2. @let_anita
Trust in Employers is at an all-time high
Edelman Trust Barometer 2020
“The most credible source is Employer Communications”
“My Employer is better Prepared than my Country” – 8 out of 10 countries
Edelman Coronavirus Survey March 2020
3. @let_anita
Creativity and Flexibility are at an all-time high
• Companies pivoting
• Breweries making hand sanitizer
• Car manufacturers creating respirators
• Mattress factory sewing face masks
• Employees working from home
• Combining work and care
• Longing for predictability
• Fear and uncertainty, government stimulus
• Unprecedented unemployment
• UBI experiments
4. @let_anita
What’s next?
• Historically, every crisis accelerates technological innovation
• Reimagining society after corona
touchless cashless remote
1.5m / 5 feet
society
while including essential workers and others for whom
social distancing is difficult
5. @let_anita
2025: Reimagine how you work
Companies
go global
and are virtual
from the start
You work
side by side
with a
bot
(co-bot)
Part-time
retirement
is normal of you
freelance
Diversity, inclusion and social
responsibility are
core when attracting talent
You will work for at
least 17 companies
in 5 industries
47%
6. @let_anita
2025: Reimagine what you do
6
Body modification ethicist Digital waste expert
Super baby designerHolo trainer
Autonomous car mechanic
Smart road engineer
Crypto banker
Hydrogen technician
Nano medic
Human interface designer
Commercial space pilot
Extinct species revivalist
Alternative energy consultant
Organ & body part creator
Memory surgeon
Nostalgist
Robot counselor
Tele surgeon
Augmented reality builder
Makeshift structure designer
Human-machine coach
Drone traffic controller
Trash upcycler
Vertical farmer
Climate change reversal expert
Quarantine enforcer
7. @let_anita
2025: Reimagine how you get paid
7
20% of people
will have difficulty
in our cashless
society
Biometrics
eliminate
payment
tokens
More
income sources
are better
payments
replace
invoices
Changes in benefits mean
people must be
financially literate
ApplePay owns
10% of
global card
transactions
QR-Code
8. @let_anita
Flexibility is most desired quality in an employer
Top 5 aspects when choosing an employer
8.2
Flexible work
hours
Salary Clear career
development
path
Culture aligned
with personal
values
Option to work
remotely
Scoresareoutofamaximumof10
8.6 8.6
8.5
8.3
8.8
8.6
8.4
8.5
8.8
8.1
7.7
8.5 8.4
8.3
8.1
7.6
8.3
8.5
8.6
Gen Z
Millennials
Gen X
Baby Boomers
9. @let_anita
The demand for flexible hours is high
What would your ideal working week look like?
Gen Z
Millennials
Gen X
Baby Boomers
Traditional
office hours
Fixed shifts
Varying shifts
Flexible
Compress
work hours
20.0%
12.5%
12.8%
6.9%
8.6%
8.3%
4.7%
2.0%
0.0%
2.8%
1.4%
0.0%
45.7%
51.5%
53.1%
53.9%
14.3%
22.9%
25.6%
31.4%
10. @let_anita
Workers don’t want to be tied to a fixed location:
flexibility is key
Which of the following arrangements would you choose?
0.8%
Other
0.3%
Do not know
23.1%
Work anywhere
in the world
4.1%
Only work at an office
6.8%
Only work from
home / remotely
64.8%
Flexibility to combine
home and office
11. @let_anita
Healthcare is the most popular employee benefit
Top 5
employee benefits
Healthcare for
your family
73.1%
Performance-based
bonus
69.5%
Healthcare
for you
61.8%
Employer-sponsored
retirement plan
61.4%
Paid leave to
take care of sick
family members
41.7%
12. @let_anita
Over 50% expect tech-led change to drive them
into a new career
How likely is it that in 2025 you have a job in a different field?
Very likely
Somewhat
likely
Somewhat
unlikely
Very
unlikely
32.4%
20.4%
11.2%
12.3%
38.2%
33.9%
34.3%
20.5%
38.2%
33.9%
34.3%
20.5%
2.9%
18.0%
25.0%
43.8%
Gen Z
Millennials
Gen X
Baby Boomers
“Do not know” & “Other’ responses not shown
13. @let_anita
65% accept they’ll be part of a hybrid human/
machine workforce by 2025
How do you feel about people and robots working together?
2.2%
Other
7.4%
Will not happen by 2025
14.4%
Not concerned
10.9%
Worries me greatly
37.2%
Inevitable
27.9%
Already happened
14. @let_anita
61% believe they’re ready for the future of work
15.5%
Do not know
24.0%
No
60.5%
Yes
0.9%
Other
4.4%
Do not know
11.2%
Very well
31.2%
Somewhat well
34.3%
Somewhat poorly
18.0%
Very poorly
How well do you think schools and universities
are preparing people for the modern workplace?
Are you ready for the 2025 workplace?
15. @let_anita
What does that mean?
• Trust in employers is high, but it’s also fragile
• Employees want work to fit their current lifestyle
• Flexibility in role, working hours, location
• Employees embrace new technology, but demand more training
• Distributed, flexible workforce increases company resilience
• Employees find it more attractive
• Can reduce costs
• Lead based on outcomes, not time
Start thinking about the new normal after the crisis
16. @let_anita
Thank You!
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Twitter: @let_anita