1. Bryan M. Richards, MBA
Creativity
7514 Turley Ridge Lane | Charlotte, NC 28273 | 704-726-9366 | bmrich@gmail.com
All Campus Radio Network – Grassroots Baby!!!
The Skinny
The All Campus Radio Network (ACRN) was a student
run commercial radio station on Ohio University’s
campus. What made ACRN unique from the average
dorm radio station was the fact that we were a com‐
mercial radio station. We were also unique in that
we broadcast via cable and not the airwaves. When
Time Warner bought out the local cable carrier, they
informed us that we would no longer be broadcast
via their services. This would eliminate our entire
listening audience.
So You Got What It Takes?
At the time, I sat on the Board of Directors as the Marketing Director. I saw this as an oppor‐
tunity and not a threat. ACRN was beta testing an Internet radio format and Ohio University
provided a computer to every freshman resident. I persuaded the Board to move the Internet
radio out of beta and into production. I then organized teams of volunteers to go door to door
in the campus dorms to teach students how to listen to ACRN on their computers.
Skills Demonstrated Action = Results
• Guerilla Marketing ACRN’s audience tripled with the new Internet radio format.
• B2B Sales And commercial sales doubled, permitting ACRN to invest in and
• E‐Commerce further enhance the educational radio experience of its student
• Project Management volunteers. In addition, we were able to be pioneers in the Inter‐
• Media Management net radio space. The year was 1999.
(Radio)