Making Break through innovations in India discusses case studies of innovative companies in India. Dainik Bhaskar newspaper grew to a circulation of over 4.4 million by understanding reader patterns and personalizing the newspaper for different cities, launching with over 100,000 copies in each new location. Shantha Biotech was the first Indian company to develop recombinant vaccines including for hepatitis B, overcoming challenges of funding and expertise to produce affordable lifesaving medicines. Bosch India helped manufacturers meet stringent European emission standards through innovations like common rail fuel injection systems, enabling continued use of existing engine designs.

1. Making Break through innovations in India

2. Objective:
• To know the dynamics of break through innovations
• To discuss the case study of innovations

3. Introduction
• When we talk about innovations which company comes
to your mind?

4. Orbit Shifting Innovation
• Orbit-shifting innovation happens due to transformation.
• At the heart of an Orbit-shifting innovation is the breakthrough that
creates a new orbit and achieves a transformative impact.
• Having and idea doesn’t make you innovative.
• Eg: Arla Foods

5. Achievements…
• Entered market as number 1 with 172,000 copies on 19th Dec 1996
• Chandigarh- 69,000 copies on its launch day in 2000
• Haryana- 271,000 copies in 2000
• Ahmedabad- 452,000 copies on its launch day creating the world record in 2003
• In 15 months expanded in Gujarat
• Punjab- 11.5 lakh copies in 2006
• Won the Business Innovation award by Marico Innovation foundation.

6. Dainik Bhaskar
- No. 1 from Day one
• In 1996, 40 yrs old Bhopal based newspaper group Dainik Bhaskar
had circulation of 350, 000 copies/day.
• By 2004- grown more than 1000% to 3.5 million
• Today dainik bhaskar has collective circulation of 4.4 million
• Dainik Bhaskar, Divya Bhashar, Saurashtra Samachar, Prabhat Kiran,
Business Bhaskar, Divya Marathi, DB star, and DNA

7. Challenges Faced
• Vernacular language
• Newspaper business is a game of slow growth
• People don’t change their newspaper reading habits

8. How they Did it?
• Understanding the dynamics of the industry
• Radical innovator enters
• 1992- 1995, undisputed newspaper in MP
• Stepping out of Comfort zone
• Aiming at being no. 2 from the start
• A hugely painful process

9. Meeting the challenge head on..
• Every industry has entry barrier and its growth barrier.
• Understanding the readership patterns in the city.
• Personalizing the newspaper
• Setting up a team for survey
• Emergence of idea during survey
• 2 fears of consumers and how to overcome it
• Surveyors profile

10. Continued…
• Overcoming the 2nd fear
• Launched Jaipur city with 172,347 copies being no. 1 from day one.
• With heads on they went with launch after launch in Chandigarh,
Haryana, Ahmedabad, Gujarat, being no.1 each time.

11. Chandigarh Launch…
• Launching Hindi newspaper was impossible
• Contacted 220,000 household
• Misconception of Hindi newspaper
• Making Chandigarhi newspaper
• English language Tribune was replaced by Hinglish Dainik with 69,000 copies at the
launch
• Radical innovators do a step ahead
• Eg blue ocean strategy

12. Mechanics of Dainik Bhaskar Survey..
• Build up their own team of part timers from scratch
• People gathered from Colleges and word of mouth
• Stating the benefits of job
• Certificate of appreciation
• Providing trainings to surveyor
• Making 20 productive calls/ day

13. Summing Up..
• Takes 9 to 11 months to reach leadership position in launch after
launch
• Change in the shift of dynamics of the industry
• Broke the “impossible to break morning habit” paradigm overnight.
• Present in 14 states with 58 editions

14. Qualities Displayed
• Dreaming Big, aspiring big
• Taking risk
• Stepping out of comfort zone
• Understanding the consumer

15. Core Content of book
• Section 3: Enrolling to a cause
• Trichy Police
• Chola Vehicle
• Titan Edge
• Section 4: Combating Dilution
• Shantha Biotech
• The Surat Transformation
• Su - Kam

16. 1 # Shantha Biotech
• Indian Biotechnology based in Hyderabad
• 1st company to develop, manufacture and market recombinant
human healthcare products
• Dr. K I Varaprasad Reddy (1993)

17. Where & How it started?
Break through come more from Furious people
New Jersey- Geneva- International Health Conference
Indians treated badly – begging for the low cost or subsidized vaccines
Came across the diseases caused due to virus Hepatitis B and its impact on Indian
In 1990’s around 3,40,000 people dying due to Hepatitis B
Gathered meeting of Indians scientists- 30 to 35 people- Shared his dream to
eliminate Hepatitis B from India- Wanted to make rDNA Vaccines in India
Managed to get 120 Lakhs for the cause

18. Challenges Faced
No background in Biotechnology
Studied Electronic Engineering
How to put the team of skilled scientist in India
Osmania University- Dr Malla Reddy- 20,000/month
Dr. Gita Sharma & Varaprasad joint venture
Started Shantha Biotech in 1993
Main challenge to separate the surface Antigen that provokes the response from immune system
to destroy virus
Tough time- Financial Crisis- Research Pending

19. Breakthrough Turn
H.E Yusuf Bin Alawi Abdullha- Foreign minister of sultanate of Oman- Investment in India
190 Lakhs investment
CCMB rented their lab to Shantha for 1 year
In 1995 Shantha moved to its own factory- Dr Prasad as R&D consultant
1st batch of r-DNA vaccines ready in March 1996- Tested on animals- Phase 1 trials by
NIMS- Phase 2 trials; Shanvac came out with flying colours
Competitors- MNC vaccines prices lowered 750 to 520- Rumours floating Indian Vaccines
not safe

20. 2 # Bosch India
• Bosch is India’s largest automotive component manufacturer
• Since 1951
• Sale of 13,200 Cr in 2013

21. Challenges
With increasing urbanization stringent European emission norms were implemented
Major challenge was to create a pump that could enable an existing traditional engine to meet
the rigorous emission norms
In 1989-90, PF Pumps- in 2002 PF pumps soon becomes extinct- Common rail system Pumps
Now the PF pumps were to be modified to give better emission
Change was needed in performance and not the shape of pump
Another challenge was to create the pressure at 1600 bars with PF pumps
CR pumps has 3 key components; a driving unit, 3 pumping units and in built fuel quantity
regulating unit

22. Impact
Business Boomed since pump is simple, assembly installation prices
have crashed
Pump needs no servicing by highly trained technicians
 Same pump can be upgraded to Euro 4 emission norms

23. Bibliography
• Book Making Breakthrough Innovations in India By
Porus Munshi (Innovation Consultant)
• Wikipedia (Internet)
Thank you