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Hugo Stevens


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Hugo Stevens

  1. 1. Starting Up @ MX So you really want to start a startup?Startups in real life – Ideas – Founders - Product & Marketing – Environment - Funding
  2. 2. Startups in Real LifeStartups are big companies (they just start out small)
  3. 3. Startups in Real Life“Real entrepreneurship is boring” – Eric Ries
  4. 4. Startups in Real Life You have be willing to fail(statistically, you will fail) (and it’s ok)
  5. 5. IdeasLook outside of tech
  6. 6. IdeasMexico is full of interesting problems to solve
  7. 7. Founders“The best founders are obsessed withthe problem they are trying to solve” Fred Wilson
  8. 8. Founders “The problem isn’t that too many people are starting companies; it’s thattoo many people aren’t sticking with it.” – Steve Jobs (circa 2000)
  9. 9. Founders“You have to look at the guy next to youand see a guy who’s going to go that inch with you” - Tony DAmato
  10. 10. Product & Marketing“Nail it, then Scale it” – Paul Ahlstrom
  11. 11. Product & Marketing No product* sells itself*except the cure for cancer, etc.
  12. 12. Product & MarketingMarketing is (mostly) a process
  13. 13. Product & Marketing“We have a strategic plan – it’s called doing things” – Herb Kelleher
  14. 14. Product & Marketing“Your product is NOT the product” – Ash Maurya
  15. 15. Product & MarketingRunway = # of experiments left
  16. 16. Environment Startups are a team sport –surround yourself with crazies
  17. 17. Environment Today anyone* can start a startup in Mexico*(who is willing to try, fail, learn, and try again and so on)
  18. 18. FundingMoney is not enough – Would you stillwant your investors on your team (even if no $)?
  19. 19. Funding“A scalable startup ecosystem takes equal parts of risk, greed, vision and obscene financial returns.Governments can help, but then they need to get out of the way.” – Steve Blank
  20. 20. Final Words “Would you rather sell sugared water or a chance to change the world?” Steve Jobs@hugostevens