Flavia Marzano gave a presentation on innovation. She argued that innovation requires more than just new technologies - it requires new visions and ways of thinking. True innovation involves behavioral and social transformation brought about by understanding new dynamics and redesigning services with awareness of new questions and answers. Marzano emphasized concepts like openness, networking, intuition, and understanding the user's perspective to drive innovation.

1. Innovation:newvisionsnotjustnew
technologies
1 Flavia Marzano
Innovation:
new visions not just
new technologies
10th European Conference on Innovation
and Entrepreneurship - ECIE 2015

2. Innovation:newvisionsnotjustnew
technologies
2 Flavia Marzano
Who I am
• Computer scientist
• Member of the permanent national
board for Innovation and Italian
Digital Agenda
• Teaching Technologies for PAs
• Consultant for innovation
…

3. Innovation:newvisionsnotjustnew
technologies
3 Flavia Marzano
What do I do
• President of the Association Stati
Generali dell'Innovazione
• Teaching Technologies for PAs
Sapienza Università di Roma
• Teaching Methods and Techniques for
Social Research, Link Campus
University
• Member of the Link Campus
University Board

4. Innovation:newvisionsnotjustnew
technologies
4 Flavia Marzano
… and… IHABICNRWTSF
I Hate Acronyms, Because
I Can Never Remember
What They Stand For
https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcR31mgmBqp2jZaFlN8V_kUGo19x5zF88fI1VvVtS_Qd4qT29rZr2g

5. Innovation:newvisionsnotjustnew
technologies
5 Flavia Marzano
New technologies involve a
behavioral adaptation,
a different mindset (forma mentis)
http://blog.tagliaerbe.com/wp-content/uploads/2015/06/forma-mentis.jpg

6. Innovation:newvisionsnotjustnew
technologies
6 Flavia Marzano
It is not enough to learn a technique,
we need a traffic law

7. Innovation:newvisionsnotjustnew
technologies
7 Flavia Marzano
Behavioral adaptation, when it is
collective, becomes Social
Transformation
http://www.slideshare.net/PingElizabeth/the-social-transformation-of-hr

8. Innovation:newvisionsnotjustnew
technologies
8 Flavia Marzano
We can be overwhelmed by change
or try to understand and govern it
http://leadnet.org/wp-content/uploads/2014/03/Help-overwhelmed.jpg
http://www.59liberty.com/projects/images/Govern_On_scale.jpg

9. Innovation:newvisionsnotjustnew
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9 Flavia Marzano
Governing social transformation
generated by a technological
evolution implies understanding
its dynamics
http://www.carlopetitti.it/Immagini/titoli/LOGO%20HOME.jpg

10. Innovation:newvisionsnotjustnew
technologies
10 Flavia Marzano
To write traffic laws we do not have to be
an F1 driver, but we need to understand
what is changed compared to the past

11. Innovation:newvisionsnotjustnew
technologies
11 Flavia Marzano
Without awareness of new
dynamics we risk to govern new
processes as a simple
quantitative extension of the old
ones.
https://upload.wikimedia.org/wikipedia/commons/4/4f/Autism_Awareness_Ribbon.png

12. Innovation:newvisionsnotjustnew
technologies
12 Flavia Marzano
The service must be redesigned by people
having the awareness of new questions
and new answers

13. Innovation:newvisionsnotjustnew
technologies
13 Flavia Marzano
It is not enough to be an expert on engines
It is essential to know situations that may
occur on the road

14. Innovation:newvisionsnotjustnew
technologies
14 Flavia Marzano
In-no-va-tion
Intuition
NOvelty
VAlue
Technology
Invention
Openness
Networking
http://innovationcrescendo.files.wordpress.com/2013/05/business-innovation.jpg

15. Innovation:newvisionsnotjustnew
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Intuition
There is no reason
why an inventor
must understand all
the implications of
his invention.
(Ezra Pound)
http://cdn.makeuseof.com/wp-content/uploads/2014/10/Creative-Ideas-Serendipity-840x420.jpg?3b9af7

16. Innovation:newvisionsnotjustnew
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16 Flavia Marzano
Novelty > novus > new
http://images.chesscomfiles.com/uploads/images_users/tiny_mce/webmaster/phpozINYs.png
http://img.freepik.com/foto-gratuito/un-vecchio-libro_2907761.jpg?size=338&ext=jpg
≠ old
≠ used

17. Innovation:newvisionsnotjustnew
technologies
17 Flavia Marzano
Value
Add value to your company, it’s worth it!
http://customerthink.com/wp-content/uploads/ValueImage.jpg

18. Innovation:newvisionsnotjustnew
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18 Flavia Marzano
• do not adapt technologies to the
processes, but redefine processes
• change roles (vertically and
horizontally)
• change work environments
• listen
• foster mutual trust
• be an early adopter
Value
http://htgsoft.com/frontend/uploads/business-process.jpg

19. Innovation:newvisionsnotjustnew
technologies
19 Flavia Marzano
Technologies
Technologies create a new ecosystem
and new lifestyles, they are neither
good, nor bad, nor neutral, but require
competences, strictness, ethics and
discipline.
http://thumbs.dreamstime.com/z/human-technology-interaction-26330562.jpg

20. Innovation:newvisionsnotjustnew
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20 Flavia Marzano
Intuition, Invention, Innovation
Minds are like parachutes;
they work best when open
(A. Einstein)
https://musicalmentegenova.files.wordpress.com/2015/03/3_2.jpg
http://inspireunderground.com/wp-content/uploads/2015/05/www.eventsstyle.com_521.png

21. Innovation:newvisionsnotjustnew
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21 Flavia Marzano
1485 - Leonardo Da Vinci
Intuition
1797 - André-Jacques
Garnerin, The first
parachute jump game
1912 - Albert Berry, the
first parachute jump from a
moving airplane
Innovation!

22. Innovation:newvisionsnotjustnew
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22 Flavia Marzano
http://cdn1.montagna.tv/cms/wp-content/gallery/GALLERIE_MONTAGNAORG/paraleo/4.jpg

23. Innovation:newvisionsnotjustnew
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23 Flavia Marzano
Openness…
Open Government, Open Data, Open Access,
Open Source, Open Standard, Open
Innovation (H. Chesbrough) and any other
way of sharing and collaborating without the
“owner attitude” in order to ensure
sustainability replacing the pernicious Not
Invented Here syndrome (NIH) with Proudly
Found Elsewhere…
http://expertintegratedsystemsblog.com/wp-content/uploads/2012/07/Come+in_Were+OPEN-EDITED.jpg
Open mind J

24. Innovation:newvisionsnotjustnew
technologies
24 Flavia Marzano
Networking
Collaborative vs traditional leadership
Be more concerned with what you
can do for others than what others
can do for you.
You’ll be surprised at the results
(John Wooden)
http://udo6t44o72tgey1g.zippykid.netdna-cdn.com/wp-content/uploads/2014/03/collaboration.jpg

25. Innovation:newvisionsnotjustnew
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25 Flavia Marzano
New
View from different perspectives
Involve (bottom up)
Share (knowledge, ideas, …)
Imagine (no constraints in thinking)
Organize (yourself first)
Navigate (drive your collaborators)
… yet another acronym Jhttp://startupmanagement.org/wp-content/uploads/2015/06/vision-320x240.jpg

26. Innovation:newvisionsnotjustnew
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26 Flavia Marzano
Sharing
• What do you loose?
• What will you gain?

27. Innovation:newvisionsnotjustnew
technologies
27 Flavia Marzano
Sharing… multiplies!

28. Innovation:newvisionsnotjustnew
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28 Flavia Marzano
What we see is mainly based on
what we look for (John Lubbock)
https://blasfemias.files.wordpress.com/2014/12/finger-moon1.jpg
https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQmjllsq1iMh9e4nilGgzuke6RYglqofjTK-NImVqAP3bzdcJXL

29. Innovation:newvisionsnotjustnew
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29 Flavia Marzano
https://media.licdn.com/mpr/mpr/shrinknp_800_800/AAEAAQAAAAAAAAJ0AAAAJDQ3NDBiYzk5LWIyYmItNDI3YS1iNjE2LWExNmNhZjNiODI1Ng.jpg
A different part of our brain is activated
when we think about what's possible as
opposed to what's required. (Seth Godin)

30. Innovation:newvisionsnotjustnew
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30 Flavia Marzano
USER
The users are considered
as mere faceless objects
for who the systems
are designed
Reframing Humans in Information
Systems Development
(Hannakaisa Isomäki, Samuli Pekkola)
http://www.andrehonsberg.com/media/3peeps.png

31. Innovation:newvisionsnotjustnew
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31 Flavia Marzano
USER…should be considered:
• Unique
• Sensible
• Engageable
• Reactive
http://www.trademob.com/wp-content/uploads/2014/01/User-Acquisition-_Workshop.jpg
Customers love a company that
loves its employees.

32. Innovation:newvisionsnotjustnew
technologies
32 Flavia Marzano
An example?
“The term utopia is the
easiest way to get rid of
what you are not able or
daaring or willing to do. A dream looks
like a dream until you start to do
something. Only then it becomes ad
aim, that is something infinitely
greater.”

33. Innovation:newvisionsnotjustnew
technologies
33 Flavia Marzano
Adriano Olivetti
• “Working should be a great joy but for
many people is still pain. Pain for the lack
of a job, pain for a useless or aimless job”
• “The factory should not look only at the
index of profits. It must distribute wealth,
culture, services, democracy”

34. Innovation:newvisionsnotjustnew
technologies
34 Flavia Marzano
An enabling
condition for
this type of
innovation is
thinking and
working
"outside the
box”

35. Innovation:newvisionsnotjustnew
technologies
35 Flavia Marzano
How does the human mind
work?
http://www.stickyminds.com/sites/default/files/article/2015/flow-chart-algorithm.jpg
http://www.dolquest.info/wp-content/uploads/2012/11/image-network-C2.png

36. Innovation:newvisionsnotjustnew
technologies
36 Flavia Marzano
Many times experts fail because
they're experts in the past version of
the world (Vinod Khosla)
Best practices? Experts?
http://prioritysystem.com/images/fig45.gif

37. Innovation:newvisionsnotjustnew
technologies
37 Flavia Marzano
Do not forget…
• We are what the search engines say we
are
• 90-9-1 Rule, Paul Schneider suggests
that it’s more 70-20-10
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRWKwNSIuYQCMAWhhSZRctxYVvK9Lt7NmxmZAJstGGCc7TJYl7V

38. Innovation:newvisionsnotjustnew
technologies
38 Flavia Marzano
Up to you now…
https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRkdBAIJTOZrpG13dVGsRJHIQfI6yhwuYnwXR2TRAtTzuvBdqIkWQ

39. Innovation:newvisionsnotjustnew
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39 Flavia Marzano
@flavia_marzano
http://previews.123rf.com/images/aabbc/aabbc1405/aabbc140500108/28391479-Thank-You-Word-Cloud-printed-on-colorful-paper-different-
languages-Stock-Photo.jpg
flavia (dot) marzano (@) gmail (dot) com
it.linkedin.com/in/flaviamarzano/

40. Innovation:newvisionsnotjustnew
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40 Flavia Marzano
Sharing knowledge J
https://creativecommons.org/licenses/by-sa/3.0/