The document outlines a project called "Banglar Fashal" which aims to create a digital farmer-consumer network in Natore and Khagrachari districts of Bangladesh to address issues small farmers face like lack of fair prices and ensure safe, nutritious food is provided to consumers at fair prices. The proposed solution is an online platform that connects small farmers to consumers, provides training to farmers on good agricultural practices, and facilitates traceability throughout the supply chain from field to consumer.

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Project Information
Project Name: “Banglar Fashal” A Farmer- Consumer Digital Network.
Project Area: Natore, khagrachari, (Bangladesh).
Pilot project: 2014 –
Articulated Project time: 2016-2020
District no.(Project Area) 2
Innovator's Information
Name: S.M. Khorshed Alam
Email: enterprise.social14@gmail.com
Phone No: +8801713018534, +8801199889886
Address: Enterprise Humanity Limited,
House- 18, Road-5, Block-A, Mirpur-2, Dhaka-1216, Bangladesh.
Objective

 We want environment friendly agriculture system.
 To ensure fair price for the farmer product.
 Safe product for consumer at fair price.
 Safe and nutrition food for community.
 Improvement of rural livelihoods.
 Adoption of good agriculture practices for the farming community.
 Ensure transparency of traceability in different stage of value chain (from field to
consumer).
Problem Statement
 Cost of production is increased due to increase of input cost.
 80% of the farmers are small & marginal, they are holding 25% of the arable land,
feeding 70% of the population, but they are being deprived in aspect of the price of
their produce.
 These small farmers purchase the input from retail and sell their produce at
wholesale price. Most of the time, they don’t get even government declared price.
 Indiscriminate use of hazardous chemicals, growth hormones and ripening agent is
creating an adverse impact on consumer health and the environment as well. .
 Value chain stakeholders are not interested to procure from small and marginal

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farmers, because of their small quantities and higher transaction costs, inconsistent
quality/standard.
 Consumer specially the higher middle class are reluctant to purchase unless they
are sure about the source, quality & safety of products.
 Greedy middleman adds chemicals for more profit.
Solution Statement
 Empowerment of small & marginal farmer (by generation) organized locally for
access to finance, information & technology. Finally to farmer-consumer network
under digital platform can improve their livelihood and environment as well.
 “Banglar Fashal” will facilitate support to produce safe food and transfer it to the
consumers through Good Agriculture Practice (GAP), green processing &
packaging system.
 Digital platform will facilitate farmers to market & promote their locally produced
product. It will also facilitate traceability of goods.
 Enterprise Humanity limited will arrange training for farmers on different field like
farming, sorting, processing, packaging and ICT etc.
 Farmers will get access to low cost & high quality inputs through digital platform.
Solution in picture:

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Who are the dream organization to resolve their problem and under take challenge for social progress & livelihood improvement.
Farming
Club
Farming
Club
Farming
Club
Farming
Club
Union
Center
Primary Processing & Local Distribution
Center
10 Farming Club representation in one Union
Center. Every Union Center have 20
representative, 2 from each club.
Community Farming
Center
Every Farming Club have
40 farming family or 100
farmers on average 2.5
from each family.
Agroprenuers
Center
Farming Innovation Center
10 Farming club representation in one
Agroprenuers Center. Every center have 20
representative or Agroprenuers, 2 from each
club.
Cluster
Center
Final Processing & Froward
Distribution Center
1 Cluster Center consist of 5
Union Center.
Distribution
Center
Product Distribution Center
Consumer can collect their product or product
will be delivered to their residence
Product Flow

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 Local NGO will serve as a promoting & collaborative agent of the locality.
 Enterprise humanity limited is non-profit organization act as a catalyst for social
economic development, initiative for improvement of livelihood & capacity building
of the society. Ensure food safety and environment friendly Agriculture with bio-
diversity.
Features of the System Objective (Technical)
1. Self-registration
Customer Management/farmers
management
2. Self-password recovery
3. Customer profile
4. Purchase history (order and booking)
5.
Apps based connectivity System. Easy information flow with
farmer and consumer.
6.
Automated payment settlement, payment card
maintenance & account maintenance system.
7. Automated survey System.
8. SMS based or Apps based notification System.
9.
Automated product tracing and traceability
System. (Barcode based with reading capability
by mobile apps.)
10.
Automated agriculture information service or E-
service.
11.
Product order and booking based on several
criteria e.g. Stock availability, discount criteria,
order limits.
Order & Booking Management
12. Feedback and complain module.
13. Help module.
14.
Popular list or most visited and most favorite
item.
15.
Verify stock availability and locate or map
product locations and process to delivery.
Product Distribution
Management16.
Recording quality control information throughout
the processing of product from local storage to
customer.
17. Record product delivery information.
Product Delivery Management18. Customer feedback.
19. Category and subcategory based product info

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store. Product & product quality
Management
20.
Product’s production batch, framer’s info and
production related data store.
21. Product specification.
22. Product’s nutrition facts.
23. Known and popular recipes.
24. Product rating / review.
25.
Product Storage Management in Different
Locations.
Stock Management26.
Product Storage Process, Maintenance &
Control.
27. New content add notification
28. Production Data Management
29. Farmer year planning of crops/ product.
30. Production Lifecycle Management
31. Users module
32. Farmer Management
33. Blog / forum
34. Customer reference
35. Search Engine Optimization (SEO)
36. Advanced product search
37. Social media integration e.g. Facebook, Twitter
38. Responsive design
39.
Comment for specific item(new commenting
features include)
40.
Integration with inputs, quality service and
product providers
41. Suggestion to friend
42. Content suggestion by visitor, user

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Major technical Dependencies and integration scopes
Dependencies Purpose Owner organization Data exchange type
Mobile operator Short code
integration
All mobile operators
in Bangladesh.
SMS
Inputs provider Inputs buying
facilitation
All inputs provider
DAE, SRI, BARI Information
integration
Government Agricultural
information
Agricultural
University
For research support Government Agricultural
information
Technology
university (research
group) & other
independent
research group
For research support All Technological
university &
independent research
group
Marketing &
technological support
Laboratories Quality Testing
facility
University, Public
Health Department,
Ministry of
Agriculture
Test report
International
Testing Authority
Test report &
certification
Test report &
certificate
Union Digital
Center
Technological facility
(internet)
Local Government
PKSF & other
PKSF’s NGO
partner
For replication of the
model
Government
Project information (Natore):
Information 1st
year
(Person/no.)
2nd
year
(Person/no.)
3rd
year
(Person/no.)
4th
year
(Person/no.)
Total
(Person/no.)
Number of NGO
involved
1 0 0 0 1
Product Grain &
spices
Grain &
spices
Grain,
spices,
fruits,
poultry &
livestock.
Grain,
spices,
fruits,
poultry,
livestock,
dairy
product &
Grain,
spices,
fruits,
poultry,
livestock,
dairy
product &

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vegetables. vegetables
Farming Club (no.) 30 50 40 - 120
Agroprenuers
Center (no.)
1 1 1 - 3
Union
Center/Digital
Center (no.)
3 6 5 - 14
Cluster Center (no.) 1 1 1 - 3
Product Delivery
Center (no.)
1 1 1 - 3
Internal Quality
Control Laboratory
(no.)
1 1 1 - 3
Warehouse (no.) 1 1 1 - 3
Store & Primary
Processing Center
(no.)
3 6 5 - 14
Number of farmers
family
1200 2000 1600 - 4800
Number of farmer 3000 5000 4000 - 12000
Agroprenuers 360 600 480 - 1440
Number of Farmers
Field School
(product wise)(no.)
900 1500 1800 600 4800
Number of nursery
(no.)
3 6 5 - 14
Startup workshop
(no.)
30 50 40 - 120
Workshop for
employee(implemen
t)
25 25 25 - 75