Innovation is the process of taking new ideas and converting them into new products and services to satisfy customers. Innovation involves creativity but the two are not the same. There are two main forms of innovation - radical innovation which is breakthrough, and incremental innovation which is an improvement. For innovation to be successful, organizations need financial backing, opportunities for employees, recruiting skilled workers, obtaining outside information, setting innovation targets, and rewarding innovative employees.

1. KAMALAKKANNAN G MBA DEPARTMENT OF MANAGEMENT STUDIES PONDICHERRY UNIVERSITY

2. Innovation is a process of taking new ideas to satisfied customers. It is the conversion of new knowledge into new products and services. What is INNOVATION???

4. Process of Innovation

5. CREATIVITY and INNOVATION are not the same !

6. Creativity & Innovation t

9. INNOVATION – MAKING A DIFFERENCE

11. If you think you are too small to be effective, you have never been in bed with a mosquito ~ Betty Reese