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EDF2014: Rüdiger Eichin, Research Manager at SAP AG, Germany: Deriving Value from Big Data for Enterprise Performance Management
The document discusses the increasing importance of digital and intangible assets (DIA) in enterprise value creation, highlighting a shift from tangible to intangible assets. It emphasizes the challenges in managing and measuring these assets and proposes that big data can enhance decision-making by improving the quality and relevance of information related to DIA. The project aims to integrate multiple data sources to establish a foundation for DIA, enabling better reporting and decision support.
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EDF2014: Rüdiger Eichin, Research Manager at SAP AG, Germany: Deriving Value from Big Data for Enterprise Performance Management
- 1. Deriving Value fromBig Data for Enterprise Performance Management Dr. Rüdiger Eichin SAP Products & Innovation
- 2. © 2013 SAPAG. All rights reserved. 2 Changes in the Value Creation of Enterprises *) Source: Ocean Tomo Value is more and more depending on digital and intangible assets (DIA), e.g. Computerized Information, Innovative Property, Brands and Competencies
- 3. © 2013 SAPAG. All rights reserved. 3 Changes in the Value Creation of Enterprises *) Source: Ocean Tomo Value is more and more depending on digital and intangible assets (DIA), e.g. Computerized Information, Innovative Property, Brands and Competencies 17% 32% 68% 80% 80% 83% 68% 32% 20% 20% 0% 20% 40% 60% 80% 100% 1975 1985 1995 2005 2010 Intangible Assets Tangible Assets Components of S&P 500 Market Value* Stock Markets can serve as an indicator for these changes
- 4. © 2013 SAPAG. All rights reserved. 4 Changes in the Value Creation of Enterprises How do enterprises manage their key value drivers today ? Can Big Data help to improve the situation ? *) Source: Ocean Tomo Value is more and more depending on digital and intangible assets (DIA), e.g. Computerized Information, Innovative Property, Brands and Competencies 17% 32% 68% 80% 80% 83% 68% 32% 20% 20% 0% 20% 40% 60% 80% 100% 1975 1985 1995 2005 2010 Intangible Assets Tangible Assets Components of S&P 500 Market Value* Stock Markets can serve as an indicator for these changes
- 5. © 2013 SAPAG. All rights reserved. 5 Digital & Intangible Assets (DIA) – Challenges
- 6. © 2013 SAPAG. All rights reserved. 6 Digital & Intangible Assets (DIA) – Challenges Relevant for many decisions Hard to capture, measur e and monitor May reside in- and outside of a company Control and reporting systems are mainly focused on financial value
- 7. © 2013 SAPAG. All rights reserved. 7 Digital and Intangible Assets – Benefits from Big Data Much of the information related to DIA is unstructured, e.g. for Customer Relationship: Behavior and sentiment Human Capital: Collaborative tools & social company networks Intellectual Capital: Patents and ideas
- 8. © 2013 SAPAG. All rights reserved. 8 Digital and Intangible Assets – Benefits from Big Data Big Data may help to improve with regards to Availability Quality Semantics Relevance Much of the information related to DIA is unstructured, e.g. for Customer Relationship: Behavior and sentiment Human Capital: Collaborative tools & social company networks Intellectual Capital: Patents and ideas
- 9. © 2013 SAPAG. All rights reserved. 9 Our Project – Building a Foundation for DIA Connect to multiple sources with internal and external, structured and unstructured, transactional or machine-generated, and multi-lingual content
- 10. © 2013 SAPAG. All rights reserved. 10 Our Project – Building a Foundation for DIA Connect to multiple sources with internal and external, structured and unstructured, transactional or machine-generated, and multi-lingual content Extensible, e.g.with methods for measuring, predicting, text analysis, sentiment analysis, and reporting of DIA
- 11. © 2013 SAPAG. All rights reserved. 11 Our Project – Building a Foundation for DIA Connect to multiple sources with internal and external, structured and unstructured, transactional or machine-generated, and multi-lingual content Extensible, e.g.with methods for measuring, predicting, text analysis, sentiment analysis, and reporting of DIA Enabling new types of solutions and services, e.g. for Human Capital Managment, or Marketing
- 12. © 2013 SAPAG. All rights reserved. 12 Transparency on the Value Creation of a Company – Example www.sapintegratedreport.com
- 13. © 2013 SAPAG. All rights reserved. 13 Transparency on the Value Creation of a Company – Example www.sapintegratedreport.com Connecting financial and non-financial performance
- 14. Dr. Rüdiger Eichin SAPProducts & Innovation Dietmar-Hopp-Allee 16 69190 Walldorf Germany ruediger.eichin@sap.com
Editor's Notes
- #3 Somethingchangeswithinthe last 20 years: IncreasingimportanceofIntangibleAssetslike Human Capital, Intellectual Capital (e.g. Brands), as an extreme youcanthinkof Google orTwitter…Multiple Initiatives on theirwaytoimprovethetransparancy on the non-financialperfomanceofthecompany => highermarketvaluation, betterratingbyinvestors, increasingbrandvalueandbetterreputation
- #4 Somethingchangeswithinthe last 20 years: IncreasingimportanceofIntangibleAssetslike Human Capital, Intellectual Capital (e.g. Brands), as an extreme youcanthinkof Google orTwitter…Multiple Initiatives on theirwaytoimprovethetransparancy on the non-financialperfomanceofthecompany => highermarketvaluation, betterratingbyinvestors, increasingbrandvalueandbetterreputation
- #5 Somethingchangeswithinthe last 20 years: IncreasingimportanceofIntangibleAssetslike Human Capital, Intellectual Capital (e.g. Brands), as an extreme youcanthinkof Google orTwitter…Multiple Initiatives on theirwaytoimprovethetransparancy on the non-financialperfomanceofthecompany => highermarketvaluation, betterratingbyinvestors, increasingbrandvalueandbetterreputation
- #6 Inmanyprocessesandformanydecisions digital andintangibleresourcesarehighly relevant oreventhetopictodecided uponNon-physicalrepresentation => hardtocapture & measureLicensesorknowledgemayreside in- or outside a comanyMost oftheaccountingandreportingsystemsarefocused on financialvalue, also logisticalsystemsfeedintofinancialsystems
- #7 Inmanyprocessesandformanydecisions digital andintangibleresourcesarehighly relevant oreventhetopictodecided uponNon-physicalrepresentation => hardtocapture & measureLicensesorknowledgemayreside in- or outside a comanyMost oftheaccountingandreportingsystemsarefocused on financialvalue, also logisticalsystemsfeedintofinancialsystems
- #9 Availability: Access moredatasources in- and outside thecompany, e.g. from sensor networks or social mediaQuality: Handle sourcedatawithoutETL / ProfilingSemantics: Handle multi-lingual contentRelevance: Useofstatisticalmethodstodeterminesignificance
- #10 We work on a foundation allowing to connecttovarioussources, andproviding a setof innovative methodologiesforcapturing, measuringandmanaging digital andintangibleassetsSuch a foundationenables the data-driven management of intangible assets and provides a platform for an ecosystem of partners to build new solutions and services
- #11 We work on a foundation allowing to connecttovarioussources, andproviding a setof innovative methodologiesforcapturing, measuringandmanaging digital andintangibleassetsSuch a foundationenables the data-driven management of intangible assets and provides a platform for an ecosystem of partners to build new solutions and services
- #12 We work on a foundation allowing to connecttovarioussources, andproviding a setof innovative methodologiesforcapturing, measuringandmanaging digital andintangibleassetsSuch a foundationenables the data-driven management of intangible assets and provides a platform for an ecosystem of partners to build new solutions and services