecruitment Strategy
Recruitment Strategy
 
Talent Management Presentation
Talent Management PresentationTalent Management Presentation
Talent Management Presentation
 
Leader Development Roadmap by CCL
Leader Development Roadmap by CCLLeader Development Roadmap by CCL
Leader Development Roadmap by CCL
 
10 Shocking Stats About Disengaged Employees
10 Shocking Stats About Disengaged Employees10 Shocking Stats About Disengaged Employees
10 Shocking Stats About Disengaged Employees
 
Hr Planning Presentation Final
Hr Planning Presentation   FinalHr Planning Presentation   Final
Hr Planning Presentation Final
 
Developing Leaders Through a Structured Leadership Development Program
Developing Leaders Through a Structured Leadership Development ProgramDeveloping Leaders Through a Structured Leadership Development Program
Developing Leaders Through a Structured Leadership Development Program
 
Strategic human resource planning ppt
Strategic human resource planning pptStrategic human resource planning ppt
Strategic human resource planning ppt
 
Talent management
Talent managementTalent management
Talent management
 
13 Signs You Might Be A Bad Boss
13 Signs You Might Be A Bad Boss13 Signs You Might Be A Bad Boss
13 Signs You Might Be A Bad Boss
 

Similar to Innovative ways to hire faster and better

Supercharge Your Recruitment Efforts Through Social Media
Supercharge Your Recruitment Efforts Through Social MediaSupercharge Your Recruitment Efforts Through Social Media
Supercharge Your Recruitment Efforts Through Social Media
ClearEdge Marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
MarketingSherpa
 
Brand Matters
Brand MattersBrand Matters
Brand Matters
Dakotta Alex, M.Div.
 
New Media for Business, a Primer
New Media for Business, a PrimerNew Media for Business, a Primer
New Media for Business, a Primer
Sarah McMaster
 
Using social media to attract, recruit and retain talent
Using social media to attract, recruit and retain talentUsing social media to attract, recruit and retain talent
Using social media to attract, recruit and retain talentMichelle Rea
 
Cutting through the Noise- Simplifying & Socializing
Cutting through the Noise- Simplifying & Socializing Cutting through the Noise- Simplifying & Socializing
Cutting through the Noise- Simplifying & Socializing
Alison Engelsman
 
How to Uncover New Opportunities Using Social Data
How to Uncover New Opportunities Using Social Data How to Uncover New Opportunities Using Social Data
How to Uncover New Opportunities Using Social Data
Sarah BenSimon
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for Nonprofts
Communications 21
 
Startups & Social Media
Startups & Social MediaStartups & Social Media
Startups & Social MediaTweetsicles
 
Social Media and Automation: Why do we care, How do we put it to to work?
Social Media and Automation: Why do we care, How do we put it to to work?Social Media and Automation: Why do we care, How do we put it to to work?
Social Media and Automation: Why do we care, How do we put it to to work?
Juliann Grant
 
Leading on Social Platforms
Leading on Social PlatformsLeading on Social Platforms
Leading on Social Platforms
Beth Kanter
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
AJ Gerritson
 
Live Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLive Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content Beast
LinkedIn
 
Taming the Content Beast
Taming the Content BeastTaming the Content Beast
Taming the Content Beast
Black Marketing
 
Rural Focus: An Introduction to Social Media for Businesses
Rural Focus: An Introduction to Social Media for BusinessesRural Focus: An Introduction to Social Media for Businesses
Rural Focus: An Introduction to Social Media for Businesses
Aren Grimshaw
 
Ad Tech_2011: Lessons Learned Launching Brands on Twitter
Ad Tech_2011: Lessons Learned Launching Brands on TwitterAd Tech_2011: Lessons Learned Launching Brands on Twitter
Ad Tech_2011: Lessons Learned Launching Brands on TwitterKatie Van Domelen
 
Coming From Sysomos In 2016
Coming From Sysomos In 2016Coming From Sysomos In 2016
Coming From Sysomos In 2016
Sysomos
 
Affect How to Prove the Value of Your Social Media Efforts for Non-Profits
Affect How to Prove the Value of Your Social Media Efforts for Non-ProfitsAffect How to Prove the Value of Your Social Media Efforts for Non-Profits
Affect How to Prove the Value of Your Social Media Efforts for Non-Profits
Sandra Fathi
 
What About Those Other Social Media Platforms? The Skinny on Twitter, Pintere...
What About Those Other Social Media Platforms? The Skinny on Twitter, Pintere...What About Those Other Social Media Platforms? The Skinny on Twitter, Pintere...
What About Those Other Social Media Platforms? The Skinny on Twitter, Pintere...
Missy Hurley MacFarlane, APR
 

Similar to Innovative ways to hire faster and better (20)

Supercharge Your Recruitment Efforts Through Social Media
Supercharge Your Recruitment Efforts Through Social MediaSupercharge Your Recruitment Efforts Through Social Media
Supercharge Your Recruitment Efforts Through Social Media
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Brand Matters
Brand MattersBrand Matters
Brand Matters
 
New Media for Business, a Primer
New Media for Business, a PrimerNew Media for Business, a Primer
New Media for Business, a Primer
 
Using social media to attract, recruit and retain talent
Using social media to attract, recruit and retain talentUsing social media to attract, recruit and retain talent
Using social media to attract, recruit and retain talent
 
Cutting through the Noise- Simplifying & Socializing
Cutting through the Noise- Simplifying & Socializing Cutting through the Noise- Simplifying & Socializing
Cutting through the Noise- Simplifying & Socializing
 
How to Uncover New Opportunities Using Social Data
How to Uncover New Opportunities Using Social Data How to Uncover New Opportunities Using Social Data
How to Uncover New Opportunities Using Social Data
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for Nonprofts
 
Startups & Social Media
Startups & Social MediaStartups & Social Media
Startups & Social Media
 
Social Media and Automation: Why do we care, How do we put it to to work?
Social Media and Automation: Why do we care, How do we put it to to work?Social Media and Automation: Why do we care, How do we put it to to work?
Social Media and Automation: Why do we care, How do we put it to to work?
 
Leading on Social Platforms
Leading on Social PlatformsLeading on Social Platforms
Leading on Social Platforms
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
 
Live Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLive Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content Beast
 
Taming the Content Beast
Taming the Content BeastTaming the Content Beast
Taming the Content Beast
 
Rural Focus: An Introduction to Social Media for Businesses
Rural Focus: An Introduction to Social Media for BusinessesRural Focus: An Introduction to Social Media for Businesses
Rural Focus: An Introduction to Social Media for Businesses
 
Ad Tech_2011: Lessons Learned Launching Brands on Twitter
Ad Tech_2011: Lessons Learned Launching Brands on TwitterAd Tech_2011: Lessons Learned Launching Brands on Twitter
Ad Tech_2011: Lessons Learned Launching Brands on Twitter
 
Coming From Sysomos In 2016
Coming From Sysomos In 2016Coming From Sysomos In 2016
Coming From Sysomos In 2016
 
Social Recruiting
Social RecruitingSocial Recruiting
Social Recruiting
 
Affect How to Prove the Value of Your Social Media Efforts for Non-Profits
Affect How to Prove the Value of Your Social Media Efforts for Non-ProfitsAffect How to Prove the Value of Your Social Media Efforts for Non-Profits
Affect How to Prove the Value of Your Social Media Efforts for Non-Profits
 
What About Those Other Social Media Platforms? The Skinny on Twitter, Pintere...
What About Those Other Social Media Platforms? The Skinny on Twitter, Pintere...What About Those Other Social Media Platforms? The Skinny on Twitter, Pintere...
What About Those Other Social Media Platforms? The Skinny on Twitter, Pintere...
 

Recently uploaded

The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 

Recently uploaded (20)

The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 

Innovative ways to hire faster and better

  • 1. Strategies to Attract the Best Jaqi Ross IRS Manager, Media Branch
  • 2. Sourcing and Branding: The Talent Acquisition Lifecycle IRS’s Annual Strategic Recruitment Marketing and Advertising Campaign attracts highly qualified and diverse candidates into the application process for each of the IRS projected occupations to allow IRS to select and fill all available positions. Improves the IRS’s competitive position as an employer of choice in relation to both other government agencies and private employers of workforces with similar competencies and experience to occupations. At the same time, demonstrates the highest possible return for the investments made.
  • 3. Recruitment Strategy • Supports and balances all division needs • Enables local participation • Enhanced with strong partnerships
  • 4. Recruitment Strategy • Improves target setting and planning • Develops strong strategic source management • Develops effective marketing and media • Develops candidate tracking system and processes • Develops clear performance and ROI measures
  • 5. Recruitment Strategy • Consistent corporate messaging is a critical success factor
  • 6. Strong Strategic Source Management Goals accomplished: • Deep relationships built with sources • Diverse set of flexible resources that can be revamped up or down to meet variable recruiting needs • Centralized recruiters managing institutional relationships, administration and logistics of recruiting • Service-wide representatives used as the “Face of the IRS” to candidates
  • 7. Initiatives • College and university recruitment program • Recruiting program with professional associations • Recruiting program with IRS employee organizations
  • 8. Initiatives • Leverage non-traditional intake channels to aid in recruiting • Referral program to encourage all employees to become “IRS recruiters” • Collaborate with other IRS divisions to utilize representatives at recruiting events
  • 9. Executive Participation Agency executives support recruitment through a variety of activities at 97 schools. • Service on university on advisory councils • Participation in executive-in-residence programs • Mentoring students • Judging competitions • Appearing as guest speakers
  • 10. Effective Marketing & Media A single, standardized set of IRS marketing materials incorporates: • Consistent brand message: – One of the world’s leading financial institutions – The IRS, a great place to work – You can make a difference! – “Count on Me” • Clear value propositions for early and mid-career candidates as well as opportunities
  • 11. Strategic Outreach to Targeted Demographics • Students & early career • Mid-career • Veterans • Disabled • Other under- represented
  • 13. Social Media: Effective Engagement Channels Goals and Initiatives: • Ability to maintain relationship with candidates from beginning to end of recruiting process Facebook Account Created Aug. 2009 Feb. 2010: 97 Fans Nov. 2010: 1,603 Fans Twitter Created (3) Accounts Over 600 followers October: 36,313 impressions •Regular Avatar Gatherings • Professional Meetings • General IRS Info- Tax Forms • 49.5% make up 18-34 yr olds.
  • 14. Measuring Social Media Effectiveness Online tools: – Google Analytics – Webtrends reports – Social Mention – Twellow – WeFollow – Mr. Tweet – Bit.ly – Tweetreach All traffic is driven to Facebook: # of fans / Fan posts / Org. Posts / replies / jobs.irs.gov careers website Twitter: # of Followers / Tweets / Mentions / Retweets / Replies becomes the anchor and LinkedIn: # of People in Network / Inquiries / Contacts information clearinghouse. Second Life: # of Visits / Interactions
  • 15. Effective Candidate Tracking • Link successful applicants and excellent employees to recruiting sources for continuous improvement – Evaluate needs and enhance technology solution for tracking candidate contacts – Put processes in place for regularly contacting candidates in pipeline to solicit applications
  • 16. Effective Candidate Tracking • Link successful applicants and excellent employees to recruiting sources for continuous improvement – Evaluate needs and enhance technology solution for tracking candidate contacts – Put processes in place for regularly contacting candidates in pipeline to solicit applications
  • 17. Effective Candidate Tracking • Link successful applicants and excellent employees to recruiting sources for continuous improvement – Evaluate needs and enhance technology solution for tracking candidate contacts – Put processes in place for regularly contacting candidates in pipeline to solicit applications