innovation of mobile phone
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This document reports on research into mobile phone usage in Hong Kong. A survey was conducted with the following key findings: - Most Hong Kong residents own 1-2 mobile phones and have a third or fourth generation smartphone. - Half of respondents use their phone for 4+ hours daily, primarily for communication rather than entertainment. - 40% replace their phone frequently to have the latest model. - 70% see smartphones as necessary for daily life and most rely on mobile phones for communication.
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Connect Mobile Innovation Summit: Going Beyond the Phone
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Latest computing devices & latest technology innovations
Similar to innovation of mobile phone
Tiemarketingonline x ad_mobile_path_to_purchase_retail_final
The document summarizes key findings from a 2013 mobile path to purchase study. It finds that 1/3 of online retail activity now comes from mobile devices, with smartphones completing 77% of purchases in person and tablets completing 55% of purchases online. Location is the most important factor for smartphone users, while price and deals are most important for tablet users. Over half (55%) of mobile retail users went on to make a purchase.
The Mobile will changes the world
This document discusses research into how people connect through mobile devices. It finds that globally, people have owned mobile devices for an average of 12 years, making them still in their "teenage years" of mobile use. It identifies five themes regarding mobile connectivity: 1) Teenage Dreaming, where mobile behaviors are inconsistent like a teenager; 2) Figuring Out Relationships, as mobiles take the place of relationships and constant connectivity impacts relationships; 3) Who Are We Really?, as mobile personalities can differ from in-person personalities; 4) Smashing Stereotypes, as stereotypes of mobile users are broken; and 5) Keeping the Magic in Mobile, as brands can help maintain positive aspects of mobility. The
xAd Mobile Path to Purchase Retail Final 2013
xAd, the leader in location-based mobile ads and long-time partner and call measurement provider Telmetrics, have partnered to release first-to-market Mobile Path-to-Purchase research studies conducted by The Nielsen Company. The studies dissect consumer mobile usage and purchase behavior related to the Travel, Restaurant, Auto, Retail, Insurance, Banking & Finance and Gas & Convenience industry verticals.
The results of these studies provide valuable insights into the mobile tools utilized in the process of research and decision, and strong mobile user intent to purchase. To access detailed findings from these studies, please fill out the form.
MARKET RESEARCH WORDDOC
This literature review discusses several factors that influence consumers' purchasing decisions for mobile phones. Social factors like influence from friends and family, and keeping up with trends in the community are shown to impact brand choice. New technology features in phones also motivate upgrades, as consumers want devices with the latest cameras, memory, processors etc. Brand name is another factor, as certain brands develop reputations for quality. Studies have found that social influence, new features, and brand name all guide college students in India when selecting which mobile phone to purchase.
MobiU2013 Seminar: Mobile Millennials - Presentation
Mark Sneathen, SVP Media Analytics at Nielsen, provides an overview of the Mobile Millennial and their interesting behaviors at the MobiU2013 Seminar: Mobile Millennials, March 28, 2013
Mobile community engagement
How to connect with your local community and empower them to enhance their lives, make better decisions, and take action via their cell phones and tablets. How to make key decisions for your mobile strategy. Webinar offered June 26, 2013 by Amy Gahran for the Knight Digital Media Center.
Nielsen global mobile report
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Powerpoint assignment
Smart phones have had a significant impact on communication and society. While they have some negative effects, their positive impacts are more substantial. Smart phones allow people to easily connect with others, access information, and integrate technology into many aspects of life like education and the workplace. Their increasing popularity and capabilities are changing how people interact and get tasks done.
Global Mobile Consumer Report 2013
The document provides a global snapshot of mobile consumers and device usage. It finds that while smartphone ownership is rising globally, feature phones remain dominant in some markets like India where infrastructure is still developing. Younger consumers are more likely to own smartphones worldwide. Usage varies between countries, with games and social media being popular on smartphones globally, while mobile shopping is still emerging. Mobile video habits also differ between countries. The report is based on Nielsen surveys from 2012 in 10 countries.
2013 Mobile Consumer Survey Results
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
The mobile experience in Australia
The document discusses trends in mobile phone usage in Australia and globally. Some key points:
- Mobile phone and smartphone ownership is rising rapidly in Australia, with over half the population now owning a smartphone. Australians have the second highest smartphone adoption globally.
- Android phones have surpassed Apple's iOS as the most popular mobile operating system in Australia. Mobile applications are the most popular usage on smartphones.
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- Mobile internet usage and time spent on apps is growing quickly while desktop internet usage declines. The mobile web, responsive design
Digital Divide
The document discusses the negative impacts of smartphone overuse and proposes a "digital detox" as a solution. It notes that smartphones have consumed our minds and time, with people addicted to checking their phones constantly. This overuse leads to issues like nomophobia - the fear of being without one's phone. It recommends a digital detox by avoiding all digital devices for 24-72 hours to help people feel less dependent on their phones and more present in the real world.
deloitte-nl-tmt-global-mobile-consumer-survey-2014
The document summarizes key findings from Deloitte's 2014 Global Mobile Consumer Survey on devices, connectivity, and usage among Dutch consumers:
1) While smartphone ownership continues growing, consumers are becoming more price sensitive, benefiting new budget-friendly brands. Tablet growth is slowing as smartphones get larger.
2) Free Wi-Fi remains the main internet connection due to cheaper data costs. 4G adoption will rise with affordable devices and plans. Bundle price and SIM-only contracts are growing in popularity.
3) Usage of basic services like social media is ubiquitous while newer services see slower adoption. Banks remain trusted for mobile payments despite popularity among all ages.
Sony Xperia Campaign Proposal
This was a team project where we were tasked with developing a campaign proposal for a new product. Other team member names have been removed. I was responsible for the strengths and weaknesses of the competitors and for the launch event
ConsumerLab Generation Z
Extensive study across 16 cities in India reveals the digital lives of kids (9-11 years), tweens (12-15 years) and teens (16-18 years) in India, a group called Generation Z
Around 30 million of 69 million urban Generation Z consumers own mobile phones, and 3 million of these use mobile broadband on their phones
Kids explore new technology and use the mobile phone in the same way as their older counterparts
Parents using mobile broadband are more likely to introduce their children to the technology. For more reports from the ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
A study on Factors affecting Consumer Buying Behavior while buying new Cell P...
A study on Factors affecting Consumer Buying Behavior while buying new Cell Phone Connection in Ahmedabad City
Velti mobile whitebook 2013
This document provides an overview of mobile trends and best practices for marketers. It finds that mobile penetration continues to grow globally, with smartphones becoming the dominant mobile device. Tablet usage is also increasing rapidly and becoming an important secondary screen. The key insights are:
- Mobile and tablet ownership is now mainstream, with over half of populations in major markets owning smartphones.
- Tablets are replacing PCs as the primary digital device and are often used for "second screening" alongside TV viewing.
- Most consumer journeys now span multiple devices, with mobile often the starting point for online activities.
- Marketers need to develop consistent omnichannel experiences optimized for different mobile contexts to cater to fluid, multidevice
Nielsen Mobile Consumer Report 2013
Mobile device ownership has reached high levels globally, though smartphone adoption varies significantly between countries. While smartphones are the majority in places like the US and UK, feature phones remain dominant in India, Brazil, and Russia due to less developed network infrastructure outside major cities. Younger consumers are more likely to own smartphones almost everywhere, suggesting smartphone ownership will likely continue increasing as these users age.
A Study on Consumer Perception Towards Mobile Wallet with Special Reference t...
A Study on Consumer Perception Towards Mobile Wallet with Special Reference t...BOHR International Journal of Finance and Market Research
India is a fast becoming country of mobile and internet. Government of India initiative such as “Digital India”, in future our country will become cashless economy. Due to advancement of technology, man becomes more convenient and comfortable. Mobile Wallet is a platform for making payment through mobile. There are various
applications available like google pay, paytm citrus, etc. by using of such platforms payment can become more easy for online shopping, money transfer, utility bill payment, etc. Through mobile payment is very convenient and more secure to the public. Here, is an attempt to make a study on how the mobile wallet used by the consumers and their perception and satisfaction level towards using of such m-wallet payment gateways. Similar to innovation of mobile phone (20)
Tiemarketingonline x ad_mobile_path_to_purchase_retail_final
Tiemarketingonline x ad_mobile_path_to_purchase_retail_final
MobiU2013 Seminar: Mobile Millennials - Presentation
MobiU2013 Seminar: Mobile Millennials - Presentation
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladesh
deloitte-nl-tmt-global-mobile-consumer-survey-2014
deloitte-nl-tmt-global-mobile-consumer-survey-2014
A study on Factors affecting Consumer Buying Behavior while buying new Cell P...
A study on Factors affecting Consumer Buying Behavior while buying new Cell P...
A Study on Consumer Perception Towards Mobile Wallet with Special Reference t...
A Study on Consumer Perception Towards Mobile Wallet with Special Reference t...
innovation of mobile phone
- 1. 1221044 yip tai yin 12205478 Wong tsz ting 12207217 Chan wui yan 12/06/12
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- 4. There are three generation of mobile phones,and the quality and design of smartphones have been improving. 12/06/12
- 5. 12/06/12
- 6. https://www.mindmeister.com/206360722# 12/06/12
- 7. BY SECOND HAND COLLECTION Web searching by different search engine We had used the yahoo, google , Baidu and in- school library The key word : mobile phone AND innovations “*generation of smartphones” Intitle: smart phone trend allinurl: mobile phone AND cell phone 12/06/12
- 8. By looking for reference in library looked through Journal and books Eg.E-merging media : communication and the media economy of the future FIRST HAND COLLECTION A survey had done to reveal the reliance of phone nowadays Online questionnaire were applied(qualtrics) http://goo.gl/NJd4i 12/06/12
- 9. http://www.youtube.com/watch?v=0aUQLIPdtg8 12/06/12
- 10. We find that half of users of mobile phone(s) spend 4 hours or above on their phone . Only 14% of interviewees spend a hour or below on using function(s) of mobile phone(s). 12/06/12
- 11. The survey reveals that most of Hongkongers (65%) own 1 or 2 mobile phone (s); however, 5% of owners have 5 or above mobile phones. 12/06/12
- 12. We indicate that about most of interviewees(80%) have third or fourth generation cell phone . 12/06/12
- 13. Only 30% of owners of mobile phones entertain Only 30% of owners of mobile phones entertain themselves and handle their affairs with phones. themselves and handle their affairs with phones. Other users communicate with each other through Other users communicate with each other through using mobile phones. using mobile phones. 12/06/12
- 14. The citizens of Hong Kong pursue trend of holding latest mobile phones . About 40% of users purchase new phone or trade their old one for holding latest phone. 12/06/12
- 15. We find that some interviewees (39%)consider reality We find that some interviewees (39%)consider reality to make decisions of buying a new phone. Some of to make decisions of buying a new phone. Some of them(32%) buy a new mobile phone in order to get a them(32%) buy a new mobile phone in order to get a phone with higher performances. phone with higher performances. 12/06/12
- 16. Half of Hongkongers think that mobile phone help communicating between different people, but ¼ interviewees strongly disagree with this say. 12/06/12
- 17. No interviewees choose 1 to 4 rate to explain No interviewees choose 1 to 4 rate to explain their dependence on mobile phones. All of their dependence on mobile phones. All of them think that 5 or above rate can reveal them think that 5 or above rate can reveal their confidence on phones .. their confidence on phones 12/06/12
- 18. About 70% interviewees agree that modern smart phone is necessary for our daily life. 12/06/12
- 19. 48% interviewees agree that mobile phone is an crucial IT innovation. 12/06/12
- 20. According to the data of surveys , we find that citizens of Hong Kong spend few hours on using mobile phones which are with many special functions. Most of interviewees hold 2 or above mobile phones . This circumstance reflects that holding few phones start being a trend . We also indicate that phone owners rely on using their phones to communicate with others . Therefore , they opine that mobile phones offer a new method to us to have communication . Also , Hongkongers think that mobile phones are necessary nowadays.
- 21. Hongkonger’s may tend to rely on mobile phone main idea -connect people together , not connecting you and your mobile phone. Phone is just a tool . School -talk and workshop provided Parent – look after children’s phone usage Individual-time management 12/06/12
- 22. 12/06/12
- 23. All our members have participated in every part of the project. 12/06/12
- 24. END Thank you! 12/06/12