This document provides an overview of a business plan for a used motorcycle dealership called Bikers Point. It discusses the market opportunity, with growing motorcycle sales and limited public transportation alternatives. It then outlines the company's concept of providing fair prices and quality service to both sell used motorcycles to and buy used motorcycles from customers. Key aspects of the business plan include targeting youth and lower-income customers, offering competitive pricing and free service guarantees, and using various marketing strategies to promote the dealership and expand its services and locations over time.

1. Zenith
BIKERS POINT
Abhishek(01)
Chandrashekar(09)
Hariprakash(12)
Karthik(17)
Naveen(37)
Sandeep(40)

2. OVERVIEW
 Introduction
 Market Analysis
 Company
 Promotion
 Expansion
 Financial Analysis

3. INTRODUCTION
 Need for own conveyance
 Economic growth
 Scarcity of public transport
 Hikes in prices of public & private transport
 To reach destination in time & save Energy and
money.
 Affordability- cars, bikes

4. Cont…
 Demographic issues:
Two wheelers sales in India:
6.57 million -2004/05
7.50 million -2005/06
7.86 million -2007/08
10million by 2010
 Annual growth rate of 8%

5.  Penetration:
7% in Rural areas
24% in Urban market
 Population in Hyderabad:
According to census-Around 45,00,000
Percentage of bike holders-20%

6. DRIVING FORCES BEHIND SALES
&PURCHASES OF USED BIKES:
SALES:
Wants of the customer to change according
to the trend.
Situations like-Going abroad, Dissatisfaction
with the performance etc.
PURCHASES:
Lack of Purchasing power for new bikes.
Less usage.

7. CONCEPT & MARKET
ANALYSIS
 What is the present condition of the 2nd
’s two
wheeler Sales/Purchase Market?
 Even though there are lot of competitors
existing ,why are we again starting the 2nd
’s
Automobile Sales/Purchase Business?
 How will we distinguish ourselves from our
competitors ?

8. Present condition of the 2nd
’s
Sales/Purchase Market.
 Unreliable
 When customer purchases bikes from company
 Lack of the quality
 Charging high price than the actual value of
the product.
 When customer sells their bikes to the company.
 Very much undervaluation of the product.

9.  As a result,
1.Customer is not able to get right value ,Apart from
that he is being exploited.
2.Lack of trust
3 Consuming lot of time.

10.  Earn the trust of customers by creating right value to
the customer.
 How will we create value to customers ?
1.For the customers who are selling their bikes to our
company
 We pay Reasonable market prices
 Giving guidance about the bikes in the market if the
customer has an idea to buy new one
2.For the customers who are purchasing from our
company
Quality product + Value added services

11. ABOUT US
 Creating value to the customers through
purchasing and selling of used bikes along
with Value added services.
 Inventory of bikes to select
 Best value
 Complete customer satisfaction is top priority
 Provide quality service after sales.

12. Product MIX
 2nd
Hand bikes of different models.
 Modification of New & 2nd
hand bike’s
 Services to the bikes

13. Target customers & place
Youth
Middle & lower income group
Narayanaguda,hyd

14. Pricing strategy
Negotiable based on the following aspects
Model of the bike
Market value of the bike
No. of Years used

15. Marketing strategies
• Sales Strategy:
Providing Free service of bikes for 6
months
• Buying Strategy:
Identity Card & Booklet
Providing Free service for 6 Months
(Once for 3 Months)
online site for comparison of 2nd
hand Bikes

16. Promotions
 Pamplets
 Print Media
 Online Marketing
 SMS
 Radio

17. Expansion strategy
 Forecasting of sales ,demand and profit
 Expansion of business from Two-Wheelers to Cars .
 Increasing
 No of Operating branches
 facility locations across the City
 Expanding from Tier-1 cities to Tier-2 cities across
A.P

18.  Selling bikes on Behalf of Brand image
 Promoting sales by providing EMI facility
 Spreading Business from Cities to Rural
People.
 Continuous feedback from each and every
customer for Total Satisfaction