Are we as an industry moving away from the long-established ways of viewing and pricing translation and localization services? Are these services even the same that they were 5, 10 or 15 years ago? Do we really buy and sell words, hours and pages, or is the new services landscape all about creating all-encompassing global experiences rather than looking at individual components . Should technology be treated as a services enabler, and how do we build eco-systems where everyone wins? Are managed services models a game changer? We all agree that we have entered the “content era”, but how can we map content profiles to the optimal resources and technologies and produce and price the best translation? And what actually is “the best translation”? These and many other burning questions around “service, business and pricing models” will be discussed by the panelists and the audience.