Innovation green soln
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The document discusses a proposed battery-powered cycle that runs 40 km per charge and has a maximum speed of 30 kmph. It is targeted towards lower-middle class rural Indians as an affordable and environmentally-friendly alternative to motorcycles, with a price point of Rs. 7000-8000. The potential market size is estimated to be 12 million units and $1.2 billion based on 30% of Indian households already owning bicycles. The plan is to distribute and sell the cycles through existing bicycle and motorcycle networks at the gram panchayat level and offer exchange of existing cycles.
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𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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Innovation green soln
- 1. Green Technology, Battery run Cycle Khushnud Khan
- 2. Product details Product Green, Battery run Cycle Runs 40 km each Recharge Low speed, max 30 kmph Price point Rs 7000-8000
- 3. Limited Mode of travel for people in rural india Increased dependency on public transportation Pollution created by Motorcycles/Scooters Pain point
- 4. Who is the Customer? Existing cycle users whose next upgrade is motorcycle Lower middle class people in rural India
- 5. Customer Base (Market Size) 30 % of Indian household owns a bicycle Market Size12million units US $ 1.2 Billion
- 7. Distribution network through existing cycle distribution Retail through existing Cycle and Motorcycle network Community building activity at gram panchayat level Exchange of existing cycles Marketing plan
- 8. USPs Green Technology Price point Availability
- 9. Way forward….. Dipstick Market research Interviewe target customers segment Meeting, interviewing Distributors Interviewing cycle retailers Online Survey
- 10. Revenue Model Sale of bicycle Sale of spare parts After sales service
- 11. Management Team
- 12. Target Market Maharashtra Rural Population : 56 million (Census) Per capita income Rs 45000 Literacy rate: 77%
- 14. your Point of View matters