This document discusses alternative mechanisms for protecting intellectual property besides patents when patents are not available or appropriate. These include trade secrets, complexity and tacit knowledge, and speed to market. Trade secrets can protect ideas as long as they remain secret within a company. Complexity and tacit knowledge protection may come from a venture being too difficult to imitate due to its complex, interrelated nature. Speed to market involves capturing attention and share quickly before competitors through novel strategies like open licensing models or compelling solutions to customer problems.