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Crowdsourcing Innovation: the role of UX

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IA Summit 2010 talk

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Crowdsourcing Innovation: the role of UX

  1. 1. Crowdsourcing innovation:<br />the role of UX<br />Johanna Kollmann - @johannakoll<br />
  2. 2. All opinions expressed in this presentation are my own and do not necessarily represent the official view of Vodafone.<br />
  3. 3. Crowdsourcing<br />Innovation<br />…realising that you can't have enough good ideas on your own<br />…getting excited together<br />…a process that involves having lots of ideas <br />…inventions that have an impact<br />
  4. 4. Photo: SilkeGerstenkorn / http://www.flickr.com/people/silkegb/<br />
  5. 5. Eric von Hippel<br />Professor of Technological Innovation<br />MIT Sloan School of Management<br />“Democratizing Innovation” (2005)<br />Photo: Jean-BaptisteLabrune<br />http://www.flickr.com/people/jeanbaptisteparis/<br />
  6. 6. Lead users<br />…at the leading edge of an important market trend,<br />experiencing needs that will later be experienced by many users in that market. <br />…anticipate relatively high benefits from obtaining a solution to their needs, and so may innovate<br />Photo: horrgakx http://www.flickr.com/people/horrgakx/<br />
  7. 7. Need and solution information<br />"Product developers need two types of information in order to succeed at their work: need and context-of-use information (generated by users) and generic solution information (often initially generated by manufacturers specializing in a particular type of solution). Bringing these two types of information together is not easy.” – Eric von Hippel<br />Photo: Rona Proudfoot http://www.flickr.com/people/ronnie44052/<br />
  8. 8. Joint Innovation Lab<br />…collaboration between Vodafone, China Mobile Limited, Softbank and Verizon Wireless<br />…a platform to develop mobile services<br />…aims for applications to run seamlessly on different phones and operating systems across different mobile operators<br />
  9. 9. JIL Website (Beta)<br />
  10. 10. Redesign: UX design guidelines<br />
  11. 11. Joint Innovation Lab<br />UX as enabler and educator<br />…how to get started building widgets<br />…advocating a user-centred design approach<br />…UX design guidelines, resources<br />
  12. 12. Joint Innovation Lab<br />UX as facilitator of and participant in technological innovation <br />…improving online community and collaboration platform<br />…showcase apps<br />…usability of APIs, framework, tools<br />
  13. 13. Improving solution information<br />“Users’ ability to innovate is improving radically and rapidly as a result of the steadily improving quality of computer software and hardware, improved access to easy-to-use tools and components for innovation, and access to a steadily richer innovation commons." – Eric von Hippel<br />Photo: Jack Wolf http://www.flickr.com/people/wolfraven/<br />
  14. 14. But what about needs information<br />when developer lead users are not <br />designing for themselves?<br />Photo: Isolino Ferreira http://www.flickr.com/people/isolino/<br />
  15. 15. …UX-driven project about sustainability, focus on mobile technology<br />…goal: develop concepts for tools and services that can help individuals and communities understand their impact on the environment, and to take action to lessen that impact<br />…co-design: collaborating with lead users, aka progressives, to work on ideas with potential<br />
  16. 16. Co-design workshops<br />
  17. 17. Online community<br />
  18. 18. 24-hour hackathon<br />
  19. 19. UX as facilitator of idea generation and collaboration<br />…bringing needs and solution information together <br />…collaborated with lead users in the field of sustainability, the niche experts, and connected their ideas with developer lead user projects<br />…project facilitated a collaboration between the providers of data and APIs<br />
  20. 20. Collaborating to create is hard<br />Photos: Dana & Ron http://www.flickr.com/people/danaron/<br />
  21. 21.
  22. 22. charityhack.org<br />Photo: Kevin McDonagh http://www.flickr.com/people/appletv/<br />
  23. 23. Designer as participants…<br />Meaningful ideas as the goal…<br />…the formats of open innovation are changing<br />
  24. 24. So…conclusion time<br />Photo: jd508 http://www.flickr.com/people/jd508/<br />
  25. 25. “The direction in which an artifact <br />(a product, for example) evolves depends very much on the meanings that different “groups with a problem” construct for it.” <br />Social Construction of Technology (SCOT) model of technological evolution <br />(Pinch and Bijker 1987) <br />
  26. 26. “Technology isn't moving that fast. What's fast is how we adopt and adapt it.” <br />Nicky Smith, @nickycast<br />
  27. 27. Crowdsourcing<br />…bring ideas from different (lead user) communities together<br />…crowdsource the effort to turn ideas into inventions<br />…designing for participation, openness and collaboration<br />…facilitation is a key UX skill<br />
  28. 28. Innovation<br />…UX and design play a key role, as they make inventions meaningful and useful<br />…UX and design play a key role in the small steps of innovation: improving current experiences, spotting how <br />lead users adapt products<br />…UX should play a bigger role in technological innovation<br />
  29. 29. Human behaviour drives both the invention and adaptation of technology. <br />
  30. 30. It’s not walking on water. <br />But pretty close.<br />Photo: technosurf http://www.flickr.com/people/technosurf1/<br />
  31. 31. Thank you. Questions?<br />Vodafone: <br />Martina Joisten (JIL)<br />Franco Papeschi, Tory Dunn (ecomo 09)<br />Books: <br />Eric von Hippel: ‘Democratizing Innovation’<br />Scott Berkun: ‘The myths of innovation’<br />Jeff Howe: ‘Crowdsourcing’<br />Charles Leadbeater: ‘We-Think’<br />Thanks: <br />Betavine and the ecomo 09 hackers, Paypal and the Charityhack crew, and <br />the large number of clever people who blogged, presented, talked, questioned, shared<br />

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