1. SIKKA MEDIA & ADVERTISMENT PVT
LTD
SOLE RIGHTS FOR NODIA BUSES
2. Our company is proud to
introduce a new and effective
media in the shape of
NOIDA CITY BUSES
3. You can’t miss a bus
• Bus is the most seen medium in town. 86% of consumers
recall a bus ad they have seen.
• Bus messages are powerful, eye catching and hard to
ignore
• They are ideal for retail advertisers as they give
consumers ideas and drive impulse purchases
4. Huge coverage and frequency
• An average bus covers over 40,000 KMs
every week
• 65% of Delhi , NCR have seen bus
advertising in the last week
5. Great diversity of business base
Entertainment & Leisure
Govt,social,political Organis
Telecoms
• Bus is appreciated by Retail
Finance
all advertisers Travel & Transport
Clothing & Accessories
Drink
Food
• Entertainment & Media
Games & Consoles
Leisure dominates the Pharmaceutical
medium, driven by Business & Industrial
Motors
“mini launches” films Electronics & Household Appl
Cosmetics & Personal Care
and shows Property
Leisure Equipment
Miscellaneous
Online Retail
• Very good spread of Computers
Household Equipment & Diy
other categories Mail Order
Gardening & Agriculture
Office Equipment & Stationery
Household Fmcg
• Suitable for all
advertisers
6. The Industry believes there are many
benefits to bus advertising
• Impactful and hard to ignore
• Mobility: effective for targeting specific audiences & locations
• High frequency medium touching people at different times & activities
• Strong high street presence with a proximity to POS
• National with high coverage and cheap CPT
• Great for specific categories/products e.g. films, high street retail
•
7. In summary
• Bus advertising is effective nationally
• People welcome, notice and remember it
• They respond to it
• They place high value on it
• They feel it works for all products
• A good creative idea will work on bus
8. Overview
• Total Number Of Buses : 236
• Total Kms Covered Daily : 65000 Approx.
• Areas Covered : Noida, Delhi, Greater Noida,
Greater Noida Expressway, Ghaziabad,
Indirapuram
*(Please see the next slide for detailed area bifurcation)
9. Areas Covered (Delhi)
• Kashmere Gate • Dhaula Kuan
• Lal Quila • Moti Bagh
• ITO • R K Puram
• New Delhi Railway • Safdarjung
Station • Medical
• Barakhamba • Lajpat Nagar
• Aashram
• Mandi House
• Maharani Bagh
• Pragati Maidan
• Sarai Kale Khan
• Indraprastha Park
• Nizamuddin
• Sarai Kale Khan • Kashmere Gate
• Nizzamuddin • Lal Quila
• Khel Gaon • ITO
• Akshardham • Lakshmi Nagar Mod
• Khel Gaon • Kalka Ji
• Nehru Place • Lajpat Nagar
16. Costing & Specification
• Cost Per Bus : Rs 15,000 Per Month
• Printing & Mounting : Rs 2000
• Display Area :
• Back Panel : 6ft x 3ft approx.
• Driver Side Panel : 13ft x 2.5ft .
• Conductor Side Panel : 13ft x 2.5ft
• Booking will be confirmed after issuing a formal
Purchase Order.
• Minimum Duration 1 Month.
• 50% Advance Payment
• Service tax as applicable