1.
Partnership & Advertising
Overview
December 2013

2. Overview
Sojern drives super targeted, relevant advertising
to in-market travelers.
We use search, confirmation, and online travel
intent data to help brands efficiently and
meaningfully engage with travelers.
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3. What We Do
Data
Monetization
Data-Driven
Marketing
Audience
Insights
• Safely and securely
earn incremental
revenue from
anonymous site visitor
data
• Target relevant ads to
in-market travelers
• Increase conversions
and loyalty
• Optimize advertising
efficiency
• Drive actionable
insights from our
extensive data set
• Increase performance
and revenue on
campaign efforts
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4. Who Works with Sojern
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5. Data Monetization
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6. Why Major Travel Brands Partner with Sojern
+ Sojern offers a simple and secure way to anonymously monetize your data with
no cost to you and with easy integration.
I. Incremental
Revenue
Simply and securely
monetize your data with
no cost to you
II. Audience
Insights
Access actionable
insights from your own
and Sojern’s audience
data to improve your own
campaign efforts
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7. Incremental Revenue: An Example
Traveler searches and books
airline tickets to Mexico on
Sojern partner website.
Traveler then visits New York
Times site and sees a
destination-specific hotel ad.
Traveler books hotel
for the dates of their
trip.
Sojern’s partner’s data
helped convert the traveler,
so they receive a check.
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8. Audience Insights: A Great Value Added
Sojern helps partners learn more about their audience to drive effective business
decisions.
Billions of Data Points
Sojern Traveler Platform
Actionable Insights
+ Travel purchase
patterns
+ Top destinations
Curate
+ Dates of travel
+ Avg. trip length
Capture
Activate
+ Travel frequency
+ Avg. # travel activities
+ % audience overlap
with other data sources
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9. Partner Integration as Easy as 1-2-3
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Add Sojern Tag to
your web pages
Sojern seamlessly
collects your search
and booking data
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You start monetizing
with Sojern ad
campaigns
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10. Why Partners Trust Sojern with Their Data
Privacy Partners
Privacy & Protection Features:
+ We only accept non-Personally Identifiable Information (PII)
that excludes items like name, telephone, address and email.
+ We partner with world class consumer privacy and advertising
standards organizations including TRUSTe and IAB.
+ We empower consumers with the ability to opt out of
advertising via AdChoices.
Benefits for Partners:
+ Piece of mind that your data is safe and protected
+ Reliability from monthly reporting and data controls that allow
you to choose non-competitive campaigns
+ Anonymity through combined data sources that remain opaque
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11. Advertising
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12. Sojern Traveler Platform
200 Million Traveler Profiles + Billions of Data Points
Capture and
Aggregate
Intent Data
Build Profiles of Your
Target Customers
Deliver Your Message
Across Multiple Channels
Right Message + Right Format + Right Traveler + Right Time
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13. Data Activation Across Channels
On Site
– Site merchandising
– Upsell/cross-sell
Boarding Pass
– Print and online
– Pre-travel offerings
– Local & national
Traveler
DNA
Real Time Display
– Mass reach
– Immediate exposure
Facebook Exchange
– Key inventory source
– High engagement
Real-Time Video
– High relevance
– Experiential/rich
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14. Next Steps
+ In person meeting in Mexico the week of January 14, 2014
+ Discuss opportunities for working together
+ Countersign Non Disclosure Agreement (“NDA”)
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15. Thank You!
+ Andres Franklin
+ Director, Business Development
+ E andres@sojern.com
+ P +1 (415) 215-1995
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16. Case Studies
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17. Travel Tripper Case Study
Results
+ Sojern generated $158,117
in room bookings for Travel
Tripper, a 16-to-1 ROI.
Objective
+ Test dynamic creative for each hotel destination.
+ Target customized ads relevant to consumers’ travel intent.
+ Met campaign goals in a
little over a month, serving
2,525,792 impressions and
beating estimated cost per
booking by 8%.
+ Campaign delivered 6.4%
cost of revenue (COR), as
opposed to 18–25% of
OTAs.
+ Drive bookings at a cost lower than Online Travel Agencies (OTAs).
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18. Longboat Key Club Case Study
Results
+ Sojern experienced a 40%
bounce rate — a 30%
better rate than other ad
agencies.
+ At a 11% cost per booking,
Sojern beat the OTA’s cost
by nearly 50%.
Objective
+ Longboat experienced a 22x
in return on investment,
making Sojern #1 in ROI.
+ Increase multiple night stays.
+ Drive hotel bookings while keeping the cost of reservations low.
+ Drive Florida-bound leisure travelers to this more remote location.
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19. Samsonite Case Study
Results
+ Achieved highest rate of
conversions and the highest
ROI, delivering 5x sales
volume vs. other vendors
+ Attained a high CTR of
.34%, driving site traffic
substantially above the
volume seen in less
targeted campaigns
Objective
+ Samsonite needed to create an impactful campaign to drive traffic to
shop.samsonite.com and deliver both online and offline sales. With
Sojern’s unique boarding pass and audience targeting solutions,
Samsonite took their campaign performance and ROI to a new level.
+ Reached and engaged
50MM active travelers who
matched Samsonite’s target
market
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20. Super Shuttle Case Study
Results
+ Exceeded Super Shuttle’s
eCPA goals by 54%
+ Increased target volume of
reservations by 20%
+ Targeted travelers as soon
as intent was known
Objective
+ Reach Super Shuttle’s optimal audience:
– Travelers who just booked their flight
– Travelers who checked in but had not confirmed their
+
transportation to & from the airport
+ Lower Super Shuttle’s target cost per reservation.
+ Reached key segments of
high-value audiences:
leisure travelers and groups
with four or more in a party
+ Raised brand awareness
with relevant messaging
+ Increase Super Shuttle’s brand awareness.
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21. San Francisco Travel Case Study
Results
+ Return on Ad Spend:
30 day $163 to $1;
60 day $331 to $1;
90 day $403 to $1.
+ Incremental Flight Bookings:
In 90 day 233,567 searches
and 7,186 bookings.
Objective
+ Increase travel bookings to San Francisco
+ Drive traffic to www.sanfrancisco.travel
+ Track post-impression search and book behaviors
+ Optimized campaign to
produce an overall CTR of
0.83%.
+ Users exposed to the Sojern
served ads were 12% more
likely to search and 14%
more likely to book travel to
San Francisco.
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