This document discusses the CityData 3.0 initiative, which aims to reduce barriers and friction that users experience when searching for and accessing geographic data on cities' open data portals. The methodology involves an initial discovery phase to understand user needs and challenges through a survey. Expected outcomes include developing strategies and a web tool to promote greater reuse and discovery of cities' open data, integrating APIs to make data more accessible to developers, and identifying success stories and key features. The initiative will work with several cities to test concepts and gather feedback to improve data quality, usability, and user experiences of open data portals.