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GOOGLE - Miles Lazic 2012 Ticketing Professionals Conference

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In this session from the 2012 Ticketing Professionals Conference, Miles Lazic of Google addresses variety of developments with far reaching influence upon entertainment ticketing, including: Flight Search, Google Places, YouTube, Google Analytics and the Mobile r-evolution.

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GOOGLE - Miles Lazic 2012 Ticketing Professionals Conference

  1. 1. NARPACA Ticketing Professionals Conference 21 February, 2012 Miles Lazic Business Solutions Manager lazic@google.com1 Google confidential
  2. 2. Guiding Topics2 Google confidential
  3. 3. ① Flight Search ② Google Places ③ YouTube ④ Google analytics ⑤ Mobile r-evolution3 Google confidential
  4. 4. The process today is too long… search on Google View Flight view travel pricing and and flight availability results Book flight search visit again on multiple travel or travel or Airline site Airline sites4 Google confidential View Travel and Hotel Results
  5. 5. Google Flight Search http://www.youtube.com/watch?v=OC2bUYVkjrY5 Google confidential
  6. 6. Event Search in Maps6 Google confidential 6
  7. 7. source: place source info here7 Google confidential
  8. 8. GOOGLE PLACES http://www.youtube.com/watch?v=TpZan96KHOMsource: place source info here8 Google confidential
  9. 9. 99 Google confidential
  10. 10. • YouTube is on fire – usage, sharing, partnerships, and advertisers are all up • 4 billion+ views a day--up over 30% in the last eight months • 800M unique users visit YouTube each month • 3B hours of video watched per month • In 2011, YouTube had more than 1 trillion views -- that’s almost 140 views for every person on earth • 60 hrs. of video uploaded every minute--up 25% in the last eight months • More video uploaded to YouTube in a month than all 3 major US networks broadcast in the last 60 years • Video is socialsource: place source info here10 Google confidential
  11. 11. • 500 years worth of YouTube videos watched on Facebook/day • 700 YouTube videos shared on Twitter/minute • Partners and advertisers continue to succeed • Ad revenue across our 30K partners has more than doubled for the fourth year in a row • Hundreds of advertisers are using True View in-stream and 60% of our in-stream ads are now skip-able • Mobile momentum • YouTube mobile traffic tripled in 2011 • YouTube sees 600M mobile views a day11 Google confidential
  12. 12. YouTube a powerful Tool for Arts • YouTube Reach • YouTube delivering specific relevant content • A platform for research • A platform for promotion of Artists Lady Gaga YouTube Channel http://www.youtube.com/user/ladygagaofficialsource: place source info here12 Google confidential
  13. 13. What does it mean…. • Ability to search new or established artists • Ability to promote new or established artists • Ability to promote or raise awareness of exhibitions…. • Engaging the audience with the artist….13 Google confidential
  14. 14. Analytics14 Google confidential
  15. 15. Google conversion trackingtrack roi and make smarter online advertising decisions. how does it work? •conversion tracking is a free tool that tracks conversions from your adwords ads. benefits for marketers •correlate ad clicks to custom conversion metrics •easily set up tracking for sales, sign-ups, leads, page-view, demo plays, and more •measure conversion value of campaigns, ad groups, and/or keywords and optimise bids accordingly15 Google confidential
  16. 16. Google analyticsdiscover. share. act. how does it work? • free analytics solution reports website visitor behavior benefits for marketers • understand who your visitors are and where they come from • learn how visitors use your website and compare your traffic against industry benchmarks • discover which visitors are likely to convert and how to attract more of them • optimise online and offline marketing by measuring post- click performance learn more about google analytics: http://www.google.com/analytics16 Google confidential
  17. 17. Mobile R-evolution17 Google confidential
  18. 18. Australian Consumer smartphone penetration by age,genderimage to desired size. crop and carrier use this transparent box to 80% add contrast to text. 71% 70% 63% 60% 55% 54% 48% 49% 50% 45% 43% 42% 43% 41% 40% 39% 38% 40% 35% 36% 30% 31% 31% 31% 30% 27% 2010 22% 23% 2011 20% 20% 20% 15% 10% 10% 3% 0%Source: Telsyte Digital Consumer Study 2011. Base: 579 respondents, those interested or might be interested in purchasing a media tablet 18 Google confidential
  19. 19. Which type of smartphone do you intend to buy in the next 18 months? Other 15% Nokia MeeGo 1% Microsoft Windows 2% Symbian 2% Apple iPhone 52% BlackBerry 5% Google Android 23%Source: Telsyte Digital Consumer Study 2011. Base: 579 respondents, those interested or might be interested in purchasing a media tablet 19 Google confidential
  20. 20. Australian media tablet market 2011-2016 – units sold annually 6,000 60% 52% 5,000 50% 43% Units (thousands) 4,000 40% 33% 3,000 28% 30% 20% 4,850 2,000 4,205 20% 11% 3,445 2,705 1,000 2,055 10% 1,405 0 0% 2011(e) 2012(f) 2013(f) 2014(f) 2015(f) 2016(f) MID Population penetration of media tablets (%)Source: Telsyte Digital Consumer Study 2011. Base: 579 respondents, those interested or might be interested in purchasing a media tablet 20 Google confidential
  21. 21. Mobile Consumer R-Evolution Australiasource: Google internal data, *today = data for the past four weeks – october 2011; refers to AU point-of-sale 21 Google confidential
  22. 22. Make it Easy for Consumers to Find and Use your service Why aren’t consumers using their mobile yet? 50% say the screen isn’t 27% say that sites are big enough not phone friendly 32% are concerned 26% are concerned about data plan about safety … and only 30% don’t have a smart 11% haven’t phone considered itBase: All who carried out travel related activities online, n=909.Q. Which ofGoogle confidential reasons you might not use your mobile phone to access the internet to carry out travel related activities? 22 the following describe the 2
  23. 23. Thank You!23 Google confidential

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