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Varidda is an industry-leading brand strategist with over 16 years of well-rounded agency experience, including creative, digital, media and research. With a love for curiosity and discovery and a delight in navigating complexity and challenge, she helps clients strategizing new ideas and crafting meaningful narratives for globally recognized brands. Passionate in trends, people and philanthropy, Varidda believes brands should show up to the world in a fresh new way, stand up for what they truly believe and make a meaningful real-world.