Marketing has become the intersection of art and science. Five tips for talking to the CFO. Presentation by Liz Matthews, the Executive Director of Corporate Brand and Purpose for Dell. Original presentation from an event hosted by the Austin chapter of the American Marketing Association.
Group 5P Round 1 Marketing Challenger The Handwrting Campaign pdfMai Bằng
The document discusses market research conducted around gift giving for Teacher's Day. A survey found that while 62.4% of people plan to give gifts, 38.6% did not because of issues like shyness, distance, or not finding a meaningful gift. The target customer is students aged 16-25 living in urban areas who are online. The campaign aims to increase sales of Tiki's books as gifts by 20% and raise brand awareness. The insight is that the most valuable gift comes from the heart, not money. The concept is called "One word - Millions of thanks" to convey that a handwritten note is a meaningful gift showing a student's appreciation for their teacher.
The document discusses the four P's of marketing which are product, place, price, and promotion. It lists various aspects of products like quality, style and packaging. It also lists factors for place like location, inventory, channels and transportation. For promotion it mentions sales promotions, publicity and personal sales. Finally for price it lists payment means, discounts and pay periods.
Marketing has become the intersection of art and science. Five tips for talking to the CFO. Presentation by Liz Matthews, the Executive Director of Corporate Brand and Purpose for Dell. Original presentation from an event hosted by the Austin chapter of the American Marketing Association.
Group 5P Round 1 Marketing Challenger The Handwrting Campaign pdfMai Bằng
The document discusses market research conducted around gift giving for Teacher's Day. A survey found that while 62.4% of people plan to give gifts, 38.6% did not because of issues like shyness, distance, or not finding a meaningful gift. The target customer is students aged 16-25 living in urban areas who are online. The campaign aims to increase sales of Tiki's books as gifts by 20% and raise brand awareness. The insight is that the most valuable gift comes from the heart, not money. The concept is called "One word - Millions of thanks" to convey that a handwritten note is a meaningful gift showing a student's appreciation for their teacher.
The document discusses the four P's of marketing which are product, place, price, and promotion. It lists various aspects of products like quality, style and packaging. It also lists factors for place like location, inventory, channels and transportation. For promotion it mentions sales promotions, publicity and personal sales. Finally for price it lists payment means, discounts and pay periods.
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
The document outlines Mintzberg's five definitions of strategy: plan, ploy, pattern, position, and perspective. It provides details about each definition: plan refers to a consciously intended course of action or guidelines; ploy is a specific maneuver; pattern is a consistency in actions and behavior whether intended or not; position locates an organization in its environment; and perspective is an ingrained way of perceiving the world that is shared within an organization.
4p's of marketing of Horlicks- A marketing management projectSunny Gandhi
This document provides information about the marketing strategy of Horlicks, a health drink brand, under the topics of product, price, place, and promotion.
For product, it discusses that Horlicks is a consumer good that falls under the convenience category. It is in the maturity stage of the product lifecycle. For price, it notes that Horlicks must consider competitors' prices when setting its own to remain competitive. For place, it recommends Horlicks use intensive distribution channels to ensure wide availability. For promotion, it suggests advertising the product's benefits over competitors and using promotions to encourage brand switching.
How to Find the ONE Consumer Insight to Transform Your BrandAustin_AMA
For Austin AMA's December 2015 luncheon, marketing and advertising veteran, Rob Malcolm talked about how to find the consumer insights that will transform your brand and your business. Published with the permission of the speaker. Copyright: Rob Malcolm 2015
Developing a marketing strategy for Kellogg's All Bran range of corn flakesKundan Bhaduri
With over 80 years of legacy behind it, the Kellogg’s All-Bran brand is now one of the most significant trademarks of the company. What was once a name for cereals and cornflakes, now represents nutrition and healthy eating. Through this project we explore the different aspects of the Kellogg’s All-Bran brand and its future.
The document discusses the 5 Ps of marketing - product, price, promotion, place, and people. It explains that considering these key marketing elements can help strategically position a business and its products and services in the market. Each of the 5 Ps is then defined in more detail, with examples of how a restaurant could apply them to target families as their customer market.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the marketing mix, which consists of the 4Ps - product, price, place, and promotion. It explains that these elements form the basis of a marketing strategy and getting the right balance is critical for successfully marketing a product. Product refers to the good or service being offered. Price must be set appropriately based on quality perceptions. Promotion involves advertising and sales initiatives to raise awareness and drive sales. Place refers to distribution channels used to make the product available to consumers. Market research is important to understand customer needs that the marketing mix can be designed to meet.
The document discusses the marketing mix, which comprises the 7Ps - product, price, promotion, place, people, process, and physical environment. It explains each element of the marketing mix and how businesses use different combinations of these elements to meet their marketing objectives depending on factors like their target market and competitors. Specifically, it covers how the marketing mix is applied in the travel and tourism industry, focusing on elements like developing products and services, setting prices, promoting to target audiences, and deciding on distribution channels and locations.
This document describes a consumer trend canvas tool that can be used to analyze consumer trends and identify innovation opportunities. It provides an easy to follow framework with sections to analyze emerging consumer needs, drivers of change, and inspiration from other businesses. The apply side helps identify where trends could be applied, target customer groups, and develop new innovation ideas. A printable blank canvas is available for free download along with guidance on using the tool with a team to generate exciting new products and services for customers.
5 Ps of strategy - strategic management - Manu Melwin Joymanumelwin
Professor Henry Mintzberg articulated the "5 Ps of strategy" which are: plan, ploy, position, pattern, and perspective. Understanding strategy as a plan, ploy, position, pattern, or perspective is important according to Mintzberg. The document discusses Professor Henry Mintzberg's conceptualization of the "5 Ps of strategy" as different ways of viewing strategy.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
THE NEW REALITY 2016 | THOUGHT LEADERSHIP PORTFOLIOVaridda Voraakom
MRM//McCANN navigates the new consumers realities in 2016,
the rise of a seamless world.
BANGKOK – December 2, 2015 – MRM//McCANN (Bangkok) released “THE NEW REALITY 2016”, an annual look at transformative digital trends that will redefine consumer reality and shape brand communications landscape in 2016.
Rattakorn Potharam, GM & Executive Creative Director, highlights, “In the realm of consumer technology innovation, interconnected devices skyrocket and open new door of opportunity at an exponential rate. E-Commerce will be unstoppable and borderless. Implementation of data analytics is nothing groundbreaking but still a key for the Thai market to improve user experiences at all digital frontiers. Virtual Reality and Internet of Everything will bring imaginations to consumer reality in real-time lifestyle of urban connected consumers”. In terms of business vision, he added, “As consumers never stop searching for newer things, so do MRM//McCANN. The dynamic is fantastic and we are challenging marketing decision makers to unlock the fullest potential digital has to offer”.
Encapsulating this study, Varidda Voraakom, Head of Digital Strategy & Social added “To keep up with these shifting times, brands need to be fashion-forward in their digital strategic directions as digital transformations are redefining consumers realities in each second. The culture is changed. The language is changed. The physical and digital worlds are seamlessly intertwined. What brands should be digitally-focusing on in the upcoming year is seamless experiences”.
The document discusses key concepts in marketing, including the 4 P's of marketing (product, price, place, promotion), different marketing concepts (production, product, selling, marketing), and orientations (holistic, societal). It provides details on each of the 4 P's - what they refer to and examples. It also explains different management orientations like production, product, selling, and marketing concepts and how firms following these concepts operate. The document is meant to introduce students to fundamental marketing terminology and frameworks.
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
The Science of Social Timing: When to post on each social media networkMoving Targets
Timing impacts the success of every marketing initiative, and that is especially true of social media campaigns. Here we detail the best and worst times to post on 5 major platforms so you can adjust your strategy for maximum success.
The document outlines Mintzberg's five definitions of strategy: plan, ploy, pattern, position, and perspective. It provides details about each definition: plan refers to a consciously intended course of action or guidelines; ploy is a specific maneuver; pattern is a consistency in actions and behavior whether intended or not; position locates an organization in its environment; and perspective is an ingrained way of perceiving the world that is shared within an organization.
4p's of marketing of Horlicks- A marketing management projectSunny Gandhi
This document provides information about the marketing strategy of Horlicks, a health drink brand, under the topics of product, price, place, and promotion.
For product, it discusses that Horlicks is a consumer good that falls under the convenience category. It is in the maturity stage of the product lifecycle. For price, it notes that Horlicks must consider competitors' prices when setting its own to remain competitive. For place, it recommends Horlicks use intensive distribution channels to ensure wide availability. For promotion, it suggests advertising the product's benefits over competitors and using promotions to encourage brand switching.
How to Find the ONE Consumer Insight to Transform Your BrandAustin_AMA
For Austin AMA's December 2015 luncheon, marketing and advertising veteran, Rob Malcolm talked about how to find the consumer insights that will transform your brand and your business. Published with the permission of the speaker. Copyright: Rob Malcolm 2015
Developing a marketing strategy for Kellogg's All Bran range of corn flakesKundan Bhaduri
With over 80 years of legacy behind it, the Kellogg’s All-Bran brand is now one of the most significant trademarks of the company. What was once a name for cereals and cornflakes, now represents nutrition and healthy eating. Through this project we explore the different aspects of the Kellogg’s All-Bran brand and its future.
The document discusses the 5 Ps of marketing - product, price, promotion, place, and people. It explains that considering these key marketing elements can help strategically position a business and its products and services in the market. Each of the 5 Ps is then defined in more detail, with examples of how a restaurant could apply them to target families as their customer market.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the marketing mix, which consists of the 4Ps - product, price, place, and promotion. It explains that these elements form the basis of a marketing strategy and getting the right balance is critical for successfully marketing a product. Product refers to the good or service being offered. Price must be set appropriately based on quality perceptions. Promotion involves advertising and sales initiatives to raise awareness and drive sales. Place refers to distribution channels used to make the product available to consumers. Market research is important to understand customer needs that the marketing mix can be designed to meet.
The document discusses the marketing mix, which comprises the 7Ps - product, price, promotion, place, people, process, and physical environment. It explains each element of the marketing mix and how businesses use different combinations of these elements to meet their marketing objectives depending on factors like their target market and competitors. Specifically, it covers how the marketing mix is applied in the travel and tourism industry, focusing on elements like developing products and services, setting prices, promoting to target audiences, and deciding on distribution channels and locations.
This document describes a consumer trend canvas tool that can be used to analyze consumer trends and identify innovation opportunities. It provides an easy to follow framework with sections to analyze emerging consumer needs, drivers of change, and inspiration from other businesses. The apply side helps identify where trends could be applied, target customer groups, and develop new innovation ideas. A printable blank canvas is available for free download along with guidance on using the tool with a team to generate exciting new products and services for customers.
5 Ps of strategy - strategic management - Manu Melwin Joymanumelwin
Professor Henry Mintzberg articulated the "5 Ps of strategy" which are: plan, ploy, position, pattern, and perspective. Understanding strategy as a plan, ploy, position, pattern, or perspective is important according to Mintzberg. The document discusses Professor Henry Mintzberg's conceptualization of the "5 Ps of strategy" as different ways of viewing strategy.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
THE NEW REALITY 2016 | THOUGHT LEADERSHIP PORTFOLIOVaridda Voraakom
MRM//McCANN navigates the new consumers realities in 2016,
the rise of a seamless world.
BANGKOK – December 2, 2015 – MRM//McCANN (Bangkok) released “THE NEW REALITY 2016”, an annual look at transformative digital trends that will redefine consumer reality and shape brand communications landscape in 2016.
Rattakorn Potharam, GM & Executive Creative Director, highlights, “In the realm of consumer technology innovation, interconnected devices skyrocket and open new door of opportunity at an exponential rate. E-Commerce will be unstoppable and borderless. Implementation of data analytics is nothing groundbreaking but still a key for the Thai market to improve user experiences at all digital frontiers. Virtual Reality and Internet of Everything will bring imaginations to consumer reality in real-time lifestyle of urban connected consumers”. In terms of business vision, he added, “As consumers never stop searching for newer things, so do MRM//McCANN. The dynamic is fantastic and we are challenging marketing decision makers to unlock the fullest potential digital has to offer”.
Encapsulating this study, Varidda Voraakom, Head of Digital Strategy & Social added “To keep up with these shifting times, brands need to be fashion-forward in their digital strategic directions as digital transformations are redefining consumers realities in each second. The culture is changed. The language is changed. The physical and digital worlds are seamlessly intertwined. What brands should be digitally-focusing on in the upcoming year is seamless experiences”.
The document discusses key concepts in marketing, including the 4 P's of marketing (product, price, place, promotion), different marketing concepts (production, product, selling, marketing), and orientations (holistic, societal). It provides details on each of the 4 P's - what they refer to and examples. It also explains different management orientations like production, product, selling, and marketing concepts and how firms following these concepts operate. The document is meant to introduce students to fundamental marketing terminology and frameworks.
แนวทางการจัดการความเสี่ยงที่ส่งผลต่อต้นทุนการจัดการสินค้าคงคลัง
ของร้านขายยา CDE ในจังหวัดขอนแก่น
The Approach of Risk Management that Affecting the
Inventory Management Cost of CDE Drugstore in Khonkaen Province
Best Practice in Communication
ราชวิทยาลัยกุมารแพทย์แห่งประเทศไทย สมาคมกุมารแพทย์แห่งประเทศไทย
บรรณาธิการ วินัดดา ปิยะศิลป์ วันดี นิงสานนท์
ISBN 978-616-91972-1-8
Saccharomyces boulardii in the prevention of antibiotic-associated diarrhoeaUtai Sukviwatsirikul
This systematic review and meta-analysis evaluated the effectiveness of Saccharomyces boulardii in preventing antibiotic-associated diarrhea in children and adults based on 21 randomized controlled trials involving 4780 participants. The administration of S. boulardii compared to placebo or no treatment reduced the risk of antibiotic-associated diarrhea from 18.7% to 8.5%. S. boulardii was effective in reducing the risk of antibiotic-associated diarrhea in both children and adults. It also reduced the risk of Clostridium difficile-associated diarrhea in children but not adults. Overall, the results confirm that S. boulardii is effective for preventing antibiotic-associated diarrhea in children and adults.
This document provides information on drugs used to treat acute diarrhea. It begins with definitions of diarrhea from WHO. It then discusses estimates of child mortality due to diarrhea in Thailand from 2010 to 2012. It presents data on the age distribution of diarrhea cases and hospital admissions. It lists common bacterial, viral, and parasitic pathogens that cause childhood diarrhea. It discusses the pathogenesis of acute diarrhea and describes fluid and electrolyte losses and consequences of dehydration and nutritional deficits. It provides details on fluid and electrolyte composition of diarrheal stool from different pathogens. It outlines the objectives of diarrhea treatment and causes of death. It then discusses use of oral rehydration therapy and solutions. It recommends probiotics, continued feeding, and zinc supplementation. It
Systematic review with meta-analysis: Saccharomyces boulardii in the preventi...Utai Sukviwatsirikul
This systematic review and meta-analysis evaluated the effectiveness of Saccharomyces boulardii in preventing antibiotic-associated diarrhea in children and adults based on 21 randomized controlled trials involving 4780 participants. The administration of S. boulardii compared to placebo or no treatment reduced the risk of antibiotic-associated diarrhea from 18.7% to 8.5%. S. boulardii was effective in reducing the risk of antibiotic-associated diarrhea in both children and adults. It also reduced the risk of Clostridium difficile-associated diarrhea in children. The quality of evidence was rated as moderate to low based on limitations in the design and reporting of the included studies. This meta-analysis confirms the effectiveness of
Saccharomyces boulardii in the prevention of antibiotic-associated diarrhoea ...Utai Sukviwatsirikul
Saccharomyces boulardii in the prevention of antibiotic-associated
diarrhoea in children: a randomized double-blind placebo-controlled
trial
M. KOTOWSKA, P. ALBRECHT & H. SZAJEWSKA
Department of Pediatric Gastroenterology and Nutrition, The Medical University of Warsaw, Warsaw, Poland
Accepted for publication 24 November 2004
1. 10-11 July 2013
PLAZA ATHENEE BANGKOK, A ROYAL MERIDIEN
All of Presentation will be in Thai
SUPER SAVE RATE applied until 14 June 2013
10% DISCOUNT is available for minimum 2 Registrations
ONE-STOP SENIOR MARKETING RESOURCE
THE FOREMOST CONFERENCE IN THAILAND!!
OVERCOMING THE PROVEN SENIOR MARKETING STRATEGIES, LASTEST
INDUSTRY & BUSINESS TRENDS, HIGH –LEVEL OF PENETRATING CONTENTS,
CALIBER GUEST SPEAKERS AND PROFESSIONAL NETWORKING.
PANEL OF DISTINGUISHED
GUEST SPEAKERS :
CONFERENCE HIGHLIGHTS :
UP-TO-DATE SENIORS’ CRUCIAL INSIGHT
• Understand “seniors”, the growing target consumer group with
high purchasing power: preference, segmentation, statement, attitude,
and lifestyle
• Innovative medicine and preventive treatment technologies for seniors
: Nourishing products
: Anti-aging and Regenerative medicines
: Memory rehabilitation products
• Impactful sales point & communication contents to win seniors’ consideration
• Executing on seniors’ advertising & media planning
POWER OF DIGITAL AGE
• Power of Social Media for seniors’ worthwhile marketing
• In-depth analysis and statistics of seniors’ on-line buying behaviors
COMPREHENSIVE CASE STUDIES
• Listening to case studies from a leading expert in financial planning
(Wealth Management) about “Budget preparation for life after retirement.”
• Listening to case studies and updates from Thai leading holistic health and
Beautyexpertabout“Pathology Innovation”toslowdowntheagingprocess.
• Listeningtocasestudiesinmarketingresearch-basehousingdesignthatenables
3-generations residents to live happily together under one roof.
PANEL DISCUSSION
• Don’tmissthefinalopenpanelfromthe“Age is just a number”speakers
who are still young and fascinating at their 50
• Discover marketing opportunities for seniors
Dr. Pansak Sugkraroek
Medical Director
Vitallife Corporation Ltd.,
Bumrungrad International Hospital
Pannida Kaopatumtip
Managing Director
Springboard Consulting
Sa-Nga Bunchongprasert
Director, Consumer Research
The Nielsen Company, Thailand
Dr. Pichit Suwanprakorn
President
Pan Rajdhevee Group (PCL)
Sompote Keitkraival
Senior Executive Vice President for
The Agency Department
Tokio Marine Life Insurance (Thailand)
Dr. Pakpilai Thavisin
President
S Medical Spa, Bangkok, Thailand
Nithat Sirijarupaiboon
Marketing Manager
Samitivej Srinakarin Hospital
Pisuth Lertvilai
Deputy Managing Director
Multibax Public Co., Ltd (Thailand)
Varidda Voraakom
Chief Innovation Officer (CIO)
McCann Worldgroup, Thailand
Dr. Sarigga Pongsuwan
Research & Development Division Manager
Magnolia Quality Development Co., Ltd.
Peera Lucksanapirak
Marketing Communication Director &
CEO Assistant
GMM CJ O Shopping Co., Ltd.
SPONSORSHIP & EXHIBITION OPPORTUNITIES
To sponsor or exhibit at this forum,
please contact BMN at
Tel: +66 (0) 2716 1726 EXT. 800, 802
or Email: admin@bmn.co.th
Organized by:
FEATURING LEADING PROFESSIONALS FROM :
2. 10-11 July 2013
PLAZA ATHENEE BANGKOK, A ROYAL MERIDIEN
MS. PANNIDA KAOPATUMTIP
Managing Director
Springboard Consulting
MS. PANNIDA KAOPATUMTIP
Managing Director
Springboard Consulting
DR. PANSAK SUGKRAROEK
Medical Director
Vitallife Corporation Ltd.,
Bumrungrad International Hospital
DAY ONE: WEDNESDAY, 10 JULY 2013DAY ONE: WEDNESDAY, 10 JULY 2013
8:45 - 9:00 Welcome & Opening Remark by Chairperson 10:00 - 11:00 UNDERSTANDING DIFFERENT TYPES OF
SENIORS, LIFESTYLES, THEIRATTITUDES,
THEIR NEEDS, AND HOW TO REACH
THAILAND’S SENIOR GROUP AT 50+
9:00 - 10:00 THE FUTURE OF HEALTH AND WELLNESS
• Knowledge Attitude and Practice (KAP) in
dealing with seniors’needs
• Customized preventive health care for senior
to improve quality of life
• Longevity medicine for senior: How can we
start earlier?
Ms. Pannida Kaopatumtip has more than 16
years of experience in research and consultant
fields. Prior to join Springboard Consulting,
Pannida was Head of Consumer Insight
Department for Colgate-Palmolive (Thailand) Ltd. Consumer Insight
Director-Media Research for Mindshare, Consumer Insight Manager for
Unilever Thai Holding Ltd., Research Manager of TNS (Taylor Nelson
Sofres) and Senior Consultant for SGV Arthur Andersen & Co., SC
รับฟังแนวโน้มจากผู้เชี่ยวชาญถึงกระแสการดูแลสุขภาพของผู้เข้าสู่วัย50+ ขึ้นไปในอนาคต
ที่มีแนวโน้มว่าคนยุคปัจจุบันจะมีอายุที่ยืนยาวขึ้น และพร้อมรับเทคโนโลยีใหม่ๆที่ช่วยใน
การวิเคราะห์ เข้าใจสุขภาพของตนเองเพื่อที่จะบำ�รุงรักษา และพร้อมที่จะลงทุน ใช้จ่ายให้
กับเทคโนโลยี ยาบำ�รุง การป้องกัน โปรแกรมต่างๆ ที่จะช่วยให้ร่างกายแข็งแรงและสามารถ
ใช้ชีวิตอย่างมีความสุขใน 30ปีของบั้นปลายชีวิตอย่างคุ้มค่าด้วยงบประมาณพร้อมที่จะจับ
จ่ายที่มากกว่ากลุ่มคนที่มีอายุน้อยกว่าหลายเท่าและสูงขึ้นเรื่อยๆ
Listening from expert speaking about trends of healthcare for people
with 50 plus in the future that today’s people will live longer and are
prepared to accept new technologies to analyzing their own health
performance status in order to retain its well-being and ready to expend
for nourishing medicines, preventive treatment programs to help their
bodies getting strong and can live valuably and happily in the last 30
years of life with much more health reserve budgets than the younger
generation.
Dr. Pansak Sugkraroek is a Medical Director at
VitallifeCorporationLtd.,BumrungradInternational
Hospital. Prior to his current position, he was
Head of Reproductive Biology Univt Department
of OB-Gyn at Praram 9 Hospital for 5 years. He was also a Research
Fellow in Reproductive Medicine Reproductive Biology Unit Ottawa
Civic Hospital University of Ottawa Canada. Also, Dr. Pansak is a
membership with Royal College of Ob-Gyn Thailand,American society
for reproductive medicine,American society for reproductive medicine,
International Society for study of Aging Male (founding member), and
World Association for Sexologist International Menopausal Society.
เปิดประเด็นด้วยมุมมองภาพรวมเพื่อเข้าใจความต้องการของกลุ่มบริโภคที่มีอัตราเติบโต มี
กำ�ลังซื้อสูงในกลุ่มนิยามคำ�ว่า “ผู้สูงอายุ”ไม่เพียงแต่ความหมายที่กินความทางสังคมแต่ยัง
เกี่ยวข้องถึงการรับสวัสดิการผู้สูงอายุจากภาครัฐ และทัศนคติ ไลฟ์สไตล์ของกลุ่มที่มีความ
พร้อมในด้านการจับจ่ายด้วยงบประมาณที่นักการตลาดไม่อาจมองข้าม
To offer an overall perspective to fully understand the growing target
consumer group with high purchasing power. Definition of “seniors”
is not only implicated socially but also involved with the social welfare
from the government. Marketing people should not overlook their ready-
to-spend budgets, attitude and lifestyle.
8:30 - 8:45 Delegates Registration & Morning Coffee
11:00 - 11:15 Morning Refreshments and Networking
3. DR. PICHIT SUWANPRAKORN
President
Pan Rajdhevee Group (PCL)
11:15 - 12:15 TREND OF SENIOR SEGMENTAND HOW TO
APPLYSEGMENTATIONMODELTOANALYZE
& UNDERSTAND SENIOR CUSTOMER
BEHAVIOR IN DEVELOPINGPROPER
PRODUCT AND MARKETING STRATEGIES
• Trend of senior segment
• Internet penetration among senior segment
• Interestofseniorsegmenttowardstechnology
• Case study – Senior paradise project from
IMBA, Thammasat University
13:30 - 14:30 THE LATEST INNOVATION AND TREND
OF HEALTH RELATED ANTI - AGEING
MR. SA-NGA BUNCHONGPRASERT
Director, Consumer Research
The Nielsen Company, Thailand
Mr. Sa-nga Bunchongpresert has over 10 years
experience with consumer industry and research
business such as Procter & Gamble Thailand,
Harry & David, Oregon US and then Nielsen Thai-
land. With engineering background, he brought
his technical experience in industrial especially finance and telecom.
He also has taken care of FMCG clients such as beverage category
for years and had various experiences of both and international project
studies such as satisfaction, brand tracking and mystery shopping, and
with clients from both private and public sectors. Moreover, he is a
champion for equity management systems, one of Nielsen proprietary
products. He has an MBA from Oregon State University, USA.
เป็นที่ทราบกันดีอยู่แล้วว่าผู้สูงอายุนั้น มีทั้งเงินเก็บและเวลาว่าง หากมองในเชิงคุณภาพจะ
เห็นได้ว่าเมื่ออายุเพิ่มขึ้นความละเอียดรอบคอบในการใช้จ่ายจะมีมากกว่ากลุ่มวัยรุ่นหนึ่งใน
กลุ่มของผู้ที่ใช้โลกออนไลน์ในการเปรียบเทียบข้อมูลของสินค้าคือผู้ที่มีอายุเกิน65ปีและปฎิ
เสธไม่ได้ว่าความสำ�เร็จของSocialMediaเช่นFacebook,YouTubeในปัจจุบันนี้เป็นผลมา
จากการแสดงความคิดเห็นของผู้สูงอายุที่ได้แสดงความคิดเห็นลงไปและระยะเวลาการเข้าถึง
สื่อออนไลน์ที่มากขึ้น และ ถี่ขึ้น
It has been known that elderly people have both time and money.
Qualitatively speaking, one will see that when people are aged, they
will be far more delicate in spending than the young generation. One
of the on-line users group who seeks goods and pricing comparative
information is people who are 65 plus. It is undisputed that the success
of today’s Social Media i.e., Facebook, You tube was resulted from the
elderly people’s comments and their accesses more frequently.
ร่วมรับฟังจากผู้เชี่ยวชาญที่คว�่ำหวอดด้านการวิจัยพัฒนาผลิตภัณฑ์และเทคโนโลยีนวัตกรรม
ใหม่ถึงโอกาสด้านการตลาดของตลาดผู้สูงอายุที่มีการเติบโตมากขึ้น โดยเฉพาะโอกาสของ
นวัตกรรมใหม่ๆด้านผลิตภัณฑ์ที่เกี่ยวกับการต่อต้านริ้วรอย ผลิตภัณฑ์เสริมสภาพทางการ
จดจ�ำ ผลิตภัณฑ์ที่ช่วยเสริมสร้างซ่อมแซมเพื่อช่วยให้ผู้สูงวัยสามารถใช้ชีวิตได้อย่างมีคุณภาพ
และเต็มไปด้วยความสุข
Joining to listen from the expert, who is conversant with Product
Research Development and innovative technologies, speaks about
the growing market opportunities of the elderly especially, anti-aging
product innovations, memory rehabilitation products, products that
help enhance and repair for the elderly to live valuably and happily.
DR. PAKPILAI THAVISIN
President
S Medical Spa, Bangkok, Thailand
15:45 – 16:45 ENHANCING BEAUTY & IMPROVE
‘FOREVER YOUNG’ IMAGE
Dr.Pakpilai Thavisin is the founder and currently
the President of S Medical Spa in Thailand, the
multi-award winning medical spa that seamlessly
integrates the world class spa facilities and an
advanced Aesthetic and Anti-aging clinic. She is an internationally
trained medical professional at the cutting-edge of Aesthetic
Dermatology andAnti-Aging Medicine, the new integrated approach to
the treatment of many of the afflictions of the modern era. She has had
extensive experience both within Thailand and internationally and is
recognized as a leading practitioner in her field in Thailand and the
region.
รับฟังกรณีศึกษาและอัพเดทความรู้เกี่ยวกับนวัตกรรมทางเวชศาสตร์เพื่อการชะลออายุจากผู้
เชี่ยวชาญสถาบันดูแลความงามและสุขภาพแบบองค์รวมชั้นแนวหน้าของเมืองไทยและเมื่อ
อายุขึ้นเลข5หลายคนคงมีความกังวลซ่อนอยู่ไม่ว่าจะเป็นทั้งด้านจิตใจร่างกายและจิตใจแต่
ด้วยเทคโนโลยีในยุคปัจจุบันประกอบกับผู้สูงอายุส่วนมากได้หันมาใส่ใจกับการดูแลสุขภาพ
มากยิ่งขึ้นจึงทำ�ให้นิยามที่กล่าวว่า“อายุเป็นเพียงแค่ตัวเลข” ยังสามารถใช้ได้อยู่ในปัจจุบัน
Listening to case studies and updates from Thai leading holistic health
and beauty expert about Pathology Innovation to slow down the aging
process. When people reach 50, they have hidden worries both physi-
cally and mentally but with Today’s technologies and the majority of the
elderly become more attentive to healthcare, thus, the saying “age is
just a number” is still valid today.
17:00 Closing Remark & End of Day One
MR. SOMPOTE KEITKRAIVAL
Senior Executive Vice President for The
Agency Department
Tokio Marine Life Insurance (Thailand)
Mr. Somphot Keitkraival has over 30-year
experiences in life insurance business. He was
the Chief Agency Officer of Ayudhya Alianz CP
and ING Life. Presently, he takes the roles of
Chief Distribution Officer and Chief Marketing Officer for Tokio Marine
Life Insurance (Thailand) PCL., taking care of not only agency team
but also marketing and public relations functions. He was a special
lecturer by Chulalongkorn and Ratchabhat Udonthani Universities.
รับฟังกรณีศึกษาถึงการวางแผนทางเงินจากผู้เชี่ยวชาญชั้นนำ�ด้านการวางแผนการเงินWealth
Managementเป็นที่ทราบกันแล้วว่า ด้วยเทคโนโลยี การเจริญเติบโตของสังคม ทำ�ให้มนุษย์
มีสุขภาพที่ดี และมีอายุขัยที่ยาวนานขึ้น อีกทั้งการเข้าถึงความรู้ด้านการวางแผนการเงินเป็น
ไปอย่างกว้างขวางและง่ายขึ้นและเพื่อให้แน่ใจว่าจะสามารถรักษาLifestyleที่ตนปรารถนา
และเป็นที่ตระหนักดีว่าการกระทำ�ในวันนี้เป็นตัวกำ�หนดชีวิตในวันพรุ่งนี้เช่นเดียวกับการใช้
จ่ายเงิน หากวันนี้ยังมีความประมาทและใช้เงินอย่างไม่รู้ค่า ชีวิตต่อไปในวันข้างหน้าอาจจะ
ขัดสนเงินทองได้การเตรียมพร้อมสำ�หรับอนาคตเป็นสิ่งสำ�คัญที่ควรคำ�นึงถึงการสร้างฐานะ
ทางการเงินไว้ให้มั่นคง
Listening to case studies from leading expert in financial planning
(Wealth Management). With modern technologies and growing society,
people become healthier and live longer yet with easier accesses to
financial planning knowledge so as to retain their own desired lifestyles.
It is realized that Tomorrow life is today’s action. Same as spending,
if Today continues to spend wastefully, tomorrow life will be financially
difficult. Therefore, financial planning for the future is an important
consideration to secure strong financial stability.
12:15 - 13:30 Business Lunch and Networking 15:30 – 15:45 Afternoon Coffee Breaks and Networking
Dr. Pichit Suvanprakorn is a well-known
American Board certified dermatologist, training
from University of Pennsylvania and Yale
University. He has contributed many articles
in international and national professional journals. Presently, he has
been focusing research on cell and molecular signalling with the
objective of offering more efficacious treatment for skin ailments with
less side-effects.
He founded Rajdhevee Clinic which was at the time the first private clinic
to offer consumer friendly services and medically correct dermatological
treatment to the general public nationwide. The organisation has grown
into what is presently known as Pan Rajdhevee Group Public Company
Limited which incorporates research, training, treatment and
the production of dermatological and aesthetic-dermatological products.
He is the current Chairman of the Board and CEO.
14:30 - 15:30 SAVING FOR THE FUTURE
• Needs for future plan
• Living a long life is a risk
• Preparation for life after retirement
4. MS. VARIDDA VORAAKOM
Chief Innovation Officer (CIO)
McCANN WORLDGROUP
11:15 – 12:15 SENIOR CONSUMER TRENDS THAT WILL
TRANSFORM INNOVATION AND
COMMUNICATION IN THE MARKETING
WORLD
• ‘Senior’ consumer trends and insights that
willdrive marketing growth of the future
• New innovations in new product development
that gear up for the senior consumers
• Campaign initiatives that cater to the senior
consumers through creative use of relevant
touch points
In her current role, Ms. Varidda Voraakom
originates new ideas that drive innovation for
McCann Worldgroup by intertwining technology
with creativity and fostering cutting-edge strategic
innovation through all multidisciplinary communication. Previously, she
has successfully led the Consumer Insights Department of McCann
Worldgroup with a proven record of new inspirations and breakthrough
ideas for consumer engagement, ensuring that consumer perspectives
are front-and-center in all brand development work. Prior to joining
McCann Worldgroup, she has been honing her expertise in consumer
understanding and communication at Mindshare, McCann Erickson,
Millward Brown and BBDO.
ฟังแนวทางการเข้าถึงกลุ่มเป้าหมายผู้สูงอายุด้วยกลยุทธ์ที่ต้องทำ�ความเข้าใจถึงความต้องการ
พฤติกรรมการบริโภคสื่อ กิจกรรมในการดำ�เนินชีวิต การตอบโจทย์เหล่านี้จะใช้เป็นแนวทาง
ในการออกแบบแผนการตลาด การสื่อสาร กิจกรรมการตลาดที่ต้องใช้ เพื่อให้สามารถเข้าถึง
กลุ่มเป้าหมายที่มีกำ�ลังซื้อสูงที่ถึงแม้จะมีอายุที่สูงขึ้นแต่ความต้องการในการดำ�เนินชีวิตกลับ
มีความต้องการที่กลับตรงกันข้าม อย่างที่ว่าขาโจ๋ YOUNG AT HEART
Listen to the strategic accesses to the seniors with deep understanding
of their media-consuming habits and daily life activities. Fulfilling these
objectives will be guidelines for designing marketing plans, marketing
communication plans to reach the target audience with high purchasing
power. Though getting older, but the needs in life are on the contrary
for being Young at Heart.
11:00 – 11:15 Morning Refreshments and Networking
MS. PANNIDA KAOPATUMTIP
Managing Director
Springboard Consulting
8:45 - 9:00 Welcome & Opening Remark by Chairperson
MR. NITHAT SIRIJARUPAIBOON
Marketing Manager
Samitivej Srinakarin Hospital
9:00 - 10:00 DECISION ABOUT HEALTH CARE FOR
OLDER PEOPLE ARE OFTEN DRIVEN BY
THEIR CHILDREN
Mr. Nithat Sirijarupaiboon, Marketing
Manager, Samitivej Srinakarin Hospital, has
joined Samitivej Public Company Ltd. in 2005 as
Asst. Marketing Manager at Samitivej Sukhumvit
site and became Marketing Manager for Srinakarin since 2007. His key
responsibilities are developing and maintaining marketing strategies to
meet organizational objectives. To evaluate customer research, market
intelligences, and implements marketing plan and also changes as
needed. With his pharmaceutical background plus another more than
5 years worked in pharmacy department in both public and private
hospital that help him comprehend hospital business and norm of
customers’ need
ศึกษากลยุทธ์การสื่อสารการตลาดที่เจาะกลุ่มผู้สูงอายุ ที่ให้ความสำ�คัญถึงการกำ�หนดช่อง
ทางการสื่อสารที่ต้องให้แน่ใจว่าช่องทางนั้นๆสามารถเข้าถึงกลุ่มเป้าหมายได้จริงเป็นสิ่งสำ�คัญ
ที่ต้องตระหนักอยู่เสมอว่าผู้สูงอายุนั้นเป็นวัยที่ต้องได้รับการดูแลจากลูกหลานฉะนั้นช่องทาง
และกลยุทธ์ด้านการตลาดจึงจำ�เป็นที่จะต้องให้แน่ใจว่าสามารถเข้าถึงกลุ่มเป้าหมายผู้สูงอายุ
ได้จริงและมีประสิทธิภาพ
Studying specific marketing communication strategies to the elderly
target group, assuring that the chosen channels can really reach the
target group. It is important to recognize that elderly people need
attentive care from the offspring. Therefore, marketing strategies and
channels are necessary to make sure that they will really and effectively
the elderly target segment.
DAY TWO: THURSDAY, 11 JULY 2013DAY TWO: THURSDAY, 11 JULY 2013
8:00 - 8:45 Delegates Registration & Morning Coffee
DR.PISUTH LERTVILAIL
Deputy Managing Director
Multibax Public Co., Ltd (Thailand)
10:00 - 11:00 GLOBAL CURRENT TREND OF FOOD
INDUSTRY FOR OLDER CONSUMERS
MARKET SEGMENT: THE CHALLENGE
AND THE PITFALL
• Aging consumer profile : dealing with Thai
seniors’ needs.
• Customized preventive health care for
senior to improve quality of life
• Nutraceuticals for longevity : the current
market review.
Dr. Pisuth Lertvilai, a pharmacist by training,
works for Multibax Public Co., Ltd, as the Deputy
Managing Director. His past experiences cover
the works with pharmaceutical, food, basic and
fine chemicals. Due to the extensive experiences in the Food industry,
he is still active in the field focusing on healthy food category.
ฟังข้อมูลล่าสุดสำ�หรับสินค้าในกลุ่มอาหารและยาที่มุ่งเอาใจผู้บริโภคสูงอายุ ซึ่งผลิตภัณฑ์
ต่างๆ ต่างมุ่งพัฒนาทั้งในส่วนเทคโนโลยี นวัตกรรม คุณสมบัติที่เปี่ยมไปด้วยคุณภาพ การ
สื่อสารการบรรจุหีบห่อที่ให้เหมาะสำ�หรับกลุ่มเป้าหมายนี้ฟังการวิเคราะห์จากผู้ที่คว่ำ�หวอด
ในวงการอาหารและยา โดยเฉพาะ โอกาสและสิ่งที่เป็นอุปสรรคหากไม่สามารถตอบโจทย์
ความต้องการของกลุ่มเป้าหมายนี้ได้
Listen to the latest data information for Food and Medicine categories
developedandformulatedforseniorconsumersinregardtotechnologies,
innovation, premium quality aspects, PR and packaging designs. Also
covering the deep analysis from the expert in Food and Medicine
industries regarding opportunities and obstacles if we could not respond
to the needs of this target group.
5. DR. SARIGGA PONGSUWAN
Research & Development Division Manager
Magnolia Quality Development Co., Ltd.
MR. PEERA LUCKSANAPIRAK
Marketing Communication Director &
CEO Assistant
GMM CJ O Shopping Co., Ltd.
13:30 – 14:30 บ้านแมกโนเลีย: “บ้าน 3 วัย” เพื่อความสุขของ
คนในครอบครัว
• รู้จักและเข้าใจผู้สูงอายุ
• การออกแบบเพื่อผู้สูงอายุ
• การประยุกต์เทคนิคในบ้านแมกโนเลีย (Case Study)
14:30 – 15:30 SHOPPING AT HOME
• Fraud & Bias which delay Thailand home
shopping
• Global trend and global players
• Growing marketing ; great opportunity
Dr. Sarigga Pongsuwan has extensive
experience in architectural design with building
technology background (Energy design for
buildings).SheisaspecialistinEnergyConserving
Design,EnergyConservingConsultantandEnergyConservingResearch.
In her current position, Sarigga takes significant role in researching on
Building for develop technology and find the new solution of Tropical
building with concern Low cost, speed up and energy conservation
for high qualities of human life. She was a lecturer in Architectural
Technology & Environmental Design’s Dissertation “THE INSULATION
IS NECESSARY FOR BUILDING ENVELOP IN THAILAND” for the
11st Architectural Seminar “SARASATR” at Chulalongkorn University
Mr. Peera Lucksanapirak joined GMM Grammy
PLC in 2007 after working with one of Korea
largest conglomerates ‘CJ Group’. He had been
working in international field which includes
licensing Thai music and artist management overseas, since he is
specialist in Korean language he also had worked as Korean artists’
interpreter and business consultant. In 2010, when GMM Grammy PLC
wishes to diversify its business territory by entering retail business,
Mr. Peera was appointed to lead the business development of Home
shopping business. In 2011, GMM Grammy signed joint venture
agreement with CJ O Shopping from Korea to launch G”CJ company
which later launch O Shopping channel, one of Thailand top 3 home
shopping channels, in 2012. Currently Mr. Peera is Marketing
Communication director as well as CEO assistant.
เจาะลึกพฤติกรรมการซื้อสินค้าออนไลน์ของผู้สูงอายุสถิติประเภทของสินค้ายอดฮิตความถี่
และมูลค่ารวมของตลาดในกลุ่มผู้สูงอายุ สิ่งค้าที่เป็นที่ต้องการขายดี
In-depth analysis of seniors’ on-line buying behaviors, statistics, hot hit
product categories, buying frequencies and total market value.
พลาดไม่ได้กับกรณีศึกษาในการทำ�การตลาดด้วยกลยุทธ์ การออกแบบโครงการบ้านที่ผ่าน
การวิจัยเพื่อเจาะกลุ่มบ้านที่เอาใจผู้อยู่อาศัยทุกวัยในครอบครัวไทยที่อาศัยอยู่ด้วยกันใน 3
รุ่นภายใต้หลังคาเดียวกันอย่างมีความสุข การออกแบบและการเลือกสรรวัสดุที่ใส่ใจทุกระ
เบียดนิ้วเอาใจผู้สูงอายุเพื่อให้แน่ใจว่าทุกมุมของบ้านได้ออกแบบเพื่อลดและป้องกันการ
เกิดอุบัติเหตุการจัดไฟแสงสว่างที่เหมาะสมตลอดทั้งบ้าน แต่แฝงไปด้วยความสะดวกสบาย
สำ�หรับคนทั้ง 3 รุ่น
Don’t miss this case study in marketing research-based housing
design planning to attract residents of all ages (3 generations) living
together under one roof happily. The well-planned and carefully-selected
construction materials especially for the seniors to ensure that
every corner in the house will reduce and prevent personal accidents.
Appropriate lighting system throughout the house; yet hidden with
comfortable atmosphere for all 3 generations.
12:15 - 13.30 Business lunch and Networking
15:30 - 15.45 Afternoon Coffee Breaks and Networking
17:00 Closing Remark & End of Conference
MS. PANNIDA KAOPATUMTIP
Managing Director
Springboard Consulting
DR. PANSAK SUGKRAROEK
Medical Director
Vitallife Corporation Ltd.,
Bumrungrad International Hospital
MS. TANYA PHONANAN
Buzan Licensed Instructor
“Mind Map”
MS.SUPAN WIBOONMA
Director of Public Communications
Pharmaceutical Research &
Manufacturers Association
PANEL DISCUSSIONPANEL DISCUSSION
15:45 – 16:45
Dr. Pansak Sugkraroek is a Medical Director
at Vitallife Corporation Ltd., Bumrungrad
International Hospital. Prior to current position,
he was Head of Reproductive Biology Univt Department of OB-Gyn
at Praram 9 Hospital for 5 years. He was also a Research Fellow in
Reproductive Medicine Reproductive Biology Unit Ottawa Civic Hospital
University of Ottawa Canada. Also, Dr. Pansak is a membership with
Royal College of Ob-Gyn Thailand, American society for reproductive
medicine, American society for reproductive medicine, International
Society for study of Aging Male (founding member), and World
Association for Sexologist International Menopausal Society.
Tanya Phonanan at present works as an
Independent Consultant, Trainer (Mind Mapping,
WhomovedmyCheese,MindManager),Freelance
Writer and Translator. He is also contributor
to business newspaper and magazine such as
Krungthep Thurakij (Bangkok Business) and BOSS. He also lectures
on Human Resource Management for MBA students at Thammasat
University, Kasetsart University, Mahasarakham University, Naresuan
University.
MS.Supan Wiboonma has more than 30 years
of working experiences in Human Resources
Management, Public Relations and Corporate
Communications. She worked for many
organizations E.G. Performa Thailand, True Corporation, Aventis
Pharma Ltd,. and Hoechst. Currently, She is Director of Public
Communications for Pharmaceutical Research & Manufacturers
Association (Prema) and Managing Director of QC Communications.
พลาดไม่ได้กับการเปิดเวทีกะเทาะเปิดอกผู้ที่อายุเป็นเพียงตัวเลขถึงมุมมองการดำ�เนินชีวิตที่ถึง
แม้อายุเลยเลข5ไปแล้วแต่ก็ไม่ยอมที่จะให้อายุมาเป็นตัวกำ�หนดการใช้ชีวิตมุมมองการเลือก
ซื้อสินค้า การเลือกการบริการ โอกาสของสินค้าที่ต้องการเข้าถึงกลุ่มผู้สูงอายุเพื่อให้นักการ
ตลาดได้เข้าใจเพื่อวางแผนการตลาดอย่างเข้าถึงจิตใจและความต้องการ
Don’t miss this final open panel from the “age is just a number”
speakers, who passed 50, offer their perspective in life that they will
not allow the aging process to dictate their lives. Also perspective to
select goods and services. Marketing opportunities and products for
the seniors for marketers to plan to fulfill both of their physical and
mental needs.
MODERATOR:
PANELISTS: